Updated · May 28, 2023
There are around 4.89 billion social media users worldwide in 2023, with an average time of 151 minutes daily. Social media quickly became essential for everyone’s social profile, especially among millennials, with the most saturated population of 90.4% active users.
With this number of active social media users, brands realize the relevance of using different social media networks to promote their products and services.
Here’s a quick rundown of the various apps used by businesses, with these informative social media statistics for business.
An average person jumps from seven social networks in a month. Nearly 80% of social media users utilize mobile versions of those apps. This illustrates that many users have phones to access social media easily. This easy access to social media apps became a discovery channel for consumers looking for brands and businesses.
Here are the statistics on how businesses thrive on different social media platforms.
Facebook is the most popular social network globally. It has 2 billion active users, making it a potential platform for targeting brand consumers. Users can create their page and post updates on this platform to engage customers.
The following statistics explain how massive Facebook is for businesses:
Currently, there are 60 billion business pages found on Facebook. These numbers are multiplying as businesses of different sizes and industries discover the value of having their brand presence on the platform.
Facebookcaters to a variety of people worldwide. Differences in race, culture, geographic location, and interests allow businesses to find their niche.
Using Facebook can be an effective means for businesses to target customers. With access to a wide range of users, Facebook allows companies to customize their ads and target specific demographics, locations, and interests.
The platform offers various ad formats like sponsored stories, page post ads, and mobile app installs ads. Other than these, businesses can also measure the effectiveness of their ads through Facebook Ad Manager. This feature can refine companies’ targeting for better results.
Facebook is doing a lot of innovation to cater to the needs of businesses. Features such as boosting posts and creating lead ads aid in gathering likes and engagement. The company also aimed to develop more ad products for small businesses. In return, this has made businesses see more value in Facebook advertising.
The user base for Instagram is almost 1.4 billion users monthly. Of the billion monthly active users, 71% claim they use it for business.
The following data will help you understand how businesses use Instagram:
Over 200,000 million businesses use Instagram to build their audience and market their products and services. This data illustrates how 15% of the Instagram population accounts for businesses.
Marketers see the value of Instagram as an excellent means for increasing the company’s profits. With Instagram’s millions of unique audiences, brands can take this opportunity to go with the trend.
Over half of Instagram users admit to using the platform for business purposes. Other statistics show that ⅓ of the most viewed stories are from business accounts. This supports the claim that businesses are gaining traction for the app.
There’s continuous growth in influencers publishing sponsored content on Instagram. From February 2018-2019, there has been an increase in the number of Instagram influencers using the word #ad, accounting for 133%.
In 2019’s first quarter, almost 25,000 Instagram accounts were published using the #ad hashtag. Brands utilize influencers with a large following in their marketing campaigns.
WhatsApp has an audience of 2.4 billion users, and this number of users is continuously rising. According to stats, 1 out of 4 people has used WhatsApp for communication, keeping in touch with their family and friends.
Aside from personal communication with family and relationships, WhatsApp has become a business messaging tool.
Learn more about it through the statistics below.
In 2020, there were approximately 171 million app downloads. While in 2021, statistics show roughly 220.5 million downloads. This increase of 25.3% in WhatsApp Business downloads illustrates the continuous support of global users to the messaging platform.
The number of global consumers and companies utilizing WhatsApp Business is estimated to be around 1.2 billion users. The leading international market is the Asia-Pacific region. It has the highest number of users for the app, with 799 million users in 2021.
Since its launch, WhatsApp Business had over 50 million users. This allows business owners to use WhatsApp to keep in touch with customers and use the app as a customer service platform. The app comes with messaging tools, categorization options, and business profiles that will enable businesses access to legitimate tools within the app.
For e-commerce businesses, WhatsApp Business has become the most sought-after marketing tool. It is one of the Top 20 business apps on the Apple App Store. It is enlisted alongside business apps like Microsoft Teams and Zoom Cloud Meetings.
The increase in almost 400% of e-commerce usage suggests that the app is handy for businesses and customers. The app continues to improve its features. This is to provide an excellent alternative for users to experience responsive customer support from their chosen brands.
TikTok is a relatively new yet successful social media platform. It has proven to be a helpful platform - growing massively and becoming the most downloaded app in 2019 and 2020, reaching over 3 billion downloads.
Aside from this achievement, Tiktok also bragged about its 1.2 billion monthly active users in 2021. To this date, Tiktok has become a relevant platform for short-form video promotions. Brands of different industries have already established their presence in the social media app.
Know more about the business side of TikTok through the details below.
TikTok has progressed from a music and entertainment platform to the go-to platform for almost 5 million businesses seeking expansion and brand success. This includes numerous small businesses that aim to increase their brand presence to target consumers.
According to BusinessDIT, almost 225,000 business brands are on the TikTok app. This number is quickly increasing as more brands see the value of putting out content to the younger and highly enthusiastic audience.
The app allowed brands to connect with their potential consumers in an authentic and engaging setting compared to traditional marketing strategies.
Marketing campaigns in TikTok utilize influencers on the platform to boost their ads. Although compared to Instagram, TikTok is behind by around 68%. However, target markets such as Gen Z will work well with the app since TikTok is more famous with the Gen Z population. These groups are more engaged in social media than other generations.
Snapchat is one of the most well-known social media applications, with over 500 million monthly active users and 363 million daily active users. India has the highest number of users, with 144.35 million users, followed by:
With this massive number of users, learn how businesses have taken advantage of it through the following statistics.
Snapchat has become a powerful marketing tool for businesses. This is supported by the millions of businesses actively using the app. In the app, they can send out short video clips and photos that cease after a few seconds.
This feature helps business owners engage and create urgency with their target consumers. It can also drive web traffic to their official websites or online stores.
Snapchat is a relatively new platform for businesses, and brands are still trying to get the hang of it. Although according to narratives, businesses that use it are gaining good results. It’s interesting to know how the platform will develop and whether it will be a good match for businesses’ expansion or not.
Users choose what content they want to see and fellow users they want to interact with. Hence, the customer satisfaction rating of 70. Another popular content format for businesses is Snapchat Spotlight.
Over 300 million users interact with Spotlight content monthly, and users can even invite more interaction with its swipe links. According to Snapchat’s data, the swipe-up rate is 5x higher than average social media click-through rates.
The platform has a vast potential to make brands visible to its target consumers. With its total population, 64% of users watch ads on Snapchat, even with sound on. Businesses add music to their video promotions for consumers to engage in.
Twitter reportedly has 229 million daily active users. This is an annual increase of 15.9% and a quarterly increase of 6.7%. In the U.S., 39.6 million daily active users are reported, accounting for 17.3% of Twitter’s user base.
This massive number of users has been helpful for companies to increase brand awareness. The details below will explain how Twitter does it.
Twitter is a useful platform for brands and businesses to connect with consumers and increase brand awareness. Since Twitter is a public platform, brands must have well-written, informative content pertinent to what their target customers want to know.
Almost 70% of small businesses use Twitter to connect with their consumers in real-time and answer their queries on the spot. It is also an excellent means of sharing promotions and discounts of the business. Businesses can increase their client relationships and improve consumer loyalty if correctly done.
No app fits all businesses, but if brands’ consumers are on Twitter, they must be there too. Fewer marketers only mean fewer competitors on the platform, which can strengthen brands’ organic reach up to brand-building initiatives.
With these statistics, businesses can learn how social media affects branding, reputation, and customer engagement. The thriving social media platforms across the globe provide businesses the options for where to place their marketing campaigns, and these apps have unique audiences and effective marketing strategies.
In that case, it is conducive to knowing what app your target audience spends the most time on and what content to post for each app. From this, you can plan to take advantage of each social media app.
These data prove that companies can increase their sales and branding once they know the social media platform best suits their needs.
Users aged 20-29 use social media the most. They make up almost 31% of social media users worldwide, and most are male.
Employee Advocacy. In 2023, brands focus on their employees by encouraging them to be content creators. This boosts creativity and trust within the company and assures customers of a brand's integrity.
Munni is also an ardent student of human-computer interfaces and user experience design. He makes the vital connections between technology and the end user. He always finds the ultimate way to tell the story of software, to highlight its strengths and weaknesses in an accessible way. He often contemplates the dynamic relationship between humanity and technology over a pint of lager, while enjoying some classy classical rock.
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