Updated · Sep 16, 2022
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Look, some people claim to have seen the ghost of Elvis walking in Memphis.
So when you hear some saying Facebook is dead — don’t think too much of it.
Because Facebook is still going strong.
In fact, today it is more popular than ever — something which the latest statistics also prove.
Two things are pretty clear:
First, the Facebook juggernaut has no intention of slowing down.
Second, the platform offers marketers a plethora of opportunities to grow — something which most businesses acknowledge.
That’s why recent social media marketing and FB stats show 9 in 10 marketers leverage Facebook.
That said, using it for marketing is one thing, and using it effectively is another.
To do that you must understand how people use Facebook.
This is where this post can help.
Here’s a list of all important Facebook facts you need to know. But first, let’s introduce you to some…
Alright, let’s get started. Have you ever wondered how many people in the world are on Facebook?
(Source: Statista)
Facebook is the number one social networking site. Given its huge popularity, you might be wondering: How many Facebook users were there in 2019?
The answer is a lot. It had nearly 2.45 billion monthly users. That’s about 7 times the US population!
(Source: Omnicore)
To put this in perspective — 16,000 photos were uploaded and 330 status updates were made by the time you finished reading this stat!
(Source: Pew Research Centre)
When you consider Facebook is the top social networking site in the US, it’s natural to ask yourself, ”How many people are on Facebook, exactly?”
Well, the answer is a lot. 68% of US adults use it, and a staggering three-quarters of them log in every day!
(Source: Statista)
Nearly 55% of users upload photos regularly — making sharing photos the second-most popular Facebook activity.
(Source: TechCrunch)
Recent Facebook video statistics prove users love watching videos, including commercial ones. This means businesses that don’t post engaging videos might be doing themselves a huge disservice (and their competitors a huge favor).
(Source: Hootsuite)
Almost 9 in 10 users access the site via their smartphones or tablets. This fact underlines the importance of optimizing content for mobile.
(Source: Sprout Social)
The latest Facebook advertising statistics show most businesses leverage it for marketing — and understandably so. After all, it has more users than any other social networking site.
(Source: VB)
A business page helps companies to reach out to more people, improve customer engagement, and win more sales. Given these advantages, it’s not surprising Facebook marketing statistics show millions invest time and energy in creating one.
(Source: Statista)
Facebook’s net income was $22.1 million in 2018 — up by 28% from 2017.
What began as a networking site for college students has now grown into the world’s largest social network — something which the following general stats prove beyond doubt.
(Source: Statista)
When you consider Facebook is the most popular social network, it’s natural to ask yourself: “How big is it really? Exactly what percentage of the world's population is on Facebook?”
Going purely by the number of accounts, nearly 30% of the world uses it.
However, the actual figure might be lower. This is because many profiles are fake.
(Source: Facebook Newsroom)
Looks like someone has been busy spring cleaning! But the problem for Facebook is thousands of new fake accounts are created every day. So keeping the house clean is a huge challenge (if not a Sisyphean task).
(Source: eMarketer)
Brits use this social network platform more than others. Given this, you might be wondering: What percentage of the UK is on Facebook? Well, the answer is roughly 50%.
(Source: Inc.)
The social network behemoth is fast climbing the ranks to become one of the most powerful brands, as branding statistics also demonstrate. Currently, it’s ranked fifth — behind Samsung, Google, Apple, and Amazon.
(Source: Lifewire)
Facebook is the biggest social media platform, with billions of daily users. So it’s no surprise Facebook statistics for 2019 show it features in the list of the top 3 sites. Only Google.com and YouTube.com get more visitors than Facebook.
(Source: Inc.)
Millions of apps have come and gone — but Facebook has stood the test of time. Currently, it is the second-most popular app. In case you’re wondering, WhatsApp (owned by Facebook) is the number one.
(Source: Engadget)
Facebook entered the live-streaming niche quite late in 2016 — but gained momentum quickly. The latest Facebook live stats in 2019 confirm this. It is now one of the most popular live-streaming platforms, even though it lags severely behind Twitch.tv.
(Source: TechCrunch)
The social network behemoth paid a hefty sum for WhatsApp. However, the purchase has turned out to be a great one. Today, WhatsApp is the most downloaded app — with a mind-blowing 1.5 billion users!
(Source: The New York Times)
Looks like Mark Zuckerberg has the Midas touch! Instagram’s value was $100 billion in 2018 — that’s a 100-fold return on investment in only 6 years! Would you like to find out more about Facebook's younger sibling? Then check out these incredible Instagram statistics.
(Source: Mail Online)
According to Facebook statistics, the online giant is worth $138.3 billion. To put this in perspective, if Facebook were a country, it would be richer than Kuwait (the sixth largest oil producer in the world)!
(Source: jeffbullas.com)
The social gaming bug has bitten millions of people. In a survey involving 500+ million Facebook users, 53% said they use the platform to play games.
(Source: Facebook)
Facebook has a wider user base than any other social network. Given this, you might be wondering: How many Facebook users use it daily?
The answer is a lot. 1.62 billion people log in every day!
(Source: Statista)
To keep up with nearly one-third of the world’s population, you require a lot of employees.
(Source: Statista)
Facebook reached the 2-billion-users mark in 2017.
Considering 2017 was a special year for the social network giant, you might be wondering: How many users did Facebook have in 2022?
Well, the answer is 2.1 billion.
(Source: Omnicore)
That’s almost 7 new users per second!
(Source: Mother Jones)
Beijing declared Facebook off limits in 2009. Since then, Mark Zuckerberg has made many attempts to get the ban lifted — including shaking hands with President Xi Jinping! But nothing has worked so far.
(Source: Statista)
Want to know the number of Facebook users by country? You might be in for a surprise. Facebook penetration is highest in the US — but it is India that has the maximum number of users.
India has 300 million while the US has 210 million. Only two other countries have more than 100 million Facebook users: Brazil and Indonesia.
(Source: The Daily Dot)
The Juventus and Portugal soccer superstar is the most liked person on Facebook. He has a hefty lead of 22 million likes over singer Shakira, who’s second.
Now let’s check out what all these billions of people actually do on Facebook.
Have you ever wondered how much time people spend on Facebook every day? Well, let’s find out.
(Source: The Motley Fool)
This statistic proves people continue to spend a lot of time on Facebook.
(Source: Smart Insights)
Users not only spend a considerable amount of time on Facebook daily — but also check it pretty frequently.
(Source: market.us)
There are 2.32 billion Facebook unique users. Out of these, 1.52 billion use the platform every day.
(Source: Hootsuite)
Meaningful groups offer like-minded users a space to share ideas, seek advice, and have more candid conversations. Many of these are secret groups, meaning you can join them only through an invite.
(Source: Engadget)
Facebook launched the Stories feature in 2017. Within just 12 months, more than 300 million people were using it daily. If the recent Facebook stats are any indication, this number will only increase. In a survey, 6 out of 10 users said they plan to use Stories more.
(Source: Pew Research Centre)
Facebook is the number one platform for online news consumption. 43% of US adults use it to get at least some of their news. YouTube — used by 21% of US adults — is second.
Now let’s check out some facts about:
Almost everybody loves Facebook — but not equally. Certain age groups use it more than others. Which are those? Let’s find out.
(Source: Pew Research Centre)
This statistic debunks the popular belief that older adults do not like social networking sites. 65% of them have a Facebook profile.
(Source: Pew Research Centre)
More senior citizens are using Facebook than ever before. In 2012, only 20% of older American adults used the platform — while 41% used it in 2018.
(Source: Chron)
This comes as no surprise because most of its users are 45 or younger.
(Source: Pew Research Centre)
Facebook is losing its teen users thick and fast. 21% of them have abandoned the platform in the last 3 years.
Given this, it comes as no surprise Facebook is no longer the most popular social media platform among America’s youth. YouTube, Instagram, and Snapchat are all ahead of it.
(Source: Sprout Social)
Wondering who uses Facebook more — men or women?
The answer is the latter. Arguably, women are more expressive and willing to share, which might explain this.
(Source: Hubspot)
Spanish is the second-most popular language on Facebook — with 310 million users. Indonesian (170 million) is third, while Arabic and Portuguese share the fourth spot — with 150 million users each.
(Source: ADWEEK)
Recent Facebook demographics stats show 18-29 year-olds are most active. 88% of online users in this age bracket use the platform. The next most active group is 30-49, with 84% having a profile.
(Source: Sprout Social)
Facebook users tend to be well educated. 82% of them have attended at least some college, while 79% are college graduates.
Now let’s look at the latest
Here are some facts to give you an overview of how people are engaging with brands on Facebook.
(Source: The Strategy Web)
There’s no such thing as a free lunch — or a free Facebook like, for that matter! If you want users to follow your brand, you’ll have to offer them something in return.
Strategies that can help you build a strong following include running a contest, handing out a discount, and hosting a sweepstake.
(Source: Kleiner Perkins)
Facebook is boosting new product discovery — 78% of 18-34 year-olds use it to find new products.
(Source: LiCreativeTechnologies)
Recent Facebook statistics show having a large number of page likes doesn’t guarantee a high viewership. If you want more people to read your posts, you’ll have to produce engaging content.
(Source: Marketing Dive)
Social media influences the purchasing decisions of 57% of consumers — with Facebook being the most inspiring platform. A whopping 44% of users said it influenced their buying decisions more than other platforms.
(Source: SWEOR)
The latest Facebook user stats show people engage more with long-form content.
(Source: ecommerceCEO)
To put this in perspective, 742.4 million people regularly interact with brands on Facebook.
(Source: Marketing Wire)
Facebook is advertisers’ favorite platform— and understandably so. It has 2.32 billion users, significantly more than any other social media platform.
(Source: Hootsuite)
When you post content matters more than you might think. Facebook post statistics show content published on weekdays — except Tuesday — gets more likes, shares, comments, and click-throughs.
(Source: soravjain.com)
Considering 2.32 billion people use Facebook, it is hardly surprising 7 out of every 10 marketers use it for marketing.
(Source: soravjain.com)
More and more people are using the platform to find new products, engage with their favorite brands — and make purchases.
(Source: Convince and Convert)
Consumers don’t just want quality customer service. They want it fast. 24% of consumers want a reply within half-an-hour — while 42% aren’t ready to wait a minute longer than an hour.
(Source: Hubspot)
3 out of every 10 people use Facebook — and many access it multiple times daily. So it’s not surprising nearly three-fourths of consumers prefer to use it to lodge a complaint.
(Source: Brand24)
When customers contact Facebook customer service, they want a quick resolution — regardless of the time and day.
(Source: Adespresso)
If those 5 words don’t capture your readers’ imagination, you will lose them — like sand falling through the fingers.
(Source: Facebook Business)
Many people check their Facebook feed in public, e.g. in a cafe. Playing noisy content in such places can make them unpopular. So it’s not surprising that recent Facebook ad statistics show 80% of users prefer ads that don’t play sound automatically.
If you’re using Facebook for marketing, make sure viewers can easily and comprehensively understand your videos with the sound turned off.
(Source: Facebook Business)
Adding a nice, descriptive caption could prove to be the difference between whether people watch your content or not.
(Source: Facebook Business)
According to the latest Facebook live stats, 20% of videos are live stream. Also, people spend three times more time watching live videos than those that are no longer live.
(Source: Facebook Business)
This shows businesses that don’t optimize their Facebook videos for mobile viewing are missing out on a huge audience. Are you one of them?
(Source: Mari Smith)
Recent Facebook statistics show users are more likely to share videos with their Facebook friends.
(Source: Facebook Business)
The average user has a shorter attention span than a goldfish! If you fail to impress them straight away, you probably never will.
(Source: WordStream)
However, recent stats on Facebook show CPC varies greatly from one industry to another. Therefore, use your industry’s average — not the overall average — to measure your campaign’s effectiveness.
(Source: WordStream)
Just like CPC, CTR varies from one industry to another. So consider using your industry’s average CTR rather than the overall average.
(Source: Investopedia, Statista)
Facebook statistics show 9 out of every 10 marketers advertise on Facebook. Given this, it’s hardly surprising the platform makes billions of dollars every year.
(Source: AdEspresso)
According to a survey, 26% of users who click on Facebook ads end up making a purchase. This goes to show there’s a strong selling potential if you can connect with your target audience.
(Source: Facebook Business)
Facebook user statistics for 2019 showed businesses that continue to invest in video marketing will have a better reach than those who don’t.
(Source: Facebook)
An increase of 17% at one go is indeed steep — but not completely surprising. Facebook has more users than any other social media platform. Hence, there’s a massive demand for its ad space.
(Source: Facebook)
Here’s some good news for marketers. Even though ad costs have increased, recent Facebook stats show more people are watching them now.
Now, let's look at the:
What does the future of Facebook look like? Will user base continue to grow? Let’s find out.
(Source: Statista)
223.2 million Americans will be on Facebook in 2023 — up from 221 million in 2019.
(Source: The Guardian)
The biggest social networking site is a colossal digital graveyard — something which the latest Facebook statistics prove. Nearly 50 million of its users are no longer alive.
At present, Facebook can’t tell the living from the dead. Because of this, it sends reminders to people to say hello to their dead friends.
Such messages cause a lot of distress to those who are grieving. Facebook wants to make the site easier for these people by using AI to stop sending such reminders.
(Source: Statista)
You can’t complete a long list of Facebook statistics without including this important fact. It shows the platform will continue to be marketers’ top choice in the future as well.
Facebook’s revenue from mobile ads will be $60.68 billion in 2021. That’s an increase of a whopping 43% over 3 years!
(Source: The New York Times)
China has more internet users than any other country — 746 million and counting. Given this, it’s not surprising Mark Zuckerberg badly wants to re-enter the Chinese market. His team is reportedly working on a censorship tool to convince Beijing to give Facebook another chance.
(Source: Statista)
The latest stats about Facebook show India will have the largest number of users in the future as well. 444 million Indians will use the platform in 2023. That’s an increase of nearly 130 million over 4 years!
Finally, it’s time for some:
Did you know a blogger hired a woman to slap him every time he veered toward Facebook? Here are some lesser-known — but very interesting — facts about the largest social network.
(Source: Business Insider)
The front page used to feature a man’s face obscured partly by binary code. While he was known simply as the “Facebook guy,” his identity was a secret — until recently.
Thanks to David Kirkpatrick — a technology journalist and the author of Facebook Effect — we now know this face was Al Pacino’s.
(Source: Big Think)
Recent Facebook user statistics show the average user has 338 friends. That’s a lot of virtual friends!
(Source: The Atlantic)
To put this in perspective, a two-and-a-half minute outage costs Facebook what the average American earns in a year!
(Source: Bored Panda)
Ouch, that might’ve hurt! It’s one painful way of becoming less socially networked and more productive in life.
(Source: Time)
Facebook usage stats don’t get crazier than this! Many Brits just can’t wait until they’re done to find out what their friends are up to!
(Source: CNN)
Mark is red-green colorblind. The color he sees best is blue — and that’s why Facebook has this color. The fact that blue is strongly associated with trust, order, and loyalty helps as well.
(Source: Marketing Wire)
According to the latest statistics on Facebook, almost 4 in 10 users have Facebook friends whom they’ve never met.
(Source: CNBC)
I guess when you’re that rich, you can afford to work for free!
(Source: instructables)
Turning your Facebook language to English (Pirate) is a lot of fun. The only hazard is you may fall into the habit of calling your friends sea dogs and wenches! Savvy?
(Source: Mail Online)
Recent Facebook stats show it is the third-most popular app on mobile — after email and the browser.
(Source: NBC News)
Worried you’re turning into a Facebook fanatic? Well, if you don’t log in within 15 minutes of waking up— or l4 times a day — you’re actually normal. Congratulations!
(Source: Time)
Those Facebook photos of friends partying should be making people happy — but they aren’t. Facebook stats show 1 in 3 users feel worse after visiting Facebook.
(Source: The Sun)
Facebook is the biggest digital graveyard. It has 10 times more dead people than the world’s biggest cemetery — Wadi-us-Salaam in Iraq!
(Source: Zephoria)
Facebook has 2.32 billion users — 65% more than China’s population.
Facebook is the world’s most popular social network site. And there’s every reason to believe it’ll stay at the top position for many more years.
Already 30% of the world is using it — and 720,000 new users join every day.
That said, the platform is not only popular with the average person. Marketers love it, too.
Recent Facebook statistics show 93% of businesses use it.
If you’re a marketer yourself, this means both your customers and competitors are on Facebook.
In other words, the social network site can help you grow — but first, you’ll have to find a way to pull ahead of the competition.
By keeping these latest statistics in mind, you’ll have a better chance to develop a winning Facebook marketing strategy.
Here’s the bottom line:
A winning Facebook marketing strategy is one that will help you attract new customers, beat the competition, and take your business to the next level.
Teodora Dobrilova
Teodora devoted her whole life to words – reading, writing and trying to be original on social media. She got certified in digital marketing but still feels she’s not cool enough to be an influencer. (We all disagree – she influences the team pretty well.) She finished a master’s degree focused in Literature, Publishing, Mass Media. Her hobbies include traveling, and reading. Teddy hopes that yoga will be the thing to finally teach her some patience and show her the path toward world domination. Maybe modern tech can also help her with that.
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