49 Gmail Statistics To Show How Big It Is In 2024

Gmail is currently one of the most extensive email client services globally. It ranks 2nd alongside Apple, Outlook, Yahoo! Mail, and more. The platform is known for its accessibility, reliability, and security. 

As an email service, Gmail provides users with a platform for a more robust ecosystem, such as integrating with Google Drive. This allows users to access data from emails quickly.

However, Gmail has more to show for its journey. Check out the statistics below surrounding its growth, usage, and market size to see what Gmail has been up to this 2023. 

Editor’s Choice

• Gmail remains the most popular email platform, with over 1.8 billion users worldwide.
• As of 2023, Gmail holds 27.21% of the email client market share.
• Gmail accounts for 27% of all email opens.
• 75% of all Gmail users access their email on mobile devices.
• 61% of 18-29-year-olds use Gmail.
• An average Gmail account is worth around $3,588.85.
• 347.3 billion emails will be sent and received daily in 2023.
• 30% of users have experienced a data breach due to weak passwords. 
• 90% of US startups use Gmail.
• 0.5% of email in the average Gmail inbox is spam.

Impressive Gmail Statistics for 2023

Although not popularly discussed on social media, Google Mail or Gmail is as popular as any other platform. 

With over 1 billion users, most rely on the app to log in on websites and social media apps, making Gmail at the forefront for personal security and access.

Below are some of the most recent Gmail stats for 2023.

1. Gmail remains the most popular email platform, with over 1.8 billion users worldwide.

(Earthweb)

Backtrack to May 2015, Gmail had just 900 million users. This figure rose to 1 billion in February 2016. Fast forward to October 2018, and Gmail already had 1.5 billion users. 

They now have 1.8 billion users. This earned Gmail the title of the email service with the highest number of users worldwide.

2. There are currently 4.37 billion email users worldwide.

(Oberlo) 

This means that about 85% of internet users have active email accounts. The number predicts to hit 4.6 billion in 2025.

Most universities and workplaces now have virtual workspaces that require in-house email accounts to control internet accessibility and usage–this results in one person having multiple emails for different reasons. 

3. As of April 2023, Gmail owns 27.21% of the email client market share.

(Oberlo) 

The Google-owned email platform has consistently grown its email client share since November 2022. At the time, Gmail had a 23.51% email client share, which developed and peaked by January 2023 at 28.04%. 

It saw a slight decline to the current share but still comprised a significant portion of the email market. 

Gmail is the preferred email client provider for workspaces and organizations using Google Workspace due to its seamless integration with the rest of the Google applications. 

4. Gmail holds a 75.78% share of the US email market as of 2023.

(Demand Sage)

Over 90% of the US population are active email users. According to statistics, Gmail accounts for 130.9 million of the total email users in the US. 

Yahoo! and Outlook each have a user market share of 18% (42.2 million) and 14% (34.45 million), respectively. 

Apart from its easy integration into the Google ecosystem, Gmail is one of the few reliable, secure, and free email platforms—making it a preferable email client for most Americans. 

5. 376.4 billion emails will be sent and received daily in 2025.

(Statista) 

Data reveals that this number could hit nearly 380 billion in 2025. In comparison, only 306.4 billion emails were sent and received daily in 2020. Most of these emails come for personal and business use of individuals.

Companies also use email marketing to reach potential customers and deliver timely content to subscribers. Documents and mass messaging can also be done through emails.

6. Google Workspace (formerly G Suite) has over 2 billion monthly active users worldwide.

(Market Splash)

Gmail statistics for 2023 show that with Google Workspace, companies using Gmail accounts can now bypass the restriction of having a compulsory“@gmail.com” at the end of their email accounts. 

It allows businesses to create a Gmail account under Google with the extension “@yourcompanyname.com,” depending on what you want to name your company. 

Google Workspace also allows users access to other core Google products like Google Drive, Google Docs, Google Sheets, Hangouts, etc.

Gmail Facts and Stats

Gmail had about 12 years of experience backing it up before becoming the industry’s second-largest email client. 

With its history came many interesting facts and statistics surrounding its growth, milestones, records, and usage. Check them out below! 

7. Gmail was launched on April 1, 2004, but it took 9 years to finalize the platform.

(History-Computer)

Google’s email service beta version was launched on April Fools’ Day in 2004. The testing took over 5 years for the final version, released on July 7, 2009.

8. Gmail gave users 2 GB of storage on their first birthday.

(Market Splash)

Google gave users 2 GB of free email storage to celebrate Gmail’s first birthday. Gmail decided the storage should be added as some users require more storage for heavy emails.

9. Google launched a new 100TB storage model for schools and universities in 2022.

(Google) 

This valuable resource allows institutions to store over 400,000 hours of video, 100 million documents, or 8 million presentations. 

This new feature started in July 2022 across all Google Workspace for Education accounts.

10. In 2013, Google announced users would get free 15GB of unified storage.

(Google)

Gmail analytics showed that some more demanding users required more cloud storage than previously assigned. On May 13, 2013, Google announced that the online data storage cap would increase again. 

This time, the company gave users 15 gigabytes of storage to share between their Gmail, Google Drive, and Google+ Photos accounts.

11. Users can turn on Undo Send in Gmail Labs under Settings.

(Google)

Due to popular demand, Google implemented the option to undo sent emails shortly after clicking send into Gmail. Few users know this feature; it is hidden in the settings and wasn’t heavily advertised.

12. Inbox by Gmail only garnered 212,000 downloads, promptly shutting down on April 2, 2019.

(Inbox by Gmail)

Introduced in 2014, Inbox by Gmail was Google’s attempt at a more straightforward email service with a personal touch. Later features like snoozing emails, smart replies, and nudges were added.

These features have since been incorporated into the standard Gmail service, making Inbox by Gmail redundant. Google decided to shut down the service in April 2019.

13. Machine Learning (ML) protects over 1.4 billion active Gmail accounts from nearly 10 million spam and malicious emails every minute.

(Postaga) 

According to Gmail metrics, automated machine learning is responsible for stopping over 10 million potentially harmful messages from reaching Google’s users every minute. 

Alternatively, 14.5 million spam emails are sent on Gmail daily, adding to the usefulness of ML on the platform. 

Google compares the time this automated service takes to perform many tasks with the time it takes to peel an orange, tie your shoelaces, or untangle your headphone cable.

14. Gmail accounts for 27% of all email opens.

(Email Analytics) 

In 2022, 121.6 billion emails were sent daily via Gmail, compared to 116.6 billion in 2021. Of all email accounts globally, 27% of opened emails come from Gmail. 

Experts reported that people will send and receive 376.4 billion emails daily, or about 3.7 million per second, by 2025.

15. Gmail is the second-leading email service as of 2023.

(Hubspot)

It has held the same spot since December 2016. Gmail is considered the most secure email client service feature. It is highly regarded due to its robust spam filter system, virus detection feature, and customization options. 

Having one Gmail account also grants users personalized access to almost every single Google platform, such as Google Play, YouTube, Docs, etc. 

16. Gmail is available in 105 languages.

(Gitnux, Official Gmail Blog) 

Statistics showed a significant increase in use among non-English speaking nations across the globe. To accommodate its global audience, Gmail is available in 105 languages. 

The latest languages that people can use on Gmail are:

• Afrikaans
• Armenian
• Azeri
• Galician
• Georgian
• Khmer
• Lao
• Nepali
• Sinhala
• Zulu

17. Gmail received several awards between 2005 and 2006. 

(NITDIT, Demandsage)

When Gmail was released, it ranked 2nd in PC World’s “100 Best Products of 2005” for being a major staple in the IT world. Mozilla Firefox was also given the same title as Gmail. 

Another award that Gmail received in the same year was an “Honorable Mention” in the Bottom Line Design Awards, which ranked new technologies for expected success and current appeal.

Lastly 2006, Forbes Magazine declared Gmail the best webmail of the year. These awards testify to how Gmail pioneered email services, settling them at the top today.

18. An average Gmail account is worth around $3,588.85.

(Findstack, ZDNet) 

The number is based on the average number of emails that accounts hold, the average time it takes to write an email, and the time it would take to rewrite those emails in case they’re lost.

However, ZDNet argues that an email account’s value likely lies more on its access to more critical details in the owner’s Google Calendar, Docs, and Contacts rather than the time spent re-typing old emails. 

19. The average number of email accounts per user is 1.86.

(Radicati, Oberlo) 

According to research done by Radicati Group, an average Gmail user has 1.86 email accounts opened on the platform. 

Most users have just one account; however, some Gmail users have business and personal accounts. There are also numerous instances of people owning and opening dozens of Gmail accounts for various purposes.

20. The average number of email accounts per user will grow to 1.9 by 2023.

(Oberlo)

Google expects Gmail users to have multiple accounts by the end of 2023. This raises the initial number from 1.7 accounts to 1.9. 

Accessing Gmail and creating email accounts using the platform is also easy. Making users prefer the app compared to other platforms available. 

21. Gmail allows users to send/receive emails from addresses with unspecific characters.

(Google)

Email addresses within the internet first focused on letters without accents or unique markings, making people use regular letters. 

Gmail changed the game by being the first email service provider to allow accent marks and letters that don’t belong to the Latin alphabet. Both the sender and receiver can use this.

The change was also attributed to the increasing number of people from foreign countries accessing the app in their native languages.

22. 30% of users have experienced a data breach due to weak passwords. 

(Exploding Topics, GoodFirms)  

GoodFirms’ survey discovered that 30% of all IT professionals experienced a data breach because of a weak password. Weak passwords are short, easy to guess, or can be cracked in minutes using credential stuffing.

Internet users should be mindful of using weak passwords. It’s best to create strong passwords using special techniques, such as specialized phrases, lengthy with complex words, special characters, and more. 

23. 13% of Americans use the same password for every account.

(Exploding Topics, Right Inbox)

A study found that 1 in 8 US adults used the same password for their online accounts. 52% reused the same password for some of their accounts, while 35% used unique passwords for every budget.

Gmail upped its security and required password-strength features after a massive breach in 2014. About 5 million were leaked that year and posted on a Russian Bitcoin platform. 

On the bright side, 35% of internet users change their passwords often, prompting them to use one password code once. 

24. 44% of internet users rarely reset their passwords.

(Bitwarden, Right Inbox)

Half of internet users rarely change their passwords, while 34% change them monthly, 15% multiple times per week, and 6% daily. Apart from password resetting, Gmail also prompts users to use a combination of numbers, symbols, and letters for passwords.

After it found that only 1% of its users did so in 2014, such a password combination became mandatory to maintain data privacy and confidentiality. 

Changing passwords is a sign of good password hygiene, especially for users who want to secure their information from prying eyes.

25. The most commonly used Gmail password is “123456” at 0.97%. 

(Acunetix)

After the 2014 login leak incident, an analysis was made of the most common passwords used by Gmail users. The most common passwords were startlingly weak. 

The top 5 were:

1. “123456” used by 0.97% of Gmail users
2. “password” used by 0.23% of Gmail users
3. “123456789” used by 0.23% of Gmail users
4. “12345” used by 0.16% of Gmail users
5. “qwerty” used by 0.12% of Gmail users

Not only is keyboard smashing the worst way to generate your password, but it’s also ideal to keep your passwords lengthy, too. Gmail confirmed that the average length of leaked passwords in the 2014 incident was 8 characters long. 

As of 2023, setting up a Gmail account requires users to formulate a password over 8 characters long, combining numbers, letters, and symbols. 

26. 0.36% of Gmail users have the word “password” on their account password. 

(Acunetix)

Strong passwords combine letters, numbers, and characters to make them harder to guess. Despite that, the most used base words for Gmail passwords are easy-to-guess and straightforward.

• 0.36% use the word “password”
• 0.23% use the word “qwerty”
• 0.07% use the word “love”
• 0.06% use the word “monkey”
• 0.06% use the word “dragon”

The figures may seem minor. However, they represent huge numbers, especially when billions of people using Gmail are supposed to safeguard their accounts with unique passwords. 

27. Only 27% of US adults use a random password generator when creating new passwords.

(Exploding Topics, Right Inbox)

Random password generators can offer the best chance of securing data when creating a new account requiring a password. 

Over 25% of users use password generators, with 79% mixing and matching words and numbers or 57% using a variation of a previous password.

42.5% of leaked 2014 passwords used numbers, letters, and symbols but were easily guessed and likely shared across websites.

Using password generators puts users at a disadvantage since the security of such generators is unknown and likely coded by a person behind a monitor. 

28. Corporate Gmail accounts get 4 times more malware and 6 times more phishing emails. 

(LinkedIn)

Email users face threats from all directions. Apart from privacy breaches due to poor login credentials, users must also be careful with malware-encrypted and phishing emails–especially those using corporate Gmail accounts. 

Scammers are targeting corporate emails now. Since corporate Gmail users are likely dealing with sensitive and confidential information, it’s essential to be extra cautious when reading suspicious emails. 

29. Gmail is used by 52.74% of the male population worldwide. 

(Demand Sage, Finances Online, Marketing Profs)

Statistics show that around 52.74% of the male population worldwide use Gmail, while 47.26% of females use Gmail. More men use Gmail, but there are more women users of email across different platforms. 

However, recent studies confirmed that men are more active in email services than women, with a faster response rate and shorter reply length. 

30. 69% of all spam emails are flagged based on the subject line.

(Drip) 

Subject lines are usually what the receiver sees first when opening emails. Gmail’s machine learning knows hows to determine which emails are spam based on subject lines. 

Due to this, almost 7 out of 10 emails are flagged as spam on the platform. Saving consumers time and away from cyber criminals and cyber attacks.

31. Paul Buchheit wrote Gmail in Javascript, adding 99.99% more email storage for users.

(SaaS Scout)

In 2001, Buckheit started creating Gmail. Hotmail and Yahoo Mail were built with HTML, and it caused them to load relatively slowly. On top of that, Buchheit added 1 GB of storage space, compared to his competitors’ 2-4 MB.

Gmail User Statistics

Gmail built a solid user base as one of the most reliable email client services. Google Workspace and its features allow many to use the application easily.

Check out the statistics below to see how many people have been using Gmail and the demographics behind it. 

32. Gmail has around 1.8 billion monthly active users as of April 2023.

(Finances Online)

In October 2018, Gmail had 1.2 billion monthly active users every month in the last few years. Most users also access Google’s other platforms since Gmail is part of its ecosystem.

33. 75% of all Gmail users access their email on mobile devices.

(Demand Sage)

On the other hand, 34% of Gmail users access their accounts on Android or iOS devices. Smartphones have become the new standard for accessing the web, regardless of the type of content the users are after. 

According to statistics, 60.66% of internet traffic comes from mobile devices. Many users prefer the portability and accessibility of mobile applications for viewing, access, and general use.

34. 61% of 18-29-year-olds use Gmail.

(Email Analytics) 

Gmail is used by 61% of those between the ages of 18 and 29. On the other hand, 54% of those 30 to 44 years old use Gmail. As the age increases, the difference in the number of users becomes closer; 36% of those aged 45 to 54 chose to use Gmail. 

However, the odds turn in Yahoo’s favor among those older than 65, with 31% of this age group going with it instead of Gmail, which is used by 24% of those over 65.

In total, 44% of people choose Gmail, and 26% would instead go with Yahoo for their emailing needs.

35. The average age of a Gmail user is 31.

(Right Inbox)

The median age of all Gmail users is 31. 68% of Gmail users are between 18 and 34, most on the upper end of that spectrum.

Emails are usually utilized in professional and academic settings, so, unsurprisingly, most Gmail users belong to the working demographic. 

36. 60% of mid-sized US companies use Gmail.

(Right Inbox)

Medium-sized businesses from the US mostly choose Gmail for email marketing. Gmail statistics reports conclude that 60% of these businesses chose the Gmail option rather than having their dedicated email domain or a different provider.

37. 90% of US startups use Gmail.

(Right Inbox, Zen Business)

Most startup initiatives in the US are handled through Gmail. The ecosystem Google offers in exchange for creating a Gmail account helps these businesses operate and stay organized without breaking the bank. 

From confidential mode, customized email labels, and 24/7 support to even personalizing the email logo to that of the startup, most Gmail features are helpful and accessible–making it ideal for business owners. 

Gmail Message Stats

Google processes 135,000 queries for Gmail every 1 second. These queries come from all over the globe and continue to grow in numbers along with the Google market. 

There are more statistics surrounding Gmail’s message usage and categorization. 

38. Gmail users found that 68% of all incoming messages are classified as Promotions.

(Email Analytics)

Most of the messages users receive are some form of advertisement. They, therefore, are sorted into the Promotions category in their inbox.

68% of incoming messages can be classified as ads. This highlights the ease of sharing information with websites and apps, constantly spamming messages.

This is no surprise considering that email marketing tools have become highly efficient, as email marketing has an ROI of 3200%.

39. Gmail users found that 22% of all incoming messages are classified as Updates.

(Email Analytics)

Analyzing all emails sent to Gmail users found that over a fifth of messages are classified as Updates. This category includes information about users’ purchases, such as receipts and shipping updates.

Gmail inbox statistics also mention that 1 in 10 users find the sorting functions in the interface need to be more effective and correct. Some users also find it cluttered and difficult to maneuver when checking messages.

40. The average Gmail account contains roughly 17,000 messages.

(Demand Sage, Earth Web)

An average Gmail account holds around 17,000 messages, including Spam folders. Data shows that most messages coming into Gmail users’ inboxes are marked as Promotions–about 68.4% of them, to be exact. 

A single account can receive numerous emails from personal appointments and work deliverables, resulting in many messages. Earth Web proposed an average of 40 daily work emails and about 100-120 work emails received in return. 

The number can add up once these numbers are compounded, along with newsletter subscriptions, promotional emails, and spam content. 

41. 0.5% of email in the average Gmail inbox is spam.

(Market Splash) 

An average Gmail user’s inbox receives less than 0.5% of spam messages out of the total incoming traffic. 

Google’s algorithms are designed to target spam emails and put them in a separate folder. This procedure is constantly improving using users’ input and the latest updates about spam emails. 

42. The amount of wanted mail landing in the spam folder is around 80%.

(Any Leads)

Concerning personal correspondence, studies indicate that over 80% of emails are in the spam bin. People find the spam filtering that Google applies to their messages effective.

The downside of this feature has most users filter through spam to get the email they are looking for, causing them to lose important emails or miss messages entirely.

43. Promotional email has an inbox placement rate of 84.5%, and 19.2% of users read them. 

(Demand Sage, Right Inbox)

Nearly 85% of messages sent by advertisers end up in users’ inboxes, under the Promotions category, rather than being automatically moved to their spam folder.

While some users might subscribe to brand newsletters for exclusive deals, most promotional emails are unwanted, so most users immediately want them sent to the spam folder. Luckily, only 1/5 of Gmail users bother to read them. 

However, marketing departments are now working to gain higher inbox placement rates to make sure their content is being seen. 

44. Emails tagged as Social have the highest inbox placement rate of 87.2%, and 22.4% of users read them. 

(Demand Sage, Right Inbox)

The deliverability of messages tagged as Social is higher than those tagged as Promotions, as more than 87% of email ads with this tag end up in Gmail users’ inboxes.

Users seem invested in their social media happenings, as well, since over 22% of them choose to read such emails. 

Emails tagged as Social are usually confirmation emails from social media accounts, networking sites, and media-sharing websites connected to the same email. 

45. 28% of users open emails titled “Updates,” which have an inbox placement rate of 86.8%. 

(Right Inbox)

Marketing agencies and businesses that tag their marketing emails as Updates face an inbox placement rate of 86.8%.

These emails have essential details such as confirmation, receipts, bills, and bank statements; a high read rate is vital. 

Updates are among the most read emails across Gmail’s inbox buckets. 

46. The read rate of messages tagged as Forums is 21.1%.

(Right Inbox)

Only a few emails are sorted into the Forums category in the Gmail interface are read. Users open just over 21% of those messages.

For easy viewing and to prevent emails from being buried, Gmail automatically organizes emails sent within groups that users join up with. 

47. The Gmail Primary tab has a read rate of 22%.

(Demand Sage)

Gmail statistics show that just 22% of messages that make it to the Primary tab are read by Gmail users, even though the Primary tab is the first thing they see when they open the interface.

This feature lets users quickly see what’s new in their email without manually going to several tabs.

Conclusion

Gmail is one of the most popular email services in the world, whether you use it as part of the G-Suite environment or on its own. Users worldwide can access their Gmail accounts through smartphones or web apps.  

It has become even more accessible to users due to its integration with Google Drive, which now boasts over 1.8 billion active users. Although countless other email solutions exist, Gmail remains the top choice for all internet users.

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By Harsha Kiran

Harsha Kiran is the founder and innovator of Techjury.net. He started it as a personal passion project in 2019 to share expertise in internet marketing and experiences with gadgets and it soon turned into a full-scale tech blog with specialization in security, privacy, web dev, and cloud computing.