10 Best Reputation Management Software For 2021
[Reviewed]
Looking for the best reputation management software available today?
You’ve come to the right place.
Here you will find:
- Detailed insights into the reputation management industry.
- Our comprehensive reviews of the top 10 software platforms.
- Details on the special features, specific use cases, price information, and target market.
- Information on the method that we used to compile this list.
- A guide on what to look for in business reputation management software.
Last Updated: June 7, 2021
1. Reputation.com
Reputation invented the online reputation management category with its proprietary all-in-one platform. The modular, AI-enhanced tools automatically integrate with several sources to collate an overall reputation score. Full Review
- Excellent reporting
- Well priced
- Attentive account managers
Reputation invented the online reputation management category with its proprietary all-in-one platform. The modular, AI-enhanced tools automatically integrate with several sources to collate an overall reputation score. Full Review
2. Podium
Podium is a reputation and interaction management tool. Use it to earn repeat customers, win more leads, and achieve more as a team! Podium covers all the bases of interaction management from one easy to use platform. Full Review
- Modern design and interface
- Good review solicitations
- Excellent texting platform
Podium is a reputation and interaction management tool. Use it to earn repeat customers, win more leads, and achieve more as a team! Podium covers all the bases of interaction management from one easy to use platform. Full Review
3. BirdEye
BirdEye has a strong focus on online review management with monitoring across 150 review websites. Businesses can easily collect feedback and use it to improve the customer experience. Full Review
- Well established service
- Perfect for any size business
- Range of review-building features
BirdEye has a strong focus on online review management with monitoring across 150 review websites. Businesses can easily collect feedback and use it to improve the customer experience. Full Review
4. Mentionlytics
Mentionlytics is a reputation management app focused on social media monitoring. It tracks all your company’s mentions across multiple platforms and provides an in-depth analysis to gauge customer sentiment. Full Review
- Excellent interface
- Strong social media monitoring tools
- Real-time responses
Mentionlytics is a reputation management app focused on social media monitoring. It tracks all your company’s mentions across multiple platforms and provides an in-depth analysis to gauge customer sentiment. Full Review
5. Brandwatch
Brandwatch is a leading social media intelligence platform used by British Airways, Walmart, Unilever, Microsoft, and L’Oreal. Full Review
- Popular online platform
- Intelligence reporting features
- Social media monitoring
Brandwatch is a leading social media intelligence platform used by British Airways, Walmart, Unilever, Microsoft, and L’Oreal. Full Review
6. LocalClarity
Local Clarity is an online review management service to help improve reviews and increase local search traffic. It works equally well for business with one or more locations worldwide. Full Review
- Easy to receive and respond to reviews
- Google Q&A integration
- Highly scalable
Local Clarity is an online review management service to help improve reviews and increase local search traffic. It works equally well for business with one or more locations worldwide. Full Review
7. Mention
Mention is a neat reputation management monitoring software for any size business looking to explore and moderate it’s social media presence. It is driven by two main features, Listen and Publish. Full Review
- Influencer dashboard
- Tiered pricing structure
- Built-in sentiment analysis
Mention is a neat reputation management monitoring software for any size business looking to explore and moderate it’s social media presence. It is driven by two main features, Listen and Publish. Full Review
8. Review Ninja
Review Ninja is a review generation solution and reputation management software for individuals and small businesses. It helps businesses build reviews on Google, Facebook, and more than 100 other popular platforms. Full Review
- Creates positive customer testimonials
- Mostly automated ORM systems
- Broadcast reviews to multiple sites
Review Ninja is a review generation solution and reputation management software for individuals and small businesses. It helps businesses build reviews on Google, Facebook, and more than 100 other popular platforms. Full Review
9. Critical Mention
Critical Mention is a cloud-based reputation management software solution. Along with online and social media, it tracks a wide variety of other platforms including TV, radio, and print sources. Full Review
- Well-established, long-running company
- Powerful reporting features
- Additional broadcast search
Critical Mention is a cloud-based reputation management software solution. Along with online and social media, it tracks a wide variety of other platforms including TV, radio, and print sources. Full Review
10. Reputology
Businesses use Reputology to monitor online reviews 24/7, analyze results, and respond in a positive and timely manner. Full Review
- Hootsuite integration
- Competitive pricing
- Daily review emails
Businesses use Reputology to monitor online reviews 24/7, analyze results, and respond in a positive and timely manner. Full Review
The Best Reputation Management Software for 2021
- Reputation.com – Best for any size company or businesses looking to scale
- Podium – Best for hotels and hospitality industry
- BirdEye – Best for ultimate reputation management platform for all-round use
- Mentionlytics – Best for Web and social media monitoring solution
- Brandwatch – Best for reputation risk management
- LocalClarity – Best for scalable reputation management platform
- Mention – Best for free reputation management software
- Review Ninja – Best for small businesses
- Critical Mention – Best for large corporations
- Reputology – Best for medium-sized organizations
Steps We Followed Choosing the Best Reputation Management Software – Our Methodology
In compiling this article of the best reputation management software, I formulated a plan to ensure an impartial and comprehensive review process. Here’s what I did to come up with a complete picture of each software’s strengths and weaknesses:
- I researched as much information as I could find online regarding reputation software. This included all technical details, independent reviews, software retail websites, and customer feedback.
- I used what I’d learned to compile a list of the essential requirements that good reputation management services should consist of. These include social media management, review management, listing services, brand awareness, and customer feedback responses.
- I used the list to investigate which software has the best collection of features. Then, I created a shortlist of the most promising candidates for our final top 10.
- I signed up for a free trial or demo wherever possible in order to test the software interface and features. I would create fictitious companies and social media profiles to evaluate how well online reviews and mentions are managed.
- Following the intensive testing and review process, I compiled my review of each piece of software, noting its unique features and use cases. I have also included previews of the customer support and training that is provided.
- As a final step, I provided a verdict for each piece of software, stating its strengths and weaknesses. These include the type of business it would be best suited to, the company size, type of industry, and ideal use case.
Before compiling my individual reputation management software reviews, I tested and evaluated each software for the following functionality:
Features, Price, and Target Market
- What main features does each software offer?
Typical features include review monitoring and generation, directory listing management, and social media management.
- What size company would it be best for?
I evaluated how well the software scales and whether it would suit a specific business size better than others.
- What does it cost, and how does it compare to the competition?
Reputation Management software costs tend to differ greatly from one platform to the next. To get an idea of value for money it’s important to know the financial benefits that each feature provides.
- Is pricing available or only on a quote basis?
Reputation management software pricing is usually only offered on a quote-by-quote basis. In light of this, I did my best to gauge software cost from online reviews.
- Is there a free version of the software?
While not many reputation software offer free versions, there are a few.
- Does the software offer any mobile apps or third-party integrations?
Integrations are key to helping drive social media exposure. I also checked to see if any iOS, Android, or other mobile apps were available.
- Are there any additional features not found elsewhere?
Extra features make a software unique and are often a key deciding factor in a consumer’s decision.
- Is the reputation management software for small business or also enterprises?
Many large corporations require enterprise reputation management software for added security and support. I always checked to see which software offers these services.
Ease of Use
For a small business that lacks tech-savvy staff, it’s important to select an easy to install the platform. I evaluated the ease of use by answering some simple questions:
- How easy is the initial installation and configuration?
- Is the user interface intuitive and easy to navigate, or complicated and confusing?
- Are reports easy to run and is the output clear and concise?
- How much of the system is automated or can be scheduled?
Service and Support
Customer service and support are the cornerstones of any decent software package. So I needed to answer some questions before I could write the review:
- Is customer support free with all packages or an additional cost?
- What do independent reviews say about the quality of support?
- What types of support are there – live chat, email, phone, etc?
- What additional support is available – video tutorials, FAQ, knowledgebase?
Reputation Management Software Comparison Table
This comparison table highlights the most important features found in the best reputation management software. These include, amongst others: review monitoring and generation, listings, social media monitoring, and feedback management. You can use it as a quick guide to narrow down software with any specific requirements that you need.
Detailed Reviews
- Excellent reporting
- Well priced
- Attentive account managers
- In-depth data analysis
Reputation.com is an award-winning reputation management platform. It is one of the longest-running software providers in the reputation management space. It provides services to more than 70 industries, including retail, hospitality, healthcare, real estate, and automotive. It helps businesses to improve their ratings through social media monitoring, updated listings, review collation, and high-quality reporting.
Key Features
Optimize business listings and local directories
Reputation.com will ensure all business listings are up to date with accurate contact and location information. This helps drive traffic and clickthroughs.
Engage with social media
Reputation.com’s social suite helps you to monitor all social media activity and engage more effectively with users and communities.
Manage reviews and ratings
You can manage your company reviews on Google, Facebook, and many other review platforms from one centralized platform.
Extra Features & Business-specific solutions
- Survey management: create surveys and gather valuable information from customers. Surveys can be conducted by text or email, or ported to in-store kiosks for instant feedback.
- In-depth data analysis: Reputation.com compiles information from many sources to provide customers with an overview of their business and pinpoints problem areas.
Ease of Use & Interface
Online reviews indicate the majority of users find Reputation.com easy to use. Some have noted difficulties setting up surveys but otherwise, feedback is positive. Reputation.com offers a managed services option for businesses that don’t have the resources to manage all its features. This simple, hassle-free interface makes it one of the leading reputation management software platforms.
Integrations & Apps
Reputation.com has apps for both iPhone and Android. The platform contains hundreds of seamless integrations with review and social sites, including Google, Apple, SalesForce, Trustpilot, and Yahoo!
Pricing Plans
Specific pricing information is not provided but estimated at around $99 / month. Reputation.com services are offered on a quote-by-quote basis depending on individual requirements.
Customer Support
Customers can contact support via:
- Online chat
- Ticket logging
Reputation.com’s award-winning customer support service promises a response within 24 hours. While most customers rate the quality of support highly, the lack of phone support is annoying.
Limitations
Reputation.com does not offer any telephone support.
Verdict
Reputation.com is one of the longest-running reputation management platforms. It is often regarded as the #1 reputation management platform amongst businesses of all sizes. Its modular design makes it ideal for small businesses that expect to grow over time. In addition, it seems well priced to suit both emerging companies and well-established enterprises.
While it still suffers from some minor limitations, it benefits from a strong support team and regular software updates. I believe it is one of the best options out there and will satisfy the needs of almost any user. Its strong reporting features and wide social reach will undoubtedly help your company to improve its online reputation score.
- Modern design and interface
- Good review solicitations
- Excellent texting platform
- Great review management features
Podium is a reputation platform aimed at any size business, from 1 to 1000 locations. It focuses on consumer engagement and simplifying interactions on social media platforms. Podium features some additional sales features aimed at helping businesses to leverage good reviews on close deals instantly.
It is the best reputation management software for online retailers and providers in the hospitality, tourism, or professional services space.
Key Features
Review Management
Podium’s review management software includes sentiment analysis, review monitoring, response management, and handling of negative feedback.
Customer Interaction
Connect directly with customers on multiple web-based channels and maintain a complete history of communication.
Automations
Create automated conversations to simplify and schedule review invites, feedback, and reminders.
Extra Features & Business-specific solutions
- Auto Responder: Direct leads from your website to your inbox with web chat even when you can’t respond in person.
- Singular messaging: see messages from various platforms all in one place to better elevate positive content.
Ease of Use & Interface
The modern design of the Podium interface has received high praise from the vast majority of its customers. They love the ability to instantly see and track messages between employees and customers from any social media platform.
Integrations & Apps
Podium has apps for iPhone and Android.
But.
Some users note that the apps don’t work on all phones.
Podium hosts a range of integrations for POS systems, chat services, and other software.
Pricing Plans
Pricing is not provided by the supplier. Podium helps businesses to identify the tools required and designs tailored packages on a quote by quote basis.
Keep in mind that some customers have complained about the high cost to add extra locations.
Customer Support
Podium customer support is highly rated by independent online reviews. Customers note the strong level of knowledge that support staff has.
The company offers in-person training and a wealth of webinars and online documentation to assist with any issues.
Limitations
- The mobile apps are limited and don’t work on all mobile phones.
- No campaign management tool.
- Live chat lacks geotargeting.
Verdict
Podium is a good reputation management solution for online reviews and review management. It is also aimed at increasing sales and helping businesses to better market products online. It has a host of excellent features to help sales staff achieve business communication objectives and follow up on each other’s progress. The modern interface is one of its best features, along with integrated payment channels and constructive review feedback.
The mobile apps still need a bit of work and unfortunately, Podium loses points with its bad cancellation policy. Some customers have complained of difficulty canceling contracts and financial losses as a result. However, overall it proves itself as a powerful tool for scrubbing up your online image and securing more sales. Due to the reportedly high cost of adding additional locations, Podium may not be ideal for larger businesses.
- Well-established service
- Perfect for any size business
- Extensive range of review-building features
- Numerous integrations
Birdeye is one of the top-rated reputation management services available. It serves thousands of companies worldwide and receives very high praise from independent reviewers. The platform’s main focus appears to be building brand awareness via increasing online reviews. It has a host of additional features including surveys, customizable branding opportunities, campaign management, and social media metrics. Something unique about this reputation management platform is it provides integrations with almost every kind of software you can think of.
Key Features
Review Management
Review management is the driving force behind Birdeye’s success. Automatic alerts of negative feedback help businesses to respond instantly and open support tickets for unhappy customers.
Integrated webchat
Integrated webchat helps customers instantly connect with a business and convert visitors into potential customers.
Listings
Listings help to ensure you achieve your corporation’s branding objectives across 50+ platforms, including Google, Facebook, Bing, Apple, Yahoo!, and Waze.
Extra Features & Business-specific solutions
- Surveys: send out personalized surveys to improve customer engagement and gain valuable insights.
- Benchmarking: get an idea of how you rank amongst competitors in your industry. Quickly and easily read their reviews and social communications.
Ease of Use & Interface
The Birdeye interface has an attractive design and color scheme, making it easy to navigate and operate. View all your analytics data and reports from the dashboard and quickly change between features. Even users who are not tech-savvy report a pleasant experience navigating the system.
Integrations & Apps
This cloud-based reputation management software provides apps for iOS, Windows, and Android mobile devices.
BirdEye integrates with over 300 third-party apps. Some of them are:
- Accounting software such as Quickbooks, Square, Xero, etc.
- Chiropractic management solutions – ChiroTouch and Eclipse
- Customer management software – Salesforce
- Email marketing tools – HubSpot, Mailchimp
And many, many more.
Pricing Plans
Pricing is provided on a quote basis depending on the number of locations and other factors. The following levels are available:
- Standard: Listings, Reviews
- Professional: Listings, Reviews, Messenger, WebChat
- Premium: Listings, Reviews, Messenger, WebChat, Surveys, Ticketing, Insights, Benchmarking
Customer Support
Customer support channels include:
- Phone
- Live chat
There are also several additional training and online resources to help with any issues, including:
- Community forums
- Knowledgebase
- Social media
- Online tutorials
Limitations
Birdeye lacks geo-targeting information for reviews and social media mentions.
Verdict
Birdeye is a very popular service that consistently ranks as one of the top reputation management software platforms. The well-presented user interface coupled with streamlined reporting and extensive features gives a strong first impression.
However, all this comes at a high price – Birdeye is one of the most expensive reputation management solutions available. This makes it less accessible to many small businesses.
So it makes one wonder… does it provide value for money?
If you have the budget you will not be disappointed but smaller companies may desire more adequately-priced software.
- Excellent interface
- Strong social media monitoring tools
- Real-time responses
- Competitors' reviews tracker
Mentionlytics is a platform for managing social media, designed to let companies view and instantly engage with online mentions. Considering that 71% of consumers recommend a brand after positive social media experience, the software is worth considering.
Mentionlytics doesn’t have a strong focus on review management but rather on improving reputation through social media. It also monitors mentions in news articles, blogs, and online forums, offering responses in real-time. Mentionlytics can also track keywords and competitors’ online presence.
Key Features
Social media monitoring
Keep track of online chatter and gain valuable insights into your customer’s feelings via social media analytics.
Web monitoring
See all online mentions of your brand in one convenient place. Analyze reviews, news sites, blogs, and articles that contain any mention of your company.
Extra Features & Business-specific solutions
- Real-time responses: reply in real-time to complaints or praise online.
- Track your competitors’ reviews to stay in the loop regarding their progress.
- Monitor relevant keywords online to secure new marketing leads.
Ease of Use & Interface
According to reports on top review sites, this web & social media monitoring solution has a user-friendly design and provides all necessary information. Users like the comprehensive dashboard.
Integrations & Apps
- Mentionlytics integrates with Stripe and Chargify to provide secure payments.
- Hootsuite integrates with Mentionlytics for social media monitoring.
Pricing Plans
| Plan name | Monthly Price | Ideal for: | Keywords | Users | Mentions/m |
| Startup | $39 | Startups/Small | 5 | 5 | 5,000 |
| Essential | $99 | SMBs | 10 | 10 | 30,000 |
| Advanced | $199 | Medium-Size | 15 | 20 | 60,000 |
| Pro | $299 | Mid to Large | 25 | 99+ | 100,000 |
- 14-day free trial available.
- Yearly plans available (2 months free)
Customer Support
Support includes:
- Live chat assistant
- Business hours phone
Reviews online are limited but seem to indicate that Mentionlytics offers an acceptable level of support. The company also offers in-person training and the website hosts some additional support and training materials.
Limitations
No review generation available, which limits the ability to spread brand awareness.
Verdict
Mentionlytics is a more technical tool than most other reputation management software. Developed by a strong team of experts, it features an advanced real-time monitoring service and analytics tools. However, with the focus aimed purely at the reporting and analysis side of things, it lacks review generation – a key tool in reputation management.
If you are simply looking for detailed insights into the state of your business online, then Mentionlytics will serve you well. If you are looking mainly for brand growth and online awareness, then Mentionlytics would not be ideal. The review collation and response feature works well though and will help you to improve on any negative feedback.
- Real-time monitoring
- Powerful intelligence reporting features
- Social media monitoring
- Crisis management
Brandwatch collects online information regarding your company’s brand and helps to identify issues and extract data. It includes tools for brand building, crisis management, content strategy, competitor analysis, customer experience management platform, and influencer marketing. With its strong customer base and well-established online presence, Brandwatch is one of the best reputation management software platforms we’ve reviewed.
Key Features
Brand Management Software
Improve your brand health in real-time by monitoring online sentiment, understanding customer criticism, and tracking fluctuations. Brandwatch’s management software will give you industry insight by monitoring specific publications, regions, and influencers.
Vizia Reporting
The advanced reporting tools provide real-time chart displays and live data reports across multiple platforms. The information will help to evaluate your company’s performance and make improvements.
Content Strategy
Create customized content that will appeal to customers and build your brand online. Through a well-developed online content strategy, you can ensure your brand reaches the right target market.
Competitor Analysis
Get a good idea of your competitors’ performance online. Monitor key metrics against your competitors to create better strategies and reveal risks or opportunities.
Extra Features & Business-specific solutions
- Influencer marketing: increase engagement by leveraging online influencers.
- Crisis management: get real-time alerts and don’t let your brand be destroyed by a PR crisis.
Ease of Use & Interface
The interface on Brandwatch is clean and attractive. However, customers find the initial learning curve for Brandwatch quite steep. This means it could be difficult to configure and implement at the start.
However, it gets high ratings for its powerful monitoring tools and other features.
Integrations & Apps
Brandwatch integrates with the cloud-based reputation management suite Hootsuite for social media monitoring.
Pricing Plans
No pricing information is supplied but online reviews suggest the platform is more expensive than most.
Customer Support
Support includes:
- Business hours telephone
- Online chat support
Independent reviews suggest the customer support could be better. Brandwatch also offers live online training and webinars for additional support.
Limitations
The reputation management software doesn’t include review monitoring our generation as it is purely focused on brand management.
Verdict
BrandWatch is brand reputation management software aimed at large corporations looking to protect their brand and image. It features tools specifically designed to track and manage online presence and instantly react to negative feedback. The crisis management tool, in particular, is an excellent addition for companies that need an immediate response to brand-related issues.
While cost is not provided, it is noted by independent reviews to be higher than most. For this reason, Brandwatch will likely be best suited to enterprise business. It is a complex system with a steep learning curve, so users should take into account additional costs for training and implementation.
- Easy to respond to reviews and questions
- Google Q&A integration
- Highly scalable
- Good customer support
LocalClarity is a reputation management software enterprise-class platform specifically designed to support multi-location brands monitor and respond to online reviews. It is quick to set up and integrate with third-party apps like Facebook. Local Clarity also supports Googe’s Q&A Management so customers can receive and respond to Google reviews instantly via the ReviewsInbox.
Key Features
Enterprise Reputation Management
The LocalClarity system is highly scalable and can fit any business size. It features enterprise-class rights management, reporting, and security.
Agency Edition
LocalClarity features a specific edition for SEO agencies that require comprehensive reputation management practices. It provides social media marketing tools with access to Google services and several other useful APIs for integration.
Dashboard Reporting
Get an overview of reputation scores across multiple locations and geographic regions. The reporting is available in daily, weekly, and monthly views.
Extra Features & Business-specific solutions
- Google Q&A Management: instantly receive Google questions to your inbox and respond in real-time.
- Reviews Inbox: get instant notifications about reviews from multiple sources.
Ease of Use & Interface
The dashboard has been noted as very intuitive and enjoyable to use by independent reviewers. The ReviewsInbox, in particular, is praised as a highly functional feature. It makes a simple task of reading and moderating reviews and responding constructively to customers.
Integrations & Apps
This review management software for multi-location brands and agencies integrates natively with Google My Business and Facebook Local.
Pricing Plans
| Plan | Per location | Locations | Extra features |
| Plus | $12 | 1-10 | N/A |
| Pro | $8 | 11-100 | Custom reports, bulk setup, onboarding |
| Enterprise | Quote | 100+ | Dedicated manager, SLA, on-demand training |
All packages include integrations, reviews inbox, unlimited users and reports, templates, bulk google posts, and Google My Business (GMB) management.
Also, there’s a 30-day free trial.
Customer Support
Customer support is available via:
- Phone during business hours
- Online chat
Independent reviews rate the customer service highly. There is additional documentation online to help with problems and live online training is available.
Limitations
LocalClarity lacks a review generation feature. They’ve mentioned that one may be available in the future.
Verdict
Local Clarity is a highly affordable solution and one of the most scalable review management platforms in the reputation management space. It lacks promotion strength due to the lack of review generation but does a good job of collating reviews. The unique ‘ReviewsInbox’ directs all your online reviews to one place, making it quick and easy to respond effectively.
The lack of mobile apps is a downside. Also, the messaging features could be better. For the most part, it’s a strong product with largely positive reviews online. The Google Q&A Management and Agency-specific editions are features that will appeal to businesses that need these bespoke features. It is also one of the few reputation management software with a free trial.
- Influencer dashboard
- Tiered pricing structure
- Built-in sentiment analysis
- Automated reporting
Mention is a social media-focused reputation management platform with a variety of tools to keep track of online presence and spread brand awareness. It has a range of tools to monitor social media chatter and analyze industry impact. Collect data and plan an effective social media marketing strategy all from one dashboard.
Key Features
Monitoring
Mention’s reputation management monitoring software can monitor over 1 billion sources each day, from social media and review sites to forums, blogs, and other web content.
Analysis
Receive detailed brand intelligence specific to your companies goals. Make better-informed business decisions with relevant data based on your business needs.
Reporting
With automated reporting, you can spend time on other activities that really matter. Easily share results with clients, colleagues, and management.
Extra Features & Business-specific solutions
Influencer tracking: find about social media influencers that can help your brand.
Ease of Use & Interface
Independent reviews like how simple Mention is to use and consistently praise its ease-of-use. The dashboard is very well designed to accommodate all features in one place.
It is also very easy to configure at the start. The UI is intelligently designed to make all functions available from one location. The only drawback is that it doesn’t port as well to a mobile phone screen.
Integrations & Apps
Mention integrates with Facebook, Twitter, Instagram, Zapier, Buffer, and Slack. It also has an RSS feed and an API for developers to support their own integrated apps.
Pricing Plans
| Plan | Price | Alerts | Mentions | Social accounts | Users |
| Free | $0 | 1 | 250 | 3 | 1 |
| Solo | $29 | 2 | 3,000 | 5 | 1 |
| Pro | $99 | 5 | 5,000 | 10 | Unlimited |
| Enterprise | $450 | 10 | 100,000 | Unlimited | Unlimited |
- Cheaper if paid by the year
Customer Support
- Customer support is only available via an online chat representative and there is very little mention regarding the quality of support.
- Training is provided in-person or online via documentation and webinars.
Limitations
The free and solo versions do not have reports.
Social Media management lacks conversion tracking and contact management.
Verdict
Mention is a decent online reputation management platform. Many users will like how it is split into two individual use cases – Listen and Publish. Together they work to provide companies with information on their online presence and allow growth on social media. Using the insights provided by the Listen functionality, Mention helps you to distribute relevant social media content to multiple platforms.
It has a particularly good user interface that is simple and enjoyable to operate. However, the monitoring feature does occasionally pick up irrelevant results and doesn’t track blog mentions. The tiered pricing structure is good although cheaper plans are very limited on reports, alerts, and mentions.
- Creates positive customer testimonials
- Mostly automated ORM systems
- Broadcast reviews to multiple sites
- Easy to use
Review Ninja is white label reputation management software focused largely on generating reviews for customers. There are also some reputation management features but mainly it helps increase online reviews. Several automation tools are included to help reduce the work involved with sending emails and texts. The system automatically routes positive reviews to a business website and helps to reduce negative reviews.
Key Features
Review Generation
- Strong customer review management solution
- Improve your customer sentiment
- Ensure brand awareness through widespread review sharing
Reputation Management
- Build positive brand awareness with search engine reputation management.
- Increase customer engagement
- Ensure prompt responses and assistance to negative reviews
Extra Features & Business-specific solutions
Review marketing:
- Broadcast positive reviews to multiple sources on the Internet.
- The system automatically directs customers with positive reviews to certain websites while censoring negative complaints.
Ease of Use & Interface
The system is mostly automated and manages itself once configured. Lacks mobile app support but works well online. While the system is not widely reviewed online its existing customers seem happy with the simplicity of the application.
Integrations & Apps
There are no mobile apps or information regarding integrations.
Pricing Plans
Review Ninja pricing is only available on a quote basis. I was unable to find an estimate online.
Customer Support
Review Ninja offers a good selection of customer support channels.
- 24/7 customer support is available via email and a live online rep.
- Phone support is available in business hours.
Additional training is provided through webinars, documentation, and an online rep.
Limitations
- Review Ninja does not offer any sentiment analysis tools.
- There are no mobile phone apps available for Review Ninja.
Verdict
Review Ninja is a simple online reputation management (ORM) tool with an emphasis on review generation. It doesn’t have a lot of complex features and is mainly intended to spread lots of reviews online for upcoming businesses. It has a convenient free version that builds reviews on Google and Facebook, with the paid version covering a further 100+ platforms.
Some additional features include negative feedback management and social media metrics. For small businesses looking to boost their online presence for free, Review Ninja will prove very useful.
However, it doesn’t offer the advanced tools that most larger platforms would require from a true reputation management solution.
Critical Mention
BEST FOR
Business reputation management software for large corporations.
Visit Website- Well-established, long-running company
- Powerful reporting features
- Additional broadcast search
- Social media search up to 60 days
Critical Mention is a well-established media monitoring platform built on personal experience over almost 20 years. It collates mentions not only from social media and online sources but all broadcasting and print media. While it is more advanced than most tools in the reputation management space, it can also be a bit time consuming and cumbersome to use.
Key Features
Broadcast Monitoring
Get valuable insights about your company’s mentions from over 2000 television and radio stations worldwide. Critical Mention covers more broadcast content than any other platform in the U.S and Canada.
With real-time tracking and analytics, you’ll get alerts directly to your inbox and the ability to pull useful metrics.
Social Media Monitoring
Critical Mention tracks all mentions across several platforms in the digital space, including Facebook, Youtube, Twitter, and many more. Search and receive feedback on keywords, handles, hashtags, and branded terms.
Social Media Monitoring includes sentiment analysis to better understand the context of your mentions and reputation management on social media. It also has metrics such as audience values, the share of voice, and mentions over time.
Extra Features & Business-specific solutions
Wordplay: Critical Mention has a built-in platform for audio and video editing of broadcast clips down to the microsecond. Easily share the clips with colleagues or export them to reports.
Ease of Use & Interface
The complex Critical Mention system can take some time to learn and configure but the interface is quite modern and attractive. Users on independent review sites find it enjoyable to navigate once the system is up and running.
Integrations & Apps
Critical Mention provides an API that has been adopted and integrated by many broadcasting and media companies around the world.
Pricing Plans
Critical Mention pricing is on a quote-by-quote basis. No further information is available online.
Customer Support
Critical Mention offers customer support via various channels, including:
- Business hours telephone support
- Online ticket logging
- 24/7 live rep
Additional training is available in-person or online via webinars, a live rep, and documentation.
Limitations
- Social media mentions and broadcast mentions are not collated together.
- Media searches go back only 60 days.
Verdict
Critical Mention is the ideal platform for large corporations that need full reputation monitoring across all forms of media. It’s one of the only software solutions we’ve reviewed that offers TV, radio, and print media monitoring. With that additional benefit comes a higher learning curve, making this platform less appealing for small businesses with limited training budgets.
Unfortunately, detailed pricing information is unavailable but estimated to be on the higher side due to the advanced features, strong customer support, and existing client base. The built-in Wordplay feature for A/V editing and sharing makes this a highly attractive piece of reputation management software for agencies and big brands.
- Hootsuite integration
- Competitive pricing
- Daily review emails
- Semantic analysis engine
Reputology is a reputation management solution with advanced technological solutions to everyday problems. It provides an in-depth analysis of customer feedback, mentions, and survey responses. Users can easily monitor and quickly respond to negative feedback in a constructive manner. The platform is specifically designed to support businesses with multiple locations.
Key Features
Review Monitoring
24/7 review monitoring technology will ensure you never miss a mention. The built-in assistance will help you to develop positive responses to negative reviews. Send automated reports and summaries of reviews to colleagues as they happen.
Review diagnosis helps you to get an overview of how your business is performing over time. Identify strengths and focus teamwork on weak spots that need improvement.
Customer Feedback
Use Reputology to gather detailed feedback and help mitigate future problems before they escalate. The system can use feedback to help identify the root cause of complaints and help you address issues quickly. This feature offers excellent reputation management for businesses that value their customer feedback.
Text Analytics
With Reputology’s semantic analysis engine you can analyze customer comments and pinpoint specific opportunities to improve the overall customer experience.
Extra Features & Business-specific solutions
- Semantic analysis: use report data more effectively with detailed analysis
- Customizable surveys: get useful information from customers with surveys
Ease of Use & Interface
The Reputology user interface is clear and well organized. The reports are simple to run and provide detailed information in an easy to digest manner. Independent reviewers mention in particular the clear, organized format and user-friendly design.
Integrations & Apps
Reputology integrates with Hootsuite for use on mobile phones.
Pricing Plans
| Plan | Pricing | Profiles | Best for: |
| Professional | $180 | 3 | Individual Marketers and Consultants |
| Agency | $400 | 10 | Local Agencies, SEOs, and Resellers |
| Partner/Enterprise | $2500 | 100 | Larger Agencies, Franchises, Brands |
All plans include a free trial.
Customer Support
Reputology customer support is available via:
- Business hours phone
Independent sources suggest that the customer service is sufficient although not particularly well-rated.
Training is also provided online in the form of a live rep and webinars.
Limitations
- Reputology has a very limited selection of support channels.
- While pricing is structured, there is no real low-cost option available.
Verdict
Reputology is a high-end reputation management solution with a wide range of features at a decent price. It would be best utilized by large businesses with multiple locations that need comprehensive coverage of their online presence. The 24/7 monitoring and semantic analysis are key features that make Reputology stand out amongst the rest.
The initial configuration is more complex than most systems so customers should take that into account and consider the additional costs associated with setup. However, online reviewers rate the system highly so the additional time and cost may well be worth it. There are some areas that could be improved like report customization and a wider range of support channels.
Overall, Reputology is an impressive reputation management platform.
Top Reputation Management Software – Honorable Mentions
You just saw our 10 best reputation management services, but with so many options on the market, there are still some more tools worth mentioning. Here are some more online review management solutions, that are a pretty neat choice too:
1. Brand24
Brand24 is a popular web & social media monitoring solution that is widely used around the world. However, it has a very toned-down and simple interface that lacks advanced functionality. Brand24 helps to identify potential customers online through monitoring and analysis of comments and mentions. The platform tracks your competitor’s online presence which could help to give you an advantage in your market.
Other features include consumer engagement, media relations, review improvement, and better customer service. Get in touch with necessary influencers to help build your brand online and get an edge over the competition.
2. Sprout Social
Sprout Social is a reputation management software for restaurants, cafes, hotels, and other establishments to increase media visibility. It is a popular and widely used tool in the reputation management space. While it has many integrations, it lacks important ones like Youtube, Linkedin Groups, and Facebook groups. However, it has excellent analytical reports and company comparison tools.
Customers looking for a tool that pulls all mentions from basic social media platforms will like Sprout Social. It has a trial version and will help small businesses to get a good idea of social media sentiment. However, it may not be ideal for more advanced reputation management.
3. Hootsuite
Hootsuite is one of the most well-known review management platforms. It does offer great features and lots of integrations with Facebook groups and pages, Linkedin, Instagram, and Youtube.
However, its pricing is unaffordable for most users and has also gone up a lot recently.
While the paid plans are expensive, there is a free plan but it’s very limited. Other features include scheduled updates, apps for Android, iOS, and RSS integration. For those with a high budget it’s a great app, but far higher priced than the average reputation management cost.
4. Trustpilot
Trustpilot is one of the world’s largest review aggregation sites. However, it is mired in controversy regarding fake or paid reviews. Many users claim the site allows scammers or bots to post fake positive reviews while others claim negative reviews are deleted. This leaves the validity of the entire platform in question.
However, it has grown to become one of the largest review sites on the Internet with over 60 million reviews of 275,000 companies. To manage your own reviews on the site you need to sign up which is quite expensive – $349.00 per month.
5. Thryv
Thryv is a simple customer relationship management (CRM) platform for small businesses. It helps to keep businesses organized and communicate effectively with customers. While it does have some reputation management tools included it is not dedicated to this cause. So maybe it’s not ideal for the purpose of reputation management.
However, users find it very useful for setting up ad campaigns, sending automated reminders to clients, and other features to build a better customer base.
6. Yext
Yext is an intelligent search platform to discover reviews and run reputation management online. It lacks advanced functionality but is still quite difficult to use. Users do find it very useful for maintaining accurate contact information across multiple online communities. It has some good integrations but users have found it difficult to get the APIs to sync seamlessly. Cost-wise, many users have noted that Yext is expensive for what it offers compared to similar platforms.
7. Yotpo
Yotpo is a social marketing and loyalty scheme platform with customers including GoPro, Everlast, and Helly Hansen. It is designed to market a brand and accelerate growth. While some of this equates to improving online reputation it is not a purely reputation-based management system. The online ratings and reviews feature help businesses to collect reviews from around the web and display them on their website.
8. Grade.us
Grade.us is one of the more popular white-label review management platform solutions out there. It is largely focused on collecting and utilizing reviews for marketing objectives. It provides tools to generate reviews from customers using email campaigns and text messages. Recently, Grade.Us has begun to raise its prices considerably. This makes it far less affordable than most other similar platforms. Whether or not it offers a product worthy of the high price is subjective but most businesses would likely find better value for money elsewhere.
9. Cision
Cision is a reputation management platform with additional media management and public relations tools built-in. It offers customers access to a huge database of online publishers to pitch potential marketing ideas. Rather than a review management tool, Cision helps businesses to manage marketing campaigns and connect with platforms that can advertise their product. The reputation management side lacks response management and reviews monitoring and generation.
10. IMATAG
IMATAG is broad-scale brand protection and digital rights management software solution. It does incorporate some reputation management features but only very basic social media tools. The focus is largely on monitoring electronic markets for copyright image, audio, and video rights protections. If your brand is mainly looking to protect its image while having additional social media management tools then it might be right for you. Keep in mind that it won’t solve all reputation management needs.
Buyer’s Guide – How to Choose the Best Software for Managing Your Online Reputation
There are several key aspects that make up the best reputation management software. Before selecting your software you should consider the following points.
What to consider when evaluating reputation management solutions?
- Company size
While many software packages attempt to fit any size company, most platforms are better suited to businesses of a specific size. Always ensure that the software you choose can scale to fit your entire business, taking into account any future growth. It is best to determine a long-term reputation strategy before beginning your investigation.
- Industry type
Some reputation management companies develop software built to fit multiple industries, while others aim to fit specific businesses. However, reading independent reviews and examining existing customers will reveal which type of industry the software is best suited to. It’s always best to select software that has a proven record of good performance within your industry.
- Features
Ideally, you want software that will cover all your bases. If you have any unusual requirements make sure that the software you select covers these. Most software offers a few advanced features so there is no doubt you will find one that fits your specific needs. Some software even offer bespoke services for an individual’s reputation like mug shot removal sites.
- Training and setup
Reputation management software pricing increases with advanced features due to a more complex configuration and additional staff training. Take this into account when making your selection as it may end up costing a lot more down the line. If you don’t need the extra features, try to find a simpler package or check whether free training and setup are provided.
- Technical considerations
Independent reviews are a good source of information regarding the technical complexities of software. If your staff are not particularly tech-savvy you will have constant struggles with a complex platform. A simple, easy to use interface will keep staff happy, no matter their technical skills.
- Customer Support
Even a simple reputation management platforms will require customer support at some point. It’s not enough to ensure various communication channels are offered, you should also take into account the quality of support. Take some time to contact support and get a feel for the software’s commitment to a customer satisfaction solution.
- Budget
Last but not least, you will need a platform that is affordable while still offering all the features that you need. Reputation management companies in the US usually offer cheaper prices compared to those in Europe. Once you’ve shortlisted your options, request quotes to get an idea of price. It is best to find that sweet-spot between low-cost and high functionality.
What are the Benefits the Top Reputation Management Tool Could Bring?
- Achieve a competitive edge
When it comes to your business’ reputation, having a competitive edge can make all the difference. Reputation management software is a necessity for any company that wants to seriously get an edge in a competitive market. Without careful, well-planned brand awareness and monitoring your business could be lost amongst the multitudes of others. That’s why 89% of marketers claim building brand awareness is their top goal.
- Increased profits and market share
Thousands of companies worldwide have directly attributed their increased profits and market share to their reputation management software. Some businesses report increased profits of up to 60% since the implementation of rep management tools.
- Improved brand awareness
Reputation management software is all about getting your name out there in the best way possible. Many companies are not aware of their online identity and brand situation until implementing tracking and monitoring software. You may well be losing business due to a lack of awareness or negative sentiment.
- Meet marketing objectives
Reputation management services don’t only monitor mentions and help mitigate negative reviews. Many include features to help drive your online marketing objectives and influence results. They will help you to get in touch with prospective clients or potential influencers that can represent your brand.
Wrap Up
There is no question that decent reputation management software will improve your business and profit margins. From the very start, rep management software will start revealing many things about your business that you didn’t know. With this information, you can plan a reputation management strategy to improve your image and increase awareness. Nowadays, brand awareness is driven largely by social media, so monitoring of these platforms is a necessity.
Getting a hold on review management is another key aspect. Negative reviews need to be dealt with effectively, and if done well enough, could even be converted to positive feedback. A widespread collection of positive online reviews should be the number one concern of any business.
However, there are many sub-par reputation management firms with software that will simply waste your time and money. It’s important to take time to investigate everything that is on offer, test various services, and read lots of reviews. If you choose one of the affordable reputation management services listed, you can position your company as a serious competitor in any industry.
We hope that our reviews have helped you to make a more informed decision towards selecting the best reputation management software for your business.
FAQ
It’s a software that works as a reputation defender online for both individuals and businesses. Organizations use such tools to search for negative reviews as well as promote brand awareness.
Anything that online users post on the web regarding your business can make or break it. Besides, posts can go viral in a matter of minutes, fastly tarnishing the name that you’ve struggled to build.
It is for this reason that reputation and brand management tools exist.
A quality solution can manage, monitor, and improve what people post on the digital space, helping you retain your customers. Also, once the software succeeds in helping you to reclaim your good name, it will assist in attracting even more clients.
Reputation management works by influencing how others view you or your business.
It’s not unusual for malicious characters to spread falsehoods that can bring down corporations. It could also be a genuine review that a client left online when you dropped the ball.
Whatever the case, the software reaches out to a person that has left negative feedback. The goal is to offer them a better customer experience.
The solutions also notify you if someone is bad-mouthing you on the Web.
You can monitor how others view you on the internet by seeking the help of reputation management tools. Here are some quality and reliable tools:
- Reputation
- Podium
- BirdEye
- MentionLytics
- Brandwatch
- Local Clarity
- Mention
- Review Ninja
- Critical Mention
Reputation management costs anywhere from $8 for up to 100 locations to $2500 for large agencies.
Yes, reputation management services work. Statistics show that potential buyers read reviews. Also, hostile or positive feedback can influence a customer’s purchase decision, hence the reason to salvage your reputation using them.
The best social media monitoring tool is MentionLytics.
It’s also among the best reputation management software out there.
