14+ Social Media Marketing Stats To Kickstart Your SM Presence in 2020


Name the first three social media platforms that you can think of.

Facebook, Twitter, and Instagram instantly came to mind, didn’t they? Maybe also Pintеrest, LinkedIn, and even YouTube?

See, even if you’re not an active social media user, you’ve likely heard of all of those. You probably also know a thing or two about them. Everybody has heard of social media.

Why is this relevant to you? Well, if you have a business, you need to be on social media.

Here are some social media marketing stats to support this claim:

Awesome Social Media Marketing Stats

  • 60% of consumers use social media to research new products and services
  • 71% of consumers recommend a brand after positive social media experience
  • 75% of small businesses use social media to promote their products and services
  • 50 million small businesses communicate with their clients via Facebook
  • 50% of Instagram users follow at least one brand
  • Visual content is shared 40 times more than any other type
  • 80% of time spent on social media comes from mobile phones

Face it. If you want to sell, you need people to recognize you. Social media is giving you exactly that – exposure. It helps you bring awareness to your brand and engage with your customers. It’s the best way to bring any B2C strategy to life.

We have social media stats to illustrate that clearly.

1. Users spend around 116 minutes daily on social media.

(Source: SocialMediaToday)

With the development of new platforms and the constant updates on the old ones, that number is expected to grow. Fewer and fewer people spend time in front of the TV. Media channels are starting to pay more attention to social media and you can see Tweets and Instagram posts shown on the news or talk shows. Some even get quoted in newspapers and magazines. Well-targeted social media ads and campaigns can have a bigger reach than you’d expect them to.

Social media marketing statistics reveal other intriguing aspects of buyers’ behavior.

2. 60% of consumers rely on social media when researching new products.

(Source: Sprout Social)

No one will believe you if you toot your own horn. No matter how many times you claim that your product or service is the best out there, most people will still do their research. And they’d rather do it on social media, as some brands tend to delete the negative reviews on their websites.

However, having a social media profile for your business allows you to control the narrative to a certain extent. High-quality photos and frequent post updates attract new customers, according to social media marketing stats.

People are also more likely to ask for recommendations on social media. These days it’s just so easy to post something along the lines of “I need a new laptop and am open to recommendations” and receive numerous responses. Others will point you to brands, stores, compare prices, discuss pros and cons with you, and even send you reviews by bloggers.

And speaking of recommendations, check the one below.

3. 71% of users would recommend your brand if they’ve had positive social media experience with it.

(Source: LYFE)

We all know how important customer service is. Social media gives you a brilliant opportunity to appeal to your future clients and show off your amazing customer service.

But take it from me, among all social media marketing facts, there is one universal truth about human beings that is key here –  they hate to be ignored. So you need to make sure you respond to all comments, questions, and mentions you receive. Like as many of them as possible. People like feeling validated and showing that your brand cares about them will have a positive impact on the way they perceive you.

They also like to share their happiness. If you leave a good impression, users will talk about you. As Cam Newton said, word of mouth travels faster than anything else. Recommendations from friends and family usually carry more value than any other kind of online review.

Having a positive relationship with your customers on social media is vital. That’s why the next fact makes so much sense.

4. 50+ million small businesses connect with their clients via Facebook.

(Source: LYFE)

Now you have a rough idea of how many businesses use social media.

Everybody and their dog is on Facebook nowadays. It’s a huge audience to reach.

These days most sites have a messaging option that redirects you to the brand’s Messenger. More and more users choose this form of communication, as it’s fast and there’s no waiting period.

It’s not only Facebook you need to pay attention to, though.

5. 50% of Instagram users follow at least one brand profile.

(Source: Small Business Trends)

There are some facts about social media that you just can’t ignore and Instagram’s popularity is one of them.

Instagram grants you so many opportunities. Most Instagram users research and engage with brands on Instagram, whether they follow them or not.

Don’t limit yourself to photos either. You can post the behind-the-scenes side of your stories as well. You can also stream live videos.

And with IGTV, you can post hour-long content with ease. Videos on IGTV are HQ, full screen, and vertical. Oh, the possibilities.

Instagram also gives you the chance to build brand aesthetic. Millennials are the most targeted group here, as they are the biggest consumers. They buy things to build an image. Millennials need to be sold a story, and they need it to be aesthetically pleasing.

There’s one more platform you can utilize for that sole purpose.

Ladies and gentlemen, please meet Pinterest.

Social media marketing statistics released by the platform itself in 2016 showed interesting trends.

6. 93% of users visit the platform to plan for or make purchases.

(Source: SocialMediaToday)

Are you still asking yourself why you need a social media profile for your business asap?

Another 52% of the so-called Pinners, as the users on Pinterest are referred to, have seen something on the platform that influenced them to make a purchase. 78% of them claim that finding brand content on Pinterest is extremely helpful. 72% admit the platform inspires them to shop when they don’t feel like it.

Who would miss an opportunity like that?

Trust social media marketing stats, people.

There’s one important outtake for us here. Pinterest, just as Instagram, is more of a visual platform. What does this show us?
Visual content is important.

7. Visual content is 40 times more likely to be shared than any other type.

(Source: HubSpot)

Users have become lazy. We don’t like reading long texts or listening to long lectures. We like shortly-summarized information, preferably with pictures or a video to go with it.

Irony aside, humans process visual information faster than anything else. So if you want to grab someone’s attention, you need to present the information in an engaging way (read infographics, videos, data visualization, images). Articles and posts with visual content are more likely to get shared and go viral.

Also, if you pair information and images, people remember 65% of the information served for three whole days. This is a huge percentage and when you think about all the people using social media, you can realize how you can make it work in your favor.

Good marketers know it too and implement visuals in their marketing strategies.

Videos managed to surpass blogging in content social media strategies. 63% of marketers rely on it, rather than on long texts.

Now let’s talk about LinkedIn for a while. But wait.

Why are we talking about LinkedIn, when it’s just the more uptight, professional version of Facebook? People don’t really sell there, do they?

Well, they do. As a matter of fact, social media sales statistics point that B2B buyers prefer it.

8. 50% of B2B buyers use LinkedIn for research and purchasing decisions.

(Source: Small Business Trends)

LinkedIn is all about making professional connections. Showcasing your skills and professional milestones there can do wonders for you and your business. It’s a wonderful way to build work connections and get recommendations.

Also, as it was mentioned several times before, people like to do their research. Most of us like to check future colleagues and employees’ resumes and recommendations on LinkedIn. Business pages are also regularly visited, so keeping yours updated is of utmost importance.

It’s not only research that people prioritize. Educational content gets its share of attention as well.

9. 61% of marketers prefer educational social media posts.

(Source: SproutSocial)

Explainer videos are a hit these days. If you show people how to benefit from your product or service, they are more likely to become clients. You might think it’s obvious, but most people lack imagination.

Now that we’ve mentioned video, we have another jaw-dropping fact for you.

10. 79% of users would rather watch a video than read about a product or service.

(Source: OptinMonster)

Our attention span is getting shorter and people rely on videos heavily these days. That’s why there’s such a huge variety of video types you can use on social media. You can:

  • Collaborate with influencers for vlogs
  • Create behind-the-scenes content through Instagram’s or Facebook’s live stream option
  • Create explainer videos, as we already mentioned

As a bonus tip – reviews and testimonials from other clients can also be used for video content.

But beware.

11. As little as 15% of users play Facebook videos with the sound on.

(Source: LYFE)

Don’t let that discourage you! There are ways around it.

Subtitles are your friend. Besides, with subtitles, you also make your videos accessible to more people. In other words, you guarantee everyone will get the message, sound or no sound.

Another approach is to make your videos easy to comprehend without sound. Most videos on Facebook manage to get their point across without the help of sound.

In addition to videos, users enjoy emoticons as well.

12. Emojis raise engagement with 33%.

(Source: LYFE)

Emojis seem to be everyone’s favorite. More and more brands are including them in their posts or photo captions.

Just don’t go overboard. The line between adorable and annoying is a thin one.

Do you know what else is effective?


13. Questions lead to 50% more engagement.

(Source: Small Business Trends)

Questions are engaging. They invite users to share their opinions.

And who doesn’t like having their voice heard?

Questions also improve your fans’ social media experience with your brand. Having your audience feel like their contribution is important and your brand cares about them is how you generate loyalty.

With more and more social media platforms popping up and an ever-wider user base signing up, the benefits of standing out are well worth the effort.

To sum up all those social media marketing stats, the time has come for businesses to accept social media as their new ruler.

Just kidding, it’s a free country.

Still, the importance of social media is undeniable and the benefits those platforms hold for businesses are staggering. There are 7 billion people on Earth and most of them are on or will be on social media soon enough. It’s a huge pool of potential buyers and clients, and you need to make the most of it.

If you are wondering what platform to use for your business, we tried to present how businesses are embracing top social media platforms in numbers.

14. Using Facebook vs Instagram vs Twitter For Businesses

Facebook Instagram Twitter

Users and Businesses

  • 2.32 billion users by 2019.
  • 80 million small businesses globally use Facebook. Most of them use it to build their brands.

Users and Businesses

  • 1 billion users by 2019.
  • Instagram now gets over 2 million advertisers every month.

Users and Businesses

  • 336 million users by 2019.
  • 75% of B2B businesses market on Twitter.
  • 58% of Global Top Brands have over 100,000 followers on Twitter.

Engagement Rates

  • According to RivalIQ research from 2019, average engagement rate per Facebook post is 0.09% (median of 12 well-known industries).
  • Based on 43 million posts of top 20k brands analyzed by BuzzSumo, the number of posts increased by 24% from 6.48 million in 2017 to 8.1 million in 2018. Engagement rate dropped by 65% from 4490 to 1582 interactions.

Engagement Rates

  • According to RivalIQ research from 2019, average engagement rate per Instagram post is 1.60% (median of 12 well-known industries). It fell from 1.73 in 2018 to 1.6% in 2019.
  • Instagram has 58 times more engagement per follower than Facebook.

Engagement Rates

  • According to RivalIQ research from 2019, average engagement rate per Twitter post is 0.048% (median of 12 well-known industries).
  • From 2017-2018, Twitter had a 50% increase in ad engagement rate.
  • Engagement rates for Twitter ads can be as high as 1-3%.

Posting Frequency

  • When it comes to top 50 global brands, on average each brand posted 6.5 times per week in 2015.
  • According to HubSpot research from 2018, companies with fewer than 10K followers should do 1 or fewer posts per day.

Posting Frequency

  • When it comes to top 50 global brands, on average each brand posted 4.9 times per week in 2015.
  • According to Union Metrics from 2018, 55 top performing brands post 1.5 times per day.

Posting Frequency

  • When it comes to top 50 global brands, on average each brand posted 18.3 times per week in 2015.
  • The majority of top brands tweet 10 times per day on average.
  • 92% of companies post 1 time per day.

Influencer Marketing

  • 35.1% of global marketers consider Facebook for influencer marketing.

Influencer Marketing

  • 70% of global marketers consider Instagram for influencer marketing.

Influencer Marketing

  • 29.5% of global marketers consider Twitter for influencer marketing.

Video Content

  • 81% of global marketers post video content on Facebook.

Video Content

  • 57.8% of marketers post video content on Instagram.

Video Content

  • 45.6% of marketers post video content on Twitter.

To loosen up a bit after all those social media statistics, we’ve prepared some digital marketing jokes for you to enjoy.

1. A SEO copywriter walks into a bar, bars, tavern, pub, pubs, public house, Irish, bartender, drinks, beer, wine, liquor…

This is a true, real, veracious, factual story, narrative, account, tale.

2. What do you call a cow with a blog post stamped on its skin? Branded content!

Cow jokes can still be someone’s IP.

3. What’s a personality trait of a bad marketer? Anti-social.

Do you get it? Cuz social media are so big? Amirite? Amirite?

I will see myself out.

4.  Where’s the best place to hide a body? Page 2 of Google.

Realistically, if you are not on page 1 of the SERP, you are largely invisible on Google.

5. Why did the girl dump her marketer boyfriend? Lack of engagement.

Yeah, that’s right. Engagement and lead generation are the toughest challenges in digital marketing, which would make it hard for the marketer to find a new girlfriend.

Hopefully you laughed at at least one of those. More importantly, we hope those social media marketing stats managed to show you how important social media is for businesses in the 21st century. Till next time!


Devoted my whole life to words - reading, writing and trying to be original on social media. Got certified in digital marketing - still not cool enough to be an influencer. Finished a master’s degree focused in Literature, Publishing, Mass Media. Hobbies include traveling, reading and hoping that yoga will be the thing to finally teach me some patience. Would like to take over the world at some point, but that’s an optional dream. Maybe modern tech can help me do that?

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