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Globally, messaging apps have steadily risen over the last decade. Worldwide, 3 billion people have used messaging apps; this includes Messenger.
Facebook Messenger has expanded its reach and functionality, with around 1.036 billion users as of May.
This has provided business owners with new opportunities to connect with their audiences at a more productive pace.
At the same time, it allows regular internet users a space for communication.
Below are some of the most shocking and little-known Facebook Messenger stats and facts you need to know.
There are currently over 1.3 billion users actively using Facebook Messenger app.
As of March 2023, with around 183 million users in the United States. Users aged 25 to 34 years account for 23.7% of their audience.
Here are some exciting Messenger user statistics for 2023 to marvel over.
Facebook users prefer to chat through the Messenger app. Just a few of them use the Facebook app itself for that purpose. Messenger is where users have private discussions, voice, video calls, and conferences.
Customers prefer personalized or one-on-one conversations with their favorite brands. 73% of them agree that it helps with buying items or choosing products.
According to experts, the higher the engagement rate, the higher chances of conversion.
Thanks to the introduction of auto-responders and chatbots on the Facebook Messenger platform, businesses can now simultaneously offer real-time information to millions of customers.
Facebook chatbots are AI tools for connecting with customers on the messenger platform. They have grown from 100,000 bots in 2018 to up to 3 times their initial size.
Facebook introduced messenger bots in 2016 for businesses, enabling automated communication between customers and companies to enhance product recommendations and customer service.
This shows the massive potential in waiting for early adopters of the messenger app, especially those utilizing chatbots to engage customers.
The Facebook Messenger platform is not used for text messages alone. The app has an already installed feature allows you to video and place audio calls.
Moreover, calls placed on the Messenger platform (video or audio) are free.
Facebook statistics for 2022 show that chatbots have become a massive part of Messenger. However, it is more than just chatbots that these developers are on.
Developers are also working on new features to make the messenger platform more accessible to users, providing a better messaging experience.
Facebook Messenger has a monthly active user base of 104.9 million. For comparison, about 48 million people use Snapchat monthly.
This is because all Facebook users automatically use the Messenger app, so over 1.3 billion people are on the platform.
Fun Fact: 6 in 10 Snapchatters visit the app daily, creating around 3 billion Snaps daily.
Messenger users find the platform an effective method of communication, contributing to the 8 billion messages exchanged daily.
These messages range from business accounts and personal accounts to bot accounts.
India has at least 132.0 million active Facebook Messenger users. Mexico has 62.3 million, while Brazil comes third with 613 million.
Seeing the high penetration rate of Messenger worldwide, it's no surprise they have this enormous number of users.
Below are the Facebook Messenger Audience Statistics for 2023.
Some people want to be on Facebook, and some see Facebook as their preferred social networking platform.
Facebook Messenger app provides the perfect opportunity for users to connect with friends and family without owning a Facebook account. The app only requires a phone number to create an account.
The adoption of the Facebook Messenger app is increasing at an alarming rate, especially now that businesses are beginning to realize their marketing potential.
As of Q1 of 2023, the monthly active users are 1.036 billion, and experts predict an increase by the end of the year.
Regarding website visits, Facebook was outranked by Google and YouTube in the world chart. It sits in third place, ranking above sites like Wikipedia, Twitter, Instagram, Baidu, etc.
(The Social Shepherd)
That equals more than 550,000 new accounts daily, with more than 510,000 comments and 293,000 status updates. Almost all Facebook users are on the Messenger app.
With this amount of daily intake, it is unsurprising the number of users Messenger has, as they have a positive relationship; the higher the number of Facebook users, the higher the number of Messenger users.
As of the end of 2021, the Facebook Messenger app has over 135 million users in the US alone. It increased to 138 million by 2022; as of 2023, the platform has over 183 million users in the US.
With 52% of the messaging app market share, Facebook Messenger is the most-used social messaging app in the US.
Meanwhile, WhatsApp is the country's second-most popular social messaging app, used by 26% of American app users.
Children of this era are growing up in a technologically advanced environment. Therefore, they need technology to function effectively. Around 90% of parents also rely on parental control tools and features that kids use.
This is why Messenger Kids was introduced. The app offers parental control and allows parents to monitor the activities of their children on the platform easily.
Facebook Messenger had around 183 million users in the United States as of March 2023.
The platform has its largest audience amongst those aged 25 to 34 years, accounting for 23.7% of users. The 35 to 44-year age group made up 20.6% of Messenger's audience.
Aside from direct messaging, most people also use it as a voice or video call platform. More than 150 million video calls go through the platform daily.
Many countries with limited data consumption or internet providers rely on Messenger due to laws enacted or blocked applications within regions.
Aside from being one of the most popular apps in the world, the Facebook Messenger app is also one of the most downloaded apps worldwide.
Find some of the most shocking stats about Facebook Messenger downloads.
In 2022, Facebook's messaging platform Messenger recorded approximately 337.5 million downloads, up 2% compared to 2021.
Facebook Messenger registered the highest number of global downloads in 2018, with 782.31 million downloads, only to see the number decrease in the following years.
(Bank My Cell)
Facebook Messenger has a Watch Together feature where users can watch videos, comedy skits, and other video content on video calls, with over 2.4 billion messages with emojis sent daily.
The number of Indian Facebook users increased from 330 million in 2022 to 448.1 million as of 2023 users of the Facebook platform.
The United States follows suit with approximately 179 million in 2022 but increased to 258.4 million in the first quarter of 2023.
Besides personal communication, Facebook Messenger also has a marketing capacity, as it’s another platform digital marketers use to advertise their products and reach their target audiences.
The potential ad reach for Messenger is almost 1 billion people, as nearly 20% of Facebook Messenger’s audience is prime to receive Messenger ads.
Running ads on Messenger can lead to an above-average conversion rate as personalization and direct-response marketing become more popular.
Check out the following stats to grasp this phenomenon:
Facebook’s ad revenue grew by 18.3% in 2022. It will reach $153.76 billion in 2023, a 13.1% increase from 2022. Facebook’s ad revenues have surpassed $100 billion in the third successive year.
Over the last decade, businesses have used the Facebook algorithm to advertise on multiple platforms such as Instagram, Facebook, and Facebook Messenger.
Facebook's ad spaces, sold on websites and mobile applications, have generated revenue since their introduction and have become the company's primary income source.
In 2022, the revenue general by Meta Platforms (formerly Facebook Inc.) amounted to roughly $116.6 billion, down from around $117.9 billion in 2021. This is the first time that revenue declined for the social media company.
Meta's revenue declined in Q2, impacted by falling advertising sales, TikTok competition, and increased costs in Reality Lab's VR development segment.
The average cost of Facebook ads in 2023 is approximately $0.94 per click and $12.07 per 1000 impressions. This is higher compared to 2017’s $1.72/per click.
However, prices can vary due to industry and campaign objectives. Ad campaigns focused on earning likes or app downloads can expect to pay an average of $1.07 per like and $5.47 per download.
Ad costs should be a reference for a company's Facebook campaigns, not a standard, to avoid unrealistic expectations, poor performance, and unhappy decision-makers.
As valuable as the Facebook Messenger ad campaign using chatbots can be, users will be surprised to find that most businesses are yet to utilize this goldmine for their Facebook ad campaigns.
Hence, businesses that use this platform now would benefit before it becomes crowded in the next few years.
The Facebook platform is an ideal place for online business owners. It's now considered a perfect marketing strategy to help increase business management and conversion rates online.
Here are some statistics to help grasp how advantageous Facebook Messenger may be useful for companies:
With roughly 2.98 billion monthly active users as of Q1 of 2023, Facebook is the most used online social network worldwide, with a 0.8% increase in people that use Facebook each month.
(The Small Business Blog)
Facebook's Messenger enhances appointment booking with reminders and immediate changes for clients and businesses.
Messenger enables advertisers to run lead-generation campaigns using Ads Manager templates, manual downloads, and CRM integration.
Facebook Messenger attracts over 40 million businesses, but most still need to utilize chatbots for advertising on the platform, highlighting the growth potential.
Apart from direct messages, many are also sent via group chat, with an average of 10 members per group.
Messenger makes it easy to communicate with several people at once. All you have to do is start a group chat, add all the people you want to reach, and send a message.
Utilizing Facebook Messenger chatbots allows users to subsequently deal with potential leads who have indicated a clear interest in your offer and are willing to know more.
They have questions about the products, want real-time answers, and expect no delays. These chatbots are already programmed to answer those questions, prompting them to make purchases.
Email marketing involves various sources and sending promotional messages without user permission. These messages are often unopened or sent to the trash folder, causing spam and potential issues.
Fun Fact: 3 out of 4 companies use emails to enhance content marketing for B2B business marketing.
Facebook Messenger was first launched as Facebook Chat in 2008. After the company updated its messaging service in 2010, it published independent iOS and Android applications.
It was now known as Messenger and officially launched in August 2011. As of 2022, you can only use Messenger if you have a Facebook account.
With these terrific values, thanks to bots' introduction, Facebook Messenger marketing is like the new email marketing upgrade.
According to a marketing expert, Neil Patel, Facebook messages can be an extremely effective lead generation and sales tool.
He discovered that messages sent to businesses on Facebook could yield as much as 88% open rates and high click-through rates of 56%.
Over the years, advertising on the Facebook platform has become very profitable for companies that have utilized its fantastic audience targeting qualities.
So, it should not come as a surprise to find that B2B companies, and B2C companies, amongst others, are now actively utilizing Messenger to reach out to their ideal audience.
Only some things are business on the messenger platform. You can still have good fun, like watching video content and playing fun games with friends.
Check out the following stats for fun facts about the messenger platform.
Facebook Messenger users don't only use the platform for chats and call alone. Billions of pictures are being exchanged amongst users monthly.
Statistics indicate that requests are being placed for higher-resolution images to be transferred on the platform without getting altered.
GIFs are one of the features that make a chat lively, especially for the younger generations. They are often used to better express a particular reaction at some point when messaging.
The Facebook Messenger app may be new to online business owners and marketers in terms of advertising. Still, Facebook Messenger statistics have proven the platform is an untapped goldmine.
Only a few have successfully harnessed their marketing abilities through chatbots. Despite its lack of advertorials, it is still the world's second-most-used messaging app and the second-most downloaded app in the iOS app store.
There are 1.03 billion monthly active users of Facebook Messenger worldwide as of April 2023.
Businesses are allowed to send messages with promotional content within 24 hours. People expect companies to respond as soon as possible, which is why Facebook enables this for quick responders.
Facebook Messenger is a standalone app owned and operated by Facebook. It allows users to play in-app games, make video and audio calls, and send or receive payments.
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