20 Eye-Оpening Networking Statistics for 2021

If you’re self-employed or work within a client-facing role within a company, chances are that you might have taken part in some face-to-face networking. This is the most effective way to make new connections, after all.

But is it the only one?

According to networking statistics, sites like LinkedIn are effective, especially for those who feel more comfortable networking online. 

But networking isn’t just for making connections within a business. It can be used to find a job.

Interested to find out more? Keep on reading, then!

Fascinating Networking Statistics

Here are some interesting networking facts and communication statistics to consider:

  • 81% of survey respondents plan to hold a face-to-face meeting by the end of 2021.
  • Poor networking opportunities” is the most significant disadvantage of online meetings, according to 69% of scientists.
  • Human resource managers expect face-to-face meetings to resume by the end of 2021. 
  • 95% of people agree that better business relationships are built through face-to-face meetings.
  • 80% of professionals believe that career success can be elevated through professional networking.
  • 72% of people that network state they are influenced not only by looks but handshake as well.

General Networking Statistics

Most people prefer face-to-face meetings to meeting online, statistics on the networking state. Why is that?

1. Most people are not willing to drop the handshake post-pandemic.

(Source: BBC)

Whether it’s after sealing a deal, saying hi to a stranger, or a loved one, we love shaking hands! However, the pandemic has made things quite difficult.

Networking facts show that handshakes have been with us since the 5th century. They depicted peace amongst the Greeks since they used it to signify that they weren’t carrying any weapons.  

Even with most US states easing down on restrictions, the handshake’s future is still in the balance. Some believe we should do away with it in the health context. The majority, however, says that humans must touch via handshakes as a form of stress reliever. 

2. In 2021, nearly 70% of scientists say that digital conferences lack good networking opportunities.

(Source: Nature)

Virtual meetings were a hit in 2020 because it was the only way for people to continue conducting business due to restrictions. It didn’t take long for people to notice that they had one significant limitation – the inability to network with colleagues.

Effective communication statistics show that nearly seven out of 10 participants think online meetings lack human interaction for adequate networking. 

And they’re not wrong for thinking that.

Studies show that 97% of attendees prefer in-person meetings of below 10 people. Better group discussions, team collaboration, and interactions are the top reasons for choosing smaller event meetings.

Therefore, conference organizers plan to fuse both virtual and face-to-face meetings to bring benefits of both to the table.

3. 95% of people agree that better business relationships are built through face-to-face meetings.

(Source: HubSpot)

On average, every dollar invested in business travel by a company generates $12.50, based on key networking statistics. Based on this, it’s easy to see why some businesses spend so much on international travel – meeting face-to-face means building better work relationships.

Face to Face Networking Statistics 2021

Even though more and more people are working from home, it seems that technology isn’t enough. At least, this is what face-to-face networking statistics suggest.

4. 74% of survey participants want scientific research meetings to be online even after COVID-19.

(Source: Nature)

Despite experiencing “Zoom fatigue,” and countless webinars nearly ¾ of researchers want virtual meetings to be the norm after the pandemic, according to networking statistics. The ability to attend conferences from any geographical location is the primary reason.  

As of 2021, over 70% of the 900+ scientists in the survey said they had attended more meetings than they ever have.  Here’s what the contributors said they appreciated about cyber conventions:

  • 49% –  easier accessibility
  • 21% – Zero carbon gas emission
  • 19% – costs effectiveness

5. In 2021, over 60% of people plan to embrace digital communications more.

(Source: Deloitte)

Communication stats for 2021 show that 63% of survey participants anticipate that they will rely on online communication more. Nearly ¾  of them feel that it has helped them create meaningful connections.

6. 40% of people say they network more online than in person.

(Source: Fit Small Business)

Although online networking can be effective, face-to-face networking is proven to have more impact. Out of the favorite places people like to network at, professional associations, conferences, events, and festivals remain the most popular.

7. HR experts expect in-person meetings to resume by Q4 of 2021.

(Source: Meetings Net) 

Nearly 30% of Chief Human Resource Officers (CHRO)  in the US and Canada anticipated that face-to-face networking would restart between six to 12 months. 19% gave it at least a year before one-on-one events would recommence. 

Business Networking Statistics in 2021

Face-to-face meetings are the most effective way to get new customers. However, tactics like handing traditional business cards out are outdated and ineffective. Just look at those stats:

8. Over ¾ of meeting planners plan to hold their first in-person after the pandemic sometime in 2021. 

(Source: Northstar Meeting Group)

The pandemic led most businesses to hold virtual meetings via applications like Zoom, FaceTime, GoToMeeting, amongst others. With most economies starting to re-open after the vaccine rollouts, companies are slowly getting back to their usual meeting methods.

According to face-to-face networking statistics for 2021, over 80% plan to hold them in person before the end of 2021. Of the percentage, nearly 60% will do it by Q2, while 19% aspire to conduct their next real-life meetup in 2022

9. Business owners have to hand out as many as 2000 business cards before they can see a sales increase of 2.5%.

(Source: CreditDonkey)

Business networking statistics demonstrate that most people will throw business cards in the trash within their first week. This is because people probably have no intention of using the business’ service. 

Digital business cards are considered a better solution. They save money! And they are also better for the environment, which is a huge plus.

10. 40% of prospects become customers when in-person meetings take place.

(Source: Fit Small Business)

A study completed in Oxford, UK showed that holding in-person meetings helps improve sales conversions. In fact, according to meeting statistics, as many as 40% of prospects become customers, compared to just 16% when there wasn’t an in-person meeting.

Job Networking Statistics

There’s no denying the power of networking in finding a job, as shown by these professional networking statistics.

11. Networking alone is responsible for filling as many as 85% of all jobs.

(Source: Hubspot)

Job seekers have more success finding employment through networking, based on current networking statistics for finding jobs. In fact, between 70 and 80% of all jobs aren’t even advertised. This means that because most people spend up to 80% of their time browsing the internet for jobs, they’re potentially missing out on great opportunities.

12. 80% of professionals believe that you can elevate your career success through professional networking.

(Source: LinkedIn Newsroom)

Aside from being important to their current career success, the same group also believes that networking is vital for career progression. Yet, based on professional networking statistics, less than half of people around the world say that they keep in touch with their network.

13. At least 70% of people got their current job through networking.

(Source: PayScale)

Ever wondered what percentage of jobs are found through networking?

The answer is at least 70%, making it one of the most effective ways to find a job based on networking stats.

Networking Sources in 2021

For those not keen on face-to-face meetings, there are several social media platforms you can utilize for this purpose. This comes at no surprise, considering how much time people spend on social media. The social networking stats below prove it.

14. 700 million people are on LinkedIn as of 2021. 

(Source: Kinsta)

Networking stats for 2021 show that 40% of Linkedin subscribers access it daily. That leads to billion-plus interactions per month. Note that users log in for only 17 minutes, so you must make an excellent first impression to draw their attention. 

15. 200 million small businesses are using Facebook as of 2021. 

(Source: Oberlo)

According to statistics on social networking, 200 small organizations utilize Facebook pages. The tool allows establishments to interact with large communities in different geographic locations. It also lets them post their contact details and location, and it’s no wonder it’s a hit with them. 

16. There are about 1 billion Instagrammers as of 2021. 

(Source: Oberlo)

Insta has quickly grown over the years as a go-to for businesses that want to reach a broad audience. As of 2021, there are 1,074 billion users across the planet, according to networking statistics. On average, they spend close to an hour browsing and posting.  

Networking Trends and Statistics

Small business networking statistics tell us that the most popular places for networking are restaurants, bars, and airplanes. Things are set to change in the future, however, as co-working spaces expand and Google translate advances. Soon, people will be able to network no matter where they are in the world.

17. Based on networking importance statistics, 38% of professionals say that bars and restaurants are the most effective places for networking.

(Source: Fit Small Business)

Aside from bars and restaurants, the next favorite places were gyms, followed by airplanes, according to statistics about networking. This goes to show that networking is possible almost anywhere. 

18. In 2020, over 26,000 co-working spaces existed around the globe based on networking stats.

(Source: Medium)

70% of millennials no longer think that going into the office is necessary—a statement backed by networking statistics from 2021. In fact, up to 83% of employees now work remotely, at least some of the time. This explains why companies like WeWork are generating billions in revenue.

19. Over 500 million people use Google Translate Daily

(Source: Google)

Since Google has been improving this service since 2006, more than 100 billion words are now translated per day using this service. Its uptake amongst business people is expected to increase dramatically in the future, vastly improving the value of networking for professionals all across the globe.

20. In 2021, 65% of corporates have event bookings. 

(Source: BTN)

Networking statistics show that over 60% of organizations have reservations for 2021. 25% of event planners said that they don’t have prior bookings. That’s an 11% increase from the third week of December 2020. It’s probably time to consider cleaning the dust off your event management software

Wrap Up

Because more and more of us are working from home, you may think that online networking is taking over the face to face networking. Truth is that technology isn’t replacing good old human interaction. Face-to-face meetings remain the best way to secure new customers, or so the networking statistics tell us.

The future for networking overall looks bright, however. Thanks to the increase in co-working spaces around the world, along with advances in Google Translate, it appears that soon we will be able to network virtually anywhere. 

And isn’t that exciting?

ABOUT AUTHOR

I am a natural-born connector, known for long-standing and effective business partnerships. I am fuelled by my passion for human resources and my genuine love of connecting with others. To date, my knowledge & determination to transform information into action & initiatives have contributed to my successful career. HR is something that I live and breathe, and I know the impact it has in transforming businesses; and the lives of those who work inside it.

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