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Online Dating Statistics and Trends That Will Surprise You in 2023
Updated · Jul 31, 2023
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People use online dating for one primary reason: to date.
In the age of algorithmic romance, online dating has reached 1,500 websites and applications. Consequently, many people even find their significant others using those dating platforms.
Online dating statistics change every year. Checking the exact numbers, the market is getting bigger, and a surprising amount of people are into it. So, if you’re using a dating app, one thing is for sure: you are not the only one.
Here’s a brief walk through the different statistics and trends in online dating that will surprise you.
How Many People Use Dating Apps?
“In the age of the internet,
Love is a whole new game to play.
Swipe left, swipe right,
Who knows what might you find today”
The internet is home to 5.16 billion people worldwide. It makes sense that many users are bound to look for romance online.
In 2022, over 366 million people used online dating worldwide. This number will reach an estimation of 440 million by 2027. Young or old singles maximize their use to find their partner in just a click, which is why statistics are rapidly growing for dating applications.
If you want to know these particular online dating stats, you are in the right place. The information here is a must-know for anyone who wants to start their journey seeking romance online.
Online Dating Market Size
With online dating's increasing popularity, there is no doubt that the market is also getting bigger. Grand View Research reported that the younger population contributed significantly to this expansion.
From their estimation, online dating can register a 7.4% compound annual growth rate (CAGR) from 2023 until 2030. This indicates many factors in how they cope with this vast number, including growing smartphone usage, social networking sites, and many more.
Here are some relevant market size statistics on online dating:
1. As of 2022, the online dating market was already worth $9.5 billion worldwide.
(Grand View Research)
The online dating industry recorded a $9.65 billion market size worldwide in 2022. Several significant contributors to this are Tinder, Bumble, and Hinge.
Researchers also found this quick growth has many factors contributing to how it ended here. Some of the examples are:
- Increased usage by younger populations.
- Encouragement of social networking sites to use online dating portals and applications
- The growing number of smartphones
2. In 2022, the online dating subscription segment had over 62% of the revenue share.
(Grand View Research)
The subscription segment gained the highest percentage of the online market in 2022. There is more than a 62% share of this in overall revenue. It can also expand at a 7.7% CAGR from 2023 until 2030.
The considerable percentage of subscriptions means that people paid for extra features. Online dating users can enjoy websites or applications with unlimited likes, read receipts, and no advertisements with a subscription.
3. Asia Pacific is the fastest-growing region in the online dating market, with a value of $10.1 billion in 2022.
(Yahoo Finance, Grand View Research)
Asia-Pacific grew the fastest in market size in 2022. The region's online dating data recorded $10.1 billion in value. Countries like China and India contributed most of the market, at about 58%.
Many factors primarily drive these numbers. According to the experts, these factors are due to the broader population of single users and urbanizing areas within these countries.
4. Tinder leads the US market share with 29.17% as of 2022.
(Business of Apps, eHarmony)
Tinder had more than 57 million visits in 2021. Unsurprisingly, the following year, it successfully overtook Bumble in the US with a market share of 29.17%.
Bumble came in a close second with 26.04%. It has steadily increased its market share since 2017 but may still have difficulty catching up to Tinder since it’s female-centric. According to eHarmony, more men are dating online than women.
In a Nutshell:
More than 336 million people use online dating apps, giving those companies millions in revenue each year. On top of all that is Tinder which rakes in millions of users in the US.
Online Dating Demographic Statistics
People 18 and older are allowed to use online dating websites and applications. 85% of the population on online dating websites and applications is 34 or younger. That’s why online dating is predominantly popular today; a younger audience mostly uses it.
Singles in this age group see the benefits of using the platform to find a partner or platonic friendship. To dig more into this, you can browse the statistics below.
5. 48% of online daters in the US were aged 18 to 29 in 2019.
Post-teens and young adults made up nearly half of the online dating pool in the US in 2019. This was followed by 30 to 49-year-olds with 38%. The older age group had higher separation and divorce rates. They were most likely newly single adults looking for more chances at love.
Additionally, post-teens spend more time on social media, specifically Instagram and TikTok. This indicates they’re more prone to socializing online, and dating apps are part of their social spheres.
6. Online dating is more successful for same-sex singles, with 65% meeting on this platform.
According to the data, 65% of same-sex couples in 2017 met their partner online. They also said they have higher happiness levels in their committed relationship. There are also reports that they are less likely to divorce or break up.
The numbers matter in online dating statistics. They show how online dating is a practical option for same-sex couples looking for a supposed partner. It also gives insights into how online dating is equal regardless of gender, morals, or race.
The importance of these statistics provides information that shows that online dating can be a successful way to find a long-term relationship.
7. 72% of female users think knowing a person’s information is crucial, compared to 53% of male users.
(Pew Research Center)
Online dating sites and applications require a profile to find your exact match. From the data, 72% of female users think knowing a person’s information is crucial. It includes what you are looking for in a relationship. At the same time, only 53% of male users see the importance of this.
Here’s data relevant to this topic:
The following results are essential for men, especially those seeking female partners. If they optimize their profile and add information about the abovementioned things, finding a match becomes more accessible.
✅ Pro Tip:
To avoid getting scammed, check a potential date using social media or do a reverse image search on a few of their profile pictures.
Online Dating Trends Statistics
“If you own a smartphone, you’re carrying a 24/7 singles bar in your pocket.” - Aziz Ansari, American actor and stand-up comedian
People discovered how the online dating industry has diverse social groups. The recorded 26.6 million users of dating services in the US only in 2020 will grow to 30.5 million in 2024. The statistics continue to grow because of online dating’s unending trends.
Healthy Frameworks reports that age groups have different dating app preferences depending on what is trending in their age groups. The youngest users (18 to 29 years old) mostly used Tinder. According to them, this platform fits their playful style and less serious vibes.
That is why online dating applications and website companies continue introducing new features. This step is to cope with the different trends the world is giving us. This part will enumerate some statistics on today's online dating trends.
8. Tinder is the most popular platform for online daters in the US, with 32% of users.
The United States is one of the many countries where online dating is popular. Tinder, among other online dating applications, is the most popular platform in this country. The eight most commonly used online dating platforms are Tinder, Bumble, Hinge, Plenty of Fish, Grindr, Badoo, OkCupid, Match.com, and Zoosk.
The statistics indicate how many Americans prefer Tinder's features. This platform has many active users, giving you a higher chance of meeting your partner.
9. There was a 900% increase in mentioning "social distancing" and "coronavirus" from OkCupid users in 2020.
The COVID-19 pandemic caused many websites and applications to increase their users. Many people went online due to the lockdown, where almost everyone could not go out. On the OkCupid online dating website, there was a 900% increase in mentioning "social distancing" and "coronavirus."
This data means that online dating users will mention current news in their conversations. They start their discussion by asking or answering questions about worldwide events.
10. Black Lives Matter (BLM) mentions grew almost 55 times on Tinder.
It was in 2020 when Tinder recorded an almost 55-fold growth in Black Lives Matter (BLM) mentions. It also became a "must" for nearly all matches on this application.
OkCupid saw how BLM badges are more active than others. Users with these badges are likelier to find a match with people with the same morals.
This topic shows that activism nowadays is becoming popular. Issues such as racism are now essential to know when finding a partner. People see political and other beliefs as one of the many things to explore for a good match.
👍 Helpful Article:
There’s always a risk that the potential date you’re talking to on Tinder or Bumble is a scammer. To protect yourself and ensure that the person on the other end of the chatbox is real, look them up using various convenient ways online.
Looking for love is different from the many activities people want. Finding a romantic relationship is way easier now in the digital era. Online dating is now more convenient for people to connect and meet each other.
The above statistics are essential, as they indicate that people now use online dating to find relationships. Aside from this, the numbers are necessary for proper precautions. With the correct usage, online dating can be a great way to meet your partner.
How does online dating affect relationships?
Almost 56% of couples they meet online start having sex just less than 30 days. In short, relationships formed by using online dating platforms tend to be more sexual than any other platform.
Is online dating worth it?
From the records, indeed, yes. Couples who meet online are just as successful as those who begin in person.
What are the pros and cons of online dating?
These platforms can be an excellent way to look for potential partners or platonic relationships. But online dating can also have a high potential risk. Online dating users can either be a victim or perpetrators. Platforms like this are prone to scams, phishing, hackers and catfishing.
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