Online Dating Statistics and Trends That Will Surprise You in 2023

From the word itself, online dating is used by people for one primary reason: to date. Online dating is now worldwide, and it has more than 1,500 websites and applications. 

There are a massive number of people who have already found their significant other using dating platforms such as Tinder, Bumble, and many more. Due to this, online dating statistics grow as the years go by.

What are the exact numbers for online dating? Is the market getting bigger? How many people are into it now?

If you are using this too, one thing is for sure: you are not the only one. So, let us walk you through the different statistics and trends in online dating that will surprise you in 2023.

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• The online dating industry recorded a $9.65 billion market size worldwide in 2022.
• In 2022, the online dating subscription segment had over 62% of the revenue share.
• Tinder leads the United States market share as of 2022 with 29.17%.
• Online dating records show that the 26–34 age group has the fastest-growing segment with an 8.0% CAGR.
• Online dating is projected to reach about 440 million users by 2027.
• 65% of same-sex couples in 2017 met their partner online.
• 72% of female users think knowing the person’s information is crucial, compared to 53% of male users.
• For online daters in the U.S., Tinder is the most used platform, at 32%.
• On the OkCupid online dating website, there was a 900% increase in mentioning "social distancing" and "coronavirus."
• Black Lives Matter (BLM) mentions grew almost 55 times on Tinder.

How Many People Use Dating Apps?

Many people are already using online dating apps. In 2022, there will be over 366 million online dating users worldwide. This number will reach an estimation of 440 million by 2027. Young or old singles maximize their use to find their partner in just a click, which is why statistics are rapidly growing for dating applications.

If you want to know these particular online dating stats, you are in the right place. The information here is a must-know for anyone who wants to start their journey seeking romance online.

Online Dating Market Size

With online dating's increasing popularity, there is no doubt that the market is also getting bigger. According to the data from Grand View Research, the younger population contributed significantly to this expansion.

From their estimation, online dating can register a 7.4% compound annual growth rate (CAGR) from 2023 until 2030. Online dating's CAGR indicates that there are many factors in how they cope with this vast number. That includes growing smartphones, social networking sites, and many more.

Here are some relevant market size statistics on online dating:

1. As of 2022, the online dating market was already worth $9.5 billion worldwide. 

(Grand View Research)

The online dating industry recorded a $9.65 billion market size worldwide in 2022. One of the significant contributors to this is the popularity of apps such as Tinder Match Group.

Aside from that, researchers said this quick growth has many factors contributing to how it ended here. Some of the examples are:

• Increased usage by younger populations.
• Encouragement of social networking sites to use online dating portals and applications
• The growing number of smartphones

2. In 2022, the online dating subscription segment had over 62% of the revenue share.

(Grand View Research)

The subscription segment gained the highest percentage of the online market in 2022. There is more than a 62% share of this in overall revenue. It can also expand at a 7.7% compound annual growth rate (CAGR) from 2023 until 2030.

The considerable percentage of subscriptions means that people paid for extra features. Online dating users can enjoy websites or applications with unlimited likes, read receipts, and no advertisements with a subscription.

3. Asia Pacific is the fastest-growing region in the online dating market,  with a value of over $1.7 million in 2022.

(Grand View Research)

The data showed that the Asia-Pacific region grew the fastest in market size. In 2022, the region's online dating data recorded a $1.7 million value. In this region, countries like China and India contributed the majority of their market share, at about 58%.

Many factors primarily drive these numbers. According to the experts, these factors are due to the broader population of single users and urbanizing areas within these countries.

 4. Leads the U.S. market share as of 2022, with 29.17%. 

(Business of Apps)

There are many online dating applications and websites out there. In the U.S., Tinder has the most significant market share as of 2022, with 29.17%. Followed by:

• Bumble: 26.04%
• Hinge: 18.75%
• Plenty of Fish: 11.46%
• Badoo: 5.21%
• Grindr: 3.13%
• OkCupid: 3.13%
• Match: 3.13%

From this list of statistics, Bumble is the closest competitor to Tinder. It is the only dating platform exhibiting a constant increase in market share since 2017.

Online Dating Demographic Statistics

People 18 and older are allowed to use online dating websites and applications. 85% of the population on online dating websites and applications is 34 or younger. That is why online dating is predominantly popular today, and mostly younger users popularize it.

Singles in this age group see the benefits of using the platform to find a partner or platonic friendship. To dig more into this, you can browse the statistics below.

5. Online dating records show that the 26–34 age group has the fastest-growing segment with an 8.0% CAGR. 

(Grand View Research)

Regarding revenue share, the 26–34 age group has the fastest-growing segment with a compound annual growth rate (CAGR) of 8.0%.

These numbers clearly explain that the younger generation is more inclined toward online dating. Whereas the adult age group statistics may indicate high separation and divorce rates, which is why their numbers grow faster.

6. Online dating is more successful for same-sex singles, with 65% meeting on this platform. 

(Gitnux)

According to the data, 65% of same-sex couples in 2017 met their partner online. They also said they have higher happiness levels in their committed relationship. There are also reports that they are less likely to divorce or break up.

The numbers matter in online dating statistics. They show how online dating is a practical option for same-sex couples looking for a supposed partner. It also gives insights into how online dating is equal regardless of gender, morals, or race.

The importance of these statistics provides information that shows that online dating can be a successful way to find a long-term relationship.

7. 72% of female users think knowing the person’s information is crucial, compared to 53% of male users.

(Pew Research Center)

Online dating sites and applications require a profile to find your exact match. From the data, 72% of female users think knowing a person’s information is crucial. It includes what you are looking for in a relationship. At the same time, only 53% of male users see the importance of this.

Here are other pieces of data relevant to this topic:

The following results are essential for men, especially those seeking female partners. If they optimize their profile and add information about the abovementioned things, finding a match becomes more accessible.

Online Dating Trends Statistics

People discovered how the online dating industry has diverse social groups. The recorded 26.6 million users of dating services in the U.S. only in 2020 will grow to 30.5 million in 2024. The statistics continue to grow because of online dating’s unending trends.

The Healthy Frameworks website reports that age groups have different dating app preferences depending on what is trending in their age groups. The youngest users (18 to 29 years old) mostly used Tinder. According to them, this platform fits their playful style and less serious vibes.

That is why online dating applications and website companies continue introducing new features. This step is to cope with the different trends the world is giving us. This part will enumerate some statistics on today's online dating trends.

8. Tinder is the most popular platform for online daters in the U.S., with 32% of users.

(Cloudwards)

The United States is one of the many countries where online dating is popular. Tinder, among other online dating applications, is the most popular platform in this country. The eight most commonly used online dating platforms are

• Tinder: 32%
• Bumble: 22%
• Hinge: 15%
• Plenty of Fish: 15%
• Grindr: 7%
• Badoo: 6%
• OkCupid: 4%
• Match.com: 4%
• Zoosk: 2%

The statistics indicate how many Americans prefer Tinder's features. This platform has many active users and will give you a higher chance of meeting your partner.

9. There was a 900% increase in mentioning "social distancing" and "coronavirus" from OkCupid users in 2020.

(Finances Online)

The COVID-19 pandemic caused many websites and applications to increase their users. Many people went online due to the lockdown, where almost everyone could not go out. On the OkCupid online dating website, there was a 900% increase in mentioning "social distancing" and "coronavirus."

This data means that online dating users will mention current news in their conversations. They start their discussion by asking or answering questions about worldwide events.

10. Black Lives Matter (BLM) mentions grew almost 55 times on Tinder.

(Finances Online)

It was in 2020 when Tinder recorded an almost 55-fold growth in Black Lives Matter (BLM) mentions. It also became a "must" for nearly all matches on this application. 

OkCupid saw how BLM badges are more active than others. Users with these badges are likelier to find a match with people with the same morals.

This topic shows that activism nowadays is becoming popular. Issues such as racism are now essential to know when finding a partner. People see political and other beliefs as one of the many things to explore for a good match.

Final Thoughts

Looking for love is different from the many activities people want. Finding a romantic relationship is way easier now in the digital era. Online dating is now more convenient for people to connect and meet each other.

The above statistics are essential, as they indicate that people now use online dating to find relationships. Aside from this, the numbers are necessary for proper precautions. With the correct usage, online dating can be a great way to meet your partner.