9 Best Social Media Management Tools for 2022

Selma Citakovic Image
Selma Citakovic

Updated: December 03,2022

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Looking to streamline your posting strategy?

You’ll want nothing but the best social media management tools, then. Luckily, I’ve narrowed your options to the top nine solutions for SMBs, agencies, and enterprises of all sizes.

On this page, you’ll find:

  • Dedicated reviews that cover features, ease of use, integrations, and pricing
  • Pros and cons for every app
  • A handy buyer’s guide.

Happy hunting!

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Best for: Versatile social media management
Sprout Social logo

1. Sprout Social

  • Excellent range of social media manager tools
  • Great ease of use
  • Publishing tools for campaigns
Visit Website Full review
Best for: Affordable social media management
Zoho Social logo

2. Zoho Social

  • Live-stream monitoring
  • Valuable integrations with other Zoho products
  • Intuitive dashboard
Visit Website Full review
Best for: Growing businesses
Agorapulse logo

3. Agorapulse

  • Rich reports and analytics
  • Instant responses
  • Novice-friendly
Visit Website Full review
Best for: Automated scheduling
MeetEdgar logo

4. MeetEdgar

  • Handy automations
  • Unlimited asset library
  • Zapier integration
Visit Website Full review
Best for: Growing agencies
Sendible logo

5. Sendible

  • Smart queues
  • Auto-post RSS feed
  • Effective team collaboration
Visit Website Full review
Best for: Ease of use
SocialPilot logo

6. SocialPilot

  • Balanced pricing packages
  • Very user-friendly
  • Extra white label options
Visit Website Full review
Best for: Team collaboration
HeyOrca! logo

7. HeyOrca!

  • Well-designed dashboard
  • Unlimited users
  • Custom branding
Visit Website Full review
Best for: Instagram and Pinterest marketing
Tailwind logo

8. Tailwind

  • Instant generated designs
  • Advanced preview features
  • Intelligent hashtag finder
Visit Website Full review
Best for: Extensive integrations
Hootsuite [SMMT]

9. Hootsuite

  • Alerts for mention spikes
  • Custom streams and ads
  • Exceptional integrations
Visit Website Full review
  • Sprout Social — Best for versatile social media management

  • Zoho Social — Best budget-friendly service

  • Agorapulse — Best solution for growing businesses

  • MeetEdgar — Best software for automated scheduling

  • Sendible — Best app for growing agencies

  • SocialPilot — Best for ease of use

  • HeyOrca! — Best for team collaboration

  • Tailwind — Best for Instagram and Pinterest marketing

  • Hootsuite — Best for extensive integrations.

Best for: Versatile social media management

1. Sprout Social

Excellent range of social media manager tools

Great ease of use

Publishing tools for campaigns

Sprout Social is an all-in-one social media management platform. It’s suitable for enterprises, agencies, and small businesses. More than 30 000 brands trust the service. 

Let’s see if your company could join them!

Features

Here’s a peek into Sprout Social’s core features. This app has social media engagement tools, such as:

  • Smart inbox — your hub for all connected profiles and networks.
  • Message spike alerts — notifications for increases in message volume.
  • Review management — track all your reviews across Facebook, TripAdvisor, and Google My Business.
  • Bot builder — create automated chatbots.
  • Social CRM — access contact details and personalize responses.

Additionally, Social Sprout will act as your social media scheduler. It has various publishing features like:

  • Scheduling — import, schedule, and queue up multiple posts across networks.
  • Optimal send times — automatically post content at the most active times.
  • Campaign planner — execute strategic projects.
  • URL tracker — identify social traffic from links.
  • SproutLink — create visual landing pages in your Instagram bio.

The software also has Listening tools for customer feedback, consumer research, and trend identification. However, they could be a bit more refined with search filters. You can’t search by specific periods, for example!

Finally, you can make use of social media analytics tools. They will provide you with reports on all connected profiles, tagged messages, cross-channel performance, competitors, and more.

Apps and Integrations

Besides the web platform, Social Sprout comes as a mobile app for iOS and Android. It integrates with all major socials, including:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok
  • WhatsApp.

Ease of Use

Despite being so comprehensive, the app looks clean and is easy to use. You can also learn a lot from the help portal, resource center, and blog.

Pricing

Sprout’s pricing scheme is per user. It doesn’t have a team plan, which is a shame. And if you’re looking for social media management for your small business, be aware that this service is pricy!

See for yourself:

  • Standard — $99 per user per month (billed monthly)
  • Professional — $169 per user per month (billed monthly)
  • Advanced —  $279 per user per month (billed monthly).

You can use the 30-day free trial and test the waters first.

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Best for: Affordable social media management

2. Zoho Social

Live-stream monitoring

Valuable integrations with other Zoho products

Intuitive dashboard

Zoho Social is part of the Zoho portfolio focused on social media management. It’s aimed at businesses of different sizes and agencies. It allows you to post, schedule, and measure your social content across:

  • Twitter
  • Instagram
  • Facebook
  • Google My Business
  • LinkedIn
  • Pinterest.

Let’s take a closer look!

Features

This social media manager platform has a solid set of tools that includes the following:

  • Publishing calendar — drag and drop your posts to schedule them.
  • Content queues — set up publishing queues manually or use SmartQ predictions.
  • Listening dashboard — track reviews, keywords, and mentions via listening columns.
  • Live stream — monitor your social engagements in real-time in a dedicated tab.
  • One inbox — reply to all conversations from one place.
  • Collaboration — manage your workflow and draft approvals.
  • Team discussions — communicate with your teammates via chat, audio, and video calls.
  • Roles and permissions — decide what to share with other members. 

If I had to nitpick, I say the monitoring tabs could be more customizable.

One more thing:

This social media manager app also has reporting capabilities. They’re also a bit on the simplistic side, but alright. You can zoom in on your followers’ activity, create custom reports, and automate them.

Apps and Integrations

Zoho Social is available as a mobile app for iOS and Android. Besides the social platforms I’ve mentioned in the overview, it also connects with Zoho CRM, Zoho Desk, and Canva.

Sadly, it doesn’t integrate with TikTok, Telegram, and WhatsApp.

Ease of Use

The platform is very intuitive and easy to grasp. Additionally, you can use the user guide, FAQs, help videos, and webinars.

Pricing

If you’re looking for a cheap social media management solution, Zoho Social could be your pick. It has three plans:

  • Standard — $10 per month (billed annually)
  • Professional — $30 per month (billed annually)
  • Premium — $40 per month (billed annually)

There are also separate plans for digital agencies called Agency and Agency Plus.

Additional team members will cost you an extra $10 per member per month. You can try any option with the 15-day free trial beforehand.

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Best for: Growing businesses

3. Agorapulse

Rich reports and analytics

Instant responses

Novice-friendly

Agorapulse is a unified social media management solution aimed at growing businesses and agencies. It has all you need for posting your content and analyzing its impact.

Let’s find out if it’s a smart choice for your company!

Features

This service has some of the best social media tools out there. They include:

  • Social inbox — manage and organize all incoming messages.
  • Publishing — optimize and coordinate scheduled posts on the calendar.
  • Team communication — track action items and share notes with your team.
  • Asset library — store and regulate content with labels and folders.
  • Listening — focus on keywords on Twitter and YouTube.
  • Responding — click on monitored items to instantly reply, like, or retweet.  
  • Social ROI — see which posts drive traffic, sales, and leads.

It also has powerful reports that will let you track trends and team performance. You can create custom ones where you can compare time periods and even get recommendations based on user behavior data.

Apps and Integrations

Agorapulse has social media management mobile apps for iOS and Android. It integrates with: 

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube.

Notice something missing?

Yes, there’s no Pinterest, TikTok, WhatsApp, etc. It also doesn’t connect with handy apps like Canva and Zapier.

Ease of Use

The service is very novice-friendly and packed full of features at the same time. You can always consult the website’s help center, blog, and video tutorials.

Pricing

Agorapulse has four pricing plans in total:

  • Free — includes three profiles and one user
  • Pro — $79 per month (billed annually)
  • Premium — $199 per month (billed annually)
  • Enterprise — custom pricing.

Unfortunately, the free package only has the most basic social media manager tools. You can’t add extra users, use the calendar, or schedule more than ten posts at once. The paid plans are pretty pricey as well!

But, you can use the 30-day free trial to see if it’s worth your hard-earned cash.

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Best for: Automated scheduling

4. MeetEdgar

Handy automations

Unlimited asset library

Zapier integration

MeetEdgar is a social media scheduling tool oriented toward automating your posting feed. So, it’s not a full social media management tool suite — it’s specialized. It’s also designed with small businesses and entrepreneurs in mind.

Here’s what it can do. 

Features

Scheduling and publishing is MeetEdgar’s forte. You decide on the time slots, and the app will take care of the rest.  

Your main base of operations is the unlimited asset library. You can feed it content, keep it, and repurpose it later. You can organize everything into categories like General, My Blog Posts, Promotions & Specials, etc. Edgar will then share posts from those categories in whichever order you want. It’s one of the smartest scheduling tools for social media!

It’s especially useful for refreshing and resharing evergreen content. It will allow you to post consistently and keep your audience engaged. You can also view your accounts’ performance in real-time.

And that’s it!

MeetEdgar only sticks to its niche. For example, there are no social listening or inbox features.

Apps and Integrations

You can also use the app on the go on iOS and Android. It connects with:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn.

For everything else, there’s the Zapier integration.

Ease of Use

Despite the effectiveness of the social media scheduling tools, users have complained that they’re not very intuitive. It takes a bit of time to set them up right!

Other than that, the UI is clean and stylish. You can also help yourself with Edgar’s social media guides, blog, and help center.

Pricing

The service has only two plans:

  • Eddie — $24.91 per month (billed annually), includes five social accounts
  • Edgar — $41.58 per month (billed annually), includes 25 social accounts.

That’s not a lot of choices, really! 

It also means the features aren’t spread out evenly between the pricing options. For example, the Eddie plan limits you to ten weekly automations, while Edgar contains 1000 weekly automations.

In both cases, 20 team members max can use this social media planner. You can try out the service obligation-free with the 14-day free trial.

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Best for: Growing agencies

5. Sendible

Smart queues

Auto-post RSS feed

Effective team collaboration

Sendible is a complete tool suite for social media management. It covers publishing, collaboration, listening, and analytics. It’s made for freelancers, agencies, and brands. But it’s primarily popular with growing agencies.

Let’s see why:

Features

Here’s what you can expect from Sendible:

  • Unified dashboard — track results and take action from one place
  • Bulk scheduling — schedule multiple posts, images, and videos 
  • Publishing calendar — visualize and rearrange your posts in the monthly social media planner
  • Smart queues — categorize and create pre-set schedules for your content
  • Auto-post RSS feed — automatically share relevant content at regular intervals
  • Team collaboration — create user workflows and assign conversations
  • Listening — monitor hashtags, keywords, and competitors.

As for analytics, you can generate in-depth reports on your post engagements and audience. Moreover, you can play around with over 250 modules to create custom reports.

Apps and Integrations

Sendible is available as a mobile app for iOS and Android. However, many users have complained that the Android version is very unstable.

Additionally, the software has integrations with:

  • Facebook
  • Twitter
  • Instagram
  • YouTube 
  • LinkedIn
  • Google My Business
  • WordPress.

This social media manager tool also connects with Canva and Google Analytics.

Ease of Use

Users on G2 have complained about the busy UI. It could indeed be better designed, but functionally the app is pretty simple!

You can also use the support portal, video tutorials, and blog for guidance.

Pricing

The service has one pricing plan intended for SMBs and freelancers. The other three options are scaled for agencies.

Here’s what it looks like:

  • Creator — $25 per month (billed annually)
  • Traction — $76 per month (billed annually)
  • Scale — $170 per month (billed annually)
  • Expansion — $340 per month (billed annually).

The higher plans are expensive, even for agencies looking for top social media management tools. But, if you’re tempted, you can give it a go with the 14-day free trial.

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Best for: Ease of use

6. SocialPilot

Balanced pricing packages

Very user-friendly

Extra white label options

SocialPilot is a social media posting tool for small businesses, agencies, and enterprises. It’s a cheaper alternative to bigger players like Sprout Social and Agorapulse. It also has some handy extra features for content curation and white label solutions.

Let’s check it out!

Features

This social media management system has all the essentials:

  • Social inbox — respond to all messages in one inbox.
  • Scheduling — save drafts, see previews, and line up your posts in bulk.
  • Calendar — switch up your perspective with the day, week, and monthly plan view.
  • Content curation — search content for unlimited keywords and share your findings.
  • Client management — simplify onboarding and securely connect your client’s accounts.
  • Team management — assign the right roles and delegate tasks.
  • Facebook ads — boost posts and make sure they reach your targeted audience.
  • White label solutions — put your brand colors on everything and set a personalized email and URL.

The software also has separate social media analytics tools for every platform. You can generate comprehensive reports on your top fans, the best time to post, and the most popular content.

However, unlike its bigger competitors, SocialPilot doesn’t offer advanced automations. It also doesn’t have listening features for tracking social streams.

Apps and Integrations

SocialPilot comes as a mobile app for iOS and Android. It connects with:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • TikTok
  • Google Business.

As for other third-party integrations, there are Zapier, Canva, and Snip.ly. That’s all fine, but it could be bigger and better.

Ease of Use

SocialPilot’s UI is well-designed and easy to make sense of. Even novices will find their way around this social media posting software! The help center and blog will make things even more accessible.

Pricing

The company offers four pricing options:

  • Professional — $25.50 per month (billed annually)
  • Small Team — $42.50 per month (billed annually)
  • Studio — $85.00 per month (billed annually)
  • Agency — $106.25 per month (billed annually).

They are fairly well balanced for different types of businesses. There’s also a 14-day free trial to sate your curiosity.

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Best for: Team collaboration

7. HeyOrca!

Well-designed dashboard

Unlimited users

Custom branding

HeyOrca is a collaborative social media management tool that’s great for teams and agencies. It specializes in streamlining scheduling and approvals.

Let’s see if there’s anything that strikes your fancy:

Features

This social media scheduler is equipped with tools like:

  • Post editor — preview and polish your posts to perfection.
  • HeyOrca dashboard — manage multiple brands with separate calendars, media libraries, and user permissions.
  • Drag & drop calendars — reschedule posts in one click.
  • Schedule evergreen content — save and repurpose your best moments for future uses.
  • Real-time feedback — directly communicate with clients and alert team members.
  • Automated approval reminders — make sure your clients don’t miss any scheduled posts.
  • Custom branding — apply your brand and logo to your reports and calendars.

Interestingly enough, Orca separates your planners and calendars for each brand you manage.

One more thing:

You can get reports on your engagement stats, audience growth, impressions, and top content.

Apps and Integrations

You can get this social media planning software as an iOS and Android app. Unfortunately, the iOS version is very prone to crashing.

Furthermore, the app has integrations with:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok
  • Google My Business.

But, when it comes to other convenient connections, HeyOrca falls short. It integrates with Filestack, Google Drive, and Dropbox.

Ease of Use

If you’re looking for a user-friendly experience, this app is worth checking out. The dashboard is easy to navigate, and I appreciate how everything is separated by clients.

The knowledge base and FAQs are the cherry on top.

Pricing

This social media management company has a slightly unconventional pricing system. It depends on the number of calendars you need.

That’s why your options are:

  • Basic — $59 per month per calendar (billed monthly)
  • Standard — $99 per month per calendar (billed monthly)
  • Pro — $129 per month per calendar (billed monthly).

You can save 40% when you add 5+ calendars. All plans include unlimited users, which makes Orca ideal for teamwork. However, things can get real pricy if you have more clients.

Luckily, there’s a 14-day free trial to test things first.

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Best for: Instagram and Pinterest marketing

8. Tailwind

Instant generated designs

Advanced preview features

Intelligent hashtag finder

Tailwind is one of the best social media management tools for Instagram and Pinterest. It lets you create, schedule, and optimize posts for your feeds and boards. It’s an innovative and time-saving option for freelancers and SMBs

Let’s zoom in a bit!

Features

The app has all you need for Pinterest marketing:

  • Scheduling — schedule your pins to publish when Pinners are the most active 
  • Tailwind create — automatically generate designs optimized for Instagram, Pinterest, and Facebook
  • Communities — connect with other creators on Pinterest.

It also has specialized social media manager tools for Instagram marketing:

  • Scheduling — prepare multiple-image posts and Stories and automatically publish them
  • Planner — preview your feed on the drag-and-drop grid
  • Hashtag finder — get smart suggestions as your write your caption
  • Smart.bio — create a branded landing page in your bio.

Additionally, you can track trends on your posts, board, and profile.

However, many users on G2 have complained that the software can be buggy. You’ll need to frequently re-link your profiles.

Apps and Integrations

You can also use Tailwind on your phone as an iOS and Android app.

But what about connections?

Obviously, it integrates with Pinterest, Instagram, and Facebook - and that’s it! More options would be appreciated.

Ease of Use

This social media planning tool does have a slight learning curve. Navigation between pages is complicated, and it takes a bit of time to learn the ropes.

On the brighter side, the knowledge base, video tutorials, and FAQs are there to help.

Pricing

Tailwind has a free forever plan that lets you use the core features with zero commitments. There’s no free trial, but this package will work just fine instead.

As for paid plans, you can choose between:

  • Pro — $9.99 per month (billed annually)
  • Advanced — $19.99 per month (billed annually)
  • Max — $39.99 per month (billed annually).
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Best for: Extensive integrations

9. Hootsuite

Alerts for mention spikes

Custom streams and ads

Exceptional integrations

Hootsuite is one of the top searched social media management tools. It’s an all-in-one solution for solo entrepreneurs, growing businesses, agencies, and enterprises. So, pretty much everyone.

But is it for you?

Features

Hootsuite has an impressive array of tools such as:

  • Calendar view — an overview of all your published and scheduled content.
  • Composer — use asset libraries and image editing to share engaging posts.
  • Bulk composer — schedule multiple posts at once. 
  • Collaboration — share notes and edit drafts together.
  • Custom streams — set up social streams to monitor your content’s performance and respond to comments.
  • Hootsuite inbox — stay on top of all convos from different networks.
  • Insights — search for keywords and get alerts when your mentions spike.
  • Social ads — manage your organic and boosted posts across channels.

This social media management software can also create custom reports and analyze your performance and ROI. However, competitors like Zoho Social and Sendible have more in-depth analytics.

Apps and Integrations

If you’re a fan of mobile apps, Hootsuite has got you covered. You can use it on Android and iOS.

It integrates with:

  • Instagram
  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Pinterest
  • TikTok
  • WordPress.

And it has tons of connections with other apps, including useful listening software like Brandwatch and Talkwalker.

Ease of Use

The UI looks a tad outdated, but it’s highly accessible. Many users have praised Hoostuites’ ease of use. The help center, blog, and webinars are available as well.

Pricing

This social media management tool has four pricing plans:

  • Professional — $49 per month (billed annually)
  • Team — $129 per month (billed annually)
  • Business — $739 per month (billed annually)
  • Enterprise — custom.

On top of that, there’s a 30-day free trial.

Evidently, Hootsuite is a pricey investment. And things get even more expensive with the add-ons!

And there’s one more downside:

The most robust features (like the content library and message tagging)  are exclusive to the Business and Enterprise plan.

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What Is a Social Media Management Tool?

Social media management software is designed to simplify scheduling, publishing, and monitoring the impact of your posts. Sometimes, it allows you to control multiple accounts on different platforms from one dashboard. And other times, it’s focused on one specific network.

It all depends on the use case!

The range of available features also varies. That’s why some apps are equipped to deal with:

Etc. 

But the core functionality is the same. 

How To Pick the Right Solution

There is no perfect solution. But you can get pretty damn close to it — if you know what you’re looking for.

Here’s what to keep in mind to find your very own best social media management tool:

Type of Software

Let’s start with the big picture.

If your brand is present on many social networks, you’ll probably want to look into a solution covering all those platforms. Or, if you’re primarily based on Instagram, some apps specialize in it!

Another thing to consider is the scope of tools.

Your main choice will be between an all-in-one software or a scheduling app. If you run a small operation and you just need something to keep your feed updated, go with a scheduler. But, if your appetites are bigger than that, that’s what unified solutions are for.

Your Must-have Features

The best social media management software is the one that ticks all your boxes in the features department. So, the wise thing to do would be to make a short list of tools you can’t do without.

Potential candidates can be:

  • Listening — Do you require listening columns for tracking customer feedback?
  • Bulk scheduling — Do you need to be able to schedule multiple posts in advance?
  • Asset library — Is an organized content library necessary? 
  • Engagement — Do you need to be able to respond to conversations?
  • Teamwork — Do you require the ability to manage your team’s workflow and assign tasks

Analytics & Reporting

Reports are another important asset. The best social media management platforms will provide plenty of modules to play with. They are essential for creating custom reports. You’ll need to be able to zoom in on specific periods and posts to track your highs and lows

Integrations

Integrations are a must for efficient automation. If any apps are a big part of your work process, you’ll definitely want to connect them. Integration with Zapier is always a huge plus, as it allows you to connect to over 4000 other programs.

Ease of Use and UI

The best social media management apps tend to be straightforward and user-friendly. That means you’ll be able to use them regularly without resorting to guides for every little thing. And new team members should be able to learn the ropes quickly!

That will depend mainly on the UI. Even basic navigation will be needlessly tricky if it’s too cluttered or poorly designed.

Security

When managing your brand, you should be able to control who can post. Two-step logins will provide an extra layer of security. You should also be able to invite team members to post on your business’ profile without giving out login credentials

Pricing

Finally, let’s talk about pricing.

Luckily, there’s something for everyone’s budget — whether you’re shopping for an affordable social media management solution or something pricier. There are even totally free services.

But don’t forget to check how well it will scale with your business as it grows. You should also be able to add members.

Wrap Up

There’s quite a lot to consider when browsing for your perfect social media management software. Features, integrations, analytics, pricing — it can all be so overwhelming. 

But, once you switch to automation, you’ll never want to manage your accounts manually again!

Hopefully, this list of recommendations will help you on your way. 

Good luck!

FAQ.


What does a social media management tool do?

Social media management tools can help you simultaneously schedule, publish, and monitor your content on multiple networks. You can also reply to various queries and interact with your audience.

Should I use a social media management tool?

If you want to minimize time spent on routine tasks, you should give it a try. The best social media management tools can maximize your engagement while saving you a lot of effort in updating your feed.

Which social media tool is best?

Generally speaking, Sprout Social is the most versatile app and will fit most use cases — if you can afford it. The other programs on my list are more specific, so it all depends on what you prioritize in a service. 

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Selma Citakovic

Selma Citakovic

Selma is a content writer with a love for all things nerdy by day and an internet archaeologist that likes to dig up obscurities by night. Mostly she's trying to balance between many obsessions. Right now, it's bass playing and reading hard sci-fi about vampires in outer space - next week, who knows.

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