10 Pokemon Go Usage and Revenue Statistics Worth Knowing in 2023

Deyan Georgiev
Deyan Georgiev

Updated · Jan 28, 2023

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Ever since its summer 2016 release, Pokemon Go has been the talk of the town. And for a while, the streets quite literally turned into scenes out of Pallet Town!

Yet, just five years on, countless naysayers reflect that Pokemon Go isn’t all that great. However, even a quick look at the current Pokemon Go usage statistics is enough to prove them wrong. 

While the initial Pokemon hype might have died down, Pokemon Go is still growing fast, and we’ve got the figures to prove it. 

Interesting Pokemon Go Usage and Revenue Statistics

  • Pokemon Go had 71 million active users in 2021, down from 232 million in 2016.
  • Around 9 million people play Pokemon Go every day.
  • Pokemon Go has over 1 billion total downloads.
  • Pokemon Go generated an annual revenue of $1.21 billion in 2021.
  • The app purchases revenue was valued at  $703.74  million in 2022.
  • There are currently 827,250 active daily Pokemon Go users in the US.

So what’s behind the rising Pokemon Go popularity?

Let’s consider the following facts that prove it.

General Pokemon Go Usage Facts

There is plenty of data expressing demand and interest for this acclaimed mobile game.  

1. There were 71 million Pokemon Go users worldwide in 2021, down from 113 million in 2019.

(Business of Apps)

Pokemon Go had 133 million active users in 2018, down 74% from its peak of 232 million users in 2016.

Number of Pokemon Go Active Players (2016-2021)

Year Number of Players, in millions
2016 232
2017 65
2018 133
2019 113
2020 86
2021 71

2. The total number of Pokemon Go downloads has exceeded 1 billion.

(Statista, Business of Apps)

 The app reached nearly 43 million downloads in 2022, almost 10 million fewer than in 2021. In 2016, a record number of game downloads was recorded - 250 million.

Pokemon Go took the smartphone gaming world by storm, ranking as the most downloaded mobile game at launch with half a billion downloads in 2016 alone - 130 million of which were within the first month.

3. There are about 9 million Pokemon Go daily active users.

(Active Player)

Since 2021, there have been over 8 million daily active Pokemon Go users. The number of daily users exceeded 9 million for the first time in November 2022.

Pokemon Go Revenue Statistics

Soon after its arrival, it grossed the highest ever revenue for a mobile game. Available stats support the game’s steady financial success. 

4. Pokemon Go annual revenue reached $1.21 billion in 2021, up 45% from $0.83 billion in 2016.

(Business of Apps)

The game generated $0.58 billion in revenue in 2017 and grew by 40% in 2018. Pokemon Go revenue was estimated at $1.23 billion in 2020, up from $0.89 in 2019.

Year Revenue, in $US billions
2016 0.83
2017 0.58
2018 0.81
2019 0.89
2020 1.23
2021 1.21

5. Pokémon Go revenue from app purchases reached $703.74 million in 2022, down from $877.66 million in 2021.

(Statista)

In 2020, the app generated $909.11 million in revenue, up 65% from 2016.

Year In-app Purchase Revenue, in $US millions
2016 550.45
2017 444.75
2018 607.68
2019 653.59
2020 909.11 
2021 877.66
2022 703.74

6. Player spending estimates continue to exceed $4 million per day.

(Levvel)

As of 2019, expenditures among Pokemon Go active players reached upwards of around $4 million daily. This led to about $641 million in in-game spending during the first half of 2021. 

7. The US is the most profitable Pokemon Go market.

(Come to Play)

With 36.3% of the in-app player spending market, the US is the most profitable country for Pokemon Go, followed by Japan at 31.3% and Germany at 5.7%. 

Pokemon Go Demographics

The popularity of Pokemon Go fluctuates wildly across locations, with statistics increasingly showing that usage is at an all-time high in the US and not set to stray anytime soon.

8. The US accounts for 19% on average of all Pokemon Go downloads.

(Business of Apps)

Pokemon Go usage stats reveal that 19% of current downloads occur in the US, making it the largest market, followed by Brazil and India at just 10 and 6% each. 

9 There are 827,205 daily active Pokemon Go players in the US.

(Statista)

With 827,205 daily active users, the US is the most prevalent market for Pokemon Go, followed by the UK at just 272,015. 

Pokemon Go Usage Stats

Let’s look at players’ habits to understand better what’s likely to keep its downloads rolling.

10. Pokemon Go players walked roughly 4.3 billion miles in 2021.

(For the Win)

Health benefits are a prime selling point of Pokemon Go. And stats show that users walked 4.3 billion miles in 2021 and are still making the most of it.

11. The average player spends up to half an hour in-app daily.

(Come to Play)

While it might not be the same hours of daily play seen back in 2016, statistics show that players continue to spend an average of 33 minutes in-app per day. This suggests a steady and ongoing stream of usage. 

Wrapping Up

The heights that Pokemon Go enjoyed in its initial months were always going to be tricky to maintain, but has it faded away?  

On the contrary, statistics suggest that the game is still thriving, with users circumnavigating the world numerous times in their annual quest to ‘catch ‘em all’. Arguably, there’s still much life in Pokemon Go! 

FAQ.


Do adults still play Pokemon?

The average age of a Pokemon Go player is 24-years-old, meaning that adults continue to play the game.

What age group plays Pokemon the most?

38% of Pokemon Go players are millennials, making this the most prevalent demographic group.

How many Pokemon Go players are there worldwide?

Pokemon Go usage statistics show more than 150 million players worldwide, 827,205 of which are from the US. 

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Deyan Georgiev

Deyan Georgiev

Deyan has been fascinated by technology his whole life. From the first Tetris game all the way to Falcon Heavy. Working for TechJury is like a dream come true, combining both his passions – writing and technology. In his free time (which is pretty scarce, thanks to his three kids), Deyan enjoys traveling and exploring new places. Always with a few chargers and a couple of gadgets in the backpack. He makes mean dizzying Island Paradise cocktails too.

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