Updated · Feb 08, 2023
Trying to find a side hustle that involves the things you love? A second stream of income is always welcome, right?
Well, YouTube is the perfect platform for anybody who has something to say to the world. And one of its best features is monetizing the engagement you get.
But how much money does 1 million YouTube views make?
Should you quit your 9 to 5 the moment you reach that number? Or will this achievement just give you the financial freedom to upgrade your daily black coffee to a grande Frappuccino?
How Much Money Does 1 Million YouTube Views Make?
For starters, a million views on YouTube doesn’t equal a million dollars. Neither does the same amount of subscribers.
Then how much will 1 million views on YouTube earn you?
It depends on many factors.
Many influencers believe that the more followers, the bigger the checks for their engagement. However, this isn’t true. A YouTuber with 20k subscribers can have higher earnings per million views than an account with 80k followers.
Another important question is how exactly earning from videos works.
We mentioned the followers, but let’s dig a bit deeper. It turns out that the specifics of your subscribers also determine how much money you make for 1 million views on YouTube.
For example, if you’re all about attracting Boomers with your content, then you’re in for a treat. Boomers aren’t exactly known for spending a lot of time in front of the computer screen. Also, there aren’t many channels that can bring value to them.
This makes them a harder-to-reach audience. And brands are therefore willing to pay more to reach people in their 60s.
The same goes for niche content.
Let’s take SemideCoco as an example. She has around 230k subscribers, and she’s all about scalp massages, acupressure, and other wellness procedures.
How much does a YouTuber like her make for 1 million views?
Not bad, right?
Now, let’s invite one of my personal favorites – Ali Abdaal – to help with the basics.
Ali makes videos on how to handle your money and be more productive. Occasionally, he throws in some book recommendations, and he’s doing all that while being an absolute delight.
If we want to know how much money accounts like his make, let’s look at his content. That’s right – he made a video about this as well.
On average, a million views on YouTube are worth about $2000.
However, YouTube doesn’t pay per million views.
To be eligible for monetization on the platform, you must reach 1000 subscribers and have 4000 hours of watch time. Ali shares that it took him 6 months to create 52 videos and get 1000 followers.
In 2021 he said that he now makes $12 000 every month from his YouTube channel, which has about 2.7 million subscribers.
As you can see, 1M views on YouTube can make you decent money.
But If you think you can start earning the big bucks after a week or two, think again. It takes dedication, and when you find the right strategy – consistency.
There are, however, some tricks to speed up this process.
How to Successfully Make Money Out of YouTube?
The Internet introduced people to work after sundown. YouTube put the cherry on top by allowing us to earn money by simply sharing our lives with others. Advertisers can now reach their target audiences much easier. Feedback from consumers is instant and easy to filter.
Let’s see how you can start making money on YouTube.
YouTube Partner Program
Your videos must follow the site’s guidelines and have a total of 4,000 watch hours within the last 12 months. Also, you must get 1,000 subscribers and live in an eligible country. Then you have to link a Google AdSense account. Once you meet these requirements, you can apply by clicking on your profile and visiting the “Monetization” section.
The average rate you’ll get is $0.10 to $0.30 per ad view. However, if your channel grows, so will the amount you get paid.
You can withdraw once your balance reaches $100.
If you don’t want to apply for the Partner program, you can look up how much companies are willing to pay for 1 million YouTube views.
Affiliate marketing might be a game-changer on how a million views on YouTube can turn into money. The best part is you don’t have to reach a thousand followers or have 4k watch hours of content.
All you need to do is find a company with an affiliate program. For example – Amazon.
Here’s how it works:
Include the company’s products in your videos, and make sure to paste your custom affiliate marketing link(s) in the description field. Every time someone uses your link to make a purchase, you get a commission.
It’ll be better if you have a lot of subscribers but what’s most important is to have followers who are willing to engage with your content. This way, your YouTuber salary grows.
YouTubers get paid for the advertisements they post throughout their video. If their followers click on the ads, content creators get paid.
This works great for advertisers because they know they’re paying for a real person who chose to watch their ad and is, therefore, a potential buyer.
Imagine how much 1 million views on YouTube could earn you if they’re coming from followers interested in the ads they see.
This is the reason why YouTubers carefully choose who they collaborate with. The relevance of the ads is of great importance.
Paid Partnership with Brands
As a content creator, you can advocate for a particular brand during your videos. This will increase how much you get for a million views on YouTube. Sponsors typically pay YouTubers between $0.035 and $0.15 per view.
Don’t forget to specifically mention that your video includes a paid sponsorship.
Brands usually reach out to YouTubers related to them. For example, a company that sells kitchenware is more likely to do business with a cooking channel than a fashion YouTuber.
Some YouTubers develop their channels as a brand. They often sell their own merchandise like T-shirts, hats, hoodies, etc. Many followers would buy these items just because they bring a sense of belonging to the community on the particular channel.
Others content creators already have businesses and only started making videos to promote their products.
You can see that your YouTube revenue per million views can drastically grow if you add product sales to it.
Product reviews are another way to make money on the platform. We’ve seen some pretty interesting cases.
Imagine you’re an 8-year old, whose job is to review toys.
What a life!
Or maybe you’re keen on beauty products, and hundreds of brands send you free products so you can test them and get paid on top of that.
When you look back, 1M views on YouTube doesn’t only mean money. A lot of potential business partners might be watching you as well. And even if they don’t offer a collaboration, there’s always a chance to get free stuff. Some companies like to regularly send out products hoping that they’ll get reviewed.
So, maybe you’re ready to put yourself out there and start building a YouTube channel. Or you’d love to share your creative side with others. All of this is great, especially when it also helps you pay the bills, right?
If that’s your goal, then YouTube just might be the perfect place for you.
Just keep in mind that the platform is no joke. People can be mean and judgemental, and some followers think they have a say in their favorite vloggers’ personal choices. And they won’t hesitate to bully you if they don’t like what they see.
However, if you keep vlogging consistently and stay focused, all that hard work will pay off.
While questions like how much money does 1 million YouTube views make are definitely important, sometimes you should just focus on your content.
If you’re having fun – your followers will do too.
Don’t compare yourself to others, and remember that YouTube will probably pay you less money per million views than a company will.
Also, try not to give yourself a hard time when you can’t think of something new and fun today. As Gary Vee says – “Document, Don’t create.” Your seemingly boring everyday life might be inspiring to someone across the globe. Or to your future self.
Deyan has been fascinated by technology his whole life. From the first Tetris game all the way to Falcon Heavy. Working for TechJury is like a dream come true, combining both his passions – writing and technology. In his free time (which is pretty scarce, thanks to his three kids), Deyan enjoys traveling and exploring new places. Always with a few chargers and a couple of gadgets in the backpack. He makes mean dizzying Island Paradise cocktails too.
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Updated · Feb 07, 2023
Updated · Feb 07, 2023