What's the Best Time to Post on TikTok? All You Need to Know

Selma Citakovic
Selma Citakovic

Updated · Oct 16, 2022


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Did you know that more than one billion videos are viewed each day on TikTok? It is the social media hot spot right now. 

Everyone wants to be part of it — but how can you stand apart as a creator? In a crowd like that, it’s not easy.

Let’s start with figuring out your best time to post on TikTok. After that, some tips and tricks for more views will give you the edge you need. 


Best Time To Post on TikTok

Time is of the essence when ensuring your content gets its due attention. Even a brilliant post shared at the wrong moment will flop.

To avoid that horrid fate, you should consult this lovely little timetable (in EST):

  • Monday — 6 AM, 10 AM, and 10 PM
  • Tuesday — 2 AM, 4 AM, and 9 AM
  • Wednesday — 7 AM, 8 AM, and 11 PM
  • Thursday — 9 AM, 12 PM, and 7 PM
  • Friday — 5 AM, 1 PM, and 3 PM
  • Saturday — 11 AM, 7 PM, and 8 PM
  • Sunday — 7 AM, 8 AM, and 4 PM.

These numbers represent the best time to post on TikTok worldwide. They are the results of a 2019 study conducted by the Influencer Marketing Hub. They analyzed over 100 000 posts, so it’s a pretty comprehensive report!

It is also aged. But, as of this moment, there’s no available study of similar scope that’s also up-to-date. We’ll have to make do with it for now. 

From this schedule, three specific time frames are exceptionally potent. Engagement is through the roof on Tuesdays at 9 AM, Thursdays at 12 AM, and Fridays at 5 AM.

One more thing:

I did list the best time to post on TikTok on Saturday. Still, you should know that on the whole, that day is among the least active ones. 


Well, it’s the weekend! Despite the popular Gen Z stereotypes, nobody wants to spend it glued to their phone. On the other hand, everyone’s looking for a distraction during work/school days — and TikTok is just the thing for that.

How To Figure Out the Best Time for You?

Knowing the general schedule with the highest engagement rates is only half the story. You have to personalize it, tailor it to your profile and audience.

Here’s how to do it, nice and easy!

The first thing you should know is that the Analytics page is your friend. Please familiarize yourself with it, as it’s your primary source of info on your followers’ activity.

To do that, you will have to upgrade your normal account to a Business one. It doesn’t take more than a few minutes of your precious time, and it will get you a lot closer to figuring out your best time to post on TikTok each day.

Just follow these simple steps:

  1. Go to your user profile and tap Settings (the three horizontal lines in the top right corner!).
  2. Navigate to “Manage Account” in the Account section and then “Switch to Business Account.”
  3. Just tap “Next” as the Setup Wizard informs you about the many benefits of having a Business account — and you’re done!

You can now access your Analytics via the “Creator tools” or “Business suite” tabs in your Settings. That’s where you’ll find pertinent data on your overall engagement, growth rate, and follower activity.

So, what are the main stats to look for while working out the best time to post on TikTok to get more likes?

First things first:

Where Are Your Followers Located

Location matters, just as time zones matter. TikTok is a global platform, which means your followers can be from all around the world.

Now, what you need to find out is where most of your followers are concentrated. To do so, go over to the “Top Territories” subsection in your Analytics. It will show you the distribution of your followers by territory. 

Keep an eye on it until you’re fairly certain where most of your followers are from. Then note down the corresponding time zones and adjust your posting schedule.

What Time Are Your Followers Most Active

The next step to finding your best time to post on TikTok during the week is knowing when your followers are actively swiping and scrolling. Luckily, the Analytics page makes tracking their activity a piece of cake. You can split the data into the times of day and week.

Combine this with the previous info on their location and you should have a clear picture. 

When Are TikTokers Like You Posting

When you’re done stalking, er, researching your followers, it’s time to take a look at the competition. There is a lot to learn from successful creators that share content similar to yours.

Naturally, the best time to post on TikTok every day for them might not work for you. Still, that doesn’t mean you can’t get some general pointers from them. 

Contrast and compare — look for any discernible patterns in posting and try them out!

When Are Other TikTokers Not Posting

Or, you could try a completely different tactic — post when others aren’t around to steal your spotlight. 

It’s easy for creators (especially smaller ones) to fade into the background during TikTok rush hours. Similarly, your viewers might be less inclined to take you in with that whirlwind of stimuli going off on their screens.

In that case, the smart thing to do is to share your videos when there’s less of a crowd

When Did You Post Your Best Performing Videos

How do you know the best time to post on TikTok? By learning from your past.

No, really — you can gain a lot of insight by studying your previous successful videos. All it takes is one trip to your Analytics page. 

Go to the “Content” tab, and scroll down to find the “Trending Videos” subsection. Those stats show your top nine videos with the fastest growth in views over the past seven days. Now, all you need to do is write down when you’ve uploaded them and seek out a pattern. 

Have Fun and Experiment

Figuring out your best time to post on TikTok in 2022 isn’t rocket science, but it does require a bit of scientific flair. You have to do your research and experiment

So, go wild!

Try different times to share your videos. Refer to the stats I’ve mentioned above, and you’re bound to hit the jackpot. 

Don’t lose faith if you don’t immediately find your sweet spot. These things take time. Be patient, and you’ll surely prevail. 

Important Tips To Get More Views

We’ve all heard about the wondrous TikTok algorithm. It curates everyone’s For You page and turns it into a perfect reflection of their interests. 

It’s also where users spend most of their time — and your prime objective.

Knowing your best time to post on TikTok for more views isn’t enough on its own. To earn your spot on everyone’s For You page, you will need to use more advanced tactics.

Here’s how:   

Post Consistently

As always on social media, consistency is key. If you’re trying to build a bigger audience, uploading something once in a blue moon and then disappearing is not the way to go. 

That’s why you need to keep your profile a steady presence in their feeds. Posting at least once a day is a good start. Focus your efforts on finding the best time to post on TikTok each day and take it slow.

You don’t have to share a flurry of videos daily or hourly to be relevant. Quality beats quantity in this case. Ideally, you should upload one to three videos every day.

If you’re all out of fresh ideas, you can always share some of your older content. Or, you can document bits of your daily life. Keep your followers up to date on your adventures.

Optimize Your Hashtags

Viewers use hashtags to navigate to the content they want to watch on TikTok. As a creator, you want their eyes on your videos — which means you have to direct them your way with proper keywords and hashtags.

Here’s your strategy:

Optimizing your hashtags is a lot more straightforward. Everything you need is in your search bar, for starters.

Once you type in your first keyword, look at the Hashtags tab in the search menu. It will open up a list of all the options with the included keyword. Each comes with a number of TikTok views. Pick a couple of high-volume ones that relate closely to your video.

The next thing you need is long-tail keywords that are focused on your niche. They are usually three-word phrases or longer. So, think of the most relevant ones and choose the related hashtags.

And that’s it!

Visit the platform during best time to post on TikTok for likes and use your potent combination of high-volume and long-tail keywords for certified results!

Collaborate with Other TikTokers

Collabing with other creators can be a mutually beneficial affair. Just think about it: everyone involved could broaden their audience and boost engagement.

But, there’s a couple of things to consider for this to work as expected. 

Look for profiles that are similar to yours, in both content and size. You probably won’t get the green light if your niches are worlds apart or if there’s too wide of a follower gap.

Participate in Challenges

Challenges are TikTok’s essence. They are the videos that most often spread to other platforms — and cause havoc as viral trends. Once you know your personal best time to post on TikTok for more views, you’ll definitely want to partake in them. 

Each challenge comes with associated hashtags that make the videos easier to find. That also means that if you take it on, your creations will be visible. 

Still, the tags for popular challenges are saturated with content. That makes standing out a real challenge

You should always give your videos a unique twist to prevent getting drowned in all that noise. Study what your fellow challenge-takers share, and then do something different!   

Focus on Your Special Quality

This is arguably the most crucial tip here. Knowing when is the best time to post on TikTok will only take you so far. Not even all the collabs, challenges, and hashtags in the world will help you if you don’t know your secret X-factor.

It can be anything — your energy, charm, sense of style, humor, dancing, singing, infinite wisdom, or great hair. Whatever it is, your content needs to showcase it as much as possible

This quality will drive new followers to your profile and earn you a spot on everyone’s For You page.  

Wrap Up

TikTok’s meteoric rise to prominence makes it an exciting platform to explore. But, to keep yourself afloat, you need to know its rules. 

The most important one: know your audience and the best time to post on TikTok 2022. And now you do! 

Now all you have to do is apply that knowledge to your situation and experiment.

Try to keep up a steady flow of posts and see what sticks. Sooner or later, you will perfect your posting recipe!


What is the best time to post on TikTok for more views and followers?

Overall, the most fruitful time to share your content is on Tuesdays at 9 AM, Thursdays at 12 AM, and Fridays at 5 AM. One size does not fit all, however. You still need to find your personal best time to post on TikTok.

Does posting time matter on TikTok?

Of course! It directly influences the number of people engaging with your uploads. Sharing your content while no one’s online won’t net you any views.

How many times a day should you post on TikTok?

Optimally, you want to share one to three videos daily. Try not to overdo it — the goal is to post consistently.


Selma Citakovic

Selma Citakovic

Selma is a content writer with a love for all things nerdy by day and an internet archaeologist that likes to dig up obscurities by night. Mostly she's trying to balance between many obsessions. Right now, it's bass playing and reading hard sci-fi about vampires in outer space - next week, who knows.

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