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33 Landing Page Statistics Every Marketer Should Know in 2023
Updated · Aug 16, 2023
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Imagine a world where every person who clicks on your online ad becomes a paid customer.
In reality, only 3 out of 100 people who click on an ad will end in a sale. Things don't have to be this way, and you can improve your conversion rate.
The first step is understanding the do's and don'ts of building a killer landing page. Start with the following landing page, marketing, and conversion rate statistics below.
Landing Page Statistics for 2023
The best landing pages convert 5.31% or more of visitors. Having a good landing page helps attract new customers via effective digital ad campaigns. Using a dedicated landing page for every campaign you have, you can successfully target customer segments for more conversions and lead generation.
If you are looking to make improvements to your landing page, here are some stats to help:
1. Interactive landing pages can increase your messages' efficiency by 79%.
Interactive pages engage visitors with your content, creating unique experiences and holding their attention for longer.
The math is simple. Creative and interactive landing pages plus customers will result in higher conversion rates.
Moreover, a bad user experience with a website will cause businesses to hit the exit button, leading to a loss of customers.
2. 53.3% of web traffic is now mobile.
Internet usage soared by 1,355% from 2000 to 2023. Higher mobile traffic has something to do with landing page conversion rates.
Landing page effectiveness statistics tell us that only around half of all landing pages are optimized for mobile, even though 80% of internet users access the web through mobile devices.
At this moment, the data indicate that mobile remains supremacy regarding audience reach.
3. 52.8% say they'd give up video if the page loads faster on their mobile.
Another area for improvement is the use of video on mobile landing pages. Over 90% of all video views are through mobile platforms.
Moreover, roughly 8.8 out of 10 people stay longer on web pages that contain videos. Although, in most cases, it does improve conversions, there are times when it is optional.
Up to 52.8% of people surveyed said they would give it up entirely if it meant a site loaded faster on their mobile.
While other factors may affect these statistics, such as the type of device visitors use and their internet capacity, web developers can limit bounce rates by optimizing pages for mobile.
With consumers spending more than 5 hours a day on smartphones, making your landing pages as mobile-friendly as possible is crucial.
4. 77% of landing pages are positioned as a home page.
(Optin Monster, Sweor)
For many companies, landing pages are used as home pages.
Sweor reports that 94% of website first impressions are design-related, making attractive landing and home pages a must in today’s society.
It's the most frequently visited page on your site. The bottom line is that if your visitors can't tell the difference, you're missing out on many conversions.
General Landing Page Stats
Having more landing pages generates more leads. However, it remains a question if adding relevant videos can improve conversions significantly.
The statistics below show how landing pages change the game for companies and websites.
5. Companies with over 30 landing pages generate 7 times more leads than those with fewer than 10.
Recent content marketing statistics show both B2B and B2C businesses benefit from having more than 30 landing pages.
The numbers confirmed that landing pages help with lead generation for a website.
Landing pages also make it easier for the company to trace completed goals and identify what strategies worked or would have worked better.
6. Improving SEO and organic presence is a top inbound marketing priority for 61% of marketers.
A typical reason behind putting products and services online is to reach more people through direct website or search engine visits. After all, 68% of online experiences start through a search engine.
Improving search engine optimization helps put these websites on the map regarding online marketing.
This is not surprising. Every online business needs organic traffic—and the more, the better.
7. 61% of online marketers report struggling to generate traffic and leads.
Generating more organic traffic and leads is the top priority for most marketers. In the current scene, 65% of marketers need help to nurture oncoming leads which could have been helpful in business.
This is where creating effective landing pages can make a world of difference. Strategically adding core keywords to your landing pages can help generate more traffic.
Engaging media and a solid call to action can help convert more viewers into leads.
👍 Helpful Articles:
In 2023, digital ad spending will reach $626.86 billion after a 10% rebound from the previous year. Who knows? You may be the next person to cash in.
Check out our articles on marketing and advertising to know more:
8. Landing pages with videos can boost conversions by 86%.
As video marketing statistics demonstrate, video content is more engaging than plain text. Nearly 80% of customers prefer watching a video over reading about a product.
Unsurprisingly, landing page stats in 2022 show that using relevant videos significantly boosts a landing page's performance.
9. MoFu and lead-management strategies make 4-10 times more responses than email blasts and outreach.
A personalized Middle-of-the-Funnel (MoFu) engagement approach can help you address customers' main points and lead them to the purchase stage.
Companies can integrate this by selling themselves as the best option in the market and using numbers to compare and prove their selling point.
Email blasts and other generic content can't do this. While they are an effective way to attract contacts, they need more tailored messaging to nurture relationships and generate sales.
📈 Market Trends:
4.37 billion users are expected to have e-mail accounts by 2023 for school, work, business, and banking transactions.
While e-mails can’t do what MoFu engagement can, this doesn’t mean e-mail marketing is a bad investment. E-mail marketing campaigns have an ROI of 3600%.
With daily email traffic likely to reach 376.4 billion by 2025, your next marketing campaign might benefit from an airtight e-mail outreach.
10. Multiple offerings on your landing page can decrease conversions by up to 266%.
Besides making things confusing for your website’s visitors, putting multiple offers upfront removes the spotlight from your best deals.
If you want effective landing pages, remember the rule—"Less is more."
Always have one offer per page. Multiple offers confuse and push away viewers. The confusion also reduces conversions.
11. 48% of marketers make new landing pages for each marketing campaign.
Conversions are fatally affected by several offers, as the statistics above make very evident.
Yet, only 48% of marketers follow the "One landing page, one offer" rule.
If you include this tip in your marketing strategy, you gain an edge over half of your competitors.
12. Landing pages that ask for personal information have the lowest conversion rates at 5-6%.
According to the 2022 landing page statistics, sign-up forms that request personal data like name, gender, or date of birth have the lowest conversion rates.
Some best-performing sign-up forms only ask for emails or phone numbers.
If you’re looking for a way to increase conversion rates through your landing page, this should be at the top of your list.
📈 Market Trends:
With more people wanting to gain control over their data, it’s unsurprising for many to be turned off by landing pages asking for personal information.
After all, with more data breaches happening yearly, providing personally identifiable information can snowball into many terrifying things.
It’s not all bad news, though. As of 2023, 7 out of 10 internet users have taken immediate steps to secure their privacy while surfing the web.
Landing Page Statistics for Increasing Conversions
If you ever wonder how to make your landing pages more effective, here are some stats showing what works and what doesn't.
13. Only 16% of landing pages need navigation.
Enticing viewers to spend time on your landing pages is hard enough—don't make things more complicated by showing them the way out.
Outgoing links give users a chance to leave without completing the form. They could be better for your conversion rate.
Immediately remove all navigation from your landing page, and increase your chances of using that page for more customers.
14. 58% of marketers include clickable graphics in their landing pages.
(Marketing Experiments, Venngage)
With 36.4% of all visual marketers using original graphics in their content, there’s plenty of reason to fine-tune this tool for marketing.
What's most important is not whether you have clickable graphics but where you're leading your visitors to. If a link opens to a form, that's all right.
After all, that's what you want to do—to gently nudge users to complete the action you've set for them.
If the link opens to something else, remove them from the form. This, in turn, defeats the whole purpose of creating the landing page in the first place.
15. The landing page conversion rate across industries averages 9.7%.
Landing page statistics show that conversions can vary between 3% and 11.45% across different sectors. However, the median landing page conversion rate is 9.7%.
Additional research will help determine the type of landing page most appropriate for your business field. Still, it’s safe to say they’ll help convert more visitors to customers.
16. Only 50% of all landing pages are mobile-friendly.
About 86% of the most successful landing pages are optimized for mobile devices—undoubtedly helping them reach more audiences.
Apart from optimizing your landing page according to your industry and offers, add mobile optimization for your website, and you’re all good.
There will be 7 billion mobile users worldwide in 2024, so making your landing pages mobile-friendly is a significant step.
📈 Market Trends:
Mobile is king in 2023. In the US, adults use mobile phones for more than 5 hours daily.
Since everything is now on mobile, even our money has gone digital. By 2024, the world’s total market for mobile banking will be worth $1.3 billion.
17. A 1-sec delay in page loading reduces conversions by 7%.
Loading time affects your bottom line more than you think. For every second delay in page loading, your conversion rate drops by 7%.
Therefore, ensure your pages load faster than greased lightning—across all devices.
18. Companies get 55% more leads by making 10 to 15 landing pages.
The old saying, “the more, the merrier,” is true for many things and landing pages.
Companies that found increased leads through landing pages confirm that the method works, bringing in more leads and specific ones to help marketing departments fine-tune their strategy according to the data collected.
It may take more time and effort to see results in such an approach, but it will work.
19. 62% of brands have six or fewer landing pages.
According to research, firms with at least 15 successful landing pages generate 55% more leads than those with fewer than 10.
Interestingly, businesses with at least 40 landing pages attract 12 times more leads than those with 1 to 5 landing pages.
Unfortunately, only 38% of brands still have less than 6 landing pages.
This shows that many companies in the online marketing scene still aren’t practicing the latest trends for landing pages.
📈 Market Trends:
Experts expect the AI market to experience a steady 32.8% growth between 2022 to 2030.
The rise of AI brought countless ways to increase people’s productivity, especially in marketing.
While AI’s success also looms with possible losses of jobs, it can be leveraged for more visually appealing websites and landing pages. AI can help you effortlessly create:
Best Landing Page Practices Stats
Marketers often wonder about the true number of ideal landing pages or form fields to include in a landing page form.
Check out the answer through the latest landing page and lead statistics below.
20. Long landing pages can generate 220% more leads than the above-the-fold CTA.
Stats show that long-form landing pages have the potential to generate a lot more traffic. However, the key phrase here is: "Have the potential."
What action you're asking the viewer to take should govern the length of your landing page more than anything else.
That said, testing long landing pages is something you should certainly consider.
This statistic is a good starting point to debunk the common misconception that long-form content discourages viewers of content.
21. Lead generation forms typically have 11 fields.
Recent landing page statistics show lead generation forms have 11 fields on average. However, this is just the average—not a hard and fast rule.
You may have more or less, depending on the information you're asking for.
Always remember that it’s essential to tailor your landing page forms according to your product, service, and industry.
22. Proper targeting and testing can boost conversions by 300%.
This statistic underlines the importance of testing thoroughly and targeting accordingly. Using the correct methods can lead to significant improvements in conversion rates.
It also serves as a reminder that it takes time to hit the sweet spot where your marketing strategies get you the desired results.
23. You have only 7 seconds to make a strong impression.
(Forbes, Tailor Brands)
According to Tailor Brands, it takes 5-7 impressions for consumers to form brand awareness. Considering this, brands need a compelling landing page to convert those impressions into leads and viewers.
The better your first impressions, the higher your chances of viewers considering other pages on your website.
In the online marketing scene, first impressions allow you to hook viewers into what you’re offering, so make it count.
24. 4 in 10 clicks generated by B2B businesses direct consumers to the homepage instead of the landing page.
54% of sales agents admit contacting prospective clients is more challenging now than five years ago. A possible culprit to this may be due to how consumers are directed to home pages instead of landing pages.
Landing pages have better conversion rates than standard web pages. That's why you should direct users to them rather than to the homepage.
Some marketers use a splash page in place of a landing page. This can prove a costly mistake because they are two entirely different things. You should never use one in the area of the other.
If you're confused about the whole splash page vs. landing page thing, remember a splash page is used for providing valuable information to the user.
In contrast, a landing page is created to convert visitors into leads.
25. Colorful visuals increase viewers' likelihood of reading a text by 80%.
Marketers often wonder how to get more people to read and interact with their landing pages. The latest statistics show the answer by using exciting and attention-capturing imagery.
About 50.5% of marketers would agree with this statement. As Venngage reports, they find visual content crucial in their marketing strategy.
Many brands use color palettes to mark their branding and integrate their identity into products and packaging.
26. 9% of viewers who read your headline will also read your call to action (CTA).
If you checked the top landing pages in 2022, you're likely to find they all have one thing in common—a strong headline.
If you capture the imagination of your readers through your headlines, you can be sure they will read your CTA.
27. Using conversion rate optimization (CRO) software, businesses get an average 223% boost in ROI.
According to a report evaluating nearly 3,000 CRO tool users, companies that invest in CRO marketing see a significant increase in their ROI.
Conversion rates show how many visitors are performing and completing the goals set for the marketing strategy beforehand—making it one of the simplest ways to identify effectivity rates.
Learning how to wield marketing strategy tools to optimize conversion rates could bring revenue and growth to a brand.
28. Nearly 90% of consumers trust reviews and testimonials.
(Search Engine Land)
In a survey, 88% of consumers said they trust online reviews done by trusted sites as much as their friends' advice. Moreover, 85% admitted to reading up to 10 reviews before trusting a business.
9 of 10 consumers worldwide rely on reviews when discovering a new business. On average, they increase sales by 18%.
These stats prove reviews and testimonials help build trust. It would help if you used them on your landing pages.
Statistics about the Benefits of A/B Split Testing
Testing can help improve landing pages' performance, and many use it to their advantage.
If you need more convincing, check out the statistics surrounding the ranking, usage, and effectivity of A/B split testing recently.
29. A/B split testing is regarded as the number 1 method for improving conversions.
A/B split testing is simple and effective. It’s one of the simplest ways to get a concrete result of how specific marketing campaigns panned out based on the target audience used.
If you want landing pages that convert, consider using this method to find what will work best for your website.
Many brands and companies have tried and found that it works—there won’t be harm in seeing how such a method could you.
30. 44% of companies use a split-testing tool.
Even though A/B testing is considered the most effective method for optimizing conversion rate, more than half of the companies in the online marketing scene are yet to use it.
If your company is one of them, you might be doing yourself a big disservice.
Considering the number of positive reviews and statistics surrounding the method, it’s wise to consider integrating this into your company’s plans.
31. A/B testing helped Barack Obama raise $60 million for his 2012 US presidential campaign.
If President Obama's team could take full advantage of split testing, then so can you.
A/B testing can eliminate guesswork and improve conversions among demographics or campaign blocks. Consider using it if you want effective landing pages.
This statistic also proves that such a method can work both in and outside marketing.
32. 23% of marketers who use A/B testing don't test headlines.
Strong headlines can help you capture more leads. When it comes to marketing, every single piece of the puzzle counts, so don’t leave out essential parts like headlines.
The first thing customers see on your landing page is the headline. They'll drop your site like a hot potato if it fails to pique their curiosity or deflect their interest.
33. 61% of marketers run at least 5 tests a month.
Testing helps improve conversions, so it’s important to test regularly.
However, landing page statistics show 61% of companies perform fewer than 5 tests monthly. This is because, after some time, marketers feel they've tested almost everything they need to.
The marketing scene moves fast, with fads and trends going in and out of fashion.
If you want to keep up and keep your brand among the best brands in the league, you can use this method to test new campaigns whenever you come up with one.
Almost every online business uses landing pages. However, using them is one thing, and using them effectively is another.
Keep these landing page statistics in mind to optimize your lead conversion rate.
They will help you understand what's currently working in digital marketing—and take your business to a whole new level.
What is a landing page, and how does it work?
A landing page is where visitors ‘land on’ when they click an external link from a marketing medium like websites, emails, or social media platforms–usually isolated from the rest of the website.
Why is a landing page significant?
Marketers use landing pages to track data and leads, catch their visitor’s focus or nudge toward action, and test out campaigns.
How effective are landing pages?
Pretty effective if you get the basics right. For the best conversions possible, ensure your page loads quickly, is optimized for mobile, and only contains one offer.
How many landing pages do I need?
It depends on your brand and product. However, companies with 30+ landing pages get 7 times more leads than those who have less than 10 landing pages.
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