How Often Should You Blog?

Deyan G.
Deyan G.

Updated · May 10, 2022

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Most people think blogging is easy.

They’re wrong.

You need to find a niche, research topics, and create engaging content. And then there’s the issue of how often should you blog.

Sounds complicated? Worry not.

I have some pro tips to share with you.

How Often Should You Blog

Did you know that companies that make 16 or more posts a month have considerably more traffic than the rest? 

But what does that mean for you?

The more content you upload, the more engaged your audience will be. If you update your blog every day, readers can combine it with their morning coffee or afternoon rest. Habits are difficult to get rid of, as you probably know.

The Best Time to Blog

Unless you are a fan of astrology, you won’t find the ultimatе best time to post. It depends on the content, target audience, and time needed for research.

So, let’s tackle this from another angle - the best days to post blogs.

That, at least, is simple. It’s all about the topic.

For example, art and leisure articles are best left for Sunday.

If your blog is professionally oriented, it is good to post updates during work days. Then people are in the mindset to either learn something new, or find a way to improve their work output.

But what is the best hour to post a blog post?

If you are running a news blog, you should update your publications every day as soon as possible. On the other hand, if you are writing in-depth analyses of literature or other media, it is good to take your time.

If you are running a gaming blog, high school students are most often your primary target audience. Then it is good to upload a new blog post before the school day is done

If your site is DIY, or Arts and Crafts oriented, update early in the morning. This way your blogs will be available throughout the day. 

If your articles are related to humor or leisure activities, the updates should be ready for lunch break.

To sum up, there are three golden rules:

  • Choose your target audience.
  • Think about the days of the week when they will need your articles.
  • Consider your audience’s daily routine. When will they have the time to read?

Posting a blog a bit of a trial-and-error process, but you’ll get the hang of it pretty quickly.

Guidelines on Blogging Frequency

Okay, but how many posts should you write? There are a few things you need to consider:

Your Audience Needs

No matter if you are describing everyday life on Blogger, writing tech reviews on a WordPress site, or vlogging on YouTube, it always leads back to the target audience.

The content you post should also be taken into consideration. If you are just reposting memes, it is good to update as often as possible as they are quickly consumed.

On the other hand, if you are writing original stories or reviews, then it is good to keep them down to one-two a day, if they are short. One-two a week for the lengthier.

Put yourself in the reader’s shoes and try to figure out just how much of your time you are ready to spare for articles.

Blog Content Goals

The world wide web is full of opportunities and it comes to you to set the goals you wish to reach.

If you need to increase your average blog traffic, try reaching out to new audiences. This can be done by increasing the variety of topics, or through advertising. To diversify, discuss two-three different topics in your weekly posts. By the law of averages, you will increase your traffic.

If you decide to go down the advertising route, you may rely on Google or an online marketing agency. You can also invest some time in learning SEO practices, which will undoubtedly bring more visitors to your blog.

What if you do not want to be famous, just to share some quality thoughts? 

In this case, make research your main priority. Try to make your articles as detailed as possible, basing your work on as many reputable sources as possible.

In the end, make a list of your goals and find the best ways to reach them.

Quantity vs Quality

No matter how much you love your work, if you overdo it, you risk burnout. This will most definitely hurt the quality of your blogs, so be careful.

High quantity of posts does not ensure an increase in your average blog traffic. If the articles are not useful to your target audience, their number means nothing.

In the words of Milton Hershey: “Give them quality, that is the best kind of advertising.” If you give people what they expect and what they need, the rest will be solved on its own.

Available Resources

Which platform should you choose? Is there a difference? 

There is, for the blogs with the most traffic.

If you want to include multimedia, Tumblr is your best choice. It makes the integration of music, animations, and pictures quite easy.

If you want an easily customizable site, then you may want to try WordPress. You can pick the general layout and change it to your preferences. Besides that, this platform offers a multitude of widgets.

High traffic blogs make use of many tools. 

For example, Hemingway will help you make your blogs clearer. By trimming the complex parts, you can make a text that is easy to understand. 

You may also want to check out the Advanced Marketing Institute. They host a headline analyzer tool, which will evaluate your headline’s potential for emotional response.

One of the most invaluable resources is Google Webmasters. It is important that your site is built in accordance with the search engine’s practices. Webmasters also offers tips and tricks on how to increase your discovery rates.

Tracking Performance

For your blog to succeed it is important to know how it is faring.

One of the best tools to track your performance is Google Analytics. It offers information on the number of visitors you get. Besides that it informs you of their location, age, etc. You can even track the success of each blog posting separately.

HubSpot is another tool which will help you track performance. It has an easy-to-use design yet remains thorough when traffic is concerned.

Maintaining Consistency

Blog posts for business have little in common with poetry ones. If you decide to brand your site as the go-to place for all your carpentry questions, it is a bit off character to share cooking recipes on it. Pick your topic and stick to it. You may occasionally venture into different themes, but make sure they are related to the main one.

Your blog’s voice is as important as the quality of your content. Do you want to have a formal, casual, or quirky tone? Once you find it, try to keep to it for the majority of the articles. There are always some exceptions, of course, but keep them to the minimum.

Now.

Your schedule.

If you choose Wednesday, that means that you will have to post every Wednesday. If you decide to be a daily site, find a way to supply it with blogs and articles every day. Establishing a schedule will increase your productivity, and will display professionalism.

Wrap Up

As noted in the beginning, running a blog is not as simple as people think.

But you’re now equipped with the necessary knowledge to create a strict schedule and a brilliant site.

So. What do you want to share with the world?

FAQ.


Is blogging everyday good?

It depends on the needs of your target audience and niche.

If your readers expect on-the-hour updates, it is what you should strive for. 

If they need high-quality posts, then you can take your time on perfecting your blogs. 

What is the best time of day to post a blog?

Again, it depends on your readers.

When will they be free to read? In the early morning, noon, lunch break, afternoon, or before going to sleep? A traffic tracking tool such as Google Analytics will help you find out.

Once you figure out which is the best time for your audience, make sure blog posts are live on time.

How often should I blog to make money?

How often should you blog depends on your topic, but here is a basic rule of thumb. Posting more than 16 blogs a month has shown a great increase in companies’ viewership as compared to companies that publish rarely. Your blog content should be regularly updated.

 

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Deyan G.

Deyan G.

Techjury.net's manager. Deyan has been fascinated by technology his whole life. From the first Tetris game all the way to Falcon Heavy. Working for TechJury is like a dream come true, combining both his passions – writing and technology. In his free time (which is pretty scarce, thanks to his three kids), Deyan enjoys traveling and exploring new places. Always with a few chargers and a couple of gadgets in the backpack. He makes mean dizzying Island Paradise cocktails too.

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