How Many Daily Active Users On Instagram You May Not Know About

Aditya Rayaprolu
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Updated · May 23, 2023

Aditya Rayaprolu

Joined February 2023

As a cloud architect at McKinsey with experience handling Fortune 500 clients, this individual has c... | See full bio


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Instagram has a billion monthly active users, making it one of the world's most widespread social media platforms. However, with the rise of new trends and the increase of new user profiles and businesses, many need to be made aware of the daily active users on the app.

Daily active users drive Instagram into what it is today - primarily through user-generated content from reels, videos, and posts.

Keep reading to uncover some unexpected facts and figures about Instagram's daily active users that you may not know about.

Editor’s Choice

  • Americans consume 30.1 minutes per day on Instagram.
  • India has the most significant number of Instagram users, at around 229 million.
  • There are over 100 million Instagram users in Brazil.
  • 870 Instagram photos were uploaded in just a matter of seconds.
  • Gen-Z users spent almost 53 minutes daily.
  • 63% of Instagram users use the app at least once per day.
  • Most businesses spend an hour and 12 minutes on social media marketing.
  • Approximately 40% of Japan's population uses Instagram.
  • About 500 million people use Instagram stories per day.

Instagram Daily Active User Overview

Instagram did not publicly announce the day-to-day dynamic user statistics beyond 2021. But some sources calculated that 500 million daily users access the Instagram app globally as of March 2023.

Nevertheless, Instagram remains one of the most popular social media platforms — individuals, businesses, and influencers widely use it.

Statistics On The Daily Users By Country

The statistics reveal that approximately 30.94% of 4.48 billion social media users access Instagram regularly. 

Moreover, Instagram accounted for 11.66% of the internet sector last December 2022, then up 11.93% across Asia as of January 2023.

By reviewing the statistics of the daily users on the platform, one can better comprehend how people utilize it and optimize it to attain goals.

1. India has the most significant number of Instagram users, at around 229 million.


According to reports, it increased from 144,080,000 Instagram users just last January 2021 to 326.6 million active Instagram users as of April 2023.

In a mere few years, Instagram users in India had doubled, pushing the country to number one, which isn't surprising since India is the world's second most populated country.

2. There are over 100 million Instagram users in Brazil.


There were 113.5 Instagram users in Brazil in January, which decreased by 3.2% from the previous year. It is also noted that 63.6% of the users are aged 13 and above, as the platform restricted its use.

Brazil's Instagram user base is estimated to increase by 17.13% from 2023 to 2027.

3. Approximately 40% of Japan's population uses Instagram.


The country has 57.7 million active users, as Japanese consumers use and rely on Instagram to build audiences who can interact and engage with them everywhere.

Younger individuals, particularly teenagers and primarily women, account for most Instagram users.

Instagram also became a source of income for businesses and social media influencers.


Instagram is a widely used social media site. Knowing the day-to-day user statistics gives valuable insights for people aiming to use the platform for promotion and development.

The data shows personal indication and social interactions and serves as a helpful tool for influencers and businesses to reach their target market, showing the platform’s potential for personal use and business growth.


How long do Instagram stories last?

Instagram stories only last for 24 hours (1 day). However, users can add Stories to their profiles, which can be viewed indefinitely.

What is considered the best day to post on Instagram?

Monday is the best day to post on Instagram, with the highest engagement rate.

What time is Instagram most active?

Around 9 am to 4 am every Monday through Friday.

When not to post on Instagram?

Weekdays every 8 or 9 pm, and Friday to Sunday afternoon.


Aditya Rayaprolu

Aditya Rayaprolu

As a cloud architect at McKinsey with experience handling Fortune 500 clients, this individual has comprehensive expertise in cutting-edge technologies and tools such as cloud computing, virtualization, network security, data storage, and disaster recovery. They have a wealth of experience in creating and executing virtualization solutions for both on-premise and cloud-based systems, with a primary focus on enhancing efficiency, dependability, and security.

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