Apple Pay Statistics At A Glance

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Darko Jacimovic
Written by
Darko Jacimovic

Updated · Jan 02, 2024

Darko Jacimovic
SEO Specialist | Joined April 2023 | LinkedIn
Darko Jacimovic

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Girlie Defensor
Edited by
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Girlie Defensor
Joined June 2023
Girlie Defensor

Girlie is an accomplished writer with an interest in technology and literature. With years of experi... | See full bio

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We all know how Apple has been for innovation and growth in the digital world since 1976. Another venture where the company has obviously succeeded is Apple Pay, its mobile wallet, contributing to Apple’s 15000% expansion rate since 2001.

Today, Apple Pay has become one of the world’s most used digital payment methods. It also made its way to China, which became one of the top chosen mobile payment methods, with over 220 million users.

Keep reading to know more about the statistics of Apple Pay — who uses it the most, the facts, and the trends that made it a convenient payment method for avid Apple fans.

Editor’s Choice

  • 4.6% of US consumers used Apple Pay on Black Friday 2014.
  • There are 10 million Apple Pay-friendly contactless payment terminals worldwide.
  • Apple Pay's user base increased from 521.4 million to 535.8 million in 2022.
  • 40,000 Coca-Cola vending machines accept Apple Pay.
  • 27% of respondents in the US and UK complete online payments using Apple Pay.
  • Around 51% of global iPhone users have enabled Apple Pay.
  • 73.1% of Gen Z mobile wallet users utilized Apple Pay to complete an in-store purchase during one week.
  • 14% of Americans preferred Apple Pay as their payment method.
  • 200,693 US websites accept Apple Pay.

How Many People Use Apple Pay?

Apple keeps finding ways to innovate and grow its enterprise, so in 2014, it launched its mobile wallet. Today, Apple Pay is the most used mobile payment service in the US, with 38 million users, which is expected to increase to up to 101.2 million by the end of 2023.

In addition to the United States, Apple Pay is available in other countries. There might be territories where it’s not yet accepted, but Apple Pay has grown and will expand to more countries.


With the expansion of Apple Pay’s availability, the usage of Apple Pay will continue to rise. Plus, more individuals are getting comfortable with mobile payments. The cardless approach has risen in popularity by 48% since 2020, making way for mobile banking and wallets. 

Let’s talk about that further, so read the overview and statistics of Apple Pay about the countries that use it, the type of transactions, and the total usage.

Apple Pay Usage Statistics

According to Apple’s Q2 last 2021, they saw a record of transactions with more than 1.8 billion processed during the quarter, up 40% year-over-year. This payment method is also available in over 90% of the US and 60% of stores globally.

The transactions made using Apple Pay mostly consist of the following:

  • In-store purchases
  • Online transactions
  • Peer-to-peer payments

It is trendy for contactless payments, especially during the COVID-19 pandemic.

Aside from that, Apple Pay is useful for public transportation payments like the MTA subway and bus lines in New York, which belong to the country with the most Apple Pay usage.

The following figures are more data regarding Apple Pay usage worldwide.

1. Apple Pay's user base increased from 521.4 million to 535.8 million in 2022.


The report shows continued growth in adopting Apple Pay service, which is due to the following reasons:

  • Security
  • Convenience
  • Wide availability
  • Exclusivity for Apple product users

The increase in Apple Pay’s user base suggests that more individuals use mobile payment services via iOS devices, including iPhones, iPads, and Apple Watches, instead of traditional methods such as cash or debit and credit cards.

With the increased emphasis on contactless payments, this trend will likely continue for Apple Pay.

2. 27% of respondents in the US and UK complete online payments using Apple Pay.

(Gitnux and UK Finance)

The fact that 27% of respondents in the US and UK make online payments using Apple Pay suggests that the method is growing in popularity and becoming a preferred payment option for iOS users.

Moreover, the UK is a place for mobile payment methods where over 25% of payment transactions are from contactless payments. The practice is so widespread in the country that tourists are impressed:

Reddit thread:

by      u/no_28 from discussion      Apple introduces Tap to Pay on iPhone in the U.K.
in      apple   

As more merchants and retailers in US and UK adopt contactless payment options, it is possible to see more individuals using Apple Pay. Moreover, as mentioned, Apple Pay has been expanding in availability, so more people worldwide will begin to access it.

3. Around 51% of global iPhone users have enabled Apple Pay.


It implies that over half of active iPhone users have set up Apple Pay, compared to the estimated 48% a year ago. Apple Pay transactions have grown north of 30% over the past six months.

The above results indicate that merchants and banks continue to align their payment offerings with client behavior and preference.

Statistics On Apple Pay User Demographic

According to a survey, most Apple Pay users in the United States are between 18 and 44 years old.

Regarding gender, it is found to be evenly split, with slightly more males using the service than females. It is also most common among people living in urban areas.

More details below will provide specified statistics on the demographic of Apple Pay users.

4. 73.1% of Gen Z mobile wallet users utilized Apple Pay to complete an in-store purchase.


Apple Pay is more likely to be used by Gen Z. At the same time, only 51% of Millennials and 55.3% of Bridge Millennials, which, on average, are 36-year-olds, have used the service for in-store purchases.

Only 43.9% of Baby Boomers and seniors paid for an in-person purchase using Apple Pay.

in-person purchase using Apple Pay.

5. 14% of Americans prefer Apple Pay, while 27% of Brits are fond of the payment method.


The US is where Apple Pay is most popular. As mentioned before, 38 million Americans use the mobile wallet. However, only 14% of Americans prefer it. 

On the other hand, contactless payment has been sufficiently established in the UK and used in the country for over a decade. It is now known in even the smallest stores. That makes 27% of UK residents fond of mobile wallets.

However, although Apple Pay is widely used in the UK, it’s not the leading contactless payment method. Apple Pay shares the spotlight with Google Pay and Samsung Pay in the UK.

6. 200,693 USA websites accept Apple Pay.

(Similar Tech)

There are nearly 200 million active websites worldwide, and about a third of them accept Apple Pay. Here are the top countries that 

Following the USA is the UK, which has 41,846 websites that accept Apple Pay. Then, Canada comes in third with 27,829 websites that credit Apple Pay.

websites that accept Apple Pay

7. 6.53% of the websites that accept Apple Pay are lifestyle websites.

(Similar Tech)

The lifestyle category is mainly about daily life, which includes:

  • Health
  • Travel
  • House
  • Beauty
  • Hobbies
  • Finances

Most websites that fall under this category accept Apple Pay. Here are more website types that comprise Apple Pay usage on the web:

Percentage of website

Type of website that accept Apple Pay




Computer and electronics industry


Food and drink industry


Sports industry

The trend statistic refers to the data that tracks the usage and adoption of Apple Pay among consumers over time. It includes details of the total value of these transactions.

It reveals the growing popularity of Apple Pay and its possibility to evolve into a significant player in the digital payments industry. Learn about the figures in Apple Pay trends below.

8. 4.6% of US consumers used Apple Pay on Black Friday, 2014.


The survey comprises iPhone 6 users who shopped at Apple Pay-compatible merchants on Black Friday.

Shoppers have a solidly favorable view of the mobile payments service despite the low adoption. At the same time, numerous reported they didn't use it as they were unsure whether a specific vendor accepted Apple Pay.

9. There are 10 million Apple Pay-friendly contactless payment terminals worldwide.

(Business Insider)

Hundreds of shops and restaurants worldwide support contactless payment terminals. As for iOS users, one of their main choices is Apple Pay for faster transactions.

The terminal has near-field communication (NFC) that securely transmits payment tokens from Apple Cash account data or a linked credit card.

✅ Pro Tip

Not sure if the store accepts Apple Pay? Just look for these symbols, which indicate you can use Apple Pay to pay for your purchase

Apple Pay

Brick-and-mortar stores and websites that accept Apple Pay have this logo displayed on their counters and website, respectively.

10. 40,000 Coca-Cola vending machines accept Apple Pay.

(Venture Beat)

Coca-Cola and USA Technologies' collaboration is part of the substantial holiday growth of Apple Pay. About 40,000 Coca-Cola vending machines presently accept Apple Pay, which is expected to grow to 100,000 by the end of this year.

Final Thoughts

Apple Pay has become one of the world’s most widespread digital payment methods, with a user base that persists to increasing steadily.

Its convenience, security, and availability have become famous as more individuals have shifted to contactless payments.

The statistics on Apple Pay usage show a continued boost in the adoption of the service, with more people using mobile payment services via their iOS devices. It is most popular among people living in urban areas, especially in the US.


Is Apple Pay successful?

Yes. Apple Pay is successful as it increasingly becomes the go-to payment mode for consumers and firms.

How do I see my Apple Pay stats?

Open the Wallet app on your iOS device, then tap the Apple Card. Below Card Balance, tap Weekly, Monthly, or Yearly Activity. Then tap Week, Month, or Year to switch between those views. Next, swipe to the right to see spending activity from previous periods.

Why is Apple Pay popular?

With Apple Pay, there is no need to take a card out, the process is usually faster than the typical contactless payments using a physical card.

How widely accepted is Apple Pay?

Apple Pay is the most widespread mobile wallet app, with 383 million users worldwide.


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