10 Best SMS Marketing Software for 2021

If your next marketing gimmick involves text messaging, you know the drill.

It’s time to use the best SMS marketing software.

To help you out, we’ve broken down everything you need to know below.

That includes:

  • The top ten best texting programs proven to grow any business
  • Reviews highlighting each solution’s key features, functionality, and pricing
  • A detailed explanation of how this software works
  • The different scenarios you can utilize these tools
  • Some pointers on how to choose the right SMS marketing platform

Let’s get right into it!

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1. TextMagic

Get your messages delivered across the globe instantly. TextMagic is the best SMS app that meets all your mobile marketing needs. With it, you can send messages to your potential customers with ease. Extra features let you automate campaigns, create sub-accounts for collaboration, manage lists, and more. Full Review

  • Many templates
  • Multi-language support
  • Two-way chat
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Get your messages delivered across the globe instantly. TextMagic is the best SMS app that meets all your mobile marketing needs. With it, you can send messages to your potential customers with ease. Extra features let you automate campaigns, create sub-accounts for collaboration, manage lists, and more. Full Review

Free Trial

Yes (30 Days)

Scheduled Texts

Yes

MMS Support

Yes

Contact Management

Yes

SMS Templates

Rich

Short Codes

Yes

Integrations

Excellent

Customer Service

Fair

2. EZ Texting

Are you reaching out to new customers? Or keeping in touch with existing ones? Either way, EZ Texting is one of the best SMS platforms to use. Aside from its broad text blast service, it can deliver alerts, reminders, polls, and more. You can streamline user responses through text forwarding as well. Full Review

  • Easy to use
  • SMS and MMS-friendly
  • Mobile keywords
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Are you reaching out to new customers? Or keeping in touch with existing ones? Either way, EZ Texting is one of the best SMS platforms to use. Aside from its broad text blast service, it can deliver alerts, reminders, polls, and more. You can streamline user responses through text forwarding as well. Full Review

Free Trial

Yes (14 Days)

Scheduled Texts

Yes

MMS Support

Yes

Contact Management

Yes

SMS Templates

Great

Short Codes

Yes

Integrations

Good

Customer Service

24/7 via phone

3. Trumpia

Bulk or one-to-one marketing, Trumpia has all the right SMS tools for you. It comes loaded with features, such as two-way chatting, automatic text campaigns, keyword tagging, and email marketing. Its Smart Targeting option ensures your messages are delivered to the right audience! Full Review

  • Smart targeting
  • Multiple channels
  • Clean UI
Visit Trumpia

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Bulk or one-to-one marketing, Trumpia has all the right SMS tools for you. It comes loaded with features, such as two-way chatting, automatic text campaigns, keyword tagging, and email marketing. Its Smart Targeting option ensures your messages are delivered to the right audience! Full Review

Free Trial

Yes (14 days)

Scheduled Texts

Yes

MMS Support

Yes

Contact Management

Yes

SMS Templates

Good

Short Codes

Yes

Integrations

Good

Customer Service

Fair

4. SimpleTexting

This app is the best SMS software for sending promos, order alerts, surveys, and text-to-win contests – anything involved in retail mobile marketing! Startups and large enterprises can also benefit from its cost-effective subscription plans. Full Review

  • Easy to use
  • Scheduled campaigns
  • List segmentation
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This app is the best SMS software for sending promos, order alerts, surveys, and text-to-win contests – anything involved in retail mobile marketing! Startups and large enterprises can also benefit from its cost-effective subscription plans. Full Review

Free Trial

Yes (30 days)

Scheduled Texts

Yes

MMS Support

Yes

Contact Management

Yes

SMS Templates

Limited

Short Codes

Yes

Integrations

Good

Customer Service

24/7 via Live Chat

5. Podium

Get in touch with your customers quickly with Podium. It offers a free and comprehensive business texting service proven to enhance audience engagement. You can instantly respond to users coming from mobile, social media, a website, or a landing page – all your messages in one place. You can even bridge the network gap with a Video Chat option. Full Review

  • Freemium
  • Combined inbox
  • Webchat pop-up
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Get in touch with your customers quickly with Podium. It offers a free and comprehensive business texting service proven to enhance audience engagement. You can instantly respond to users coming from mobile, social media, a website, or a landing page – all your messages in one place. You can even bridge the network gap with a Video Chat option. Full Review

Free

Yes

Scheduled Texts

Yes

MMS Support

Limited

Contact Management

Yes

SMS Templates

Various

Short Codes

Yes

Integrations

Yes

Customer Service

24/7 via Live Chat

6. Message Launch

The best SMS marketing software offers complete functionality, and Message Launch covers precisely that. With this tool, you can grow your client base through texts, campaigns, and signup pages. By sending the right messages, you can bump up your SMS sales in no time. Full Review

  • Affordable
  • Drip campaigns
  • Toll-free number
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The best SMS marketing software offers complete functionality, and Message Launch covers precisely that. With this tool, you can grow your client base through texts, campaigns, and signup pages. By sending the right messages, you can bump up your SMS sales in no time. Full Review

Free Trial

Yes (14 Days)

Scheduled Texts

Yes

MMS Support

Yes

Contact Management

Yes

SMS Templates

Good

Short Codes

Yes

Integrations

No

Customer Service

Fair

7. Textedly

If you’re on a budget and looking for a decent text messaging service for your business, Textedly is an excellent option. It has loads of cost-effective subscription models. Whichever plan you choose, you get full functionality bulk texts, mobile keywords, shortcodes, and two-way chats. Full Review

  • Auto replies
  • Free inbound texts
  • Intuitive UI
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If you’re on a budget and looking for a decent text messaging service for your business, Textedly is an excellent option. It has loads of cost-effective subscription models. Whichever plan you choose, you get full functionality bulk texts, mobile keywords, shortcodes, and two-way chats. Full Review

Free Trial

Yes (14 Days)

Scheduled Texts

Yes

MMS Support

Yes

Contact Management

Yes

SMS Templates

Limited

Short Codes

Yes

Integrations

Great

Customer Service

24/7 via Live Chat, phone, email

8. ClickSend

ClickSend is the best SMS software for budding companies who wish to unlock new markets through texts. It also uses multiple channels! You can launch email campaigns, voice calls, fax messages, and online postcards within the same interface. On top of that, all incoming messages are free. Full Review

  • Unlimited contacts
  • No monthly fees
  • Multiple languages
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ClickSend is the best SMS software for budding companies who wish to unlock new markets through texts. It also uses multiple channels! You can launch email campaigns, voice calls, fax messages, and online postcards within the same interface. On top of that, all incoming messages are free. Full Review

Free Trial

Yes (14 Days)

Scheduled Texts

Yes

MMS Support

Yes

Contact Management

Limited

SMS Templates

Good

Short Codes

Yes

Integrations

Good

Customer Service

Fair

9. SlickText

If your goal is to automate your SMS marketing seamlessly, SlickText is one of the best SMS software. Through Drip Campaigns, you can automatically send messages or reply to customers without doing so yourself. And you can post your texts on multiple platforms, like social media, too! Full Review

  • Multi-platform
  • Free inbound messages
  • Mobile-friendly
View Slicktext

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If your goal is to automate your SMS marketing seamlessly, SlickText is one of the best SMS software. Through Drip Campaigns, you can automatically send messages or reply to customers without doing so yourself. And you can post your texts on multiple platforms, like social media, too! Full Review

Free Trial

Yes (14 Days)

Scheduled Texts -

Yes

MMS Support

Yes

Contact Management

Yes

SMS Templates

Limited

Short Codes

Yes

Integrations

Good

Customer Service

24/7 via Live Chat

10. SalesMSG

Are you looking for a marketing program that will help you increase consumer loyalty? If so, this is the best text messaging app for you. You can send personalized texts with custom fields to make your brand even more appealing. With autoresponders, you can make sure that you’re not leaving your customers hanging. Full Review

  • Shared inbox
  • Call forwarding
  • Contact segmentation
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Are you looking for a marketing program that will help you increase consumer loyalty? If so, this is the best text messaging app for you. You can send personalized texts with custom fields to make your brand even more appealing. With autoresponders, you can make sure that you’re not leaving your customers hanging. Full Review

Free Trial

Yes (14 Days)

Scheduled Texts

Yes

MMS Support

Yes

Contact Management

Yes

SMS Templates

Limited

Short Codes

Yes

Integrations

Good

Customer Service

Fair

Best SMS Marketing Software for 2021

Looking for the best SMS software? Here they are: 

  • TextMagic – Best all-in-one SMS service 
  • EZ Texting – Best for SMS advertising
  • Trumpia – Best SMS marketing tool for large enterprises
  • SimpleTexting – Best easy text messaging service for business
  • Podium – Best mass SMS app for customer service
  • Message Launch – Best for lead generation
  • Textedly – Best SMS program for brand management
  • ClickSend – Best text marketing for startups
  • SlickText – Best for drip campaigns
  • SalesMSG – Best SMS marketing for brand loyalty

Detailed Reviews

TextMagic
TextMagic

BEST FOR

All types of businesses

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  • Many templates
  • Multi-language support
  • Two-way chat
  • Great automation tools

Features

You don’t need special tricks to reach your target market. Just use TextMagic!

This app dates back to 2001, before smartphones even existed. Since then, it’s been providing solutions for companies to execute large-scale SMS marketing. The platform crosses borders, as it delivers messages to over 200 countries.

In short, it offers a well-rounded text messaging service for business entities of any kind. 

Here’s a closer look at TextMagic’s abilities: 

Online Bulk Texting

You can use the best SMS marketing software to send hundreds or thousands of texts to multiple contacts. MMS is also supported, allowing you to throw in images and attachments if necessary. You can even schedule your SMS distribution.

SMS Templates

If writing texts isn’t your strong suit, don’t worry. This mass SMS service does it for you. You can browse through tons of workable SMS templates, so you don’t have to start from scratch. Simply modify the text, and you’re ready to go.

Two-Way SMS Chat

Sending messages isn’t a one-sided interaction in this SMS software. You can start real conversations with the person you’re contacting. Directly speaking to your customers also gives you a good idea of how effective your SMS marketing campaigns are.

Team Sub-Accounts

If your marketing team consists of multiple people, this is a great tool to use. Each member can create their own account and set up campaigns individually.

Carrier and Email Lookup

Besides bulk SMS marketing, TextMagic also has a unique feature. Similar to people search sites, this app lets you import a list of phone numbers and extract their carrier information. This way, you can quickly sift through valid and invalid numbers. It works for email addresses, too.

Integrations

If you work with massive and repetitive SMS messaging, you may use third-party automation programs. With TextMagic, you can integrate programs like Zapier, Calendly, Salesforce, and PipeDrive to enhance your workflow.

Data and Analytics

When all your messages have been sent, what’s next? It’s time to track your progress. The Insights section shows your texts’ delivery rate and lets you check the success of your SMS campaigns. You can even monitor each team member’s activity during the process.

Pricing

Text marketing apps are usually pricey, but not this one. Instead of paid subscriptions, you buy credits. Each text you send costs $0.04. That’s it!

It also comes with a generous 30-day free trial. You get access to all its features, plus a dedicated US and Canada mobile number that’s free for the first month. After that, you’ll have to pay $4/month to maintain the number.

The only thing that could hold you back is the 900-character limit. But let’s be real – nobody wants to read a text longer than that. Apart from that, this is the best text messaging app on the market.

With this software, you can reach thousands of receivers worldwide, and for a low cost!

EZ Texting
EZ Texting

BEST FOR

SMS advertising

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  • Easy to use
  • SMS and MMS-friendly
  • Mobile keywords
  • Dedicated business number

Features

EZ Texting offers a simple yet feature-rich texting program for a host of marketing purposes. Small businesses and large corporations can benefit from its SMS and MMS messaging service.

Developed in 2006, the company has been pioneering in mobile marketing and sales promotions since its launch. It has served over 160,000 clients.

Marketing management teams from Domino’s, AXIA, and Aeroflow Healthcare have used this software for their SMS promotions. So how well does it perform? Let’s find out.

Mass Texting

You can send a ton of texts all at once, including product advertising, marketing campaigns, event reminders, and alerts. You have the option to send them immediately or schedule them on your calendar.

Messages aren’t limited to text. This program supports MMS, giving you the option to attach images and icons to your messages. You can even personalize them by adding first and last names along with some greetings.

SMS Templates

One of the user-friendly features of this text messaging service is its templates. While there are no ready-made texts available, you can save your previous messages and use them again in the future.

Text Polls

Aside from ads and alerts, you can enable SMS polling with this texting software. If you’d like to gain consumer insights on your product or service, you can get your recipients to answer surveys or cast votes. It’s an excellent way to engage with your audiences.

Keywords

Managing your contacts can be stressful, especially when you have a long list. EZ Texting has a simple solution: keyword tagging. You can add them to your contact groups or segments. Every time a user sends a text with specific keywords, they’ll be automatically added to that list. This feature also guarantees you’re not spamming your audiences with the wrong content. 

Text Forwarding

When a customer responds to your message, you don’t have to rush to your computer and open the text messaging system. By using the forwarding option, you can access all notifications via email or phone.

Integrations

On its own, the SMS marketing software offers excellent functionality. But to amp up your efficiency and effectiveness, you can use third-party CRM software such as HubSpot, Salesforce, or Zapier for extra automation.

Data and Analytics

Although limited, the program gives you accurate data on your usage. While it lacks key details on campaign success reports, you can still view the number of messages you have sent and received, as well as the number of your active contacts.

Pricing

EZ Texting isn’t a free text blast software, but its pricing tiers are on the cheap side. Some features are locked behind a paywall, so you can choose a plan based on what you need.

All these packages come with 2,400 credits per year and a 14-day free trial

  • Value ($19/month) – Includes unlimited contacts and integrations.
  • Essentials ($29/month) – Includes all Value features and MMS support.
  • Premium ($49/month) – Includes all Essentials and API access.

If you need more credits, you can purchase more for $0.04 per text. The lack of multi-language support can be a bit limiting, but overall, it’s a solid mass text messaging service.

Trumpia
Trumpia

BEST FOR

Product marketing

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  • Smart targeting
  • Multiple channels
  • Clean UI
  • Stacked with features

Features

Trumpia is a multi-faceted online marketing platform. Established roughly two decades ago in Southern California, the company has become one of the frontrunners in text and email marketing. It provides a mass SMS service for small to large enterprises who want to boost customer engagement and increase revenue.

It even breached Inc 5000’s List of fastest-growing companies back in 2012. Big players like 7/11, Coca-Cola, Costco, and McDonald’s are all part of its clientele.

So, what can it do?

Mass Texting

The software provides a simple texting platform. You can automatically add contacts or create online signup pages for new recipients. The variety of texts you can send is rich: from simple promotions to contests and raffles. It also uses keyword tagging for the correct segmentation of your SMS campaigns.

Two-Way Chat

The SMS text blaster enhances user engagement through its two-way chat feature. Recipients can respond to your texts, which is an excellent opportunity to improve your customer service. To save time, you can set up auto-responses using the pre-built message templates.

Email Marketing

Marketing statistics show that customers often prefer to receive email offers and newsletters. Luckily, Trumpia is more than just a text message software: it’s an email platform as well. You can link your company’s email server to send and receive messages.

Smart Targeting

It’s one thing to send messages to a large audience. Delivering them to the right recipients is another. With this feature, you can filter your subscribers based on interest, behavior, and characteristics. Doing so guarantees that you’re hitting the right market.

Drip Campaigns

Automating your mobile SMS marketing campaigns is simplified with this feature. You can schedule your messages at specific intervals. Additionally, the system can initiate send-outs every time a certain keyword is used or a customer opts-in to an online form.

Integrations

You can maximize built-in integrations for extra features and automation. Those apps include Mailchimp, Salesforce, Typeform, and Zapier. Third-party integrations are also available, including Slack, Shopify, Google Suite, and more.

Data and Analytics

The Report Manager displays up-to-date information based on successfully sent and received messages and those that failed. The Data Capture containing demographic information can also be viewed in this section.

Pricing

This SMS platform isn’t free nor cheap. It’s the most feature-loaded app on our list, which probably explains the high price point. However, you can still embark on a 14-day free trial, which gives you 100 SMS and email credits.

Once you switch to the paid version, these are your options:

  • Core Plans (starting at $45/month) – Includes 1,000 SMS and 5,000 email credits.
  • Advanced Plans (starting at $195/month) – Includes 5,000 SMS and 50,000 email credits, plus advanced features.

For a simple text marketing software, Trumpia offers many additional features. Its best quality is its cross-platform and multi-channel marketing. But unfortunately, it’s not mobile-friendly, so you’d have to rely on the computer software for its full capacity.

SimpleTexting
SimpleTexting

BEST FOR

Retail businesses

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  • Easy to use
  • Scheduled campaigns
  • List segmentation
  • Budget-friendly

Features

SimpleTexting – the name says it all. This text message marketing software provides a well-rounded and straightforward SMS strategy for growing your business. With bulk messaging, quick contact management, end-to-end chatting, and team collaborations, it’s the easiest tool you can use for mobile marketing.

It supports all major US and Canadian mobile carriers too, so it has a broad reach.

Features include:

Two-Way Messaging

Just like typical text message platforms, you can send bulk SMS messages in this app. On top of that, you can start a conversation with recipients. It’s an excellent tool for closing deals or resolving issues.

If you plan to send out a personalized SMS marketing campaign, the app can extract user information such as full name, email address, and birthdays.

SMS Keywords

While launching your texting campaigns, you can gain even more subscribers by using keywords. When a user replies with these words, they automatically subscribe to your lists. No more manual opt-ins, which is great for lead generation!

Autoresponders

Aside from scheduling your messages, you can set up auto-responses to keep your audience engaged. Part of its automated texting service is the Trigger Option, which instantly sends a reply to common queries and concerns.

Team Collaboration

If you have multiple people running your marketing plans, SimpleTexting’s Teammates feature will come in handy. You can delegate tasks and assign team members to contact lists. Each member also has the option to send texts from a dedicated phone number.

Extended Messaging

The software lets you go beyond the usual 160-character limit. You can send messages with up to 1,600 characters of text, free from cuts and delivery issues. Aside from mass SMS text messaging, you can use an MMS option to send photos and other attachments.

Integrations

If you’re merging your email and SMS contacts, you can integrate your Mailchimp account to avoid manual imports and exports. It saves a lot of time and effort! You can also enhance your automaton tools with Zapier, Slack, Zoho CRM, and more.

Data and Analytics

To measure the success of your text messaging marketing, you can use its built-in analytics to view reports and usage. It will show you the total number of messages you have sent and received, opt-ins and outs, and failed deliveries. Its Link Tracking feature also lets you monitor the click rate of your attached links.

Pricing

SimpleTexting has nine pricing tiers. While it lacks a free mass text messaging service, there’s a subscription type fit for every business size. All plans come with a 14-day free trial, giving you access to all the features, unlimited incoming messages, and 50 outgoing messages. You even get dedicated customer support for seven days.

The pricing plans depend on the number of credits you want per month. The more you get, the lower the price per credit. Here’s a range for your reference:

  • 500 credits – $25/month ($0.045 per credit)
  • 50,000 credits – $625/month ($0.0125 per credit)

Like TextMagic, there is a character limit per message, but this one’s a tiny bit higher. We also recommend building your workflow on the web-based SMS application since it’s not very mobile-friendly. 

Otherwise, SimpleTexting is one of the most feature-rich and budget-friendly solutions you can get.

Podium
Podium

BEST FOR

Customer service

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  • Freemium
  • Combined inbox
  • Webchat pop-up
  • Mobile-friendly

Features

Podium is a large-scale messaging software that offers more than just SMS marketing. It gives you the ability to attract user feedback and enhance customer experiences. It’s one of the texting companies that leans more towards improving business-to-customer interactions. 

The software is available for users in the US, Canada, and Australia. The Smile Studio, LaZBoy, and Vivint Smart Home are part of its massive clientele.

Here are its top features: 

Interaction Management

The text blast app gives you a centralized workspace for sending and receiving messages. It doesn’t matter whether a user gets in touch with you via text, Facebook, Gmail, or your website. All messages go straight into one inbox.

You can also send personalized texts by adding custom fields to your contacts. And to save time, you can choose from ready-to-send SMS templates and auto-responses for faster replies.

Review Generation

Customer feedback is vital to business growth. Unlike other text marketing companies, Podium gives you the ability to collect reviews with ease. You can set up automated review invites when a customer makes a purchase. But the platform also makes it easy to create pop-ups on apps like Facebook or Google.

Text Payments

Did you know you can collect payments via text? This software lets you insert links to your messages, redirecting users to a payment channel. You only have to add your available payment methods and customize your invoice. There is, however, a processing fee on top of your subscription.

Webchat

Alongside the business texting services, it’s also possible to incorporate a Live Chat for your website visitors. It comes with a customizable widget. Use it to answer instant queries, resolve problems, schedule appointments, or close deals.

Video Chat

There’s nothing better than face-to-face customer service. If customers find it hard to relay their concerns through SMS, they can talk to you remotely. By sending them a link, you can instantly connect with them through Video Chat. It’s also an excellent tool for product marketing.

Teamchat

This feature gives your whole marketing or customer support team access to the text messages software for collaboration. You can assign members to handle inbound messages, questions, reviews, and other tasks. It’s also possible to streamline your internal communication by sending direct and group messages in the same interface.

Integrations

Podium offers industry-specific app integrations like PROFITSystems, DocuTap, or ShopBoss for enhancing your workflow. You can also integrate the program with CRM software like HubSpot, Salesforce, and Zoho for extra automation.

Pricing

The company offers a free text messaging platform called Podium Starter. Although it comes with limited features, you can still utilize its core specs. That includes: 

  • Centralized inbox
  • Review acquisition
  • Website leads
  • Text payments

To unlock the full suite of features, you’ll have to upgrade to a paid subscription. Podium doesn’t have a definite price structure, which is a shame. Instead, you’ll have to reach out to a representative for a custom package.

It depends on your company size, but the SMS software pricing starts at $350 for a 12-month contract.

Still, it’s an excellent choice for businesses of all sizes. Plus, you can get notifications, respond to messages, and delegate tasks from your mobile app.

Message Launch
Message Launch

BEST FOR

Lead generation

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  • Affordable
  • Drip campaigns
  • Toll-free number
  • Sign-up templates

Features

Message Launch is an easy and quick tool that helps you grow your business via text. Using this SMS software, you can introduce your brand to a larger audience, improve customer experiences, and increase your subscriber count exponentially. Major companies like eBay, Gold’s Gym, and Jamba Juice have used this software for their SMS and email marketing campaigns.

Here’s what you can do with it:

Mass Texting

This software is perfect for mass texts for businesses, institutions, and organizations. You can also send out follow-up messages via email, all within the same interface. The great thing about it is that you can send texts using a dedicated, toll-free number provided by the software.

Polls and surveys are supported too. You can send questions with up to 10 different choices, and the system consolidates the votes in real-time.

Two-Way Messaging

You can use the SMS marketing platform to engage your audiences in a conversation, enhancing your customer service quality. For this, you get one centralized inbox for handling user feedback. Messages get listed as threaded conversations, so you can get back to them and keep a log.

Mobile Keywords

Keywords are great tools for your lead section. When recipients respond with certain words, they automatically subscribe to your contact lists. But unlike typical text message programs, Message Launch can also send links, mobile coupons, or templated responses when triggered by keywords.

Data Capture and Targeting 

Correct targeting is the heart of SMS marketing. It ensures you’re sending your messages to the right audience to avoid creating spam. With this feature, you can filter your subscribers based on interests, characteristics, or behaviors. But how? By sending questions to your contacts, the tool automatically stores the answers in its database.

Drip Campaigns

This texting marketing software has many automation features. Triggers can include keyword hits, opt-ins, or link clicks. Any of these activities will prompt the system to send a text or email with the related content.

Online Sign-ups

Speaking of opt-ins, another way to increase your contact base is by creating sign-up forms or pages. You can embed them onto your website or create a separate landing page. There are various pre-designed sign-up templates you can modify to fit your branding.

Data and Analytics

Campaign success insights are quite limited in this app, but you can still work with your results at the base level. It’s possible to view the running messages sent and received while keeping track of your subscriber count. The SMS software also has a Click-Through Tracking feature, which lets you view your link performance.

Pricing

Message Launch offers budget-friendly tiered pricing. No features are locked behind a paywall, which means you’re just paying for the number of SMS and email credits per month. You can try it for free with the 14-day trial period.

These are the paid subscriptions:

  • Mercury ($9.99) – 200 SMS and 2,000 email credits.
  • Venus (19.99) – 500 SMS and 5,000 email credits.
  • Neptune ($49.99) – 1,500 SMS and 15,000 email credits.
  • Jupiter ($99.99) – 5,000 SMS and 50,000 email credits.

The lack of third-party integrations can be a drawback, especially for wide-scale marketing SMS campaigns. But with these prices, this makes for a great text messaging service for business start-ups.

Textedly
Textedly

BEST FOR

Brand management

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  • Auto replies
  • Free inbound texts
  • Intuitive UI
  • Cost-effective

Features

Textedly entered the SMS marketing game in 2015, making it a new player in the industry. But it’s a startup you can trust, as it provides the best SMS marketing platform for small, medium, and large enterprises in the US.

Its clients include Chick-Fil-A, GoDaddy, and American Heart Association. 

Let’s see what it can do.

Mass Texting

If you’re launching a text message advertisement, survey, poll, or text-to-win game, you can do it in a few clicks. While you can’t send MMS messages, your audiences can. So when your recipients need to send pictures or videos, you still get to view them.

The software also has a Data Collection feature that allows you to add in some text message personalization.

Unlimited Keywords

Using keywords is a quick and efficient way to get new subscribers and potential customers. With Textedly, you can add as many keywords as you like. When a user responds to your marketing text with these words, they get added to your contact lists.

Two-Way SMS

Messaging your audience doesn’t end the moment you hit the ‘send’ button. You can engage with them better by allowing them to reply to your texts. This is where two-way chatting comes in handy. You get access to an inbox where you can view messages as threads and start one-to-one conversations. Direct marketing at its finest!

Link Shrinking

Adding links to your texts is a good way to get more sales. But when they’re cluttered with confusing characters and symbols, people are likely to ignore them. This texting program comes with a built-in link shrinking tool, which lets you shorten your hyperlinks to make them look more attractive.

Multiple Accounts

Onboarding your team to handle various tasks is easy. With this program, you can create as many groups as you like. Everybody gets access to your mass SMS dashboards. In this case, adding work integrations is required for optimal usage.

Integrations

What Textedly lacks in built-in automation, it makes up for in third-party integrations. The program has a rich set of business and ecommerce apps you can use to enhance your workflow. That includes Slack, Salesforce, Shopify, Mailchimp, WordPress, Pipedrive, and more.

Data and Analytics

The platform provides detailed and real-time statistics to measure the performance of your SMS business marketing activities. You can actively count your new subscribers, people who unsubscribed, click-through rates, and message delivery.

Pricing

Among our list of text message marketing companies, Textedly has the most subscription packages. So, finding one that fits your budget and business type won’t be hard! And the good news is, all incoming messages are free.

All features are the same for each plan, so you’re just paying for the number of SMS credits you get every month. That includes:

  • Bronze ($34/month) – 1,200 messages
  • Plus ($39/month) – 18,000 messages
  • Enterprise ($50/month) – 4,200 messages
  • Elite (70/month) – 6,000 messages

For bigger businesses, Textedly has more extensive plans ranging from $140 – $2,100 per month. All options come with a 14-day free trial.

The only negative is that you don’t have a dedicated phone number for your SMS text blaster. But you can still use shortcodes, which is a great alternative.

ClickSend
ClickSend

BEST FOR

Startups

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  • Unlimited contacts
  • No monthly fees
  • Multiple languages
  • Online fax messages

Features

ClickSend is an award-winning SMS marketing company that provides full functionality for all types of businesses. It’s a cloud-based software that delivers mass SMS, MMS, email, and online messages worldwide.

The 2018 Deloitte Technology Fast 500 Award winner also gained a spot in Zapier’s list of fastest-growing apps in 2019. Let’s see if it lives up to the hype.

SMS Gateways

Do you need to deliver thousands of texts to your new and existing customers? With this text messaging software, you can send, receive, and monitor bulk SMS anywhere in the world. While there is a 1500-character limit per text, you often don’t need that much content for a single message.

You can also activate a two-way messaging scheme for direct marketing. All replies are free.

MMS Support

Get creative with your SMS campaigns by throwing in some multimedia content. You can send photos, icons, GIFs, or attachments along with your text. In addition, you can add scannable codes for discounts and coupons.

Rich Messaging

Unlike most texting platforms, ClickSend extends its services far beyond SMS. It maximizes marketing through cross-platform messaging. That means you can engage audiences in other communication apps, including Facebook Messenger, Telegram, and Viber.

Text-to-Speech

You can turn a simple text message into a more personalized voice message with this tool. And not all text messaging marketing companies come with advanced features like this. You type in a text on your dashboard or API, and the system converts it into a recorded message to then deliver it as a voice call.

Email Marketing

Besides SMS marketing, you can use the software to send campaign emails like newsletters, product launches, and updates. Transactional emails are supported, too. If you’re in the retail industry, it’s a great option to send order alerts and purchase confirmations.

Other Channels

Did you know you can still send fax messages online? ClickSend takes traditional communication channels and adapts them to the virtual space. The text messaging platform comes with a Cloud Fax Machine that uses virtual numbers for delivery. Besides that, you can send virtual postcards and letters via email or API.

Integrations

Automating your business communication makes your work more efficient, especially for large companies. You can integrate popular business and eCommerce apps like Shopify, Magento, Zapier, Salesforce, Slack, and more for extra functionality.

It’s web-based and uses a cloud computing system, so no downloads and installations are needed.

Pricing

There are no pricing tiers for this software, only credit-based payments. Regardless of your budget, the text marketing company gives you access to all features. Plus, all inbound replies are free. The only price revolved around the number of credits you use, which costs:

  • SMS – starts at $0.0268/text
  • MMS – starts at $0.0452/text
  • Text-to-Speech – starts at $0.0157/call

If you’re on a budget, this is the best SMS app you can use. But that’s if you don’t need a dedicated number or shortcode. But you can get a number for an additional $1.91 per month.

SlickText
SlickText

BEST FOR

Drip campaigns

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  • Multi-platform
  • Free inbound messages
  • Mobile-friendly
  • Easy to use

Features

SlickText is a simple mass-messaging platform loaded with essential SMS marketing tools. It has complete functionality, ease of use, end-to-end communication, fluid dashboards, and automation tools for optimal use.

Popular brands that use this text messaging system include FedEx, ESPN, and Universal Studios.

These are its top features:

Mass Texting

Sending text blasts is incredibly easy with this texting platform. Both SMS and MMS are supported, although the latter limits your usage by compressing images and icons.

You can insert a Textword which recipients can respond with to get included in your messaging list automatically.

It’s also possible to create formats such as mobile coupons, loyalty rewards, or SMS surveys.

Just like SimpleTexting, you can add up to 1,600 characters.

Two-Way Messaging

Engagement is a key factor in SMS text message marketing. So it’s a good thing that SlickText includes an end-to-end messaging option. Your customers can respond to your texts, and these replies go straight to a consolidated inbox for better organization.

Cross-Platform Messaging

If you have a large following base on social media platforms, you’ll find this tool very useful. Through app integrations, you can cross-post your text campaigns on these sites. You can even collect responses. It’s not all about SMS; you can mix it up with some digital marketing as well.

Autoreponders

Setting up auto-replies is the key to making your audiences stick around. When a recipient responds to your numbers or shortcodes, the texting software can instantly send an accurate reply. It can be an answer to a query, a form submission, text vote, and so on.

Drip Campaigns

Speaking of automation tools, setting up drip campaigns will save you a lot of time. With this feature, you can create marketing campaigns ahead of time and launch them whenever you like. It also lets you send time-delayed messages to selected contacts when a trigger gets hit. It’s as easy as setting an alarm!

Integrations

SlickText’s SMS service offers a lot of integrations, especially those involving marketing automations. That includes ClickFunnels, ActiveCampaign, Kajabi, and more. If you wish to merge your SMS and email marketing campaigns, you can add integrations like MailChimp and ActiveContact.

Data and Analytics

The app isn’t as detailed as other text message programs when it comes to reporting. However, it can still deliver useful metrics for measuring the success of your campaigns. The Link Tracker is particularly useful. It monitors your link performance, so you know how many people are clicking your URLs.

Pricing

SlickText offers an affordable price structure, which is perfect for small to medium-sized companies. Like most texting software for business, all packages get the same suite of features. The only difference is the number of text credits you get per month.

Here are your options:

  • Basic ($29/month) – 500 texts
  • Step Up ($49/month) – 1,000 texts
  • Lil Bro ($79/month) – 2,000 texts
  • Big Bro ($139/month) – 3,600 texts

Before subscribing to a paid subscription, you can take a free spin during the 14-day trial period. That gives you 50 texts and one Textword.

SalesMSG
SalesMSG

BEST FOR

Loyalty marketing

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  • Shared inbox
  • Call forwarding
  • Contact segmentation
  • Calendar integrations

Features

SalesMSG offers bulk text messaging as a marketing service. It’s among the top software you can use to send, receive, and track messages from your customers. You can set two-way business conversations for easier user engagement. Marketing management teams from The Ritz-Carlton, CrossFit, and ComCast love using this platform.

Check out its other awesome features:

Mass Texting

The SMS Broadcasting tool is the star of this business text messaging software. It’s what lets you interact with a massive audience. From plain texts to multimedia messages, the variety of things you can send is enormous.

You can personalize messages with custom data and merge fields. MMS texting also lets you throw in some photos, GIFs, emojis, and more.

Canned Responses

Similar to autoresponders, you can set up canned messages for frequently-asked questions. While you’re away, the system can also automatically send these texts so you can stay responsive even while you’re inactive.

Call Forwarding

Aside from mass texting, the program also provides a built-in call forwarding option. The system passes any missed calls along to your mobile device, landline, or office line. This way, your customers are never left unattended.

Landline Texting

In addition to its SMS tools, SalesMSG lets you use your existing landline number or toll-free number. It’s a great alternative to a dedicated phone number, which can be expensive.

Contact Management

Importing your contacts is a breeze. Simply upload a CSV file, or add new members as you go. But since that’s a basic standard for SMS marketing software, what makes this one so special? Two words: list segmentation. You can add tags to your contacts so you can group and filter them according to your campaign strategy.

Integrations

SalesMSG has yet to provide built-in automation tools like drip campaigns. But you can integrate third-party apps for a better workflow. Those programs include Zapier, ActiveCampaign, HubSpot, InfusionSoft, and Marketo.

Data and Analytics

To measure the effectiveness of your SMS marketing strategy, you can see real-time statistics of your broadcast. That includes all the messages sent and received, new subscribers, unsubscribes, and comparison graphs.

Pricing

SalesMSG offers a simple pricing structure, with only three plan options. Each text messaging service comes with a 14-day free trial, along with a risk-free 30-day money-back guarantee.

Here they are:

  • Pro ($35/month) – 750 texts
  • Premium ($300/monht) – 7,500 texts
  • Custom – Contact Sales

The massive gap between Pro and Premium can be a drawback, especially if you’re looking for some middle ground.

Luckily, there’s a pay-per-use option offered in case you need more credits. Additional usage will cost you $0.025 per SMS and $0.05 per MMS.

What Is SMS Marketing?

SMS Marketing is a business practice that involves the promotion of products and services through mass text messaging. It requires a permission-based communication setup, which means that recipients must subscribe or “opt-in” before you can send them these texts. Consent is key.

You’ve surely received texts from companies announcing 50% discounts or inviting you to events at some point. That’s SMS Marketing right there.

What Is SMS Marketing Software?

An SMS program provides the tools for you to execute bulk SMS marketing. Instead of using your smartphone to text customers manually, you can use this application to make things easier.

You can upload your contacts, acquire new subscribers, launch text campaigns, and automate the whole process.

It also provides dedicated phone numbers and shortcodes for better business communication. Here’s an example:

TEXT [KEYWORD] to 2366

The software collects responses to its database and uses it for future messages.

SMS Marketing Use Cases

So – what can you use the best SMS marketing software for?

These are some great examples:

Mobile Advertising

Text campaigns are the most common products of this software. Whether you’re introducing a new product or keeping your audiences in the loop of your offerings, you can do it with a text message advertisement.

Alerts and Reminders

You can use text blast software to send out order confirmations, purchase receipts, shipping notifications, event reminders, and more.

Mobile Coupons

Vouchers, discounts, rewards – you can insert these types of incentives into your messages.

Surveys and Polls

If you’re gathering data about your goods or services, sending short questionnaires and forms is a great move. You can also get text votes through polls to get to know your audience.

Contests

Text-to-win messages are a typical form of SMS promotions. Recipients can reply with an entry to join these deals.

Customer Service

Use these platforms to handle customer queries, concerns, and feedback. You can respond to messages using built-in automation tools or third-party integrations. With this, you can set up auto-responses, consolidate messages, and assign team members.

Lead Generation

You can maximize the best SMS software to increase your subscriber count via sign-up forms, invites, and more.

What Are the Benefits of Using a Text Messaging Service for Your Business?

These are the perks of using a mass SMS service for your marketing strategy:

Efficiency

Using SMS marketing software is time and cost-efficient. With the ability to import thousands of contacts and send messages all at once, reaching customers doesn’t require much effort and resources. It’s far more budget-friendly than traditional marketing strategies.

Gain Prospective Clients

With the use of keywords and shortcodes, it’s easier to identify the people interested in what you can offer.

Increase User Engagement

Most texting programs offer a two-way messaging feature. With this, you can break barriers and start real conversations with your audiences. It’s possible to get insights, questions, and feedback. It also allows you to improve your customer service.

Enhance Customer Experience

Through simple text messaging, you can streamline each consumer journey without ever leaving your mobile device. You can send order alerts, receipts, and invoices. But the ability to process payments by text gives customers more convenience and comfort.

Boost Revenue

SMS has one of the greatest potentials in terms of increasing sales and closing deals instantly. It has a much higher converting rate than most other mediums, according to marketing stats. 

How To Choose the Best SMS Marketing Software?

Before investing in text message software, you want to consider these first:

Use Case

What type of message do you want to deliver to your audiences?

Any program on this list does an excellent job sending SMS ads and promotion messages in bulk.

If you want to use MMS, you need to make sure the best SMS marketing software that can handle multimedia content includes TextMagic, EZ Texting, SimpleTexting, and Trumpia.

Texts with unique formats and extra elements like rewards, contests, polls, and scannable codes are best distributed at ClickSend, SlickText, or Textedly.

If you wish to collect more feedback, reviews, and insights, use Podium. 

Since all programs here have a two-way chat option, you can pick any solution to focus on your customer service.

Segmentation

Trumpia, Message Launch, and SlickText offer a targeting feature that lets you group your contacts according to interests, behaviors, and characteristics. They’re the best SMS software to help you devise your campaigns with the right demographic.

Legal Compliance

It’s essential to choose SMS platforms that comply with specific industry standards to keep yourself free from legal trouble. That includes consumer protection, data privacy, and other pertinent international laws like the Telephone Consumer Protection Act (TCPA). That’s why every software we’ve included on this list comply with those regulations.

Security

Textedly and SlickText both employ a two-factor authentication setting, which adds an extra layer of security measure. You can set a unique pin code for log-ins to ensure only authorized people are accessing your account.

Mobile Functionality

You can get the most mobile-friendly mass SMS service from EZ Texting, Podium, ClickSend, and SlickText. Even when you’re on the go, you can still take advantage of full mobile functionality to send bulk texts or respond to messages.

Pricing

Most tools here won’t charge you for incoming messages. However, that’s as far as a free text blast service can get.

Podium is an exception as it offers free software with some cool features, but it doesn’t include mass text messaging.

The more budget-friendly options would be TextMagic, SimpleTexting, Message Launch, and Textedly. Each text you send costs anywhere between $0.02 – $0.04.

EZ Texting, Textedly, SlickText, and SalesMSG are somewhere in the middle.

The more significant investments would be Trumpia and Podium, with standard subscription plans ranging from $195 to $2000 per month.

Wrap Up

The best SMS marketing software has the power to elevate your brand, grow your consumer base, and push your revenue. 

But more importantly, it gives you the ability to connect with your customers.

All with a simple, well-crafted text.

But choose carefully – the right tools make it a breeze to deliver the perfect message.

You’ve got great options here!

FAQ

Is SMS marketing legal?

Laws cover the practice of SMS marketing. One of them is the Telephone Consumer Protection Act (TCPA), which requires businesses to consent from recipients before sending them marketing SMS messages.

Can I send bulk SMS free?

Yes, you can. There are tools you can use to do mass text messaging for free. Although most of the programs let you receive messages for free, the cost per outgoing text is relatively low – starting at $0.025 per text.

Is SMS marketing effective?

Absolutely. Many customers prefer getting SMS messages from brands after they’ve opted-in. Surprisingly, these texts have a staggering 98% open rate – and that’s a real game-changer.

What is the best bulk SMS marketing software?

The best SMS marketing software is TextMagic. It offers loads of usable templates, affordable pricing, and a two-way messaging platform.