Muninder Adavelli is a core team member and Digital Growth Strategist at Techjury. With a strong bac... | See full bio
All About Social Media Statistics for Business
Updated · Jul 27, 2023
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Social media quickly became essential for everyone. In 2023, there are around 4.89 billion users worldwide, with an average daily usage of 151 minutes. The most saturated population for social media is millennials, accounting for 90.4% of active users.
With this number of active social media users, brands realize the relevance of using different social media networks to promote their products and services.
In this article, you’ll get a rundown of the various apps businesses use through these informative social media statistics.
How Many Companies Use Social Media for Business?
An average person jumps from seven social networks in a month. Nearly 80% of social media users utilize mobile versions of those apps. This illustrates that many users have phones to access social media easily. This easy access to social media apps became a discovery channel for consumers.
Here are the statistics on how businesses thrive on different social media platforms.
How Many Businesses Use Facebook?
Facebook is the most popular social network globally. It has 2 billion active users, making it a potential platform for targeting brand consumers.
Users can create their page and post updates on this platform to engage customers. Aside from this, they can also narrow down target customers for their ads. Businesses can create ads specific for older millennials since ages 25-34 are the highest number of Facebook users.
The following statistics explain how massive Facebook is for businesses:
1. There are 60 billion Facebook business pages.
Currently, there are 60 billion business pages found on Facebook. These numbers are multiplying as businesses of different sizes and industries discover the value of having their brand presence on the platform.
Facebook caters to a variety of people worldwide. Differences in race, culture, geographic location, and interests allow businesses to find their niche.
2. In 2023, Facebook is advertising for 3 million businesses.
Using Facebook can be an effective means for businesses to target customers. With access to a wide range of users, Facebook allows companies to customize their ads and target specific demographics, locations, and interests.
Of all the businesses capitalizing on Facebook, only 30% are from the United States. 70% of the 3 million businesses are already located outside the US.
The platform offers various ad formats like sponsored stories, page post ads, and mobile app installs ads. Other than these, businesses can also measure the effectiveness of their ads through Facebook Ad Manager. This feature can refine companies’ targeting for better results.
3. There are 93% of active users on Facebook business pages.
Facebook is doing a lot of innovation to cater to the needs of businesses. Features such as boosting posts and creating lead ads aid in gathering likes and engagement. The company also aimed to develop more ad products for small businesses. In return, this has made companies see more value in Facebook advertising.
Number of Businesses Using Instagram
The user base for Instagram is almost 1.4 billion users monthly. Of the billion monthly active users, 71% claim they use it for business.
With over 95 million photos and videos shared online, the following data will help you understand how businesses use Instagram:
4. More than 200,000 million business profiles are found on Instagram.
Over 200,000 million businesses use Instagram to build their audience and market their products and services. This data illustrates how 15% of the Instagram population accounts for businesses.
Marketers see the value of Instagram as an excellent means for increasing the company’s profits. With Instagram’s millions of unique audiences, brands can take this opportunity to go with the trend.
5. 71% of Instagram’s population uses the platform for business.
Over half of Instagram users admit to using the platform for business purposes. Other statistics show that ⅓ of the most viewed stories are from business accounts. This supports the claim that businesses are gaining traction for the app.
6. A growth of 133% in the number of IG influencers using the #ad.
There’s continuous growth in influencers publishing sponsored content on Instagram. From February 2018-2019, there has been an increase in the number of Instagram influencers using the word #ad, accounting for 133%.
In 2019’s first quarter, almost 25,000 Instagram accounts were published using the #ad hashtag. Brands utilize influencers with a large following in their marketing campaigns since 90% of Instagram users follow at least one brand.
Reel, the newest feature of Instagram, has 2 billion monthly active users, and it can reach up to 675.3 million people when used as an advertising platform.
How Many Companies Use WhatsApp for Business?
WhatsApp has an audience of 2.4 billion users, which is continuously rising. According to stats, 1 out of 4 people has used WhatsApp for communication, keeping in touch with their family and friends.
Aside from personal contact with family and relationships, WhatsApp has become a business messaging tool.
Learn more about it through the statistics below.
7. WhatsApp Business app had 220.5 million downloads in 2021.
In 2020, there were approximately 171 million app downloads. While in 2021, statistics show roughly 220.5 million downloads. This increase of 25.3% in WhatsApp Business downloads illustrates the continuous support of global users to the messaging platform.
8. 1.2 billion users are using WhatsApp Business.
The number of global consumers and companies utilizing WhatsApp Business is estimated to be around 1.2 billion users. The leading international market is the Asia-Pacific region. It has the highest number of users for the app, with 799 million users in 2021.
WhatsApp has sent over 100 billion messages daily since its launch. That’s a decade of sending out billions of messages. Compared to 2022, WhatsApp has also increased over 100 times the daily messages it receives.
9. WhatsApp Business has over 50 million WhatsApp Business users.
Since its launch, WhatsApp Business had over 50 million users. This allows business owners to use WhatsApp to keep in touch with customers and use the app as a customer service platform. The app comes with messaging tools, categorization options, and business profiles that will enable businesses access to legitimate tools within the app.
10. WhatsApp ranked 17th in the business app category of the Apple App Store.
For e-commerce businesses, WhatsApp Business has become the most sought-after marketing tool. It is one of the Top 20 business apps on the Apple App Store. The app is alongside business apps like Microsoft Teams and Zoom Cloud Meetings.
11. WhatsApp usage by the e-commerce business sector has increased by 325%.
The increase in almost 400% of e-commerce usage suggests that the app is handy for businesses and customers. The app continues to improve its features. This is to provide an excellent alternative for users to experience responsive customer support from their chosen brands.
Like any other messaging app, WhatsApp has security issues (unencrypted backups, malware, fake news, etc.) that users must be aware of. If you are a business owner, taking care of your social media apps is essential. If you are a regular WhatsApp user, note the different dating scams that may arise.
Number of Companies Using TikTok for Business
TikTok is a relatively new yet successful social media platform. It has proven to be a helpful platform - growing massively and becoming the most downloaded app in 2019 and 2020, reaching over 3 billion downloads.
Aside from this achievement, Tiktok also bragged about its 1.6 billion active users in 2022. To this date, Tiktok has become a relevant platform for short-form video promotions since it gains 2.5 times more engagement than long-form ones. Brands of different industries have already established their presence in the social media app.
Know more about the business side of TikTok through the details below.
12. Almost 5 million businesses prefer Tiktok App for brand expansion.
TikTok has progressed from a music and entertainment platform to the go-to platform for almost 5 million businesses seeking expansion and brand success. This includes numerous small businesses that aim to increase their brand presence to target consumers.
13. There are 225,000 business brands on Tiktok.
According to BusinessDIT, almost 225,000 business brands are on the TikTok app. This number is quickly increasing as more brands see the value of putting out content to the younger and highly enthusiastic audience.
Users can simply explore brands via TikTok’s search bar. Then, using the TikTok platform, brands connect with their potential consumers in an authentic and engaging setting compared to traditional marketing strategies.
To further establish their brand, businesses must aim to get verified on Tiktok. This way, their brands can have better authority, communication, reach, and engagement.
14. 45% of brands use TikTok for influencer marketing campaigns.
Alt tag: Infographic about brands using TikTok
TikTok marketing campaigns utilize influencers on the platform to boost their ads, and around 42% of influencers use it. Although compared to Instagram, TikTok is behind by around 68%.
However, target markets such as Gen Z will work well with the app since TikTok is more famous with the Gen Z population. These groups are more engaged in social media than other generations.
Number of Businesses Using Snapchat
Snapchat is one of the most well-known social media applications, with over 500 million monthly active users and 363 million daily active users. India has the highest number of users, with 144.35 million users, followed by:
- US: 107.95 million users
- France: 24.7 million users
- UK: 22.2 million users
With this massive number of users, it has also created a revenue of $4.6 billion in 2022.
Learn how businesses have taken advantage of it through the following statistics.
15. Nearly 35 million businesses use Snapchat.
Snapchat has become a powerful marketing tool for businesses. This is supported by the millions of businesses actively using the app. In the app, they can send out short video clips and photos that cease after a few seconds.
This feature helps business owners engage and create urgency with their target consumers. It can also drive web traffic to their official websites or online stores.
Stay vigilant in using the app. Using the Snapchat app can also make you vulnerable to Private Snapchat Account scams, Romance scams, Fake Friend scams, etc.
16. Over 10% of businesses use Snapchat.
Snapchat is a relatively new platform for businesses, and brands are still trying to get the hang of it. Although according to narratives, businesses that use it are gaining good results. It’s interesting to know how the platform will develop and whether it will be a good match for businesses’ expansion or not.
17. More than 300 million users interact with Snapchat Spotlight content monthly.
Users choose what content they want to see and fellow users they want to interact with. They can even sync their phone contacts, giving a customer satisfaction rating of 70. Another popular content format for businesses is Snapchat Spotlight.
Over 300 million users interact with Spotlight content monthly, and users can even invite more interaction with its swipe links. According to Snapchat’s data, the swipe-up rate is 5x higher than average social media click-through rates.
18. Over 57% of businesses post video ads on the platform.
The platform has a vast potential to make brands visible to its target consumers. With its total population, 64% of users watch ads on Snapchat, even with sound on. Businesses add music to their video promotions since 79% of consumers would watch a video rather than read about a product.
How Many Companies Use Twitter for Business?
Twitter reportedly has 229 million daily active users. This is an annual increase of 15.9% and a quarterly increase of 6.7%. In the US, 39.6 million daily active users are reported, accounting for 17.3% of Twitter’s user base.
This massive number of users gained a potential ad reach of $544.5 million which has been helpful for companies in increasing brand awareness. The details below will explain how Twitter does it.
19. Nearly 118 million businesses use Twitter.
Twitter is a useful platform for brands and businesses to connect with consumers and increase brand awareness. Since Twitter is a public platform, brands must have well-written, informative content pertinent to what their target customers want to know.
20. 70% of small businesses utilize Twitter.
Almost 70% of small businesses use Twitter to connect with their consumers in real-time and answer their queries on the spot. It is also an excellent means of sharing promotions and discounts of the business. Businesses can increase their client relationships and improve consumer loyalty if correctly done.
21. 43% of marketers are promoting on Twitter.
No app fits all businesses, but if brands’ consumers are on Twitter, they must be there too. Fewer marketers only mean fewer competitors on the platform, which can strengthen brands’ organic reach up to brand-building initiatives.
After Elon Musk's takeover, half of Twitter’s top marketers seem to leave the platform. These 50% accounts for about $2 billion in spending since 2020. Others are slowing their advertising, while some are dubbed “quiet quitters.”
It takes customers up to 5-7 impressions to become aware of a brand, and with these statistics, businesses can learn how social media affects branding, reputation, and customer engagement.
The thriving social media platforms across the globe provide businesses the options for where to place their marketing campaigns, and these apps have unique audiences and effective marketing strategies.
In that case, it is conducive to knowing what app your target audience spends the most time on and what content to post for each app. From this, you can plan to take advantage of each social media app.
These data prove that companies can increase their sales and branding once they know the social media platform best suits their needs.
What age groups use social media the most in 2023?
Users aged 20-29 use social media the most. They make up almost 31% of social media users worldwide, and most are male.
Which social media trends will be most popular in 2023?
Employee Advocacy. In 2023, brands focus on their employees by encouraging them to be content creators. This boosts creativity and trust within the company and assures customers of a brand's integrity.
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