How to Make a Public Profile on Snapchat in Under 5 Minutes

Reading time: 7 min read
Muninder Adavelli
Written by
Muninder Adavelli

Updated · Sep 11, 2023

Muninder Adavelli
Digital Growth Strategist | Joined October 2021 | Twitter LinkedIn
Muninder Adavelli

Muninder Adavelli is a core team member and Digital Growth Strategist at Techjury. With a strong bac... | See full bio

Girlie Defensor
Edited by
Girlie Defensor


Girlie Defensor
Joined June 2023
Girlie Defensor

Girlie is an accomplished writer with an interest in technology and literature. With years of experi... | See full bio

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Snapchat is a popular platform for sharing images and messages with friends. One prominent feature of Snapchat is sending Snaps—a picture or video that disappears after a few seconds. 

Recently, Snapchat introduced a feature called public profile, which allows users to build connections, gain subscribers, and showcase content even without a live Public Story. This enhances the user experience by enabling easy interaction and sharing on other platforms.

In this article, you will learn about public profiles on Snapchat, specifically:

  • Benefits of a public profile
  • Make a public profile on Snapchat
  • Customize your profile
  • Delete your profile

Key Takeaways:

🔑 The Snapchat Public Profile can build connections, gain subscribers, and showcase your favorite content.

🔑 Making your Snapchat account public offers numerous benefits, such as building your brand, enhancing discoverability, engaging with followers, and showcasing your content.

🔑 Making a Public Profile on Snapchat on their mobile devices is easy. You can tap the profile icon, navigate to “Spotlight & Snap Map,” and “Create a Public Profile.”

🔑 You can edit and customize your profile by clicking the “My Public Profile” option from your profile page and selecting the “Edit Profile” option, then go to the “Manage Public Profile” page and customize your profile.

🔑 Deleting the public Snapchat profile is possible. Just click the “Delete the Public Profile” option at the bottom of your Snapchat profile. The added features will no longer be accessible.

Snapchat Public Profile: Cracking the Code

Public profiles allow content to be discovered by people outside of their friends and contacts. It can be used for creating content for a broader audience and as a promotional tool for businesses using public profiles.

Infographic of 5 Benefits of Snapchat's Public Profile for Businesses

Making your profile public has several benefits, which are discussed in more detail in the following section.

Benefits of a Public Profile on Snapchat

Snapchat’s public profile benefits cater to different personal and professional objectives. Here are some potential advantages:

  • Expanding Your Reach

You can establish and promote your brand by showcasing your unique personality, talents, and interests.

  • Building a Personal Brand

It enables you to establish and promote your brand by showcasing it.

  • Engaging with Followers

Fosters engagement with followers, promoting interactions, feedback, and conversations, strengthening connections with your audience.

✅Pro Tip:

When creating your username, select a distinguishable display name. Choose a simple and memorable username that makes locating you easy for other Snapchat users. 

  • Discoverability

Enhances your visibility, increasing your chances of being discovered by potential collaborators, brands, or like-minded individuals with similar interests.

  • Opportunities for Collaboration

Offers collaboration, partnerships, joint projects, and cross-promotions, expanding your reach and potential collaborations.

  • Showcasing Content

Allows you to share your content, including photos, videos, or stories, with a broader audience, enabling you to engage and entertain your followers.

Infographic on the Benefits of Snapchat Public Profiles 

If you want to take advantage of the features in the Snapchat Public profile, here’s how to set up your account.

How to Make a Public Profile on Snapchat 

Snapchat gained popularity for its privacy and socializing features. You can now make a public profile so that other people can look you up in a search.

Here are the steps using your mobile devices.

1. Launch Snapchat.

2. Click the “Profile” icon.

Screenshot of Snapchat Camera Page With The Profile Icon On The Upper Left Side

3. Select “Spotlight & Snap Map.” 

4. Click the three horizontal dots icon next to “Add to Spotlight.”

Screenshot of “Profile Setting” Showing More Options Of “Add to Spotlight”

5. Select “Create Public Profile.”

6. Your name will appear on Spotlight and Snap Map snaps you create. 

7. Tap “Continue” if you're ready to proceed.

8. Select “Get Started.”

9. Read the disclaimer, and if you agree to proceed, click “Create.”

Screenshots of How to Create A Public Profile

10. Return to the settings page and navigate to the “Public Profiles” section. 

11. Tap on “My Public Profile” to check your public profile.

Screenshot of Profile Setting Showing New Tab “My Public Profile”

12. This profile allows you to post anything visible to everyone.

Now that you know how to make your Snapchat Profile Public, you can customize your profile using the provided details.

👍 Helpful Article:

Snapchat is among the most popular social media networks, with 397 million daily active users worldwide.  

Customizing Your Public Snapchat Profile

When people search on Snapchat, they will see your public profile first. Customizing it is essential to make sure it represents you accurately.

Learn how to customize your Snapchat Public Profile using the following steps:

1. Go to the “My Public Profile” option from your profile page.

2. Select the “Edit Profile” option.

3. Editing your profile includes uploading a profile picture or description, turning on location, and checking the number of subscribers.

Mobile Screenshot of “Edit Profile” Settings

4. Click the “Manage Public Profile” page, and you can make alterations and take actions such as;

  • Changing your profile
  • Adding stories to your profile
  • Sharing your public profile
  • Taking down your public profile

Mobile Screenshot of “Manage Public Profile” under “Profile Settings” 

5. Tap on “Preview Profile” to see how your public profile looks.

With all the benefits and customization options of a Snapchat profile, it also comes with disadvantages. Continue reading to learn more about them.

Downsides of Public Snapchat Profiles

Although it is an excellent app for communicating and socializing, Snapchat is also prone to several privacy issues, online predators, and other drawbacks.

These are the drawbacks of using a public Snapchat profile:

1. Privacy Concerns

Sharing personal information online is risky, and if you're uncomfortable with strangers accessing your photos and videos, it's best to keep things private.

2. Cyberbullying Risks

Social media anonymity can be exploited by some users, increasing the risk of bullying from trolls or bullies, especially when a public profile is established.

3. Inappropriate Content

Snapchat's user-generated content risks encountering inappropriate or explicit material despite its measures to prevent such content from entering the platform.

4. Potential Damage to Reputation

Anything shared publicly online can come back to haunt you later in life; inappropriate snaps posted publicly could damage your reputation in ways you could never have imagined possible.

5. Addictive Nature

Like other social media platforms, Snapchat can be addictive. Excessive use can potentially cause adverse effects on your well-being, such as your mental health, productivity, and real-life social interactions

✅Pro Tip:

If you think the Snapchat Public profile is not for you, you can deactivate your public account and revert to the standard profile by following the instructions.

Deleting Your Public Snapchat Profile

You can change back to being a regular Snapchat user anytime if you convert your account to a Public Profile. Remember that if you deactivate your Public Profile, you will lose access to its extra features.


Deleting your Public Profile does not permanently remove your username or Snapchat account. Still, it will convert your account to a standard user and remove historical data from your profile, making it unusable for reinstatement.

Here's how to delete your Snapchat public profile:

1. Tap the “My Public Profile” option in your profile settings to access your public profile.

2. Tap the gear icon in the upper-right corner next.

Screenshots of Profile Settings Access to Gear Icon

3. Click the “Delete The Public Profile” option at the bottom of your Snapchat profile to delete it.

4. To confirm your choice, press the “Delete” button.

Screenshots of Assessing “Delete Public Profile” Tab and The Confirmation to Delete Profile 

👍Helpful Article: 

Snapchat, like any other social media platform, has strict community guidelines that each user has to follow to avoid getting deleted


Making your Snapchat profile public allows you to share your content globally and access unique features. It widens your reach, showcases your talents, and lets you enhance your social media presence.

Snapchat use is a matter of personal preference and priorities, but it's essential to put mental health first and control the amount of time spent on social media.


Why can't I create a public profile on Snapchat?

You can only make a public Snapchat profile if you are 18 and have at least one bilateral friend (a friend with whom you follow each other on Snapchat).

Can everyone make a public Snapchat profile?

No, not everyone can create a public profile on Snapchat. They must adhere to the community standards, like the required age, and have had Snapchat for less than 24 hours.

How many Snapchat friends do you need to make a public profile?

You need at least one friend on Snapchat to make a public profile.


How do you get verified on Snapchat?

To reach Snapchat's verification pool, achieve 50,000 views on your stories before receiving an account update. Get verified badges and submit a support ticket to Snapchat with the necessary details to request account verification.


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