21 Best Lead Generation Software For Marketers 2020

[Reviewed]

We analyzed more than 40 of the best lead generation software.

That helped us find the best 21.

On this page you’ll find their unbiased and detailed reviews.

But there’s more!

  • We’ll raise the curtain on our in-house methodology.
  • You’ll see the benefits of using such systems.
  • On top of that, we’ve prepared an actionable guide on how to choose the best one.

Our reviews will help you choose the best software that will help you find high-quality leads and nurture them efficiently.

Show more

Top 21 Lead Generation Software 2020

1. JumpLead

JumpLead is suitable for small to midsize B2B businesses. This easy-to-use and affordable software let you create unlimited secure landing pages and conversion forms. Full Review

  • Excellent value for money
  • Clean user interface
  • Useful insights about prospects
TechJury Choice

JumpLead is suitable for small to midsize B2B businesses. This easy-to-use and affordable software let you create unlimited secure landing pages and conversion forms. Full Review

2. HubSpot Marketing

HubSpot Marketing is equally suitable for all B2B and B2C companies, regardless of size. It comes with numerous marketing automation features that can ease your job and make it more efficient. Full Review

  • Excellent customer support
  • Really easy to use overall
  • Regular improvements
Best Choice

HubSpot Marketing is equally suitable for all B2B and B2C companies, regardless of size. It comes with numerous marketing automation features that can ease your job and make it more efficient. Full Review

3. LeadPages

LeadPages is suitable for solopreneurs and small businesses with less than 15 employees. What distinguishes this tool is the wide range of industry-specific and high-converting templates that are fully customizable. Full Review

  • Clean, fresh and beautiful design
  • Easy to set up and use
  • Frequently updated

LeadPages is suitable for solopreneurs and small businesses with less than 15 employees. What distinguishes this tool is the wide range of industry-specific and high-converting templates that are fully customizable. Full Review

4. SoPro

SoPro is suitable for B2B companies of all sizes. The company’s experts target, research, and engage prospects on behalf of your sales team. Full Review

  • Very friendly and quick support
  • Reliable and efficient
  • Super easy to set up and use

SoPro is suitable for B2B companies of all sizes. The company’s experts target, research, and engage prospects on behalf of your sales team. Full Review

5. OptinMonster

OptinMonster is an excellent solution for small businesses. The platform comes with an Exit Intent Technology, which detects visitor behavior and launches targeted campaigns when they are about to leave. Full Review

  • Constant improvements
  • Outstanding support
  • Good value for money

OptinMonster is an excellent solution for small businesses. The platform comes with an Exit Intent Technology, which detects visitor behavior and launches targeted campaigns when they are about to leave. Full Review

6. Intercom

Intercom is best suited for mid-sized B2B companies. The software automatically qualifies the leads and targets visitors based on their behavior. Full Review

  • Clean design and great UI/UX
  • Support is very friendly
  • Awesome knowledge base

Intercom is best suited for mid-sized B2B companies. The software automatically qualifies the leads and targets visitors based on their behavior. Full Review

7. CallPage

CallPage is a great choice for B2B and B2C companies and online stores. The software’s goal is to boost your performance through calls. Full Review

  • Support is very helpful
  • Fast, efficient, and reliable
  • Great personalization

CallPage is a great choice for B2B and B2C companies and online stores. The software’s goal is to boost your performance through calls. Full Review

8. LeadFuze

LeadFuze is suitable for B2B sales and marketing teams. One of its best selling points is the ability to search for leads that are in specific roles or industries, use particular software, and so on. Full Review

  • Clean interface, easy to use, intuitive
  • Great informative videos
  • Great search and filter options

LeadFuze is suitable for B2B sales and marketing teams. One of its best selling points is the ability to search for leads that are in specific roles or industries, use particular software, and so on. Full Review

9. Sumo

Sumo is a practical and affordable solution aimed at small to mid-sized businesses. The software comes with email marketing, promotions management, templates, content analytics, and heat maps. Full Review

  • A straightforward interface
  • Very easy installation and initial setup
  • Convenient dashboard

Sumo is a practical and affordable solution aimed at small to mid-sized businesses. The software comes with email marketing, promotions management, templates, content analytics, and heat maps. Full Review

10. Wisepops

Wisepops is an extremely easy-to-use software that’s best suited for e-commerce companies and large businesses. The software excels in building website pop-ups, banners, and bars. Full Review

  • Great design
  • Very easy to use
  • Great customization and a variety of templates

Wisepops is an extremely easy-to-use software that’s best suited for e-commerce companies and large businesses. The software excels in building website pop-ups, banners, and bars. Full Review

11. UpLead

UpLead is well-suited for all types of B2B companies no matter the size or industry. Full Review

  • Awesome customer service
  • Extremely easy to use
  • Up to date quality data

UpLead is well-suited for all types of B2B companies no matter the size or industry. Full Review

12. Autoklose

Autoklose is best suited for B2B companies, entrepreneurs, and midsize to large businesses. Full Review

  • Support is very friendly, quick, and helpful
  • Good value for money
  • Minimal, while functional UI

Autoklose is best suited for B2B companies, entrepreneurs, and midsize to large businesses. Full Review

13. Growlabs

If you are running a small or medium B2B enterprise, Growlabs is a great choice for you. The software focuses on lead generation, automated engagement, and smart inbox filtering. Full Review

  • Efficient and reliable
  • Nice and simple intuitive interface
  • Excellent and rich database

If you are running a small or medium B2B enterprise, Growlabs is a great choice for you. The software focuses on lead generation, automated engagement, and smart inbox filtering. Full Review

14. LeadsBridge

This LGS is aimed at small to mid-sized businesses and web agencies. The service offers disruptive forms, unlimited ad accounts, email/SMS autoresponder, offline conversions, and smart views. Full Review

  • The team is responsive to suggestions
  • Support is very helpful
  • Reliable and efficient

This LGS is aimed at small to mid-sized businesses and web agencies. The service offers disruptive forms, unlimited ad accounts, email/SMS autoresponder, offline conversions, and smart views. Full Review

15. Albacross

If you are searching for an easy-to-use lead generation software with clean and minimalistic design - Albacross is a great choice. Full Review

  • Clean UI and UX
  • Data is accurate and of great quality
  • Excellent customer support

If you are searching for an easy-to-use lead generation software with clean and minimalistic design - Albacross is a great choice. Full Review

16. Novocall

Novocall is suitable for B2B and B2C companies, as well as e-commerce businesses and marketing agencies. The software is a great solution that can increase calls, leads, and sales up to 70%! Full Review

  • Great functionality
  • Super easy to use
  • Excellent customer service

Novocall is suitable for B2B and B2C companies, as well as e-commerce businesses and marketing agencies. The software is a great solution that can increase calls, leads, and sales up to 70%! Full Review

17. Qualaroo

This lead generation software can benefit large businesses, as well as UX designers and user researchers. Full Review

  • Great clean design
  • Advanced and efficient
  • Excellent customer service

This lead generation software can benefit large businesses, as well as UX designers and user researchers. Full Review

18. AeroLeads

B2B companies of all sizes can take advantage of AeroLeads. One of the platform’s strongest suits is that all plans include integrations and finding prospects from LinkedIn, Crunchbase, Angellist, Google, Inbound.org, and any other site. Full Review

  • Exceptional customer service
  • User-friendly, intuitive user interface
  • Accurate and efficient

B2B companies of all sizes can take advantage of AeroLeads. One of the platform’s strongest suits is that all plans include integrations and finding prospects from LinkedIn, Crunchbase, Angellist, Google, Inbound.org, and any other site. Full Review

19. MaxTraffic

MaxTraffic is suitable for small to mid-sized businesses and solopreneurs. Each of the software’s plans comes with HTTP and HTTPS support, a "resubscribe" button, advanced analytics, and online chat support. Full Review

  • Affordable for anyone
  • Solid and efficient
  • Helpful customer support

MaxTraffic is suitable for small to mid-sized businesses and solopreneurs. Each of the software’s plans comes with HTTP and HTTPS support, a "resubscribe" button, advanced analytics, and online chat support. Full Review

20. Leadberry

Leadberry is suitable for B2B businesses no matter their size. The company offers four plans and they all include unlimited leads, websites, and users. Full Review

  • Friendly and helpful customer support
  • Very easy and intuitive to use; great UI
  • Very affordable

Leadberry is suitable for B2B businesses no matter their size. The company offers four plans and they all include unlimited leads, websites, and users. Full Review

21. Lead Forensics

If you are running a B2B company you can count on Lead Forensics. The software allows you to get lead information on a granular level, thanks to the deep visitor insights. Full Review

  • Customizable price and features
  • Efficient and reliable
  • Really fluid interface

If you are running a B2B company you can count on Lead Forensics. The software allows you to get lead information on a granular level, thanks to the deep visitor insights. Full Review

Methodology

  1. I read an enormous amount of lead generation software reviews and got to the heart of what users really need in such software.
  2. I noticed which ones appear most frequently.
  3. Then I checked out the websites of the most popular lead gen software.
  4. This helped me make a list of the top 40 best-performing products.
  5. Naturally, I compared prices and features, saw what each free and premium package includes, and so on, and so forth.
  6. Then I eliminated those that offered less than the rest.
  7. I proceeded to select the top 30 and got a free trial with each where possible.
  8. I identified the features of utmost importance to users.
  9. This narrowed down the list to the top 21.
  10. Then it was time to test their features and customer support.
  11. I also explored their tutorials and additional information.
  12. Next, I made a detailed list of features for each, comparing their benefits and shortcomings.
  13. Finally, it was time to sort them from best to worst. At certain points it was a really close call, the battle was fierce – and now the results are in.

Now let’s embark on our exciting journey, which will lead you to the best lead generation software. By the end of this review, you’ll know which platforms can really help you claim the extra profit you’ve been missing out on.

All lead generation software reviews follow a similar structure so that you can compare the products at a glance and discover those that fit your needs with ease.

Let’s find the best lead generation software!

Detailed Reviews

JumpLead
JumpLead

BEST FOR

User looking for the best balance between quality and price.

Visit Website
  • Excellent value for money
  • Clean user interface
  • Useful insights about prospects
  • Affordable

Overview

Jumplead is a cloud-based marketing automation software for SMBs. It focuses on lead management, email marketing, and creating landing pages – all for the purpose of collecting (and warming up) your new leads. It has managed to cut through the complexity of most other systems and deliver an elegant (and affordable!) solution.

Ease of use

It’s very easy to set up and use Jumplead – it’s a pleasure, actually. There is always an effective and reasonably quick support team available if you need it. The user interface is both simple and extremely detailed. Moreover, setting up automation and constructing a landing page is a breeze.

Features

Jumplead lets you create unlimited secure landing pages and conversion forms. This allows you to target as many sub-markets as you need, without ever having to wonder which page to delete because your quota ran out. That’s a non-issue with Jumplead.

You get email marketing, marketing automation, live chat, and lead messaging.

Jumplead’s features include visitor identification, a landing page builder, contact management, and marketing analytics.

There are 8 different plans. Upgrading to a higher-tier plan increases the number of monthly visitors, contacts, emails, and users you can manage. All plans also include priority support. Check them out.

Jumplead also offers marketing CRM to manage, track, segment, and market to your targeted leads.

  • Integrations: Zapier, WordPress, Google, Shopify, WooCommerce, Trello, and more.
  • Price: From $49
  • Free trial: Yes

Verdict

If you need some truly cost-effective and intuitive B2B lead generation software that is simple and most suitable to SMEs, Jumplead is the one.

HubSpot Marketing
HubSpot Marketing

BEST FOR

Multi-channel marketing automation.

Visit Website
  • Really easy to use overall
  • Regular improvements
  • A robust amount of features
  • Excellent customer support

Overview

HubSpot Marketing software offers a variety of ways to attract more customers, convert more leads, and close more deals. It helps you create great content and attract prospects, as well as build and customize awesome landing pages. It also gives you excellent marketing automation features to help you satisfy prospects and current customers alike.

Ease of use

It is really easy to set up and use HubSpot overall. However, building a landing page might be frustrating at first. Fortunately, you get access to some great courses. HubSpot also has a clean design and a user-friendly interface. Finally, the cherry on top in terms of usability is that customer support is always there to help. Take advantage of your free trial because it is even more responsive and helpful then.

Features

The free lead generation software plan includes email marketing, forms, and contact management. It also provides:

  • Contact insights and activity
  • Facebook, Google, Instagram, and LinkedIn ads for effective social media marketing
  • Live chat
  • Traffic and conversion analytics.

If you want to upgrade the free marketing tools and add extra features, there is a professional Marketing Hub edition offering marketing automation, SEO tools, landing pages, social media tools, blog and content creation tools, analytics dashboard, and over 30 additional features.

Moreover, you can easily create Calls to Action, forms, pop-up forms, and a chatbot to attract customers.

  • Integrations: Gmail, Google Analytics, WordPress, Facebook, HubSpot CRM or a CRM of your own choice, and more.
  • Price: From $0
  • Free trial: Yes

Verdict

HubSpot is a well-maintained and intuitive software that can produce beautiful and high-converting content. What’s more, it offers excellent customer support and is suitable for all types and sizes of businesses. HubSpot is a good, solid choice regardless of your business’s size and niche.

LeadPages
LeadPages

BEST FOR

Absolute beginners.

Visit Website
  • Clean, fresh and beautiful design
  • Easy to set up and use
  • Reliable and constantly being innovated
  • Great variety of features and options

Overview

Leadpages is an efficient landing page builder with more than 46,000 customers. Leadpages has compiled an arsenal of industry-specific, high-converting templates that are proven to give you the best bang for your buck. Of course, you can further customize them with an intuitive drag-and-drop builder. It is most suitable for small companies and startups. As usual, annual plans are cheaper than their month-to-month alternatives.

Ease of use

The drag-and-drop builder is intuitive and simple to use. There might be a bit of a learning curve for people who’ve never used one. Still, even they will find the builder a relatively smooth experience. However, if you need quick support, you’ll have to upgrade from the basic plan, which is a bit annoying.

Features

Depending on the plan you choose, you get unlimited landing pages, pop-ups, alert bars, traffic, and leads. A new feature is the free custom domain with an annual purchase.

Plans include free hosting, more than 200 landing page templates, and over 40 standard integrations. There is a Facebook and Instagram Ad builder too.

Apart from the weekly group coaching, you can get email support, both chat and email support, or priority phone tech support.

There is unlimited A/B split testing, email trigger links, opt-in text campaigns, and 1-on-1 quick start call.

  • Integrations: Google Analytics, Contactually, LionDesk, Zoho CRM, Salesforce, Shopify, and more.
  • Price: From $15
  • Free trial: Yes

Verdict

If you’re a solopreneur or you have a small business – Leadpages is a good fit. It will allow you to create high-converting landing pages and forms that you can further optimize through its A/B testing feature.

SoPro
SoPro

BEST FOR

Trusted and user-friendly lead generation.

Visit Website
  • Reliable and efficient
  • Super easy to set up and use
  • Flexible and open to customer feedback
  • Constantly improving

Overview

Calling themselves “The Prospecting Guardians of the Universe”, SoPro experts help businesses identify and engage with qualified prospects. They target, research, and engage prospects on behalf of your sales team. This happens 1-on-1, so they can warm up the potential customer in the best way possible. SoPro takes the shape of a cloud-based SaaS.

Ease of use

SoPro offers live online training, as well as training in person. Support is available online and during business hours. It’s always a pleasure to work with them. There are also some useful videos on their website.

Features

On SoPro’s website, you can find some free tools such as a market map, an email awesomeness checker, a business email address finder, an email deliverability tester, an email verifier, and a campaign output forecaster.

The main SoPro features include contact discovery, contact import/export, lead capture, lead nurturing, lead segmentation, lead scoring, prospecting tools, pipeline management, and visitor identification.

When you contact them, you can discuss what kind of plan you need exactly.

  • Integrations: HubSpot, Salesforce, Pipedrive, Zoho, and more.
  • Price: Per request
  • Free trial: No

Verdict

If you need quick results and want a product you can count on to continue evolving, SoPro hits the mark.

OptinMonster
OptinMonster

BEST FOR

Small businesses

Visit Website
  • Constant improvements
  • Outstanding support
  • Good value for money
  • Great flexibility

Overview

OptinMonster is the best lead generating software for marketing agencies, bloggers, e-commerce websites, and all kinds of small businesses. It helps you expand your email list, improve your website conversions, and lower cart abandonment. 700,000 websites use it, including Tripadvisor, Pinterest, McAfee, and Harvard University.

Ease of use

It might take you a little while to get used to the user interface and the popup builder. The support team offsets this – it is always knowledgeable and very quick to respond. Overall OptinMonster is easy to use, but at times you might get irritated while trying to figure it out – at least in the beginning.

Features

OptinMonster offers a drag-and-drop builder for easy creation of opt-in forms and multiple types of lead capture forms like lightbox popups, floating bars, slide-ins, and fullscreen takeovers.

The platform boasts an Exit Intent Technology, which detects visitor behavior and prompts them with a targeted campaign when they’re about to leave.

The OnSite Retargeting displays personalized messages to returning visitors to get the most out of every website visit. Similarly, the OnSite Follow Up Campaigns feature boosts visitor engagement and allows for highly-targeted lead generation.

The Page Level Targeting shows focused messages on specific pages or categories.

With the A/B Split Testing you can experiment with different designs, headlines, and content and find the ones that bring the best results.

Moreover, Conversion Analytics show you all the necessary stats (which opt-in forms perform the best, etc.) to help you improve for even better ROI.

Finally, you can quickly organize campaigns into sites and folders, duplicate forms, and import layouts.

  • Integrations: MailChimp, WordPress, Shopify, Weebly, Wix, HubSpot, and more.
  • Price: From $9
  • Free trial: No

Verdict

If you’re after awesome customer support and a great variety of lead capture forms, OptinMonster is an excellent choice for small businesses.

Intercom
Intercom

BEST FOR

Users looking for variety of options and integrations.

Visit Website
  • Easy to use
  • Support is very friendly
  • Awesome knowledge base
  • Great variety of options and integrations

Overview

Intercom provides a complete growth platform for marketing, sales, and support. More than 30,000 companies use Intercom, including Atlassian, Shopify, New Relic, Combinator, and Sotheby’s. It is optimized for both Android and iOS mobile devices, as well as web and cloud-based services.

Ease of use

It is really easy to set up Intercom and import users into the software. The design is simple and makes the platform fun to use. There are also seminars, books, webinars, and live online training. Support is friendly but, unfortunately, a bit slow.

Features

Similarly to other software, Intercom offers a live chat for your website, where it can capture leads. It targets visitors automatically based on their behavior.

Moreover, you get reports on leads captured, response times, etc.

If you go for a higher plan, you get to A/B test messages to optimize performance. In addition, leads are automatically qualified when they start conversations. And you can assign conversations and have set permissions for who can create new messages.

The Premium plan includes all this and more: Custom bots help you engage and qualify leads, and schedule calls. There is a report on key revenue metrics, by team and each sales rep. You can use SLAs, chat limits, and advanced routing to accelerate response times.

What’s more, you can close bigger deals by creating tailored experiences for target accounts with ABM.

Check out their website for more.

  • Integrations: Slack, Google Analytics, Stripe, Google Calendar, Quick Links, Salesforce, and more.
  • Price: From $87
  • Free trial: Yes

Verdict

If you’re after software with a sleek design and intuitive interface and are OK with the price, you’ll definitely benefit from getting Intercom.

CallPage
CallPage

BEST FOR

Wide selection of features.

Visit Website
  • Support is very helpful
  • Fast, efficient, and reliable
  • Great personalization
  • Great variety of features

Overview

CallPage helps you generate more business, as well as get insights from sales calls. Using CallPage boosts your performance through calls by having more revenue-generating conversations. Audi, PWC, Medicover, and InPost are some of the customers of CallPage. It offers a basic plan, which is free, and a professional, premium, and custom plans.

Ease of use

It offers live online training, webinars, and helpful documents. The software could be more intuitive, the dashboard simpler, and the mobile lead generation app more user-friendly. The widget editing might be a bit tricky for some. Other than that, the learning curve is not too steep.

Features

All plans include automatic callback in 28 seconds, which you can take advantage of right now if you visit their website.

Depending on the plan you choose, you get basic or advanced widget customization or full widget customization via CSS. The paid plans offer call recording, Thank You SMS for potential customers, personalization of SMS, voice messages, and sender ID.

Moreover, you have access to APIs and integrations, call queuing, and more.

Naturally, the more you pay, the more you get: the number of leads, call operators and domains increases, and you get longer call recording history.

Technical support is only by mail for basic customers while paying users receive both chat and mail support. If you go for a custom plan, you get a dedicated manager.

There is a great variety of features that is very clearly shown on the CallPage website.

  • Integrations: Google Analytics, Zapier, Pipedrive, HubSpot, Slack, Salesforce, and more.
  • Price: From $0
  • Free trial: Yes

Verdict

If you want to connect with leads and customers better and quicker, choose CallPage.

LeadFuze
LeadFuze

BEST FOR

Highly narrow lead generation.

Visit Website
  • Clean interface, easy to use, intuitive
  • Great informative videos
  • Great search and filter options
  • Efficient and reliable

Overview

Instead of spending ages, searching for the right business contacts, LeadFuze allows you to search for leads that are:

  • in specific roles and industries
  • ones that use certain software
  • big Adwords spenders
  • on the lookout for new people to hire

… and so on.

Then it will unlock more data for you like verified emails, phone numbers, social profiles, and more.

Ease of use

The user interface is really clean and lovely to use. Support is awesome in any respect – they show they really care about their clients and patiently answer all your questions, no matter how silly they are. There is also a great learning center – live online training, webinars, and helpful documents. If needed, there is support online and during business hours.

Features

LeadFuze offers activity tracking, prospecting tools, lead capture, lead nurturing, lead segmentation, lead distribution, lead scoring, and campaign management.

You can do account-based selling, meaning you simply input or upload a list of companies or domains, select the role(s) you want to target, and LeadFuze will automatically pull in the right contacts.

Moreover, you can take advantage of AI and use FuzeBot to build your list for you.

Finally, you can simply get 25 free leads immediately.

  • Integrations: HubSpot, Salesforce, Pipedrive, Mailshake, Zapier, G Suite, and more.
  • Price: Per request
  • Free trial: Yes

Verdict

If you’re looking for really intuitive AI lead generation software with great features and excellent customer support, LeadFuze is the one.

Sumo
Sumo

BEST FOR

Newbies to lead generation tools.

Visit Website
  • A straightforward interface
  • Very easy installation and initial setup
  • Convenient dashboard
  • Great variety of tools

Overview

Sumo powers more than 800,000 websites in over 30 countries. Among them are Airbnb and Entrepreneur. Sumo helps you reduce cart abandonment, grow your email list, increase order value, increase conversions, and generate more sales. It is Cloud, SaaS, and Web-based. Sumo offers a 30-day money-back guarantee.

Ease of use

The user interface is clean and easy to use. There is detailed and very well-organized help material you can use. There is also email and phone support. However, the latter is not too helpful usually.

Features

You can choose to pay monthly or annually – which, again, is cheaper. Sumo’s features include email marketing, promotions management, and templates.

It offers content analytics (integration with Google Analytics) and heat maps so you can monitor your website’s traffic and get a clear picture of what pages people visit, what they share, and how much time they spend on your website. You won’t have to spend too much time analyzing stats and trends that way.

There is also a free version that gives you email opt-in forms, fully customizable design, social media sharing, and visitor targeting so you can grow your list. When it comes to contacting your list, you get unlimited subscribers, 10,000 emails per month, welcome emails, email campaigns, and email integrations.

The e-commerce features you get are: connecting your store, discount codes, 1-on-1 onboarding, and more.

If you get the paid plan, you receive unlimited emails per month, A/B tests, advanced email integrations, e-commerce design templates, and advanced analytics. Moreover, you can remove the Sumo branding.

  • Integrations: HubSpot, Zapier, MailChimp, AWeber, Drip, GetResponse, Shopify, and more.
  • Price: From $0
  • Free trial: Yes

Verdict

If you’re looking for software offering all tools in one or one that has a free version, start with Sumo.

Wisepops
Wisepops

BEST FOR

Variety of templates and customization options.

Visit Website
  • Great design
  • Very easy to use
  • Great customization and a variety of templates
  • Reliable and efficient

Overview

Wisepops, as the name suggests, is especially for building website popups, banners, and bars that people love. It works both on mobile and desktop. Some companies that use Wisepops are Vans, Aon, and Ocado.

Ease of use

Wisepops is effortless to use and navigate, and setup is quick and smooth. UI is also sleek. There are live online training and useful docs available too. Support is really helpful and nice.

Features

Again, you can choose between monthly and annual plans. With each of the 3 plans, you get more than 30 targeting options. However, only the two more expensive plans allow for geotargeting and campaign scheduling.

With the basic plan, you get email integrations and a Webhook feature, but the Zapier integration goes only with the upgraded plans.

When it comes to analytics, you have detailed campaign reporting with all, A/B testing with the two highest plans, and Google analytics integration only with the most expensive plan.

Go see the rest of the features on their website.

  • Integrations: WordPress, Shopify, Magento, Woocommerce, Squarespace, Bigcommerce, Wix, Joomla, and more.
  • Price: From $41
  • Free trial: Yes

Verdict

If your focus is on design and customization, Wisepops is for you.

UpLead
UpLead

BEST FOR

Users looking for a reliable lead generation tool.

Visit Website
  • Stellar customer service
  • Extremely easy to use
  • Up to date quality data
  • Efficient and reliable

Overview

UpLead is a B2B prospecting lead generation system providing quality contact data. It is suitable for businesses of all sizes. Among the companies that use UpLead are VMware, Google, T Mobile, Salesforce, Zendesk, Sage, IBM, Oracle, HubSpot, Amazon, Dropbox, Dell, and more.

Ease of use

Really easy to use. If you have any questions, you can always ask customer support – they are very patient, understanding, knowledgeable, and friendly.

Features

The main features are real-time email verification, worldwide contacts in more than 200 countries, over 50 search criteria, social profile links, and more.

There are 3 paid plans. The basic one includes 200 credits monthly. Additional credits cost $0.40. The Plus plan offers 1000 credits monthly, and the additional ones are $0.20 per credit. The Professional plan gives you 3000 credits monthly, and each next costs $0.10.

The first two plans are for a single user, while the biggest allows for unlimited users.

Otherwise, all plans include pretty much the same: 100% verified emails, unused credits rollover, data enhancement, competitor intelligence, technology tracking, email pattern intel, CRM integration, and no contract.

There is also the option to get an Enterprise plan, which starts at 5000 credits a year and is highly customizable. It includes the latter features plus an annual contract.

You can easily request a demo.

  • Integrations: HubSpot, Salesforce, Mailshake, API, Insightly, Zoho, Microsoft Dynamics 365, Pipedrive, and more.
  • Price: From $79
  • Free trial: Yes

Verdict

If you need intuitive email lead generation software with quality data and great customer support, UpLead is for you.

Autoklose
Autoklose

BEST FOR

Value-for-money customers.

Visit Website
Best Value
  • Excellent support
  • Good value for money
  • Minimal, while functional UI
  • Not too steep of a learning curve

Overview

Autoklose is built for entrepreneurs, sales, and marketing teams. It provides you with a huge database of verified B2B leads and helps you target the right prospects, engage them, and convert them into loyal customers by sending out tailored emails, fine-tuning your campaigns, and automating your sales process. Among its users are DHL, PayPal, Microsoft, IBM, and Hilton.

Ease of use

It offers training in person and live online, and there are useful webinars and documentation. The user interface and the dashboard can be a bit confusing but the learning curve is not too steep, and you can quickly get used to how things work. Support is always available if you need it, and the team is great – friendly and ready to help.

Features

With all plans, you get unlimited email tracking, email sequence templates, an option to send later, and detection of bounces to prevent clutter.

Moreover, you can import contacts from CSV files and store an unlimited number of contacts. You get filters and smart lead scoring, and more.

In addition, you can send unlimited personalized emails, run automated email follow-ups indefinitely, record and attach a personal video, send emails as replies or as separate messages, and add attachments and multimedia. Naturally, you can do both drip and regular campaigns.

What’s more, you receive real-time reporting and downloadable personal reports.

When you upgrade to the Small Business plan, you’ll benefit from team management and reporting features, downloadable team reports, team templates and sharing, role-based permissions, centralized team billing, multiple teams management, and chat and email support.

With the Enterprise plan, you add Salesforce integration, an even more detailed reporting, and 24/7 support via chat, email, and phone. Coming soon are gamification and predictive analytics, and custom automation.

Sounds great, right?

  • Integrations: HubSpot, Pipedrive, MailChimp, Zoho, Google Calendar, Office365, Gmail, Zapier, and more.
  • Price: From $49.99
  • Free trial: Yes

Verdict

The best thing about Autoklose is it’s constantly evolving. The support is also lovely and efficient. If that’s important to you – go for Autoklose.

Growlabs
Growlabs

BEST FOR

Automated engagement and smart inbox filtering.

Visit Website
  • Efficient and reliable
  • Nice and simple intuitive interface
  • Excellent and rich database
  • Exceptional support

Overview

Growlabs combines targeted B2B data with powerful automation. Its main features are lead generation, automated engagement, and smart inbox filtering. Among the companies that trust it are Cisco, Instapage, Workable, Phone.com, Square, Fuji Xerox, and more.

Ease of use

The interface is clean and easy to use. Even if you find some things a bit confusing at first, you’ll quickly get used to everything. There are live online training, webinars, and useful docs. Support is available online and 24/7 via a live rep. They are very helpful, knowledgeable, and responsive.

Features

Growlabs gives you access to advanced search filters, so you can target with precision. It helps you create a list of segmented leads and personalize your outreach.

Google Chrome extension called Prospector by Growlabs shows you useful and rich info right away whatever company’s website you open.

Moreover, Growlabs analyzes responses and ensures to give you only qualified leads.

The system takes care of automated emails and automatically triggers follow-ups.

You can learn more details on their website and book a demo.

  • Integrations: Gmail, Exchange, Office365, Outlook, Nutshell, Pipedrive, Insightly, and more.
  • Price: Per request
  • Free trial: No

Verdict

If your focus is on B2B and are ready to pay the price for quality automated lead generation software, Growlabs is certainly for you.

LeadsBridge
LeadsBridge

BEST FOR

Users looking for cost-effective lead generation solution.

Visit Website
  • The team is responsive to suggestions
  • Support is very helpful
  • Reliable and efficient
  • Cost-effective

Overview

LeadsBridge is an all-in-one lead generation platform bridging the gap between your marketing and advertising tools. It lets businesses gather more leads and close more deals. Some companies that use LeadsBridge are AppSumo, TalkTalk, Kia Motors, Mazda, Open Colleges, Citibank, Leetchi, and Save the Children. It works for all kinds of industries.

Ease of use

There is online support and even 24/7 support for higher plans. They respond quickly and are really helpful. LeadsBridge offers live online training, webinars, and useful docs too. LeadsBridge could be easier to use, as it is not very flexible and clear right now, but overall it’s good.

Features

You can choose whether to pay monthly or annually. Naturally, the latter option is cheaper. With all plans, you get disruptive forms, unlimited ad accounts, and email and chat support.

When you upgrade, you get a bigger number of bridges, leads limit, and audiences volume. With the Hero plan, you receive scheduled calls with support, more user accounts, email/SMS autoresponder, and white label (meaning no LeadsBridge branding on forms, etc.).

With the Guru plan, you get all this and more: enterprise integrations, offline conversions, smart views, and smart onboarding support.

  • Integrations: MailChimp, AWeber, Salesforce, Hubspot, PayPal, Pardot, and more.
  • Price: From $29
  • Free trial: Yes

Verdict

LeadsBridge is an affordable and reliable solution, especially for SMBs.

Albacross
Albacross

BEST FOR

B2B lead generation.

Visit Website
  • Clean UI and UX
  • Data is accurate and of great quality
  • Constantly improving and adding features
  • Reliable and efficient

Overview

Albacross tells you exactly who is visiting your website and how to reach them. It gives you a full profile of each lead including data such as company size, revenue, industry, location, and contact details. Among the 43,000+ companies that use Albacross are BMW, Mercedes-Benz, Pirelli, Tele2, Klarna, Dustin, and KPMG.

Ease of use

Albacross is easy to use, although the user interface could do with a bit of fine-tuning. Training is available in person and live online. You also get webinars and some useful documents. Support is available online and 24/7 via a live rep. They show they really care for their customers. The team is responsive and tries to fix bugs quickly.

Features

All plans include identification of companies in real-time, unlimited users, contact details of decision-makers, and integrations.

With the premium plan, you get 500 company leads a month. With the business plan, the lead count jumps to 1500.

Moreover, inside each plan, there are email reports, user segments, advanced filtering, CRM integrations, 90 days search history, and priority support and training.

There is also the option to get the enterprise plan, which offers a custom monthly company leads limit, a custom amount of domains, custom API integration, support for agencies, dedicated partner manager, and more. Basically, everything can be tailored to your needs.

  • Integrations: HubSpot, Salesforce, Pipedrive, Slack, Zoho, Base, and more – you can see all on their website.
  • Price: From $144
  • Free trial: Yes

Verdict

If you’re after software for SMBs and B2B lead generation tools that give you the data you need, this is it.

Novocall
Novocall

BEST FOR

Increasing calls, leads, and sales.

Visit Website
  • Great functionality
  • Super easy to use
  • Excellent customer service
  • Efficient and reliable

Overview

Novocall analyzes website visitor behavior and helps you immediately call back potential customers who have shown interest in your products or services. It converts on-the-fence visitors into inbound sales calls to a real sales agent, increasing calls, leads, and sales up to 70%. Among the companies that use Novocall are Re/Max, Validus, Supertripper, and EU Holidays.

Ease of use

Configuration and actual usage are a piece of cake. You can easily navigate, customize, add more users, etc. There are live online training, webinars, and useful documents. The customer support team is highly supportive and knowledgeable and resolves most, if not all issues quickly.

Features

There are several plans you can choose from. As usual, with all of them, it is cheaper if you choose to get billed annually.

  1. The Professional plan allows for up to 2 users and includes 40 successful calls, up to 2 call reps, 1 website, 30-day call history, 3 integrations, and local calls. You can add more calls for $1 each.
  2. The Team plan allows up to 5 users and offers 150 successful calls, up to 5 call reps, up to 2 websites, 60-day call history, 5 integrations, free international calls, and Zapier and Webhooks integrations.
  3. The Business plan allows for more than 5 users. It gives you 350 successful calls, up to 10 call reps, up to 3 websites, 180-day call history, all integrations, unlimited call recording, and call center integration (SIP).

The number of widgets you can use can be 2, 5, or 8, depending on the actual plan. The logo is always customizable, but only the higher plans get custom widget fields, customizable SMS, call and message export, and customizable Call Whisper.

Moreover, all plans get Google Analytics, Facebook Pixel, and WhatsApp integration, while only the bigger ones include Google Calendar, Slack, Zapier, and Webhooks integration.

  • Integrations: Google Calendar, Google Analytics, Google AdWords, Zapier, HubSpot, Slack, and more.
  • Price: From $39
  • Free trial: Yes

Verdict

If you need efficient and intuitive B2B and B2C lead generation software, try Novocall.

Qualaroo
Qualaroo

BEST FOR

Users looking for a tool with a lot of integration options.

Visit Website
  • Great clean design
  • Advanced and efficient
  • Excellent customer service
  • Fast and flexible

Overview

Qualaroo simplifies user research. It helps you understand your users and how they experience your products so that you can design products that people love. Marketing, product and UX experts from leading companies such as eBay, Shopify, Twilio, Lalamove, and Udemy use Qualaroo.

Ease of use

It is an overall easy-to-use software, but you might have to be patient and well organized when creating a survey, for example. The platform offers training in person and live online, webinars and useful documents. Support is available online and during business hours. Customer service is really informative and helpful.

Features

Qualaroo offers 3 plans. They all include unlimited Nudges and responses, an unlimited number of user seats, Google Analytics integration, and feedback campaign consultation.

In addition, all plans include engagement options such as in-product Nudge, Link Nudge, website overlay, lead gen form, NPS; survey customization such as branching and skip logic, visual customization, Nudge placement. Moreover, there is behavioral, URL, and technology audience targeting.

In addition, the Startup plan gives you up to 500k Nudge views and 1 domain, the Growth plan offers up to 1 million views and 3 domains, and the Turbo Growth plan provides up to 2 million views and 20 domains.

With the first plan, you get only logo and color customization, while with the other two you get complete control over the design.

The higher plans give you unlimited audience segmentation and advanced export capabilities.

However, only the biggest plan offers Sentiment Analysis by IBM Watson, Mobile Web Nudge, and in-app (for both iOS and Android).

One perk (or a disadvantage, depending on how you look at it) is there’s no difference in the price whether you’re billed monthly or annually.

  • Integrations: Zapier, Optimizely, Google Analytics, Slack, Salesforce, MailChimp, and more.
  • Price: From $199
  • Free trial: Yes

Verdict

If you need a great advanced survey and lead generation tool to understand customers and thus engage more leads, Qualaroo is the one.

AeroLeads
AeroLeads

BEST FOR

Users with a smaller budget.

Visit Website
  • Exceptional customer service
  • User-friendly, intuitive user interface
  • Accurate and efficient
  • Clean simple design

Overview

AeroLeads is a powerful prospect generation software. It finds verified email addresses and phone numbers of the decision-makers in companies of interest – to help you build email lead generation lists in real-time. Some of its clients are IBM, Domino’s, Gartner, Grubhub, and Tata.

Ease of use

It is easy to use, simple, and intuitive. There is a training available in person and live online, webinars and other helpful documents. Support is available online and during business hours, 16/5. The team answers very quickly even by email, and is always friendly and helpful, even when the issues get challenging.

Features

There are several plans you can choose from.

The Take Off plan provides you with 500 records, the Climb pack gives you 1650, and the Cruise one – 6000 records. The Enterprise plan is tailored to your requirements.

These records include full name, email, company name, phone number, URL, and title of the prospects.

All plans include integrations and finding prospects from LinkedIn, Crunchbase, Angellist, Google, Inbound.org, and any other site. You can import data from and export to CSV.

The difference is that the basic plan allows for 1 user and only basic email support. The second plan enables 5 users and chat and email support. The other 2 offer the whole deal – unlimited users plus phone, chat, and email support.

  • Integrations: Salesforce, Zoho CRM, MailChimp, HubSpot, Freshsales, Zapier, and more.
  • Price: From $49
  • Free trial: Yes

Verdict

If you need intuitive efficient real-time lead generation software with great customer support that is affordable too, AeroLeads is for you.

MaxTraffic
MaxTraffic

BEST FOR

Users looking for an affordable lead generation tool.

Visit Website
Best Price
  • Affordable for anyone
  • Solid and efficient
  • Helpful customer support
  • Clean and intuitive

Overview

MaxTraffic is a Cloud-based marketing platform. It helps businesses manage on-site marketing with web push notifications, promotional overlays, exit intent, customer profiling, and analytics. Some companies that use it are Mitsubishi Motors, Tele2, JYSK, C Finance, and Madara.

Ease of use

Setup is a piece of cake. It’s overall very easy to use. The dashboard is straightforward. There are in-person and live online training, webinars, and useful documents. Support is available online and during business hours. They are nice and helpful.

Features

All plans include HTTP and HTTPS support, Resubscribe button, advanced analytics, and online support chat. You can also send unlimited messages.

The business plan adds API access, set delivery rate, custom branding, and premium support.

The free plan gives you up to 2000 subscribers.

There is also an agency plan that offers all features and more: white label solution, custom payment gateway, custom domain, unlimited users, and one-click signups.

You can see more of the features available and contact them to get a customized quote.

  • Integrations: Google Analytics, Google Tag Manager, and more.
  • Price: From $0
  • Free trial: Yes

Verdict

If you’re looking for efficient and super affordable software especially to get you started, MaxTraffic is for you.

Leadberry
Leadberry

BEST FOR

Users looking for an affordable and easy solution.

Visit Website
  • Friendly and helpful customer support
  • Very easy and intuitive to use; great UI
  • Very affordable
  • Great custom filters

Overview

Leadberry is a web-based B2B lead generation software that converts website visitors to sales leads. It provides sales intelligence data about prospect companies, which is a mix of analytics data, contact data, business data, and social data.

Ease of use

The user interface is great, and navigation is easy. Very intuitive to use overall, although the dashboard could look better. There is customer support via chat, email, and phone. Support responds within 24 hours and works during business hours. The team is friendly and helpful. They offer live online training as well.

Features and plans

All plans include unlimited leads, websites, and users. You can cancel at any time.

  1. The Essential plan includes LinkedIn for social selling, accurate company, and people data, advanced lead filtering, customizable email alerts, premium email and chat support, 50 similar leads/search, and more.
  2. The Pro plan gives you 100 similar leads/search and adds CRM integrations and the ability to export to CSV.
  3. The Premium plan includes 150 similar leads/search, Zapier integration, and real-time alerts.
  4. The Ultimate plan that offers initial discovery calls, AI-based data enrichment, custom CRM integration, manual data cleaning, decision-maker pre-filtering, and premium support via chat, email, and phone.

You can see all the features on their website.

  • Integrations: Zapier, Zoho, Pipedrive, Insightly, Slack, Gmail, MailChimp, and more.
  • Price: From $24
  • Free trial: Yes

Verdict

If you need an affordable and easy solution, Leadberry is the one.

Lead Forensics
Lead Forensics

BEST FOR

Users looking for a flexible, customizable, and efficient email leads generator.

Visit Website
  • Customizable price and features
  • Efficient and reliable
  • Great insights and transparency
  • Really fluid interface

Overview

Lead Forensics is a sales lead generation software that identifies sales leads from anonymous web traffic. It accesses important data like visitors’ email addresses, phone numbers, and so on. Pricing is customized per company. Companies that use Lead Forensics are Hotel Chocolat, Pinksheep, and Business Transition 360, among others.

Ease of use

The platform takes a bit of time to get used to, and it’s smooth sailing from there. There are live online training, webinars, and documents to check out in case you get stuck. Support is available online and during business hours. The team is helpful and engaged.

Features

Lead Forensics gives you all the data you need – business name, location, website, phone number, and names, positions, and email addresses of key decision-makers.

You also get deep visitor insight – what they searched for, how many times they visited, pages viewed and time spent, buyer consideration stage.

You can learn more on their website.

  • Integrations: Salesforce, Microsoft Dynamics CRM, Workbooks, Zoho, and more.
  • Price: Per request
  • Free trial: Yes

Verdict

If you’re looking for a flexible, customizable, and efficient email leads generator software, Lead Forensics is the one.

What LGS Is Good For

Leads are the lifeblood of every business.

Lead generation software puts finding leads on autopilot. It saves you time and effort and helps you monitor all leads, so that you never miss a chance to get and keep a new customer. What a relief! You’ll have your peace of mind even if you’re not constantly online.

Some programs integrate with your existing CRM system while others have their own lead generating tools. This makes some a better fit, depending on your current setup.

Lead generation software works for both B2B and B2C companies. That said, some systems are better suited for one of those. You will notice that in the reviews, if you haven’t already.

So how can this kind of software make your business process smoother and help your company or project live long and prosper?

Lead generation software can help you:

  • Generate more leads.
  • Generate better quality leads.
  • Close the sale faster.
  • Manage leads better.
  • Eliminate busywork and increase accuracy.

Lead generation software can attract more users to your website using strategies such as organic search engine optimization and paid search advertising. It allows you to target your ideal clients. That way, your leads are easier to close (and, generally, more likely to buy in the future as well).

Moreover, it will save you precious time by automating the process of generating, segmenting, and following up with leads. Thus, the entire sales process will accelerate. No more feeling like a snail in a race of antelopes! You’ll find yourself much more able to draw in and keep your clients – and actually have a sustainable business.

Once again, the focus is on time – it is crucial to follow up with leads at the right time and every lead generator knows it. For one person, it is difficult to keep track of all leads, especially as their number increases. Lead generation software can help you move mountains!

It can reduce lead management mistakes and remember every little detail for you. It can alert you when you get new leads, automate emails to leads, and remind you when it’s time to reach out to leads in person. Neat, huh?

In addition, the software safeguards all necessary contact info and updates it regularly whenever there are changes in addresses, jobs, phone numbers, and so on. You can easily leave this chore to your trusty lead gen software and feel calm and confident that everything is flowing smoothly.

That way, your team can spend more time selling instead of inputting data. It’s a win-win!

Now you know why it’s fundamental to get one yourself. Let’s see…

How to Choose an LGS

Decisions, decisions… Everything looks good, right? Still, some platforms are better than others.

You only have to answer these 10 strategic questions to understand exactly what you’re looking for in a lead generation software.

  1. What issues do you want this software to solve? What needs improvement right now? Maybe you’re getting too few leads and sales. Or, you waste a lot of time managing your website and still missing out on the hot leads. Finally, you may be the type to forget to follow up on leads.
  2. How much money can you afford to spend on that kind of software monthly or annually?
  3. Are there specific features you need it to have? Which ones are an absolute must for your kind of business? Do you want to receive reports, to transfer calls from a specific country, to offer live chat to leads, etc.?
  4. Which operating system and devices should this software support? – Do you want a mobile app? Do you want it to work on iOS, Android, or both?
  5. Do you need to integrate the lead generation software with your website and specific website forms, an e-commerce platform, accounting software, a web portal, or other applications?
  6. How important is the design for you?
  7. How important are customization options for you? Do you want to look more professional with personally created templates and logos?
  8. What are your requirements for customer support? Do you want to chat with them or talk on the phone? How quick do you actually need it to be?
  9. What size and kind of business should this software be ideal for? Is your business’s size S, M, or L? What industry is it?

Did you write your answers down?

Good.

Now skim over our list and pay close attention to the features, pros, and cons. Find what is most important specifically for you and your business. Compare the options that attract you the most and you’ll inevitably find a good fit.

If you do this, it will certainly pay off.

Conclusion

Lead generation software (LGS) will immediately improve your life – but only if you put yourself in a position to take advantage of the leads you’ll be getting. If you’re well prepared for the influx of new clients, using a lead gen software is always to your advantage.

Now that you know about these top LGS solutions, you’re a step closer to understanding your own needs and preferences. There are probably one or two of these that have caught your attention already. Sign up for a free trial and take one for a drive!

Ta-dah! Now you have all the knowledge you need to make the best decision for your business. Why wait any longer? Go get the software you know you want!

And may the odds be ever in your favor!

Don’t forget to check out the FAQ as well to learn even more useful tips to grow your business!

FAQ

Which are the best tools for lead generation?

These are the best lead generation services:

  1. JumpLead
  2. HubSpot Marketing
  3. LeadPages
  4. SoPro
  5. OptinMonster
  6. Intercom
  7. CallPage
  8. LeadFuze
  9. Sumo
  10. Wisepops
  11. UpLead
  12. Autoklose
  13. Growlabs
  14. LeadsBridge
  15. Albacross
  16. Novocall
  17. Qualaroo
  18. AeroLeads
  19. MaxTraffic
  20. Leadberry
  21. Lead Forensics

Still, this is a somewhat subjective question because the best tools are the ones that work best for you! This is why we’ve provided you with many reviews of the best overall lead generation software among which you can recognize the perfect match for you.

How do you generate customer leads?

There are many ways to generate leads – you can cold call them, engage them on social media like Twitter and LinkedIn, increase your effort in marketing, and invest in new technology – such as one of these top lead generation software.

How do you create a lead generation business?

First, choose an industry where businesses are actively looking for leads – for example, auto finance.

Then choose a marketing strategy. The most popular paid marketing channels are Facebook, YouTube, and Google Adwords. Usually, Facebook is the cheapest way to generate leads.

The third step is to set up automation with the help of one of the best lead generation software you see on our list.

And finally, monetize leads.

Can you make money with lead generation?

Yes.

Generally, you earn money for every lead you generate for one of your client companies. No sale is required. It’s simple – for every qualified lead you send to the business, they will give you a finder’s fee.

How much do lead generators make?

The average sales lead generator hourly pay is $16.60.

How much does a lead cost?

Lead cost varies a lot from industry to industry. If you need to reach marketers, you should expect to spend an average of $35 per contact. However, in the healthcare sector, the average cost of leads is $65 per person.

Meanwhile, the average cost per lead in the auto industry can vary greatly depending on the lead provider and the source. Most dealers pay between $50 and $500 for leads and still see a very low closing ratio.

Where can I get free leads?

There are many ways to get free leads. For example, word-of-mouth, cold calling, public relations. You can also get them through email marketing and influencer marketing. And statistics show the latter is an especially successful channel.

How do you do online lead generation?

There are many ways to do online lead generation. For example, through search engine optimization, pay-per-click advertising, lead generation websites, online networking, webinars, industry research reports, online marketing videos, white paper or e-book, e-newsletter, and blogging.

What is lead generation software?

Lead generation software is a type of software that automates the process of attracting leads online and collecting information about them so you can stay in touch.