24 Crucial Podcast Statistics to Show How Big It Is in 2023

Deyan Georgiev
Deyan Georgiev

Updated · Feb 02, 2023

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Podcasts are a great way to take in new and exciting information. You can learn, grow, and laugh as you do other things. Listening to content is especially convenient if you’re on your way to work or while exercising. And there are so many amazing shows out there that anyone can find a podcast that intrigues them. 

The industry has been booming in recent years. So, here are some podcast stats you may find interesting if you’re into this popular content medium.

Fascinating Podcast Statistics

These fascinating podcast stats and facts prove that it’s a hot topic:

  • 88.9 million people listened to podcasts in the U.S. in 2022, up from 82 million in 2021.
  • There are 464.7 million podcast listeners worldwide in 2023.
  • There are over 3 million podcasts, with over 1.9 million from the US.
  • Among them, 316,426 are the last active podcasts in 2023.
  • There were over 220,000 new podcasts in 2022, down from 1 million new podcasts in 2020.
  • The average podcast has 141 downloads within the first month.
  • The top 10% of podcasts have over 3400 downloads.
  • U.S. Podcast advertising revenue reached $1.6 billion in 2022 and it's expected to reach $4.2 billion by 2024.
  • The global podcast market size was estimated at $25.85 billion in 2023, up from $20.14 billion in 2022
  • Spotify has the most popular podcast platform with a 43% market share.
  • 50% of Americans aged 12 to 34 listen to podcasts every month.
  • 57% of podcast listeners in the US are men, and 43% are women.
  • In 2021, US consumers listened to roughly 15 billion hours of podcasts.
  • When it comes to purchasing habits, 38% of listeners report buying the products or services mentioned in podcasts.

General Podcast Statistics

Here are some podcast listening stats to give you a general idea of the ways people are enjoying this new and exciting medium.

1. The number of podcast listeners is expected to reach 464.7 million in 2023, up from 424.2 million in 2022.

(Insider Intelligence)

383.7 million people listened to podcasts in 2021, and 332.2 million people in 2020.

Number of Podcast Listeners Worldwide (2019-2024)

Year Number of Podcast Listeners, in millions
2019 274.8
2020 332.2
2021 383.7
2022 424.2
2023 464.7
2024 504.9

2. 88.9 million people listened to podcasts in the US in 2022, up from 82.7 million in 2021.

(Statista)

There were 75.9 million podcast listeners in the United States in 2020, up 65% from 46.1 million in 2017.

Number of Podcast Listeners in the United States (2017-2024)

Year Number of Podcast Listeners, in millions
2017 46.1
2018 58.4
2019 68.4
2020 75.9
2021 82.7
2022 88.9
2023 94.7
2024 100.1

3. 50% of Americans 12-34 years old are listening to podcasts on monthly basis.

(Statista)

More than half of people aged 12 to 34 tune into podcasts every month, compared to 22% of people over 55. Given that podcasts are a relatively new form of broadcasting, these numbers are quite remarkable.

4. There are over 3.02 million podcasts in 2023.

(Listen Notes)

The number of new podcasts reached 220,926 in 2022 and 729,715 in 2021. The peak number of new podcasts was in 2020 at 1.02 million.

Year Number of New Podcasts
2010 23,200
2011 26,714
2012 30,489
2013 34,779
2014 40,329
2015 57,839
2016 91,066
2017 133,747
2018 203,816
2019 337,102
2020 1,019,308
2021 729,715
2022 220,926
January 2023 10,079

5. The Apple Podcast index contains 2.4 million shows.

(Startup Bonsai)

Podcast listening stats show that Apple has the industry’s largest directory, containing 2.4 million shows.

6. 94% of podcast listeners are doing other tasks while tuning in.

(Startup Bonsai)

Podcasts are great because you don’t have to just sit and listen. You can do other things and still enjoy your favorite shows. It turns out they’re quite useful in adding variety to mundane tasks like commuting or shopping.

7. The average podcast gets around 27 listens per episode.

(Riverside.FM)

This is the average number of listeners per podcast. However, the most popular podcasts get almost 3,200 per episode.

8. In 2021, US consumers listened to roughly 15 billion hours of podcasts.

(Semrush)

The number marks an increase of 3 billion listeners compared to 2019’s 12 billion.

(Statista)

22% of Americans tune into podcasts that fall under the comedy genre. People are looking for reasons to laugh, and that’s a convenient and easy way to do so.

Podcast Industry Statistics

You may be wondering what else is happening within the podcast industry. Check out some interesting facts that may surprise you.

10. Podcast advertising revenue in the US is expected to reach $4.2 billion in 2024, up from $1.6 billion in 2022.

(Statista)

Podcast ad revenue was estimated at $1.5 billion in 2021, up 72% from 2020.

11. Podcast market size was estimated at $20.14 billion in 2022 and grew with a CAGR of 28.4% by 2023.

(The Business Research Company)

The global podcasting market grew to $25.85 billion in 2023 and is expected to reach $66.24 billion in 2027.

12. By 2028, podcasting will be a $94.88 billion industry.

(Insider Intelligence)

Predictions show that podcasting is here to stay and will continue to take over in terms of market share.

Podcast Market Share Statistics

Curious about what the podcast market research shows? Read on to find out:

(MIDiA research)

They are followed by Google and Apple Podcasts with market shares of 19% and 18% respectively.

14. 66% of consumers prefer podcasts over TV.

(First Site Guide)

Many people are using podcasts as a way to relax, get informed, or have a good laugh. People are no longer sitting around watching TV. In fact, 66% of consumers today prefer watching podcasts instead of TV.

Podcast Listener Demographics

Another interesting question to ask is who are the average podcast listeners.

15. 57% of podcast audiences in the US are male.

(Insider Intelligence)

43% of people listening to podcasts are women.

16. 42% of podcast listeners in the US are aged between 18 and 34 years.

(Insider Intelligence)

24% aged 35-44, 20% aged 45-54, and 14% aged 55+.

17. 72% of podcast listeners are White.

(Insider Intelligence)

The podcast's audience is 72% White, 13% Hispanic, 10% Black, 3% Asian, and 2% other ethnicities.

18. Over 66% of listeners have a college degree with an average annual household income of $75,000 or greater.

(Buzzsprout)

Over half of podcasts listeners have a bachelor’s degree or higher. This may come down to interest as well as access.

Podcast Growth Statistics

On-demand audio is increasing in popularity, which means even more podcast listeners in the future. Here are the latest podcast growth statistics.

19. Monthly podcast listening is growing the fastest among Americans aged 55+.

(Statista)

The older generations are taking to podcasting and are tuning in more and more. More than 25% of Americans aged 55+ listen to podcasts monthly.

20. Forecasts show that the number of monthly podcast listeners will increase to 160 million by 2023

(Buzzsprout)

The podcast industry statistics show that the number of listeners continues to grow, and the medium will become even more popular in the years to come.

21. As of April 2022, there are over 2,423,127 valid podcasts.

(Buzzsprout) 

It’s apparent that podcasts are in demand. In comparison, there were just over 850,000 active podcasts in 2021.

Average Podcast Download Statistics

These are some of the most interesting podcast download stats to know.

22. The average podcast gets about 141 downloads in the first 30 days.

(Income School)

The top 10% of podcasts get over 3,400 downloads per episode, the top 5% get over 9,000 downloads, and the top 1% get over 50,000 downloads.

(Buzzsprout, Wikipedia)

When it comes to podcast popularity, very few can rival the JRE. It gets a lot of attention and has a huge number of dedicated listeners. In 2019, Joe Rogan shared that the show gets close to 200 million downloads per month.

24. The average podcast length is 36 minutes.

(Story Ninety Four)

People want information, and they want it fast. Therefore, the average podcast length isn’t too long. 

Wrap Up

Here we are in 2022, and the podcast industry continues to grow and flourish – the podcast facts we shared with you prove it.

This relatively new medium provides an exciting way to learn new things and listen to your favorite hosts. If you wish to create your own show one day, the insights we shared with you could definitely prove useful. And if you need inspiration or ideas, just take the time to check out some of the most popular podcasts out there. There’s a ton to choose from, and you’ll get to see what the hype is all about.

FAQ.


How can you find out how many listeners a podcast has?

There are several ways, but the easiest method is to check out podcast download numbers and the number of subscribers.

How do podcasts measure performance?

You can track the number of listeners or calculate the number of people who download an episode.

How much do podcasters make?

You can expect to make between $500 and $900 per episode in affiliate sales if your podcast has roughly 10,000 downloads.

Are podcasts too long?

Statistics show that a good podcast lenght is around 15-20 minutes; however, most average at 36 minutes. One hour is typically too long for listeners.

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Deyan Georgiev

Deyan Georgiev

Deyan has been fascinated by technology his whole life. From the first Tetris game all the way to Falcon Heavy. Working for TechJury is like a dream come true, combining both his passions – writing and technology. In his free time (which is pretty scarce, thanks to his three kids), Deyan enjoys traveling and exploring new places. Always with a few chargers and a couple of gadgets in the backpack. He makes mean dizzying Island Paradise cocktails too.

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