Updated · Sep 19, 2022
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Snapchat has taken some giant strides since its humble launch. Today, it is one of the most popular social media apps, offering something to everyone.
To find out more about how it got to be that way, you can check out these up-to-date Snapchat statistics. Here is a taste of what's about to come.
TechJury will look, among other things, at its history, as well as its demographic and usage data. We will also take a look at the financial side of managing this highly influential company.
As is often the case with any self-respecting social media giant, Snapchat’s backstory is filled with interesting anecdotes.
(Source: Bloomberg)
Snapchat was created in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown while they were studying at Stanford University.
(Source: EconoMaldives)
Success requires patience and persistence, and Snapchat’s founders know this better than most. They tasted failure 34 times before coming up with a winner.
(Source: Techcrunch)
Today Snapchat users are in the millions, but the app’s launch was nothing special. Evan, Bobby, and Reggie submitted Picaboo as their group project at Stanford. Their reviewers were fellow students who didn’t find the idea of an app sending self-destructing photos exciting. The public thought otherwise and embraced the app wholeheartedly—the rest, as they say, is history.
(Source: Forbes)
One of the most remarkable facts about Snapchat has to do with its genesis. Brown’s wish for an app that could send photos with a self-destruct timer led to the creation of Snapchat. Spiegel became the CEO and Murphy - CTO, while Brown took the role of chief marketing officer.
(Source: Techcrunch)
Reggie Brown filed a lawsuit against Evan Spiegel and Bobby Murphy in 2013, alleging he was forced out of the company without compensation. In September 2014, Snapchat paid its third co-founder $157.5 million in cash to settle the lawsuit.
(Source: Forbes)
This is another one of those interesting Snapchat facts that many don’t know. Inspired by the Ghostface Killah of the Wu-Tang Clan, Brown named Snapchat’s logo Ghostface Chillah. The logo represents the “now you see it, then you don’t” nature of this photo messaging service.
If you want to create a stunning logo yourself, there are dozens of awesome logo makers that can get the job done in minutes.
(Source: SearchEngineJournal)
Did you know that Mark Zuckerberg tried to buy Snapchat not once, but twice? In October 2013, the Facebook CEO offered $1 billion. Snapchat said, “No, thanks.” A month later Zuckerberg raised the offer to $3 billion - for a company where users “trade snapchats”! Still, Spiegel and Murphy showed faith and again refused to sell! When the company went public, the market valued the company at $28 billion, almost 10 times more than Zuckerberg’s offer!
(Source: Techcrunch)
It wasn’t only Facebook that wanted to acquire Snapchat. Google wanted to buy it as well. The world’s most popular search engine offered Snapchat $30 billion just before its IPO in 2016, but Evan Spiegel refused to sell.
(Source: Statista)
The number of Snapchat monthly active users in 2021was almost 500 million. It currently holds the 12th position in terms of monthly memberships. The first, second, and third places go to Facebook (2.7 billion), YouTube(2.2 billion), and WhatsApp (2 billion), respectively.
(Source: Business Insider)
Snapchat invented the Stories format, which allows users to share snaps in chronological order. Instagram, having more than twice as many users, blatantly copied the format later and then made it more popular than ever.
(Source: Wikipedia)
In 2019, Snapchat’s headcount was 2,734. This is because Snap chucked out nearly 240 employees in the first half of 2018. However, the 2021 Snapchat statistics may show an even lower number.
(Source: Mashable)
SnapKidz allows users under the age of 13 to take snaps, caption them, make drawings, and save snaps and drawings locally on the phone. However, it doesn’t support sharing snaps or adding friends.
How big is Snapchat in terms of revenue? This section provides answers to questions related to Snapchat’s earning.
(Source: Business of Apps)
Snapchat generated a total of $255.17 million in the second quarter of 2019. That figure rose by $71 million in Q2 of 2020, four times what it was in 2015’s Q2!
(Source: Business of Apps)
The company generated about $306M in North American markets, a little over $70M in Europe. It has also generated another $68M from the rest of the world.
(Source: Statista)
In 2019, 93.25M people used Snapchat in the U.S. In 2020, that number rose by 15 million. The Snapchat usage statistics show the U.S. uses the app the most, having more than 4.5 times as many users as France, the third country on the list.
(Source: Statista)
In the last quarter of 2020, the company had an ARPU of $3.44. That was a significant improvement from Q1 of 2016 when the figure was a meager $0.32 per subscriber.
Snapchat is one of the most popular social networking apps, but how often do users actually use it? Let’s find out.
(Source: Pew Research Center)
The latest Snapchat Statistics show 63% of its users in the US visit the platform daily and 51% access it multiple times a day.
(Source: CNBC)
Users spend 34.5 minutes every day on the platform and send 34.1 messages a day on average.
(Source: Aryxe)
To put this into perspective, it will take you 10 years to go through all the photos shared on the platform in the last 60 minutes!
(Source: Statista)
How many users does Snapchat have per day?
The answer is 265 million as of the last quarter of 2020. That was a 47 million increment for Q4 of 2019.
(Source: Investor)
Snapchat statistics show that every single day people create around 5 billion snaps in 2021. That is way more than 2017 data when there were approximately 3.5 billion photos and videos per day.
(The Sun)
Snapchatters love sending photos of their drinks more than anything else.
(Source: Piktochart)
No one likes to receive unsolicited nude photos. There are almost 100 million Snapchatters who have received such photos at least once. Unfortunately, Snapchat continues to look the other way.
(Source: Suntrics)
Snapchat streaks are silly but a lot of fun. You get a Snapchat streak after you and your friend have each share one snap a day for at least three days.
As of May 2018, the highest streak was 1,154. That’s almost three years and two months! In 2021, that figure has doubled to nearly 2090, according to statistics about Snapchat.
(Source: Statista)
Subscriptions on the photo-sharing app are growing YOY. That should come as no surprise given that it’s one of the fastest-growing social platforms, especially with the younger generation.
Popular as Snapchat is, not everyone appreciates it equally. It’s much popular within one particular age group. Which one is that? Have a look.
(Source: Investor Relations)
The thing about Snapchat is that users as young as 13 are free to join. When evaluating the majority of subscribers age-wise, it has emerged that ¾ of them belong to the Generation Z and millennials age groups in 2021.
(Source: Pew Research Center)
Most people in this age group can’t seem to get through a single day without opening the app. Latest Snapchat stats also reveal nearly 70% of them use the platform multiple times every day.
(Source: Statista)
Snapchat is the most popular app among teenagers and young adults, with Facebook - second at 76% and Instagram - third at 73%.
(Source: Data Reportal)
Slowly, but surely the gap between male and female users is reducing. While in 2013, only 30% of total users were male, today, this number is at 40.9%, according to Snapchat stats.
Given the high number of Snapchat users, marketers frequently use the platform to build brand awareness, increase social media presence, share exciting offers, and boost sales.
(Source: Statista)
Snapchat has 265M daily active users and, as such, is a marketing goldmine for advertisers. Businesses can use Snapchat in multiple ways to promote their brand and increase sales – from using sponsored geo-filters and video content to leveraging influencers. Big brands that have used or are using Snapchat for promotional activities include Nike, Audi, and Cisco.
(Source: Comscore)
Think Snapchat popularity is low and should be higher? Recent statistics prove it is actually enjoying a good deal of attention. The platform’s impressive reach and low ad prices make it a great marketing tool for advertisers.
(Source: Statista)
When it comes to advertising on Snapchat, the majority of brands prefer to use video content—and perhaps rightly so. Videos tend to have much wider organic reach compared to other types of content.
(Source: Business Insider)
Users can view publisher content in the Discover section of the app. Recent Snapchat stats show 35 million people check publisher content daily. This indicates publishing video ads on Snapchat may help you gain a competitive advantage.
(Source: Statista)
54% of Snapchatters regularly view Buzzfeed content via Discover. These figures for Comedy Central and iHeart Radio are 44% and 32%, respectively. Other popular brands on Snapchat are Food Network, ESPN, and People.
(Source: Adweek)
Besides publishing video content in the Discover section, marketers can launch a sponsored filter campaign to spread brand awareness. That’s exactly what Taco Bell did—and with great success. With 224M impressions in a single day, it is the most viewed ad on Snapchat yet.
(Source: Business of Apps)
According to Snapchat statistics, the company had an operating margin of 50% back in Q4 of 2018. The figure dipped to 48% in the fourth quarter of 2019, but that improved to nearly 70% in 2020.
When Snapchat was launched, teens and young adults embraced the app.
They apparently love it no less today, considering it’s the sixth most popular social networking app in the world.
No wonder then, Snapchat has also quickly evolved as a great marketing tool, giving marketers an opportunity to reach out to millions at once.
While Snapchat statistics are largely encouraging, there’s one piece of data that won’t please its well-wishers - the app is currently struggling to increase its users.
Can Evan Spiegel pull a rabbit out of his hat and take Snapchat to the next level?
Well, his target audience sure hopes so.
Christo Petrov
Christo knows very well how tech has revolutionized the way we live, communicate, and create value. TechJury is his way to help users find detailed, unbiased information about all aspects of technology, the glorious opportunities it presents, the threats it poses, and the ways to stay safe in the modern world.
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