18 Shocking OnlyFans Statistics to Show How Big It Is [2023]

If you're not living under a rock, you’ll almost certainly have heard about OnlyFans.  

And while it has been primarily associated with sex workers, it’s also a platform for fitness instructors, musicians, tutors, and so much more. 

It's a digital space where users can subscribe monthly and pay for content, including photos, videos, and live streaming. To monetize their professions, YouTubers, fitness trainers, models, and public figures create content that interests their followers.

Check out the most intriguing OnlyFans stats to see how it has forever impacted how we consume and create PPC content.

Eye-Popping OnlyFans Statistics for 2023

How big has the platform become since launching in 2015? These quick OnlyFans facts should indicate:

• Over 190 million users have registered an OnlyFans account, including 2.1 million creators.
• An additional 500,000 new users sign up to OnlyFans per day.
• The OnlyFans platform grows at a rate of 70% per month.
• OnlyFans pays over $5 billion to its collection of content creators each year.
• Bella Thorne made over $1 million in her first 24 hours of having an account.
• The average age of members with paid subscriptions is between 35 and 44.
• OnlyFans take 20% commission from their creators’ earnings while the creators keep 80%.
• The average OnlyFans content creator has only 21 subscribers and earns $180 monthly.
• Over 300 OnlyFans creators earn more than $1 million annually.

General OnlyFans Statistics

Below are general OnlyFans stats highlighting the platform’s growth and ongoing development.

1. OnlyFans has over 190 million registered users. 

(Use Sign House)

That’s more than 2.5 times the population of the UK and over 50% of the population of the US. While it’s not quite the same volume of users as Facebook or YouTube, it’s a massive audience for what is primarily a PPV platform.

2. OnlyFans is one of the top 50 most visited websites worldwide.

(SEMRush)

As of 2023, OnlyFans was ranked 25th worldwide. This makes it one of the most popular and widely used websites.

3. The average OnlyFans content creator only has 21 subscribers.

(Earth Web)

Despite the massive number of OnlyFans accounts and subscribers, most creators have a small fan base. Growing a regular fanbase of loyal subscribers remains the most formidable challenge for creators.

4. There are an estimated 17 million+ backlinks to OnlyFans online.

(Quantum Marketer)

This says a lot about the platform’s ability to become a hot topic for public discussion. Thousands of other stories are posted daily, making it a more significant cultural influence than its competitors. 

5. OnlyFans takes a 20% commission from its creators.

(Use Sign House)

This figure means OnlyFans earns millions every day. However, paying the lion’s share to creators is one of the chief reasons it has remained the most popular platform for creators around the globe.

OnlyFans Revenue Stats

The incredible growth of OnlyFans has also resulted in substantial revenue opportunities for creators and platform owners. These OnlyFans profit statistics confirmed it:

6. The OnlyFans platform grows at a rate of 70% per month!

(Hyper Local Cloud)

This shows that OnlyFans is one of the world's fastest-growing online companies. It also proves that the earnings from OnlyFans are both lucrative and stable for content creators who successfully build a solid fanbase.

7. OnlyFans pays over $5 billion to its collection of content creators each year.

(OnlyFans)

That’s mainly due to the high engagement rate on the platform. For example, 60% of a creator’s audience sees and interacts with each new post, making the average earnings on OnlyFans more exciting.

8. 82.4% of content creators charge under $20 per month.

(Hyper Local Cloud)

As of 2020, almost two-thirds of all creators charged between $5 and $15, which has continued since then. Naturally, this greatly influences the income range of OnlyFans for all creators.

9. In 2022, top creator Blac Chyna was worth more than $20 million through OnlyFans alone.

(The Small Business Blog)

This placed the creator at the top of the pile with the most subscribers on OnlyFans. Next are Bella Thorne and Cardi B., with $11 and $9 million in payouts from the platform, respectively. The average OnlyFans female income outperformed men’s, but rapper Tyga has forced his way onto the list at number 4.

10. The average creator earns a reported $180 monthly.

(Hyper Local Cloud)

The average income varies significantly from person to person, mainly influenced by the number of tips received, OnlyFans ratings, and follows. 

OnlyFans Demographics

OnlyFans isn’t just men paying to see female models in lingerie. However, the following demographic insights show that women are still more successful on the platform.

11. OnlyFans has primarily female creators and male audience members.

(Star n Gage)

There are more male users (followers) than female subscribers on OnlyFans, as 69% of OnlyFans users are male and  31% are female. 

Nonetheless, there are more female than male creators on OnlyFans, as female creators have a greater success rate.

12. The average age of members with paid subscriptions is between 35 and 44.

(The Small Business Blog)

It shows that the PPV social media platform's target audience is adults since they have the money to pay creators; this also boosts the average OnlyFans income.

13. OnlyFans had 320 million monthly visits as of 2023.

(Use Sign House)

This means that OnlyFans gets around 3.84 billion visits per year. These visits come from several sites and channels.

About 55.39% of its visits come from direct links, 18.27% from referrals, 12.04% from search engines (especially Google), and 13.95% from social media platforms.

While Google delivers the most traffic, Twitter (9%), YouTube (6%), Instagram (5%), and Linktree (5%) all provide a good amount of visits too. 

14. Twitter is the highest of all social media platforms for OnlyFans traffic distribution.
(Use Sign House)

Of its social media traffic, 63.74% of OnlyFans visits come from Twitter, 14.47% from Reddit, 11.48% from Instagram, and 6.44% from YouTube.

This information helps creators know where to reach fans and boost their OnlyFans subscriber count. The platform’s engagement on social media also shows increasing popularity with millennials and Gen Z audiences.

OnlyFans User Facts

How many people are joining OnlyFans, and who are the most prominent users? Here’s what you need to know about OnlyFans users:

15. An additional 500,000 new users sign up to OnlyFans per day.

(The Small Business Blog)

OnlyFans user statistics show that half a million new fans join the party every 24 hours. This means more income opportunities for content creators ranging from global to niche stars.

16. Bella Thorne made over $1 million in her first 24 hours of having an account.

(Influencer Marketing Hub)

By charging $20 for access to her content, the actress/singer/model gained over $1 million on her first day before quickly reaching $2 million. Despite her success in 2020, she soon quit to pursue other goals.

17. Roughly 70% of all content is deemed NSFW.

(Earthweb)

While not all content is adult, as OnlyFans likes to point out, the majority remains NSFW, and most content creators with a monthly income of over $100,000 fall into this category too.

18. The top 1% of creators generate 33% of the revenue.

(Influencer Marketing Hub & Yahoo Finance)

For the average content creator, OnlyFans is a great side hustle that boosts their monthly income.

Wrap-Up

The above OnlyFans statistics show that the platform has generated a lot of buzz recently, despite being in its early phases.

Many creators and subscribers are willing to pay for access to exclusive content. Moreover, the company is growing by the month, so these OnlyFans numbers will continue to soar in the coming years.