51+ Mind-Blowing Netflix Statistics for 2023

Netflix statistics are essential if you want to better understand its success, goals, and impact.

The streaming service and production company has expanded incredibly in the last decade, always finding new ways to grow. It’s no surprise it has become a daily routine for hundreds of millions of internet users.

That's why we at TechJury decided to gather the most riveting facts and give you a taste of what Netflix is all about:

• There were 221.64 million paying Netflix subscribers in Q1 2022.
• 47% of Americans prefer Netflix over any other video streaming service.
• Netflix has set up 1,300 recommendation clusters based on our viewing preferences.
• Netflix is responsible for 8% of all time spent watching videos worldwide.
• The median age of its users is between 35–44 years.
• 41% of Netflix users use the platform without paying.
• Red Notice is the current most-watched Netflix movie.

These were just an appetizer, here comes the main dish.

Fascinating Netflix Statistics for 2023

Do you know that more people have been using video streaming services lately?

Enhanced by the lockdown and the “stay at home” rules, billions of people have resorted to online streaming services. Recent stats have proven Netflix to be the people’s choice.

Dive into our collection of essential Netflix facts to learn how much impact this has had on the company, the industry, and the audience.

1. In Q1 2022, Netflix had 221.64 million paying customers.

(Source: Statista)

The company began its rapid growth in 2013. Back then, it had only 34.25 million subscribers. As of Q1 2022, the number of Netflix users has increased to over 221 million!

2. In Q1 2022, Netflix had 75 million subscribers in the US and Canada.

(Source: Statista)

North America is the company’s top-performing market. However, the beginning of 2022 wasn’t that good for Netflix—they reported losing about 200,000 users worldwide. What’s worse, they expect to lose much more in the coming months.

What makes Netflix users cancel their subscriptions? For one, the rising monthly fee. Additionally, their collection has suffered quite a lot recently—popular shows and franchises are either removed or canceled; some are getting stolen by other platforms.

Despite all, Netflix is still standing strong—its current subscribers count in the North American region is 75 million paying users.

3. 47% of Americans prefer to use Netflix over other video streaming services.

(Source: News 10)

Netflix is king.

But what about the competition?

Amazon Prime Video comes in second at 14%, while Hulu and Disney+ accounted for 13.6% and 13% respectively.

4. 41% of Netflix users use the platform without paying. 

(Source: Compari Tech)

Due to account and password sharing, a large number of people have somewhat free access to Neflix. About 14% watch using the password sent to them by friends or family. Also, 27% of users watch using the paid subscription of someone in their household.

5. The median age of Netflix users is between 35-44 years.

(Source: Business of Apps)

Back in 2015, millennials were the median users of the video-streaming service. Netflix stats for 2021, however, show that more adults and middle-aged people are getting interested in the video streaming platform.

6. More than a quarter of UK households share their Netflix passwords.

(Source: The Guardian)

Over 4 million UK users (about 27%) allow their family/friends to use their accounts to watch Netflix titles. The company estimates that about 100 million homes worldwide share their passwords with others.

Actually, the platform announced its plans to shut down the practice as one of its main priorities after its first subscribers loss in a decade. The loss led to more than $60 billion wiped off its market value.

7. Netflix is making massive cuts in its employee count in 2022.

(Source: Business Insider)

Netflix’s workforce peaked in 2021. The company added nearly 2,000 positions, making the total count 11,300. However, they’re taking drastic measures due to the tumultuous start of 2022. 

The company has been making enormous cuts for a couple of months now—they lost 3% of their workforce just last week, bringing the count under 10,000 now.

What makes it worse is that Netflix expects to lose another 2 million of its total subscribers count in the next quarter.

Netflix Shows Statistics

A large number of TV shows and movies are being streamed daily on Netflix. 

Want to know if your favorite show has a high number of views?

Or which Netflix movies are the most popular in 2022?

Read on to find out!

8. Red Notice is the current most-watched Netflix movie.

(Source: Netflix)

Red Notice snatches the first place, with a whopping 364 million hours viewed. A close second is Don’t Look Up, with almost 360 million hours. The top three are completed with Bird Box and its 282 million hours.

The list includes the most prominent original Netflix movie features and is based on the hours watched during the first 28 days on the platform.

9. Squid Game is the most-watched non-English TV show on Netflix.

(Source: Netflix)

The Squid Game hype broke the internet. The Korean drama unquestionably tops the list with over a billion hours viewed in the first 28 days on the platform! To be more precise, the exact number is 1,650,450,000!

This easily beat Bridgerton and became the biggest launch in Netflix’s history.

Keep reading to learn even more amazing facts about Netflix’s programs, movies, and TV shows in 2022!

10. Grey’s Anatomy is the longest-running series available on Netflix.

(Source: Insider)

The medical show has been on air since 2005 for a total of 18 seasons (for now). As of July 2022, the American drama has 400 episodes. The series follows the lives of Grey Sloan Memorial Hospital surgeons as they balance personal and professional relationships as well as peculiar medical cases.

If you’re asking, “What’s the longest-running Netflix original series?”, the answer would be “Grace and Frankie.” It ran from 2015 to 2022 and had a total of 94 episodes.

11. Netflix brought seven Oscars home during the 2021 ceremony.

(Source: Variety)

Netflix came in with a whopping 36 nominations, winning seven of them—far more than any other studio/streaming platform.

Which were the winners? David Fincher’s “Mank” took home two Oscars (for cinematography and production design); “Ma Rainey’s Black Bottom” did the same (for makeup and hairstyling and costume design). The list is completed by: “My Octopus Teacher” (documentary feature), “Two Distant Strangers” (live-action short), and “If Anything Happens I Love You” (animated short film).

Streaming Netflix Statistics

Netflix is huge on streaming, duh. Keep reading our stats to understand precisely how massive the company is! What’s more, it’s not looking like it’ll be slowing down anytime soon.

12. Netflix is the most used video streaming service in the US.

(Source: Electrical Direct and Statista)

With 62% of US households using Netflix, it’s inarguably the most popular video streaming service. Across the globe, Netflix dominates 94 countries, while Amazon Prime Video is left to lead the race in only 11.

13. Netflix is responsible for 19% of global application traffic share.

(Source: Sandvine)

A Sandvine report from 2018 points Netflix as the top video streaming site in the world. After all, users can access Netflix programs in 190 countries. This percentage is even higher in the States alone at 19.1%.

Depending on the US network operator, Netflix’ total downstream traffic can reach 40% in peak hours.

14. 23% of US adults stream Netflix on a daily basis.

(Source: Comparitech)

So that’s over 30 million daily users just in the US alone…

If that doesn’t impress you, just read the next one:

15. 51% of all US streaming service subscribers use Netflix.

(Source: CNBC)

Let’s turn our focus to some US-related Netflix facts. According to a CNBC survey, 57% of all US citizens are using some streaming service. Over half (51%) of those stream Netflix, with 81% doing so on a TV. Additionally, 36% of respondents own both a cable and a streaming subscription.

36% of all surveyed own both a cable and a streaming subscription.

16. Netflix boasts more than 17,000 unique titles in its global collection.

(Source: Comparitech)

As of April 2022, the streaming giant can pride itself on offering over 17,000 titles across its international libraries. What’s more, Netflix has produced over 1,500 original content pieces since it first launched its studio in 2013.

17. As of March 2022, Amazon Prime Video has the largest collection available in the UK.

(Source: Statista)

Amazon Prime Video boasts an extensive collection of almost 9,000 titles available in Old Blighty. Netflix, on the other hand, has only 6,700 titles on offer, thus taking second place.

However, despite Amazon’s massive media library, Netflix is still the better-performing video-on-demand service in the UK. As of end-2021, the latter has gathered almost 17 million subscribers, while Amazon’s platform had 12.6 million.

It’s exciting to watch this battle unfolding, isn’t it?

18. Netflix is the leading video-on-demand service in the US.

(Source: Statista)

Netflix boasts the largest market share in 2022…without a doubt!

A recent Statista survey revealed that 62% of the VoD userbase in the States have an active Netflix subscription.

The number has dropped from 2018’s 77%, but the streaming titan continues to dominate the market. Amazon Prime Video takes the second position with 54%.

19. Netflix is betting hard on original content.

(Source: Statista)

Netflix’s Originals keep getting larger pieces of the budget pie. Let’s compare some numbers:

The 2020 company budget was allocated between acquisitions (62.2%) and original content (37.8%). Now let’s turn to some predictions.

The 2025 forecast is pretty different: acquisitions are expected to constitute 53.5%, while Originals are set to rise by 8.7%, reaching 46.5%.

20. Netflix was streaming 1,000 titles at first.

(Source: Thrillist)

If that collection seems small to you, just put things in perspective—in 2007, that was quite a lot. What’s more, Netflix initiated the breakthrough move. The company did it partly because of the massive competition between DVD rental services at the time.

Just look at where that got them 15 years later…

21. 58% of US users pick Netflix Originals as the main reason for their subscriptions.

(Source: eMarketer)

Original content is vital for the success of any streaming service. Over half of all American customers state the platform’s original content as a primary reason for a subscription.

In the case of Netflix, having no ads helps as well.

22. Netflix leads the ranking of Oscar nominations by a studio in 2022.

(Source: Statista)

Netflix really revolutionized the way we consume content. Its numerous accolades are just another proof of that.

Do you know that the number of Netflix award nominations has significantly increased since 2014? Then, the company could pat itself on the back with just one Academy Award and 31 Primetime Emmy Awards nominations.

Fast-forward to 2022—Netflix leads the ranking of Oscar nominations by a studio! Precisely 27 Academy Award and 105 Emmy noms.

So what do you think—how will Netflix’s 2022 releases perform in next year’s awards season?

Viewing Netflix Statistics

It’s time we learned how all this streaming and awards translate into viewing stats. From DVDs to binge-watching, Netflix boasts a vast menu of notable accomplishments.

23. As of April 2022, Slovakia boasts the most extensive Netflix library in the world.

(Source: Statista)

Slovakia leads the scoreboard with an impressive collection of 7,436 titles. The rest of the top 10 Netflix libraries by country looks like this:

2. Bulgaria (7,162)
3. Lithuania (6,938)
4. Estonia (6,932)
5. Latvia (6,925)
6. Iceland (6,886)
7. The UK (6,710)
8. Ireland (6,546)
9. Philipines (6,431)
10. Singapore (6,427)

Curiously, the list is spearheaded by European countries with the exception of the Philipines and Singapore.

24. Binge-watching while working? You’re not the only one.

(Source: HRD)

Time for some surprising Netflix binge-watching stats:

Over half (51%) of the business.com survey respondents revealed they watch TV shows during work hours.

Remote workers spend an average of five hours binging content—double the amount on-site employees admit to. It may sound like a lot, but over two-thirds say they just keep the TV turned on in the background while working.

What are they watching? Nearly half of those surveyed said they prefer streaming services, 40% favor YouTube content, and just 8% watch cable TV shows.

How does this affect productivity? 60% of workers claim this helps them with their focus. Actually, this can be backed up by science.

According to a study from The Journal of Applied Psychology, the so-called “microbreaks” are essential for managing employees’ energy and focus and, thus, better engagement in their work during the day. What’s more, those free to take more microbreaks feel more supported and cared for, enhancing their work enthusiasm and devotion.

However, if you don’t want your employees binging Netflix while at work, you can always use an employee monitoring solution.

25. Squid Game tops Netflix’s list of 15 most-streamed TV shows of all time.

(Source: GamesRadar)

Netflix revealed the info in mid-July 2022, based on how many hours the shows are binged in the first 28 days after platform release. Want to know which are the top Netflix shows in 2022?

The complete list looks like this:

1. Squid Game (season 1): 1.65 billion hours
2. Stranger Things (season 4): 1.26 billion hours
3. Money Heist (part 5): 792.2 million hours
4. Bridgerton (season 2): 656.2 million hours
5. Bridgerton (season 1): 625.5 million hours
6. Money Heist (part 4): 619 million hours
7. Stranger Things (season 3): 582.1 million hours
8. Lucifer (season 5): 569.5 million hours
9. All of Us Are Dead (season 1): 560.8 million hours
10. The Witcher (season 1): 541 million hours
11. Inventing Anna: 511.9 million hours
12. 13 Reasons Why (season 2): 496.1 million hours
13. Ozark (season 4): 491.1 million hours
14. The Witcher (season 2): 484.3 million hours
15. 15. 13 Reasons Why (season 1): 475.6 million hours

26. The billionth Netflix DVD was delivered in 2007.

(Source: Wired)

2007 was a monumental year for Netflix, it turns out. That same year, the platform delivered its billionth DVD—a copy of Babel sent to a Texan customer. Since then, however, the company has focused more on streaming movies and shows. Though, they still generate revenue from DVDs.

27. As of 2020, a Netflix user watches a monthly average of 69 hours of content.

(Source: Comparitech)

The pandemic really upped the streaming game. The numbers just keep rising and rising with every passing month. We can’t wait for the end-2022 figures.

Listen to this:

Netflix users are watching six billion collective hours of content every month. Each hour requires about 3 GB of data to stream. Looking at a monthly consumption, that goes up to around 18 exabytes.

28. Snowflake Mountain is the current most popular reality show.

(Source: IMDb)

As of July 2022, Snowflake Mountain is voted the top reality show! The show follows a bunch of “clueless kidults” placed in a wilderness survival retreat in an attempt to help them grow into responsible adults. They have no access to their phone, running water, other grownups, or Wi-Fi.

The top three features Pirate Gold of Adak Island and Love Island—all Netflix productions. The data comes from the largest and most popular movie online database IMDB.

29. An average Netflix user has watched 1,130 hours of content since creating their account.

(Source: Comparitech)

That amounts to 49 full days! The majority of that time is spent watching TV shows.

Care to guess who the biggest binge-watchers are? Apparently, that’s Peruvians, averaging 80 days worth of content!

30. 80% of subscribers choose new content from their personal recommendation engine.

(Source: Infinity Dish)

Netflix launched a personalized recommendation engine in 2000. The AI-driven feature analyzes users' behavior and calculates the so-called “Netflix match percentage,” which helps people discover new content based on their preferences. Over two decades later, it’s responsible for 80% of the subscriber’s choices.

31. Two-thirds of Americans binge-watch.

(Source: Britannica)

Fascinating, isn’t it? What’s more, 90% of millennials and 87% of Gen Z state they prefer binge-watching, with slightly under half of all respondents in those groups admitting they binge an average of six episodes in one sitting.

Interestingly, the average binge session for Americans lasts precisely three hours and eight minutes.

32. Stranger Things is officially the most-watched English Netflix series of all time.

(Source: Netflix)

Stranger Things’ latest season broke all records (and hearts). Fans have waited three years for the fourth season, which was an absolute masterpiece to their relief and joy.

Let’s see some stats and facts about its enormous success:

Stranger Things 4 is the most-watched English series on Netflix, breaking the record set by Bridgerton in less than three weeks. Moreover, this became the third show to garner over five billion minutes of viewing in a week (after Tiger King and Ozark). The fourth season tops the all-time list with a whopping 1.311 billion hours watched in its first 28 days on the platform.

Bridgerton season 2 and season 1 are second and third, with 656.2 million and 625.5 million hours, respectively. Stranger Things 3 (582.1 million hours) and Lucifer (569.5 million hours) complete the top five English shows on Netflix in 2022.

2023 Netflix Finance Stats

We've covered the screen numbers, now come the coins. All of Netflix's efforts are surely paying off despite some of the contradictory stats.

33. Netflix’s Q1 2022 revenue was over $7.8 billion.

(Source: Statista)

Despite its turbulent beginning of the year, the platform still managed to score its all-time high quarterly revenue. Netflix earnings for 2022 start off excellent as the company made $7.8 billion. Netflix’s 2021 revenue amounted to more than $30 billion, continuing its impressive yearly growth.

34. Netflix still makes the best of DVD rentals.

(Source: Whats On Netflix)

Netflix still runs its DVD rental service in 2022. The company has now shipped more than 5 billion of them since it first started way back in 1998.

35. Netflix spent $14 billion on content in 2021.

(Source: Amplify)

The platform is one of the most prominent SVOD content investors—third after Comcast and its subsidiaries ($22.7 billion) and Disney ($18.6 billion). The company contributed 30% of the SVOD spent and 6% of all global content investment in 2021. The entire 2021 amount was $220 billion.

The 2022 estimate is $230 billion. Wonder how much Netflix will contribute to that…

36. Netflix could lose over 750,000 UK subscribers to Disney Plus.

(Source: The Guardian)

The hit shows on Netflix in 2022 are getting fewer and fewer. Why is that? Disney and HBOMax keep stealing them…

Recently, Disney inflicted a significant blow as it took over Modern Family, How I Met Your Mother, and Sons of Anarchy. If Netflix’s subscribers follow them and troop over to Disney+, it’s estimated that the platform could lose as much as 750,000 users, costing them over $100 million yearly.

37. Netflix’s stock is currently worth $220.44.

(Source: The Motley Fool)

 It’s really a controversial year for Netflix. For instance, its stock price fell over 75% from its high. Despite that, it’s still up 4,600% over the last decade and a half.

The global phenomenon’s doing everything to minimize the damages and cement its place as the top streaming platform in the world for the foreseeable future. They recently made a potentially game-changing deal with Microsoft, allowing the latter to handle their ad-supported streaming service.

What’s to come? We can’t wait to learn…

38. Netflix's July 2022 net worth was $97.93 billion.

(Source: Companies Market Cap)

It’s currently placed on 122nd place on the “most valuable companies in the world” list. Netflix’s market cap is down 56.93% from this time last year.

39. Netflix saves $1 billion annually via its personalized recommendation engine.

(Source: Light House Labs)

Netflix uses NRE (Netflix Recommendation Engine) algorithms to filter content for individual subscribers. Based on your preference, the engine filters over 3,000 titles. The algorithm is super accurate and saves Netflix over $1 billion yearly.

40. The highest average monthly revenue per customer comes from the North American region.

(Source: Statista)

According to Q1 2022 data, North America is the most profitable region for the streaming company. Netflix revealed that its average monthly revenue per subscriber in the US and Canada is $14.91. In comparison, a paying customer in Latin America brings an average of $8.37.

Europe, the Middle East, and Africa are placed second with an average of $11.56, while the Asian-Pacific region is left third, with $9.21 per user.

41. Netflix subscribers pay an average of $11.56 monthly for the service.

(Source: FromeDome)

The 2022 Netflix monthly cost is actually over 40% less than what it was 10 years ago—back then, the price was almost $20 per subscriber.

Additionally, the company used to spend close to $48 to acquire a new customer. Doing so now costs them $15.25 on average.

42. The first Netflix shares cost $15 per piece.

(Source: CrunchBase)

When did Netflix go public?

The company introduced its initial public offering in 2002 by placing 5.5 million shares for sale. Netflix was evaluated at $82.5 million back then.

Today, the company’s stock is valued at $220. At the end of 2021, before losing all these subscribers at the beginning of 2022, the company’s stock was placed at $610.

Some Curious Netflix Stats

Movie hunting, victory podiums, expansion, record breakers, and a bit more. Here are the facts that formed the last, somewhat crazy section of this piece.

43. Netflix has over 76,000 hidden TV Shows/Movies categories.

(Source: Whats On Netflix)

It’s hard to place every category on the main page, so Netflix has treated its users with a special kind of Easter hunt. You can access thousands of additional categories (some incredibly obscure, e.g., slapstick comedies, B-Horror Netflix movies, etc.) just by putting down a specific genre code.

Once acquired, simply log in and use it to browse.

44. Netflix boasted 42 Golden Globe nominations in 2021.

(Source: Netflix)

Netflix snatched 20 nominations for its TV program and 22 for its films. Some of the contenders were:

• Ozark
• The Crown
• The Queen's Gambit
• Emily in Paris
• Over The Moon

45. It takes an average of five days to binge-watch a Netflix series.

(Source: CreditDonkey)

Keep in mind this is “on average”. I was quite surprised by these Netflix binge-watching stats, but there are binge racers who will try to finish a series in the first 24 hours after it’s released. There are 8.4 million of those enthusiasts across the globe.

46. Netflix came to the Canadian market in 2010.

(Source: CBC)

Not only did it arrive later, but Canadian Netflix initially had a tiny library. However, all that’s in the past—currently, the platform’s library in Canada is among the most extensive ones. It goes into the top 15 with 6,300 titles.

47. A Netflix user watched one movie 352 times in less than a year.

(Source: New Idea)

Continuing with our weird Netflix stats:

The company themselves shared the news. In the last week of November 2017, they stated that one of their users had watched “Madagascar 3: Europe’s Most Wanted” a total of 352 times since the beginning of the year. However, they didn’t disclose the user’s identity and profile.

48. In 2000, Blockbuster refused the chance to buy Netflix.

(Source: News Week)

The offer on the table was for just $50 million. Blockbuster missed out on it because they viewed Netflix’s business niche as too tiny. Talk about financial blunders…

49. Netflix is currently available in over 190 countries.

(Source: appinventiv)

What started as a DVD service revolutionized a number of industries. Now, the streaming giant is among the kings of the world… just consider the total number of Netflix users. The company has expanded tremendously worldwide, currently available in nearly 200 countries. A few excluded from the list are Russia, China, and North Korea.

50. Pakistan has the lowest Netflix subscription cost in 2022.

(Source: Comparitech)

Recently, Comparitech conducted a massive study analyzing the correlation between library size and monthly prices of the platform. So what conclusions can be drawn?

Pakistan, Turkey, and India are the most cost-effective countries to have a Netflix subscription. All three boast incredibly low prices—$2.44, $2.58, and $2.62, respectively.

However, Pakistan and India offer the best value for money, with their library sizes of 5,823 and 5,917 titles, respectively. In comparison, Turkey has 4,676 titles, while the average amount is 5,390. So you get a lot more by paying a lot less…

It’s important to note that certain European countries can also boast a massive value for money. We’re talking about Bulgaria, Slovakia, Lithuania, Estonia, and Latvia, where you have access to the most titles (over 7,000 each) at an average cost of $10.

51. Seinfeld is now available on Netflix… after the platform paid $500 million for the rights.

(Source: Time)

The war between streaming companies is fierce… and classic TV shows are used as crucial weaponry.

After losing Friends and The Office to rival platforms, Netflix had to act. What did they do? In end-2021, the company acquired the most profitable sitcom of all time—Seinfeld—for over $500 million!

Seinfeld was, and still is, a huge hit. The show raked $267 million just in 1998, followed by billions after its end (just by 2010, it had made over $2.7 billion in reruns).

Fun fact: Netflix’s deal for Seinfeld helped solidify the relationship with its leading man. The platform already had the rights to Jerry’s talk show Comedians in Cars Getting Coffee and had financed two stand-up specials. So you won’t be surprised when we tell you that Jerry Seinfeld is currently the wealthiest comedian in the world, with a whopping $950 million fortune.

52. In July 2022, Netflix acquired Australian animation studio Animal Logic.

(Source: Netflix)

Netflix has been heavily investing in animation for the past couple of years. The acquisition aims to further accelerate its efforts to build an end-to-end animation studio. According to the latest Netflix statistics, the deal terms were not disclosed, but the company claimed it would continue to work with other studios as well.

The move supports Netflix’s ambitious animated film slate, which includes Academy Award nominees Over the Moon and Klaus, as well as popular titles such as The Sea Beast (surpassing over 68 million hours of viewing in its first week on the platform).

You may know Animal Logic from Happy Feet and The LEGO Movies or for their visual effects work for The Matrix, 300, or The Great Gatsby.

53. 56% of VPN users utilize the service to access Netflix every month.

(Source: Global Web Index)

Want to know how many Netflix subscribers use VPNs?

Almost 6 out of 10 users worldwide access Netflix with a VPN.

54. Netflix was first called Kibble.

(Source: nextbigwhat)

Even though it was only used as a placeholder, the name had real significance to the team. Here’s what Netflix CEO, Marc Randolph, has previously said on the subject: “I choose Kibble to remind us of the old advertising adage that “It doesn’t matter how good your dog food advertising campaign is if the dogs won’t eat the dog food.”

He has added that since it’s especially hard coming up with a name for your brand, it’s important to choose a terrible temporary name so that you’re forced to change it before launching. They settled on Netflix, and the rest is history.

Fun fact: Randolph still owns kibble.com, which redirects to his personal website.

55. In Q4 of 2021, the ratio of men to women on the platform was almost 50:50.

(Source: Statista)

As of December 2021, Netflix had an almost equal ratio of male and female employees. The representation of females was 47.9%, while males were 43.8%. Other gender identities were recorded at 1.3%.

Conclusion

Netflix is king! You knew that already. The company has revolutionized our lives, employs thousands of people all over the world, and has a wealth of in-house production—it’s definitely in it to win it. It’s not a surprise then to hear that it currently boasts over 220 million subscribers, despite its tumultuous start of the year.

What you didn’t know were the exact details of just how massive and successful Netflix is. Well, now you do. It’s a money machine that runs on your watching habits. What you do with this information is up to you.