Last Updated: July 25, 2020
From chatting, through ordering food, to completely replacing one’s real life with a virtual one, the internet is an inseparable part of our modern experience —whether we like it or not.
We’ve started taking for granted what has been a distant dream in the 1950s. The internet connects businesses, people, and resources across the world, with higher speed and efficiency than all other forms of contact.
By default, Techjury is fascinated with the modern phenomena, so here are some internet statistics to quench the thirst for power. Pardon, knowledge.
Internet statistics to make you go WWWow!
- There are over 4.5 billion internet users around the world.
- In 2018, approximately 40% of all people accessed the internet.
- There were 149.7 million .COM domains in Q2 of 2018, which is most of any top-level domains.
- So far in 2019, Andorra has had the highest internet penetration rate in the world at 99%.
- The annual digital growth rate in Europe for 2018-2019 was 7.6% (51 million users).
- Sites statistics show there are currently over 1,673,671,256 online websites on the internet.
- There are 456,691,614 written blog posts in 2019 as of writing this article.
- Statista estimates 1.92 billion people around the world will conduct an online purchase in 2019.
Okay, now that we’ve warmed up, let’s start digging.
Fascinating Stats and Facts
It’s hard to fathom the actual size of the internet, but we can at least try.
1. 4.479 billion people have used the internet in October 2019.
And only a small percentage of those are located in the US. As we’ve mentioned, most of them are in Asia, with Africa landing in second place.
2. Global internet usage is at 56.8% in 2019.
Back in 2005, the total number of internet users was just over 1 billion. This was equal to 15.63% of the planet’s population. The internet is expanding at a great pace and shows no signs of stopping.
3. There have been over 480 billion Google searches before the end of Q1 2019.
(Source: Internet Live Stats)
Over 7 billion queries every day. 15% of those are new phrases that no one has ever searched before.
4. According to global sites stats, 440,000 gigabytes of data is being uploaded on the internet every minute.
This is the internet in real time. Even Twitter posts are overwhelming at approximately 5,700 a second.
5. The International Telecommunication Union expects 56% of households to have internet access in 2020.
This prediction comes from 2015, and it even looks like an understatement. ITU suggested only 53% of the total population in 2020 will be online, but it seems we’ve passed that point already.
6. Internet usage trends show e-commerce increased by 16% in 2017 from 14% the previous year.
(Source: USA Today)
A total of 13% of all retail sales happen online. Virtual shopping is becoming more and more convenient with every passing hour, so this shouldn’t surprise us. Amazon.com, for example, is the first stop for 49% of all purchasers, then come search engines at 36%.
7. We’re witnessing an explosive adoption of the internet.
(Source: Our World In Data)
Closing in on its 30th anniversary in 2021, the World Wide Web has staggering internet usage statistics. Web user count jumped almost 10 times between 1995 and 2000 – from 44 million to 413 million. In 2010 their count almost reached the 2-billion mark.
8. 91% of all content on the internet doesn’t get website traffic from Google.
Ahrefs’ research also showed 94.3% of web pages get no visits by anyone on the Web.
How Much Money Is Spent on the Internet?
And not only money but time and efforts. Let’s see how businesses and customers operate there before diving into more complex stats about the internet.
9. E-commerce was expected to generate $3.45 billion through sales in 2019. In fact, it amounted to $3.53 trillion.
(Source: Hosting Facts)
Back in 2014, this number stood at $1.33 billion. In other words, E-commerce experienced some outrageous growth in a really short period. Statista data shows the industry will grow to reach $4.87 billion in 2021.
10. An online interaction was an influence for $0.56 of every dollar spent in a physical store in 2016.
Be it a sponsored ad, a Facebook group recommendation, or an official retail page — most products have an online presence. Web traffic stats show shoppers were influenced by virtual content in over half of their purchases. (in terms of total value)
11. Statista suggests 224.1 million US citizens will shop online in 2019.
A gradually growing parameter, US e-commerce customers were 209.6 billion in 2016. Keep in mind, back then, 7.7% of US retail sales were e-commerce related.
12. In March 2019, 75.4 million people in the US have used an ad blocker.
This is 26.4% of all US internet users. Good news for retailers — this percentage is going down rather rapidly. According to internet traffic statistics in 2017, ad blocking was estimated at 12.3%. 2018 percentage was 9%, and 2019 – 6.5%.
13. 87% of all e-commerce consumers have posted at least one review of a product online.
(Source: Influence Central)
It appears a lot of online shoppers share feedback on the internet. Additionally, over 90% of total consumers view online reviews as more useful than what a salesperson would tell them.
14. In 2021, there will be 2.14 billion digital buyers across the world.
To compare, the same metric was at 1.32 billion in 2014. Now it’s time to wait for the augmented reality shopping. Those groceries won’t buy themselves, after all.
Deep Web – Internet Facts and Statistics
No internet representation is complete without the Deep Web. As it represents an enormous portion of the Web, it should be discussed at least for a little bit. And yes, there is a difference between Deep and Dark Web.
15. The Deep Web consists of 7,500 terabytes of information.
Google and other search engines don’t index Deep Web pages. This is why the latter is perceived as a mysterious term.
Nonetheless, you can find government databases, public records, academic libraries, and more about the deep internet traffic through statistics and research.
To put these 7,500 terabytes in perspective, the Surface Web (Google, Bing, etc.) offers access to only 19 terabytes of data. While there is a common misconception, the Deep Web isn’t a restricted internet area.
16. In 2017, the CIA released 12 million declassified document pages on the Deep Web.
There are even printer-friendly versions of the 930,000 documents. CIA also decided to add hashtags to their Twitter announcements – #Vietnam, #ColdWar, and others.
17. There are 550 billion individual documents on the Deep Web.
(Source: Trend Micro)
Internet statistics show they are spread across 200,000 websites. And before you start recollecting Mr. Robot scenes, 95% of that information is accessible by anyone with an internet connection.
18. There is up to 550 times more public information on the Deep Web than on the Surface Web.
60 of the largest sites on the Deep Web contain forty times more information by the whole Surface Web – 750 TB.
The Deep Web is the highest-growing information category, according to website use statistics.
19. The nefarious section of the Deep Web is called the Dark Web.
(Source: Visual Capitalist)
The Dark Web is considered, as the name implies, the darkest of the family. Users need special access software (Tor, in most cases) to explore even a bit of it.
The most “popular” service categories in 2015 there were Drugs, Fraud, Bitcoin, Black Market Sites, Hacking, Blogs, Pornography, and Abuse. However, the Dark Web is also used for activism, whistleblowing, and free speech, so it’s not all black or white.
Technology Facts and Statistics
Facts about the technological foundation of the internet.
20. Nano-satellites will deliver internet to remote locations in 2019.
(Source: Internet of Business)
The Dutch company Hiber announced their plan to provide IoT-connectivity across the whole planet in the coming years. Their aim is to allow people in less developed countries access internet-enabled devices without issues.
21. Neural network computers will get a lot closer to mimicking humans.
They’re not going to start smoking cigarettes or sing in the shower, but gadgets will get smarter. Conventional computers are far from adept when it comes to copying our actions, but neural networks can change that. Internet traffic breakdown will look a lot different once these neural nets go online.
22. Both Google and Microsoft are making great progress in quantum computing.
The main selling point of quantum-powered computers is their speed and power. Using quantum-level mechanics, future machines will perform on an entirely different level compared to today’s devices.
Just a mind-boggling fact, the core of a D-Wave quantum computer operates at -273 degrees Celsius, scarily close to absolute zero temperature.
23. 5G networks are coming in 2020.
(Source: Tech Radar)
Or at least most internet stats and estimates say so. 5G networks, in essence, are way faster than 4G connections. Duh.
The crucial detail lies in just how much faster they are. An ordinary 5G connection would have an average download speed of about 1GBps. Should such connection come to us, the internet will have the needed infrastructure to finally support IoT devices on a mainstream level.
24. Emotionally-driven marketing will be strengthened by AI.
(Source: We Are Social)
High-end AI will provide brands and marketers with a better way to approach and retain customers in virtual markets.
Fun Internet Facts
Wrapping it up with some interesting and funny internet stats.
25. The internet is coordinated by ICANN.
The Internet Corporation of Assigned Names and Numbers is responsible for coordinating each unique identifier on the Web. Put simply, they are the ones that ensure your IP is only one and unique.
What sounds entirely more heroic is that seven of their members hold seven keys to “restore” the internet if a gigantic crash should happen.
26. You can still visit the birthplace of the internet.
That’s among the oldest internet statistics you can hear. Tim Berners-Lee began writing the first-ever web browser in September 1990. And the oldest (known) web page (info.cern.ch) was almost finished by Christmas. In January 1991, the World Wide Web became available to the public.
It is exciting to see where it all came to life and to imagine how fast it grew to become the internet we know today.
27. There was a Garfield email service in the 90s.
I’ve reached the pinnacle of my time spent on internet statistics.
Before the official Gmail launch in 2004, Garfield fans could use the initial Gmail service at the following address – gmail.garfield.com. The oldest snapshot from the Garfield platform comes from December 3rd, 1998.
We went through general facts, Deep Web statistics, monetary numbers, new inventions, and even Garfield. In other words, we barely scratched the surface of what there is to know about the internet.
1,515,084 more blog posts have been written in the time I took to finish this piece. The internet is the largest library of information ever created, with millions of new entries coming up every day.
Internet statistics shine a light on each aspect of the internet’s past and present. With curiosity, we soak these up as we try to predict what will come to pass. Hopefully, my article has provided some insight into those answers. Till next time!