17+ Eye-Opening Networking Statistics for 2020

If you’re self-employed or work within a client-facing role within a company, chances are that you might have taken part in some face to face networking. This is the most effective way to make new connections, after all.

But is it the only one?

According to networking statistics, sites like LinkedIn are effective, especially for those who feel more comfortable networking online. 

But networking isn’t just for making connections within a business. It can be used to find a job.

Interested to find out more? Keep on reading, then!

Fascinating Networking Statistics

Here are some interesting networking facts and communication statistics to consider:

  • 97% of meeting attendees stated that they prefer smaller, face to face meetings.
  • As many as 84% of participants surveyed prefer ‘in-person’ meetings than other formats.
  • Networking alone is responsible for filling as many as 85% of all jobs.
  • 95% of people agree that better business relationships are built through face-to-face meetings.
  • 80% of professionals believe that career success can be elevated through professional networking.
  • 72% of people that network state they are influenced not only by looks but handshake as well.

General Networking Statistics

Most people prefer face to face meetings than meeting online, statistics on the networking state. Why is that?

1. Statistics on communication reveal that 72% of networks are influenced not only on appearance but handshake as well.

(Source: Great Business Schools)

Appearance and handshake play a vital role in creating the first impression.

This goes to show just how vital face to face networking and in-person communication is, compared to digital networking or social media. 

2. As many as 84% of participants surveyed prefer in-person communication and meetings compared to other formats.

(Source: Virgin)

Reasons for this, according to effective communication statistics, include the ability to:

  • Better read facial expressions and body language while talking.
  • Think strategically with others and come to better decisions.
  • Build more meaningful relationships with others.

3. 95% of people agree that better business relationships are built through face-to-face meetings.

(Source: HubSpot)

On average, every dollar invested in business travel by a company generates $12.50, based on key networking statistics. Based on this, it’s easy to see why some businesses spend so much on international travel – meeting face-to-face means building better work relationships.

Face to Face Networking Statistics 2020

Even though more and more people are working from home, it seems that technology isn’t enough. At least, this is what face to face networking statistics suggest.

4. 59% of people admit they’re using technology more and more for remote business meetings.

(Source: Great Business Schools)

This could be explained by the fact that 83% of staff work remotely (at least some of the time). 58% say they travel less for business purposes than they used to.

Is technology actually taking over our lives? 

Considering that employee monitoring solutions are becoming more and more popular, this just might be the case.

5. 20% prefer digital communication over other forms.

(Source: Great Business Schools)

It seems that f2f marketing and networking is preferred more than merely speaking to someone online. This is backed by the fact that only 39% of people socialize mainly online. In the US, this number is even less, at just 10%.

6. 40% of people say they network more online than in person.

(Source: Fit Small Business)

Although online networking can be effective, face to face networking is proven to have more impact. Out of the favorite places people like to network at, professional associations, conferences, events, and festivals remain the most popular.

Business Networking Statistics in 2020

Face to face meetings are the most effective way to get new customers. However, tactics like handing traditional business cards out are outdated and ineffective. Just look at those stats:

7. 97% of meeting attendees stated that they prefer smaller, face to face meetings.

(Source: Forbes)

The study, which included 779 respondents, mainly consisted of conference and meeting organizers, attendees, students, and university staff. Turns out, most people prefer the smaller, face to face meetings.

8. Business owners have to hand out as many as 2000 business cards before they can see a sales increase of 2.5%.

(Source: CreditDonkey)

Business networking statistics demonstrate that most people will throw business cards in the trash within their first week. This is because people probably have no intention of using the business’ service. 

Digital business cards are considered a better solution. They save money! And they are also better for the environment, which is a huge plus.

9. 40% of prospects become customers when in-person meetings take place.

(Source: Fit Small Business)

A study completed in Oxford, UK showed that holding in-person meetings helps improve sales conversions. In fact, according to meeting statistics, as many as 40% of prospects become customers, compared to just 16% when there wasn’t an in-person meeting.

Job Networking Statistics

There’s no denying the power of networking in finding a job, as shown by these professional networking statistics.

10. Networking alone is responsible for filling as many as 85% of all jobs.

(Source: Hubspot)

Jobseekers have more success finding employment through networking, based on current networking statistics for finding jobs. In fact, between 70 and 80% of all jobs aren’t even advertised. This means that because most people spend up to 80% of their time browsing the internet for jobs, they’re potentially missing out on great opportunities.

11. 80% of professionals believe that career success can be elevated through professional networking.

(Source: LinkedIn Newsroom)

Aside from being important to their current career success, the same group also believes that networking is vital for career progression. Yet, based on professional networking statistics, less than half of people around the world say that they keep in touch with their network.

12. At least 70% of people got their current job through networking.

(Source: PayScale)

Ever wondered what percentage of jobs are found through networking?

The answer is at least 70%, making it one of the most effective ways to find a job based on networking stats.

Networking Sources

For those not keen on face-to-face meetings, there are several social media platforms you can utilize for this purpose. This comes at no surprise, considering how much time people spend on social media. The social networking stats below prove it.

13. 12% of the world’s population use LinkedIn, as seen in social networking popularity statistics.

(Source: Hootsuite)

In other words, if you want a great alternative to face to face networking, you should join this platform. It is used by 675 million people per month and features 12% of the entire world’s population, according to LinkedIn networking statistics.

14. Over 80 million small businesses worldwide use Facebook Pages.

(Source: Facebook)

Statistics on social networking claim that Facebook is popular with small businesses. It enables them to share essential information about who they are and what they do. It also allows prospects to connect with them and get in touch while improving brand awareness and word of mouth.

15. Instagram is used by around one billion people every month, based on online networking statistics.

(Source: Hootsuite)

This makes it the second most popular social network only behind Facebook based on social networking statistics. Two hundred million people visit at least one business profile per day. This means that it is a great way to get exposure for your brand.

Networking Trends and Statistics

Small business networking statistics tell us that the most popular places for networking are restaurants, bars, and airplanes. Things are set to change in the future, however, as co-working spaces expand and Google translate advances. Soon, people will be able to network no matter where they are in the world.

16. Based on networking importance statistics, 38% of professionals say that bars and restaurants are the most effective places for networking.

(Source: Fit Small Business)

Aside from bars and restaurants, the next favorite places were gyms, followed by airplanes, according to statistics about networking. This goes to show that networking is possible almost anywhere. 

17. By the end of 2020, over 26,000 co-working spaces will exist around the globe based on networking stats from 2020.

(Source: Medium)

 70% of millennials no longer think that going into the office is necessary—a statement backed by networking statistics from 2020. In fact, up to 83% of employees now work remotely, at least some of the time. This explains why companies like WeWork are generating billions in revenue.

18. Over 500 million people use Google Translate Daily

(Source: Google)

Since Google has been improving this service since 2006, more than 100 billion words are now translated per day using this service. Its uptake amongst business people is expected to increase dramatically in future, vastly improving the value of networking for professionals all across the globe.

Wrap Up

Because more and more of us are working from home, you may think that online networking is taking over the face to face networking. Truth is that technology isn’t replacing good old human interaction. Face to face meetings remain the best way to secure new customers, or so the networking statistics tell us.

The future for networking overall looks bright, however. Thanks to the increase in co-working spaces around the world, along with advances in Google Translate, it appears that soon we will be able to network virtually anywhere. 

And isn’t that exciting?


I am a natural-born connector, known for long-standing and effective business partnerships. I am fuelled by my passion for human resources and my genuine love of connecting with others. To date, my knowledge & determination to transform information into action & initiatives have contributed to my successful career. HR is something that I live and breathe, and I know the impact it has in transforming businesses; and the lives of those who work inside it.

Latest from Jacquelyn

Is There a Totally Free Background Check? HR Software UK The Role of AI in Cybersecurity – What Does The Future Hold? Best Survey Sites

Leave a Reply

Your email address will not be published. Required fields are marked *