
Updated · Mar 30, 2023
Updated · Feb 27, 2023
Imagine a world where every person who clicks on your online ad becomes a lead.
Imagine every lead going on to become a paid customer.
Now, stop.
Such a world doesn’t exist.
In reality, fewer than 3 out of every 100 people who click on an ad will give you a sale.
But things don’t have to be this way.
You can improve your conversion rate.
Really.
It’s not so hard.
The first step is to understand the do’s and don’ts of building a killer landing page.
This is not the complete list, though, so don’t go anywhere.
There’s a whole bunch of landing page statistics that you should keep in mind if you want to turn things around.
So, what are you waiting for?
Let’s get the ball rolling with some of the latest data.
The best landing pages convert 5.31% or more of visitors, according to landing page stats in 2022.
Looking to make improvements to your landing page?
Here are some stats to help:
(Source: Thrive Myway)
Interactive pages make visitors engage with your content, creating unique experiences and holding their attention for longer.
(Source: Broadband Search)
So, what’s this got to do with landing page conversion rates? Well, landing page effectiveness statistics tell us that only around half of all current landing pages are actually optimized for mobile. Most users surf the Web on mobile.
See the problem here?
(Source: Unbounce)
Another problem is the use of video on mobile landing pages. Although in most cases, it does improve conversions, there are times when it’s simply not needed. In fact, up to 52.8% of people surveyed said they give it up entirely if it meant a site loaded faster on their mobile. Or so the website landing page statistics tell us.
(Source: OptinMonster)
For many companies, landing pages are used as home pages, according to landing page optimization statistics.
So, why does this matter?
It’s possibly the most frequently visited page on your site. Bottom line is, if your visitors can’t tell the difference, you’re missing out on loads of conversions.
Did you know having more landing pages means more leads? Or that adding relevant videos can improve conversions significantly?
(Source: HubSpot)
Recent content marketing statistics show both B2B and B2C businesses benefit from having more than 30 landing pages.
(Source: HubSpot)
This is not surprising. Every online business needs organic traffic — and the more, the better.
(Source: HubSpot)
Generating more organic traffic and leads is the top priority for most marketers. According to lead nurturing statistics, it is also their biggest challenge. To help marketers overcome this challenge, we've ranked the best lead generation software on the market.
This is where creating effective landing pages can make a world of difference.
Adding core keywords in a strategic way in your landing pages can help generate more traffic. Using engaging media and a strong call to action, on the other hand, can help convert more viewers into leads.
(Source: EyeView)
Most of us prefer watching to reading — because it’s easier. Arguably, video content is also more engaging than plain text - as video marketing statistics also demonstrate.
So it’s not surprising landing page stats 2022 show using relevant videos significantly boosts a landing page’s performance.
(Source: HubSpot)
A personalized MoFu can help you address customers’ main points and lead them to the purchase stage.
Email blasts and other generic content can’t do this.
While they are an effective way to attract contacts, they lack the tailored messaging required to nurture relationships and generate sales.
(Source: BLULEADZ)
If you want effective landing pages, remember the rule: “less is more.”
Have one offer per page — always.
Multiple offers confuse viewers, push them away, and, consequently, reduce conversions.
(Source: SERPSTAT)
Multiple offers kill conversions, something which the previous stats show all too clearly.
Yet, only 48% of marketers are following the golden rule: “One landing page, one offer.”
This means that, if you include this tip in your marketing strategy, you automatically gain an edge over half of your competitors.
(Source: Startup Bonsai)
Landing page statistics for 2022 have shown that landing pages with sign-up forms asking for personal information like name, gender, or date of birth have the worst conversion rates - about 5-6%.
Alternatively, some of the best-performing sign-up forms only ask for emails or phone numbers.
Have you ever wondered how you can make your landing pages more effective? Well, here are some stats that show what works and what doesn’t.
(Source: MarketingExperiments)
Enticing viewers to spend some time on your landing pages is hard enough — don’t make things more difficult by showing them the way to the door.
Outgoing links give users a chance to leave without completing the form. They are bad for your conversion rate.
Therefore, remove all navigation from your landing page immediately.
(Source: marketingexperiments)
What’s most important is not whether you have clickable graphics or not — but where you’re leading your visitors to.
If a link opens to a form, that’s all right.
After all, that’s what you want to do — to gently nudge users to complete the action you’ve set for them.
If the link opens to something else, you’re taking them away from the form. This, in turn, defeats the whole purpose of creating the landing page in the first place.
(Source: Findstack)
Landing page statistics show that conversions can vary between 3% and 11.45% across different sectors. However, the median landing page conversion rate is 9.7%.
(Source: Thrive Myway)
However, 86% of the most successful landing pages are optimized for mobile devices.
(Source: EyeView)
Loading time affects your bottom-line more than you might think. For every second delay in page loading, your conversion rate drops by 7%.
Therefore, make sure your pages load faster than greased lightning — across all devices.
(Source: HubSpot)
When it comes to landing pages, the main question you should be asking yourself is:
“Am I creating enough of them?”
(Source: Finances Online)
Research shows that companies with at least 15 effective landing pages get 55% more leads than businesses with less than 10 landing pages.
Interestingly, businesses with at least 40 landing pages attract 12 times more leads than those with one to five landing pages.
Unfortunately, only 38% of brands have more than six landing pages.
Have you ever wondered how long your landing pages should be? Or how many forms fields to include in your landing page form?
Well, here are some of the latest landing page statistics that answer these questions - and more.
(Source: MarketingExperiments)
Stats show long-form landing pages have the potential to generate a lot more traffic. However, the key phrase here is: "have the potential."
Here’s the deal:
What action you’re asking the viewer to take should govern the length of your landing page, more than anything else.
That said, testing long landing pages is something you should certainly consider.
(Source: PAGEWIZ)
Recent landing page statistics show lead generation forms have 11 fields on average. However, this is just the average — not a hard and fast rule.
You may have more or less depending on the information you’re asking for.
(Source: STEELHOUSE)
This statistic underlines the importance of testing thoroughly and targeting accordingly. Using the correct methods can lead to significant improvements in conversion rates.
(Source: Forbes)
If you want landing pages that convert, you must find a way to make a compelling impression on viewers quickly.
(Source: AgencyEntourage)
Don’t make this mistake! Landing pages have better conversion rates than normal web pages.
That’s why you should direct users to them rather than to the homepage.
Just a heads-up: Some marketers use a splash page in place of a landing page. This can prove to be a costly mistake because they are two entirely different things. You should never use one in place of the other.
If you’re confused about the whole splash page vs landing page thing, remember a splash page is used for providing valuable information to the user — while a landing page is created to convert visitors into leads.
(Source: Xerox)
Have you ever wondered how to get more people to read your landing pages? Well, try using interesting, attention-capturing imagery.
(Source: MarketingSherpa)
If you check the top landing pages in 2022, you’re likely to find they all have one thing in common — a strong headline.
If you can capture the imagination of your readers through your headlines, you can be almost certain they will read your CTA.
(Source: VB)
According to a report evaluating nearly 3,000 CRO tool users, companies that invest in CRO marketing see a major increase in their ROI.
(Source: Search Engine Land)
In a survey, 88% of consumers said they trust online reviews as much as their friends’ advice. What’s more, 85% admitted to reading up to 10 reviews before they could trust a business.
These stats prove reviews and testimonials help build trust. You should use them in your landing pages.
Testing can help improve landing pages’ performance. Many are using it to their advantage — are you?
(Source: NEILPATEL)
A/B split testing is simple and effective. If you want landing pages that convert, you should consider using it.
(Source: Unbounce)
Even though A/B testing is considered the most effective method for optimizing conversion rate, more than half of companies aren’t using it.
Is your company one of them? If so, you might be doing yourself a big disservice.
(Source: Medium)
If President Obama’s team could take full advantage of it — you can, too!
A/B testing can eliminate guesswork and improve conversions. You should use it if you want to create effective landing pages.
(Source: marketingsherpa)
Don’t let this be you — because strong headlines can help you capture more leads.
The first thing customers see on your landing page is the headline. If it fails to pique their curiosity, chances are they'll drop your site like a hot potato.
(Source: Transaction)
Testing helps improve conversions. Therefore, it is important to test regularly.
However, landing page statistics show 61% of companies perform fewer than 5 tests in a month. Arguably, this is because after some time marketers feel they’ve tested pretty much everything that they need to.
Almost every online business uses landing pages.
However, using them is one thing, and using them effectively another.
If you want to optimize your lead conversion rate, you should keep these landing page statistics in mind.
They will help you understand what’s currently working in the world of digital marketing — and take your business to a whole new level.
Teodora Dobrilova
Teodora devoted her whole life to words – reading, writing and trying to be original on social media. She got certified in digital marketing but still feels she’s not cool enough to be an influencer. (We all disagree – she influences the team pretty well.) She finished a master’s degree focused in Literature, Publishing, Mass Media. Her hobbies include traveling, and reading. Teddy hopes that yoga will be the thing to finally teach her some patience and show her the path toward world domination. Maybe modern tech can also help her with that.
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