Updated · May 31, 2023
Updated · Jan 26, 2023
Have you seen a YouTube video ad on your phone recently?
Or maybe an ad on social media for a movie you’d like to see?
Of course, you have.
We all have.
Mobile ads are everywhere AND they make a lot of money!
The rise of the smartphone industry opened new horizons for digital marketing.
Did you know that in 2019 alone mobile ad spent worldwide amounted to $190 billion?
If you have never given it much thought, let me share some numbers with you.
When you see the most recent mobile marketing statistics, you will be super impressed, I guarantee it.
Now let me ask you:
Do you know when mobile marketing became a thing?
Sure you do!
The rise of the iPhone was the key element in the avalanche of ads that followed.
And let me tell you - it works!
Today we are asking you:
How much do you know about mobile marketing statistics?
If the answer is Not much or I’d like to know more, read on.
Most daily tasks, business ideas, or even hobbies can benefit from mobile marketing. How much exactly, we’ll see in a moment:
Look around you right now.
How many people are busy scrolling on their mobile phones?
Probably everyone in sight, right?
The chances that at least 80% of individuals are looking at an advert are very high. Consumers in 2022 are spending more time on their devices, and every marketer needs to take note of this opportunity.
If you haven’t joined the bandwagon yet, take a look at our mobile marketing statistics and how you can benefit.
By the last quarter of 2019, the advertising budget was $190 billion. According to mobile marketing global statistics, that figure is likely to rise by $90 billion in 2022. That’s almost a 47% increase!
Cooking is not the only pastime that people have adopted during this COVID-19 pandemic.
April 2020 data shows that more people are also using GIFs to convey inspirational and encouraging messages. Compared to March data, April searches on the graphics using the format have increased by 3% from 30%.
Some brands have already adopted GIF usage in their Instagram stories and communication with clients, This would perhaps be an excellent time for the rest to pay attention to the type of content people are currently sharing.
It’s all about the timing when it comes to email marketing.
According to the mobile marketing stats for 2020, the best time to get more people to open emails is not sending them after 10.30. When it comes to reading emails on mobile, people usually do it while they’re on their way to work in order to prepare for the day.
And a tip for all the marketers:
Email marketing has an ROI of 3200%
Also, try not to send your emails on any other day apart from Thursday.
So, why is Thursday the big day?
Stats show that sending your emails on any other day at the same time could diminish your click-through rate by 20%.
Perhaps, the main reason is that by Thursday, work is slowing down, and people have more time to read their emails.
Of course, Mondays, Tuesdays, and Wednesdays are the busiest days of the week, and people rarely get a chance to open emails, especially on their phones.
As the number of smart speaker ownership in the US continues to grow, more people are turning to voice tech. The technology has increased by 6%, compared to its utilization before the coronavirus outbreak.
So, is using them a good mobile marketing strategy?
Well, most people find it creepy. Besides:
According to 2022 mobile statistics, over 50% of 18 to 34-year-olds are using their voice speakers more. This age group is using their gadgets for music and entertainment during this bleak period.
Still, 1 out of every 4 people aged 16-24 uses voice search on mobile, so not everything is lost.
(Source: Statista, Hootsuite)
By 2023, the number of WhatsApp users will have increased by 17.7 million, compared to 2019’s figure of 68.1 million. The numbers show that it’s essential for mobile marketers to focus their efforts on this free platform.
Here’s why you shouldn’t ignore this market penetration, according to mobile marketing statistics in 2022:
Who’s your target audience?
If your answer is teenagers, note that Snapchat advertising is the way to go.
The platform's user base has grown by 9% compared to Q3 of 2019 when Snapchat had about 210 million daily users.
2020 Q1 Snapchat usage when it comes to daily sending of photos and video increased by 39 million, compared to Q1 of 2019.
What makes mobile marketing so special?
According to Google data, after seeing an ad on their smartphone, more than half of people either:
Mobile ads have another great quality - they keep us informed about the latest trends, the upcoming season of our favorite TV shows, and all kinds of trendy clothes and accessories.
Moving on to mobile marketing stats - prepare to be amazed:
Mobile marketing statistics show clearly that mobile is on the rise. Mobile has a definite advantage over desktop in 2019 in terms of usage (but not in terms of monetization).
(Source: Blue Corona)
Maybe you don’t need me to tell you this one. After all, we all notice people who can’t look away from their phones. Smartphone addiction is real and is everywhere around us.
It works like this:
The more time people spend on their phones - the more mobile marketing thrives.
Mobile device usage statistics for 2021 show that there are 5.22 billion users, which translates to more than 60%.
Mobile connections have also increased by nearly 1%, reaching about 8.02 million.
Mobile vs desktop usage stats in the US in 2018 shows that the mobile-only audience will grow to 55.7 million (nearly 19%) by 2022. More and more people will stop using desktop in favor of mobile in the near future.
(Source: Smart Insights)
Not surprising. Do you have a relative, friend, or colleague without a smartphone? Not too likely. In fact, chances are some of them have more than one.
Mobile phones contributed to more than half the internet traffic as of 2020. That was up 4.6% compared to 2019’s data.
41% of internet users accessed the net via desktops and laptops, while only 2.8% used tablets. Desktop/laptop users dropped by 5.8% between 2019 and 2020.
With so many people consuming media through their phones, user behavior has changed significantly. Marketers are bound to take note. This could be why:
Mobile marketing statistics from 2018 suggest these staggering values. Google’s mobile advertising revenue jumped from $16.27 billion in 2014 to the amazing $61.26 billion in 2018. From $19.2 billion in 2013, global mobile ad spending has reached $190 billion in 2019. Desktop spending, on the other hand, has reached its peak in 2015 and has been in constant decline ever since.
Earth’s population is estimated to reach 8 billion by 2025. Imagine what these stats are going to look like then...
Overall, 4.66 billion internet users access the web actively in 2021. Of that number, 4.32 billion uses mobile phones.
In addition to that, there are 4.2 billion social media users. Over 50% of the world’s population actively uses social media on their portable devices.
(Source: Smart Insights)
Mobile vs desktop usage stats clearly show desktop is wellhead. The divide will likely get narrower in the next few years, as users develop new shopping habits.
Here is another interesting fact:
In 2018, 84% of digital marketing professionals reported they planned to increase spending on mobile video campaigns.
Don’t you think about using your phone while shopping is the smart thing to do? Why pay more in that store, when you can get the same item at another location and save money?
Yes, using your phone to save money is a thing. And with mobile marketing, you will always be up to date on the best offers available.
(Source: Business of Apps)
Mobile app revenue has been growing year on year.
In 2020, the growth was nearly 50% compared to 2018’s earnings. 2020’s Q4 brought in the highest amount at $31.9 billion. Q1, Q2, and Q3 also did exceptionally well with $23.3 billion, $26.9 billion, and 28.9 billion, respectively.
According to mobile-friendly website statistics, investing in responsive design has become vital for every website owner. Still, the internet is full of non-responsive websites in an age when the mobile-first approach to the web experience is a winner when it comes to SEO.
Mobile devices are growing in popularity every year. In 2021, the share of monthly active tablet users is estimated to reach 64.8% of the total population.
Yes, the market for mobile is expanding rapidly. Apple is still the leading vendor of tablets worldwide - in the fourth quarter of 2018 around 9.67 million iPads were sold worldwide.
In 2020, there were 75 mobile broadband subscriptions for every 100 inhabitants of the globe. According to mobile statistics, Europe had the highest rate with 99.9%!
(Source: Blue Corona)
Mobile marketing stats say 80% of customers will delete your email if it is not optimized for mobile.
Optimization for mobile devices is crucial for any of your marketing efforts. If you invest in responsive design, you are already on the right path.
According to mobile usage statistics, 11% of smartphone users spend more than seven hours per day on their phones. Only 5% spend less than an hour per day on their phone, while most people (46%) use their phones between five and six hours daily.
The average upload speeds on mobile devices were 10.99 Mbps in 2020. When it came to fixed broadband, the download speeds were 84.33 Mbps, while uploads sat at 44.10 Mbps.
These numbers are 3 times higher for mobile, compared to desktop conversion.
That one speaks volumes about the future of mobile:
Yes, mobile usage statistics in 2018 have made a pretty compelling case, haven’t they?
Now, let’s have some fun with a couple of chocolate muffins and a coffee…
Just kidding… but the next facts have really just come out of the oven.
So, what to expect from mobile marketing?
This new medium brings up an important distinction in digital marketing.
If you think about it:
Mobile is not just social media.
One of the best things about it is you can use it as a platform for as much advertising as possible. You have these mobile marketing statistics to guide you to the most optimal techniques.
Speaking of endless possibilities:
Do you know how many people have smartphones nowadays?
(Source: Data Reportal)
Between 2020 and 2021, there was a 1.9% rise in unique cell users, which equates to 97 million. According to mobile stats, the total number of mobile users reached 5.27 billion.
Smartphones alone are now responsible for nearly 50% of all internet traffic. That puts things in perspective, doesn’t it?
Yes, smartphones are the future and so is mobile internet! They have infiltrated most areas of our lives and they keep finding new ones to invade. On the bright side, they have given a boost to the quality of our business enterprises, daily routines, and leisure activities.
Eventually, we’ll all go mobile!
Smartphone usage statistics regarding teenagers are awesome:
Young people nowadays use their cell phones for just about everything - they make purchases, play on mobile gaming ads (constantly!). No wonder smartphone addiction is spreading like wildfire.
Still not convinced that mobile marketing is the future?
OK, how about this?
Mobile banking is quickly gaining traction and the numbers below don't lie:
According to mobile usage statistics for 2021, 54% of shoppers are now using digital banking. The rise in usage is primarily due to coronavirus because people prefer to transact from anywhere instead of queueing in commercial institutions.
The main groups that use the platforms the most are Millennials (99%) and Generation Z (98%). Gen X and Baby Boomers also use the form of banking at 86.5% and 69.5%, respectively.
(Source: Merchant Savvy)
Mobile devices are our constant companion - they wait for us on our nightstand, accompany us in the shower…
(if you are one of those people who listen to music on their phone while showering - it is a good idea to ask your neighbors first whether they like progressive metal as much as you do!)
...next to our plate at dinner, next to the driver’s seat while going to work.
You name it.
(Speaking of taking your phone everywhere with you - did you know that 19% of people drop their phones in the toilet…. Just be careful. That’s all I’m saying.)
Smartphones have been a game changer for modern society. According to 2018 smartphone statistics, 61% of customers have a better opinion of brands, which offer a good mobile experience.
There it is - if the brand has a responsive website, more than half its customers will automatically consider it more reliable.
The global market is changing and mobile is at the center of the stage.
It is Google’s priority to make mobile marketing easy for advertisers.
If you are wondering what the future holds for us - one thing is for sure:
There will be even more smartphones and mobile ads out there.
In the near future, we can expect mobile payment systems to expand worldwide as even more people start using smartphones.
Mobile marketing statistics indicate this will, in turn, cause mobile marketing to gain further momentum. That definitely has its perks - for advertisers and clients alike. Mobile ads keep you informed on the latest fashion trends, TV shows, movies coming up, mobile apps - you name it.
Since the dawn of mobile marketing, a whole new way of advertising started its glorious existence.
Only time will tell how this will shape our shopping habits, as well as our society in general!
Darina is a proud Ravenclaw and a fan of Stephen King. She enjoys being a part of an awesome team of tech writers who are having a ball writing techie articles. She also loves board games and a pint of lager. Currently, she is finishing her second master’s degree, at Vrije University, Brussels (Linguistics and Literature!) while headbanging on quality progressive metal…and banging her head with the intricacies of progressive technologies like AI and deep learning.
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