Branding Statistics That May Help You Reinvent Your Business in 2022
Updated · Aug 19, 2022
Let’s make a small experiment.
What color is Starbucks’ logo and what does it look like?
I bet you answered both questions correctly from pure memory. And this is why branding is so vital.
Branding is the complete process of creating an identity - name, logo, font and company values, that stand out and imprint themselves in your memory.
Branding is communicating without talking. It’s your brand’s “face” to the world. Good branding makes you look your best.
We have tailored some branding statistics for you to show you what this means in practice.
Eye-Opening Branding Statistics
- 89% of marketers claim building brand awareness is their top goal.
- Using color raises your brand recognition by 80%.
- 70% of brand managers place a high priority on building an audience.
- 60+ million businesses are on Facebook.
- 93% of marketers use Facebook ads.
- 90% of customers expect you to be equally active on all channels.
- Steady brand promotion leads to a 23% increase in revenue.
Just look at those numbers!
Let’s break them down, shall we?
Branding Facts and Statistics for 2022
This might sound cliche, but...
Branding is everything.
And that will never change. So, whatever you do, don't take it lightly.
The impact of brand consistency is vital.
Why is that so?
Because when you do it the right way, you'll be giving potential clients a reason to choose you instead of your competitors. You will also be giving repeat customers a reason to come back.
So what are the latest branding statistics? Let's find out below.
1. Over two-thirds of organizations say UX triggers customer satisfaction.
Let’s start with the latest branding stats for 2022! According to a 2022 survey, 62% of respondents are positive that a good UX increases a brand’s perception. In addition, more than two-thirds claim it can also increase customer contentment.
As a result, forward-thinking businesses are taking user experience more seriously and moving strategies to better it into the C-Suite.
2. US digital spending to reach $315.32 billion by 2025.
(Source: Hubspot, Influencer Marketing Hub, CNBC)
Online advertising has grown exponentially year on year. Experts predict a similar trend in the coming years. More precisely, it’s set to reach $270.73 billion in 2023. In 2025 alone, digital spending will increase by about $25 billion!
3. The average person encounters up to 10K social media advertisements daily.
(Source: Post Media Solutions)
That can certainly be intrusive and annoying.
So, if you want to leverage capturing your audience's attention using socials, do not overdo it.
What do 2022 branding statistics and industry experts recommend when it comes to posting frequencies for major social networks?
- Facebook—once/twice a day
- Instagram—1.5 times on average per day
- LinkedIn—once every business day or up to 20 times a month
4. By the end of 2022, 17% more marketers will dedicate a separate budget for influencer marketing.
Time for some more illuminating branding statistics for 2022:
Budgets for influencer marketing are increasing yearly. What’s the 2022 situation? Word has it that 19% of marketers will invest between $1,000 and $10,000 for influencer advertising. What’s more, 18% of marketing professionals will allocate between $100,000 and $500,000 for the same purposes.
5. 56% of survey respondents are happy to see companies helping out during the corona epidemic.
Company branding statistics show that nearly 60% of people are delighted to see brands making an effort to fight the deadly virus. Almost half of the participants reported wanting to see how brands they know handle the crisis. Only 15% said that they didn't want to hear from brands during this period.
The majority of your clients are watching.
6. Organizations are repositioning their messaging during this Covid-19 period.
As opposed to hard-selling, companies are maintaining relationships with their clients through meaningful messaging.
Right now is not the time for any business to be spending millions of dollars on ad space. Until things normalize, communication will be more valuable than advertising.
7. There will be 8.5 million unfilled jobs by 2030.
(Source: KORN FERRY)
According to employer branding statistics for 2022, labor shortage will amount to upwards of $8.5 trillion in the next eight years.
That's why automation will play such a vital role in the job market in the near future.
However, the main reasons for this crisis will likely be due to demography, for instance, low birth rates in many countries.
Therefore, this would be an excellent time for brands and governments to actively help to eliminate the problem. Measures like working on encouraging the population to have a higher birth rate, educating, training, and upskilling the existing workforce will go a long way.
8. It takes between 5-7 impressions for customers to become aware of your brand.
(Source: Tailor Brands)
If you want to leave a lasting impression, consistency is key, according to brand awareness statistics 2022.
When creating content for your brand’s social media pages, you need to make sure that you continuously emphasize your brand’s message.
General Branding Statistics
Brand awareness is the top goal for most marketers, and coming up are the numbers to prove it. Including some useful tips.
9. 89% of marketers claim building brand awareness is their top goal.
As it should be.
Remember our little experiment in the beginning? It showed you the impact branding and design have on our memory.
Building brand awareness means creating a reputation for yourself. It’s a way to draw people’s attention and become part of their thoughts.
10. 70% of brand managers focus on building an audience.
You can’t build without a good base. Brand identity is your base. You need to make yourself attractive before you can draw your audience in.
Choose your target group, brand name and logo carefully. As the saying goes - you only get one chance at making a first impression.
Did you know that according to branding statistics,
11. It takes 10 seconds for someone to form a first impression from a brand logo.
We are drowning in logos on a daily basis, so you need something that will catch your audience’s eye. Feel free to get creative, just don’t go over the top.
Besides, people always either like something or they hate it. You can’t really please everyone. Thankfully, you don’t need to aim that high anyway.
The real goal here is for the customer to remember your logo. After all, logos are the first thing customers see and the thing they are most likely to recall and recognize.
Make sure you have a quality logo. It will be on your Facebook page, it will be your Instagram profile picture. It will be on all your products. You also can’t change it often either, because that will ruin your identity.
And speaking of recognizable things, don’t ever underestimate the importance of color.
12. Color raises brand recognition by 80%.
(Source: University of Loyola)
Imagine Facebook’s blue. Now Twitter’s. It wasn’t hard to recall them, was it?
Statistics about first impressions show color is the first thing our senses identify. Based on that, we subconsciously judge a brand.
You should make an effort to pick the right color for your brand. Thankfully, there are numerous books and articles on the topic. Besides, we all know the basics, don’t we?
Red is attractive, stimulating, warm. Yellow is happy, positive, sunny. Green is relaxing, prosperous, balanced. Blue is calm, intellectual, serene.
Actually, a study published in Artsy showed that blue was people’s favorite color. Now you see why so many brands play it safe and bet on blue.
In fact, branding stats show that
13. 33% of the world’s top brands have decided on blue for their logos.
HP, DELL, Samsung, Ford, Nivea, Avon, Kleenex, to name a few.
Speaking of Kleenex, you don’t really go to the store and say: “Can I have some tissues?”, right? It’s always: “And some Kleenex, please.” You refer to the product with the most famous brand’s name.
Same with Jacuzzi, Xerox, and Q-Tips.
14. 77% of consumers make purchasing decisions because of the brand.
That comes to show that brand name recognition is just as important as a logo that stands out.
We’ve all been there. We go to the store and we buy the thing we’ve seen before and know it works. That’s why being a newcomer in the market is so hard.
That’s also why it’s worth it to build an engaging and personable brand identity. Having a kick-ass logo and choosing the right name also help.
15. 72% of brand names are either acronyms or made-up words.
Or are completely out of context. Looking at you, Apple.
A great brand name and a memorable logo can help you stand out. To put it simply - it generates interest.
If your branding is on point - people will be drawn to your product or service. They’ll even research it on their own. This is how your audience comes to life.
Besides, you need something cool to name your Facebook page anyway.
16. Over half of all customers will prefer your business if you offer a live chat option.
(Source: Blog Hootsuite)
Today you learned: the Facebook Messenger live chat button can increase your sales.
It’s said to improve user experience and customer relations. That’s why 53% of consumers have claimed this influences their buying process and that they will prefer your business if you have it.
17. 93% of marketers use Facebook ads to promote their brands.
(Source: Sprout Social)
That’s a lot of faith in the hands of the most popular social media platform. Hopefully, those people know what they’re doing (though chances are a fair few of them don’t).
Thing is - they shouldn’t rely just on Facebook. Branding statistics show that
18. 90% of customers expect you to be equally active on all channels.
We already mentioned it just now, but it bears repeating - strong social media presence is key.
Facebook, Twitter, Instagram, Pinterest - use them all and use them wisely. Frequently updated pages and new content generate more likes, comments and shares, which in turn guarantees greater ROI.
Then there’s the issue of employer branding.
It’s the process of promoting your company’s values and identity to your potential future employees. Do this right and you’ll have the first pick of the litter, once the hiring season comes. And besides, if the people you’re hiring don’t believe in your brand, how can the customers?
19. 50% of employers think of employer branding as the core of a successful HR strategy.
Think of your future employees as clients. It’s not a rare case for a client to like a brand so much that they decide to check the available jobs positions. Good brand impressions are everything.
You also need the people you hire to support your values. You need them sold on your brands’ aesthetics.
(Especially if you’re aiming to hire millennials. You know how millennials are with aesthetics).
To get the best people to work for your brand - make sure the ‘Careers” page on your site is just as good as the rest of it. List all the benefits of working for you. You want the people who join your team to believe in your brand. This will reflect on their productivity as well. From there, all you need top-notch HR software, and the sky is the limit.
Keep in mind the best candidates out there have a lot of options. You’re playing in a competitive market and you need to be at your best.
To sum up, your brand’s presentation needs to be top-notch. The formula looks simple, really:
- A simple and interesting name to generate interest.
- An eye-catching logo to stay in your audience’s memory.
- Fitting colors to best represent your brand’s idea.
- Consistent presence on all social media channels.
- Stable employer branding.
It may look easy (and it is), but only if you give it your best shot.
20. 73% of people prefer brands that personalize the shopping experience.
(Source: Retail Touch Points)
According to brand loyalty statistics, customers are more inclined to return to a brand that personalizes their shopping experience.
This could include personalized emails or offering special deals based on your customers’ previous purchases.
Curious Branding Facts
Alright, all seriousness aside, we have some fun facts prepared for you. These should relieve the stress while you work on your branding.
21. Starbucks’ logo is among the most recognizable worldwide.
We’ve previously reported that the Starbucks logo was the most featured one on Instagram a couple of years back—it has become so popular that it had managed to gather over 250,000 mentions in less than a month!
What can we say? The list of logos so unmistakenly recognizable is somewhat short and definitely includes the Starbucks siren. However, did you know that the design was not always child-friendly and SFW? The original logo was more detailed—the siren being portrayed in brown, with a mermaid tail, and topless.
At the time, the symbol wasn’t as controversial but after a couple of years passed (and the company’s popularity grew), the management saw fit to alter the logo.
Eventually, in honor of the company’s 40th anniversary, the logo once again went through a slight makeover, losing the name and becoming the siren we all know and love today.
22. It was farmers who started the branding craze.
(Source: Plug and Play Design)
“Brand” actually means “burning” in Old English and it has Germanic roots. Although it might sound horrific to a modern-day person, back in the day they used a hot iron to burn a symbol into the animals’ skin. That way they could tell who the cattle belonged to.
23. “Yahoo” is actually an acronym.
Remember what we said about brand names? Words taken out of context, made-up words and acronyms are pretty popular. “Yahoo” actually stands for “Yet Another Hierarchical Officious Oracle”.
24. Coca-Cola’s logo is the most popular one.
(Source: The Coca-Cola Company)
Apparently, 94% of the world’s population recognize the Coca-Cola logo. There are currently 7 billion people on Earth and only 6% of them won’t react to the logo. Probably the babies.
25. Dynasties created some of the oldest logos.
(Source: Plug and Play Design)
We told you the logo tradition goes a long way. Families in Japan have been creating so-called mon for centuries.
Mon are circular symbols, used to represent families and businesses. The most famous of them is the Imperial Seal of Japan - a chrysanthemum. In Europe, the most recognizable crest is that of the British Monarchy.
And today, all you need is a top logo maker to create a stunning logo in minutes.
Isn't technology awesome?
Hopefully, you found those branding statistics as fun and fascinating as we did. Till next time!
Teodora devoted her whole life to words – reading, writing and trying to be original on social media. She got certified in digital marketing but still feels she’s not cool enough to be an influencer. (We all disagree – she influences the team pretty well.) She finished a master’s degree focused in Literature, Publishing, Mass Media. Her hobbies include traveling, and reading. Teddy hopes that yoga will be the thing to finally teach her some patience and show her the path toward world domination. Maybe modern tech can also help her with that.
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