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The new age has arrived for every aspect of our lives, including the professional one. Employers, as well as employees, around the globe were in need of an easier way to offer and find jobs, and LinkedIn provided just that when it hit the web back in 2003. All the allure of a social network, and a place to keep things serious and business-oriented, is just what the average professional needed.
Now, with over 660 million accounts, LinkedIn has surpassed every expectation and become the new standard when it comes to job seeking and recruitment. Various LinkedIn statistics show how the website is slowly making traditional resumes and job hunting obsolete, as millions of people embrace the comforts it offers.
All of these stats and data indicate an even brighter future for this company. To give you a better idea, here is a list of the most recent LinkedIn stats for 2022.
From its humble beginnings in Reid Hoffman's living room, LinkedIn has grown to be the largest professional network in the world.
Coming up are the 2022 statistics on LinkedIn that you need to know.
(Source: We Are Social)
LinkedIn is an advertising goldmine that continues to grow every day.
A 2020 survey, found that the United States could reach 160 million users via the platform. The closest competitor was India and with 62 million. That's a whole 98 million difference.
The first quarter was a good one for the company, considering that most organizations had started seeing a slump due to COVID-19. According to LinkedIn stats for 2020, the network's income grew by a 1/4 compared to 2019's $1.5 billion.
On a global scale, the organization is taking steps towards bridging the gender gap. Over 40% of top positions go to females. The hiring of women in the LinkedIn company has grown by 56% over the last five years. That’s great news for women pursuing a career in the tech industry.
LinkedIn hiring statistics show that the professional networking site’s hiring was down in March by over 1% compared to April 2020. Public safety, legal, software, and IT companies had the most hires. Nonetheless, networking (mostly via LinkedIn) is still the most reliable channel of landing a job
(Source: Search Engine Journal)
Most companies have had to restructure their content plans as a result of the unexpected COVID-19 epidemic. The changes have made it possible for organizations to resonate with their customers.
LinkedIn B2C stats show that 25% of messaging from organizations was coronavirus-related, as of late March 2020. Compared to January 2020, fewer companies had made this shift, and the percentage was at 1%.
However, note that only helpful posts such as care, community, or support are bringing in the most engagement.
The tone is also playing a significant factor in getting more people interested in your content. An empathetic approach that shows your company puts people first goes a long way. That’s why we’ve gathered tons of information about COVID-19 related cyber attacks and wrote a guide to help you stay safe during these difficult times.
(Source: Search Engine Journal)
As a measure to curb the spread of the virus, most companies are now embracing remote working. From mid to late March, there was a 14% increase in organizations sending out such messages on their LinkedIn profiles.
As of April, engagement from posts on this topic was at 76% in the US. The Asia Pacific region had the highest percentage, which was at 165%.
As of February, just 1% of organizations wrote about the topic. It makes sense bearing in mind that early on, people were still grappling with the shock of the horrors of the disease. It’s good to see that businesses are finding a way to keep economies going during these tough times.
Interesting fact – 34% of U.S. employees are willing to take a 5% pay cut so they can work from home.
The majority of members consider networking through the site essential for landing roles. According to LinkedIn statistics for jobs, mutual connections have helped at least 50% of users get jobs.
The website has made it easy for people to connect via connection suggestions. LinkedIn also lets users know who has viewed their profiles, which has been a great conversation starter. In addition, members can send professional messages to each other, no matter where they are on the globe.
Let’s have a look at the birth and the current state of the world’s most popular professional network.
Reid Hoffman, accompanied by the former team members and founders of PayPal and Socialnet, founded LinkedIn back in 2002. A year later, in May 2003, the website was launched, and by August 2004 the company reached one million users.
It took two more years for the company to turn a profit, and it can be said that business has been good, as the profit has been on an upward trend ever since, which any set of LinkedIn stats will show.
LinkedIn truly became a global company in 2008, when their first office abroad was opened in London. The opening of the London office was accompanied by the addition of the first two languages other than English: French and Spanish.
Microsoft saw the potential in LinkedIn and decided to acquire the company for more than $26 billion, back in 2016. Even though the move was regarded as risky at best, the gamble paid off immediately—LinkedIn accumulated $1.3 billion in its first-quarter under Microsoft. Looking at LinkedIn analytics, this number has been increasing ever since.
Lynda.com is an educational website with thousands and thousands of hours of videos on every topic imaginable, from software development to business topics. In 2015, before it was acquired by Microsoft, LinkedIn acquired Lynda.com, turning it into LinkedIn Learning.
SlideShare.com was another famous website acquired by LinkedIn. The website has a plethora of presentations, infographics, videos, and documents on numerous professional topics. Nowadays, it goes by the name of LinkedIn SlideShare.
(Source: Business of Apps)
According to LinkedIn statistics, the company grew its revenue to $8.1 billion in 2020. That was $1.3 billion more than in 2019 and $2.3 billion higher than 2018’s figures.
(Source: Business of Apps, Alexa)
LinkedIn seems to increase in popularity, seeing a 31% year-on-year growth in the number of sessions in Q1 of 2021. The site had a 9.12 daily page view/visitor, which had gone up by 7.2% from the previous quarter. The time that users spent on the site per day also went up by 5%.
LinkedIn statistics for 2021 reveal that it was number 24 in the world for most-visited websites. In the United States, it grabbed position 20.
On desktop, the majority of visitors came from the US with 31.30%. The United Kingdom was a distant second with 6.93%.
With 65%, LinkedIn ranks seventh regarding site awareness by internet users in the US in 2021. Facebook wins hands down with 96%. Instagram (89%) and Twitter (88%) are also ahead of LinkedIn.
(Source: The Economic Graph)
20,000 companies in the US have decided to trust LinkedIn and move their entire candidate recruitment and selection processes to this platform. Seeing that LinkedIn trends show 75% of people who decide to change their job use LinkedIn for this purpose, the options available for companies seeking new employees are plentiful.
With more than 100,000 articles published every week, LinkedIn has become one of the leading publishing platforms in the world. For comparison, the New York Times publishes around 7,000 articles per month, both online and in print.
All LinkedIn members, regardless whether they have a premium or a regular account, have the option to publish long-form posts that are visible to their network. The guidelines that LinkedIn has established for this type of post are strict in order to prevent spamming the network with information that has little value. LinkedIn statistics show that its users take advantage of this option; 30,000 of these posts are published every week.
There are more than 50,000 different skills available for users to list on LinkedIn, more than enough for anyone to find a few to add to their profile. From aerospace engineers to welders, everyone can find the skills they possess and want to show off to potential employers.
LinkedIn usage statistics tell us that people from 200 different countries and territories in the world have found LinkedIn to be a useful business aid and a major part of their business career. The days of simply writing a resume and sending it over are behind us, and our online presence is what can make or break our careers. Therefore, people worldwide have deemed it necessary and beneficial to invest some time into optimizing their online presence by creating a LinkedIn account.
(Source: The LinkedIn Man)
In order for it to accommodate its global market, LinkedIn is available in 24 languages. From English to Turkish, LinkedIn’s 500 million users can utilize the platform for all their business and networking needs without the language barrier getting in the way.
(Source: Naked Security)
There are some dark spots in our list of LinkedIn facts:
Back in 2013, LinkedIn was sued over a major breach of user data. The company was accused of accessing its users’ contact lists and spamming every contact the users had with invites. After users complained that messages were being sent on their behalf, without any form of consent, LinkedIn agreed to settle with the users for $13 million, with users receiving no more than $1,500 each in damages.
LinkedIn has always had certain buzzwords that users like featuring in their resumes. Every year has seen the rise of a new adjective that most of them use, and they go as follows:
In 2011 and 2012, the most commonly used adjective was creative.
During 2014, users liked describing themselves as motivated.
2017 was the year when every LinkedIn user was specialized.
According to LinkedIn stats, over 20% of its desktop traffic came from search engines. From all search traffic to the site, 99.55% was organic, and the remaining 0.45% came from paid advertisements. The top organic keyword is “LinkedIn,” with 54.04%.
The professional network’s user base has been growing steadily. But who exactly is on LinkedIn?
These 310 million active LinkedIn users log on to the platform at least once a month. The number of profiles created is double that amount, telling us that only half of LinkedIn users actually found its features useful and worth returning to. Other social networks typically have an 80% return rate.
More LinkedIn statistics show that the number of people using it has increased since the third quarter of 2016, when it was 467 million. LinkedIn has managed to maintain steady growth in users over the years, causing the user growth chart to resemble a set of stairs, with every new year bringing in a 10%–15% increase in user numbers.
The number of professionals across the globe finding their LinkedIn presence necessary for their success is best represented by the fact that every third professional can be found on the network. LinkedIn ROI must be decent for them, as they find investing their valuable time worth it.
(Source: Android Police)
Information that LinkedIn’s Android app has exceeded 100 million downloads came as a surprise to everyone. The surprise was mostly due to the fact that we don’t see LinkedIn in the same light as we see Facebook and similar apps, but rather we see it as another necessary, and perhaps less fun, work task.
Android Police says that a small part of LinkedIn downloads are multiple Google accounts owned by the same people. Additionally, the LinkedIn app can come pre-installed on some phones.
Every other second a new user account is created on the platform, LinkedIn statistics show. This growth rate might appear impressive, but to compare with other social media networks, Facebook receives 5 new users in the same time frame.
LinkedIn has become the main way most people search for jobs nowadays. Searching for work opportunities or reconnecting and networking with former classmates, the vast majority of students and recent college graduates are on LinkedIn every day.
LinkedIn analytics show that half of its users are between the ages of 35 and 44. The professional networking platform appears to have hit its target right in the center, as this age group is where the majority of businessmen and businesswomen are gathered.
(Source: Pew Research)
LinkedIn user demographics for 2021 show that 36% of US people aged 30-49 use the platform. In comparison, the same age group usage is much higher on Facebook (77%) and Instagram (48%).
33% of those aged 50-64 and 30% of Americans between 18 and 29 years also use the site. Surprisingly, 11% of people over 65 also use the site.
Out of all male internet users in the US, 36% are on LinkedIn. That’s a 3% increase compared to 2019. The ladies weren’t that far behind with 28%.
With a user base of 176 million, you might think that the US brings in most LinkedIn users. However, LinkedIn user demographics stats reveal that ¾ of its users are from outside the US.
LinkedIn is not exactly the failing platform that many consider it to be. When it comes to the origin of those views, the users of the top three countries are responsible for 40.58% of them.
Sorting LinkedIn users by country, 27.76% of them come from the US, keeping their country at the top of yet another social media network user ranking. Coming in second is India, with 6.89%. Finally, the UK sits at third place, with 5.93% of LinkedIn users coming from this country.
LinkedIn stats as of January, 2020, show the company having more than 165 million users in the US. At the same time, Facebook was declared to have 221.6 million users, staying the number-one social media platform in the US.
Like with every other social network, users are slowly moving to mobile in order to access LinkedIn. The ability to choose from either a standard or a lite version of the mobile app has made it possible for everyone who owns a smartphone, no matter its performance, to access the LinkedIn app regardless of where they are located.
The frequency of US mobile users accessing LinkedIn is significantly lower than other social networks. With Facebook, for example, the estimation is that over 30% of active mobile users from the US access the app multiple times per day.
LinkedIn statistics show that the average time users spend on the app or website is 17 minutes per month. LinkedIn is significantly behind other social networks in this aspect, as Facebook users, for example, spend 27 minutes per day scrolling through the app.
Users on LinkedIn can add contacts that they know personally or from a business standing and connect with them. To compare this stat with Facebook again, the average number of friends an average Facebook user has is 338. According to these LinkedIn stats, LinkedIn beats Facebook in this aspect, and by a significant margin.
This stat might seem confusing and contradictory to the previous one, but it actually is true. The average number of connections per LinkedIn account is 930, but this number includes companies that can have over 100 million connections.
The bulk of LinkedIn users aren’t that enthusiastic about Pinterest, according to LinkedIn trends. With 83% of users never having used the picture-sharing app, the majority of LinkedIn’s audience is definitely business-oriented, mature adults who don’t have the time to discover beautiful scenery from around the world and look at photos of European alleyways, cups of coffee, and whatever else hipsters are posting these days.
Maintaining their maturity and seriousness, LinkedIn users aren’t big on Twitter either. It seems 59% of them would apparently rather avoid President Trump’s latest thoughts. That’s LinkedIn users in 2019 in a nutshell for you!
The number of millionaires on LinkedIn is just 9% shy of representing half of their exclusive club’s population. To put that in more palpable terms, there are currently 14.8 million millionaires in the US, or roughly 4% of the population. Out of that number, 7 million have created a LinkedIn account.
LinkedIn profile statistics point to the majority of its US internet users belonging to the upper-middle class; those having a combined household income of $100,000 or more have used the platform at some point.
50% of internet users with a yearly household income of $80,000–$100,000 have created a LinkedIn account. When it comes to other pay brackets, 49% of the US internet users who earn $70,000–$80,000 are on LinkedIn, and the numbers keep getting smaller the lower the pay gets, reaching 27% among those who earn less than $30,000 per year.
Seeing LinkedIn statistics like this, it appears that plenty of LinkedIn users are doing well for themselves. With 44% of them earning over $75,000 per year, LinkedIn users earn more than an average citizen of Finland—the happiest country in the world, according to Forbes.
Apart from advertising revenue, premium account fees are the largest source of income for LinkedIn. The various options available are suited to most interests, and they range from $29.99 for Premium Career privileges to $119.95 for the Recruiter Lite option.
What these packages offer are more analytics options, profile tips, tailored job recommendations, and other features, all of which 39% of LinkedIn users find useful and worth investing in.
(Source: Pew Research)
Have you ever wondered who uses LinkedIn the most in terms of earnings?
Well, 50% of its regular visitors earn a salary of over $75,000. 21% make between $50,000 and $74,999, and the same percentage of users make $30,000-$49,999.
The numbers are impressive when it comes to businesses.
According to the numbers, the IT industry is the most popular industry on LinkedIn, with 4 million members. Financial services are the second favorite, with just over 2 million members. There are also a lot of university professors on LinkedIn, as this industry is the third most popular one, with just under 2 million members.
Computer software development and telecommunications are the industries that could be considered part of the IT industry, but if we take them as their own entities, they would take the fourth and fifth place on the list, with just over and under 1.6 million members on LinkedIn.
According to LinkedIn marketing statistics, 2018 and 2019 were the years when 85% of companies located within the US plan on moving their hiring processes to LinkedIn, fully or in part. LinkedIn has proven to be an excellent asset for any company, and as a basically endless database of potential employees, it is an invaluable modern-age hiring tool.
Businesses who advertise on LinkedIn and have their content placed under the sponsored label have access to various statistics revolving around their ads. For instance, they can measure how many users have seen their ad. The number of views on LinkedIn is referred to as impressions. According to these LinkedIn statistics, its users generate over 9 billion content impressions in a single week.
Companies who are looking to sell their products or services to another company are known as business-to-business (B2B) sellers. On the opposite side, there are B2B buyers looking to purchase products or services that other companies have to offer.
It is estimated that two-thirds of B2B buyers use online content in order to determine which companies to work with. LinkedIn advertising statistics show us that half of them use LinkedIn in order to help them make the right decision when it comes to this type of business deal.
Showing that LinkedIn is definitely the leader when it comes to representing your business online is the fact that more than 90% of B2B marketers declare their preference for this platform over other social networks.
As we can see from these LinkedIn stats, this platform doesn’t try to be like other social networks. It is not a place to post your family vacation photos or witty commentary. People go there to expand their business network and improve their chances of succeeding in the business world, and B2B marketers appreciate this aspect of LinkedIn.
Lead generation, or the initiation of consumer interest, is what marketing is about. Creating an interest in their product or service is every marketing campaign’s main goal, and LinkedIn is convincingly ahead of all the other social networks when it comes to this aspect.
LinkedIn marketing facts also include some things that are going in LinkedIn’s favor when it comes to the social media race:
Being 277% more effective than Facebook or Twitter at generating leads is what makes LinkedIn the preferred advertising medium for most businesses.
(Source: LinkedIn, SlideShare)
Proving once again, as with every major social network, that we’d rather see pictures than read through text is the fact that posts that include images receive almost 100% more comments on LinkedIn.
We also like to click on links, which double the ad engagement on Linkedin, as well as on other platforms.
(Source: Social Media Week)
Issued by the company itself, LinkedIn advertising statistics have this interesting item on the list.
Some Fortune 500 companies use LinkedIn just for advertising purposes, while others are present on the platform in order to improve their internal hiring structure. Either way, with every company on the Fortune 500 list having at least one representative from its upper-level management on LinkedIn, this platform plays a major role in each company’s business.
The world’s most favorite beverage, Coca-Cola, has more than 4 million followers on LinkedIn. The Coca-Cola Company has over 58,000 employees with accounts on LinkedIn. Interestingly enough, Coca-Cola’s main rival, Pepsi, has less followers, but for the number of employees with a LinkedIn account, PepsiCo has just a bit over 118,000.
HPE is one of those companies we tend to forget about, as their best times are probably behind them. However, according to the LinkedIn advertising statistics published by CNBC, there is something that this company is great in.
What’s interesting about HPE is not the number of followers the company has on LinkedIn but rather that it has 43 million first-degree connections, and 138 million second-degree ones. Microsoft, which has almost 10 million followers, has nowhere near the number of connections that HP has.
Having first or second-degree connections with nearly a quarter of LinkedIn’s population, HP is able to reach an unreal number of potential employees, customers, and business partners. According to research conducted by LinkedIn, HP’s followers are among the most loyal ones, and they are 2.5 times more likely to recommend the brand to their friends, providing HP with more than they could have ever hoped to achieve on any social network.
LinkedIn’s business model seems to be working just fine. But how good is the platform in finding the right employees?
(Source: Encyclopaedia Britannica)
In 2005, LinkedIn introduced changes that allowed companies to post job listings and explore the network searching for potential employees. This change happened to be the next big thing for the company, leading to the big sale to Microsoft the year after it was implemented.
LinkedIn gets the most traffic at the time people get off work, as most people seem to log in just before they leave work. The start of the day also sees an increase in traffic—people are logging in to LinkedIn as they arrive at work. Lunch breaks are also a period in which the visits on LinkedIn spike.
LinkedIn usage statistics show that the users are sleepy on Mondays, as posts published on this day of the week don’t see that much engagement. Fridays are the same, with the workforce already daydreaming about the weekend. Those posting on LinkedIn have the highest chances of catching users’ attention if they post between 8 a.m. on a Tuesday and 4 p.m. on Thursday.
LinkedIn’s standard messages allow users to communicate with other users who they’re connected to. This type of messaging is limited in both the users you can message, as well as in how many characters the message can contain.
On the other hand, InMail messages can be sent to any LinkedIn user, even the ones not connected to you. The character limits are significantly increased, but this type of messaging is only available with a premium account.
Finding people who are more likely to respond to InMails is every LinkedIn recruiter’s goal. According to these LinkedIn stats, users who are already following a business should be every recruiter’s target, as they are 81% more likely to respond to an InMail than those who aren’t following the company that the InMail is coming from. If there are any recruiters out there reading this, now you know!
LinkedIn trends are showing that users who have a profile that includes a photo are far more likely to get hired, as their profiles receive dozens more views and messages. Compared to their peers who avoid putting a photo of themselves on their profile, those with a profile pic are 21 times more likely to be viewed by hiring managers, and 36 times more likely to get a message back.
Just how important appearing professional and ready to get down to business is on LinkedIn is shown by LinkedIn statistics like this one. It seems that booking a photographer for a quick session is one of the best investments those seeking employment on LinkedIn can make.
Users who list 5 or more skills on their LinkedIn profile are up to 17 times more likely to receive views. In order to help its users improve their profiles, LinkedIn sends out a monthly list of trending skills that users can work on and add to their profiles. This ensures that every user gains the tools necessary to survive in the battle that job searching has become.
LinkedIn profile statistics declare that the majority of LinkedIn users have never had a chance to work in a large company. More than a half, and close to two-thirds of users have only been employed by small and medium businesses that have 200 or fewer people working for them. This info stands to show that capitalism truly does rely on these types of businesses.
Another one of our LinkedIn stats proving how LinkedIn is the main method we use when searching for jobs is that 75% of people who decided to make a career change recently have used this platform to help them make the right call.
LinkedIn sourced employees are more loyal to the companies that hire them than their peers who are hired using traditional, offline methods. According to LinkedIn’s own data, employees sourced through their platform are 40% less likely to quit within 6 months of being hired.
Just over a quarter of employees have their own interests in mind when referring new employees to their company, according to the latest LinkedIn statistics for businesses. Indeed, 26% of people employed seem to put more value in how they are perceived by their peers than they do in any other aspect of their business life.
One of the main reasons an employee would refer a candidate for a job opening is because they are trying to help a friend find a job. With LinkedIn stats showing 35% of employees being included in this practice, employers can’t help but doubt the legitimacy of those recommendations and references.
Just a smidge fewer employees are referring candidates that they believe can benefit their company. 32% of all employees seem to have their company’s best interests in mind, rather than their own or their friends’.
LinkedIn has numerous options available for recruiters when it comes to which type of information they’re after. A premium account offers an even deeper look into users’ skills and habits, as well as even more LinkedIn statistics that can be an excellent asset during the search for the right employee.
Most recruiters, 69% of them to be exact, found that the data made available to them by LinkedIn has not only helped them find the right candidates but also improved their own career and position within the company they work for.
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