Television Market Share: Leading Brands Over The Years

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Jalluri Sirisha
Written by
Jalluri Sirisha

Updated · Jul 28, 2023

Jalluri Sirisha
Computer Networks Expert, VPN Expert | Joined June 2023 | LinkedIn
Jalluri Sirisha

Sirisha is a networking enthusiast with a bachelor's degree in computer science and engineering. She... | See full bio

Florence Desiata
Edited by
Florence Desiata


Florence Desiata
Joined June 2023 | LinkedIn
Florence Desiata

Florence is a dedicated wordsmith on a mission to make technology-related topics easy-to-understand.... | See full bio

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You can find television almost everywhere. There have been significant changes in the television market industry today. Despite the increased numbers of other invented technology, the television market share has grown since 2019. 

According to Investopedia, it will still significantly grow over the next 10 to 15 years. Before you imagine how statistics grow for television's future, let us first explore the current numbers. 

This article presents the latest statistics and trends regarding the television market share. You can explore the comprehensive overview of the current state of the TV industry as of 2023. 

Editor's Choice

  • Almost 1.4 billion families own a television worldwide. 
  • According to the records, $184 billion in TV subscription revenue worldwide exists. 
  • Samsung, LG, and Sony are the top 3 brands in the TV market share. 
  • There is an estimated 95.8% TV ownership statistics in the US. 
  • 80.8% of households in the United States had at least one Smart TV in 2021. 
  • People usually spend 3 hours and 12 minutes watching television.
  • Children can watch up to 40,000 commercials in a year.
  • LG has an estimated 12% market share next to Samsung. 

How Many People Own Televisions?

Television is everywhere, and the majority of people already own one. TV is one of the most popular technologies invented in the past years. Because of its entertainment benefits, nearly 1.4 billion families own a television globally.

The number shows how many people know and use television. Aside from this, there are many statistics that you need to know. 

Now, let us take a look at the data from the television industry.

Television Industry Size Statistics

Television is one of the many technologies almost everywhere. There are TVs even in rural areas. People use it for entertainment, news, or information. How big is the television industry for the past years until 2023? These statistics show you how:

1. The worldwide television subscription revenue in 2020 was $184 billion.

(Straits Research, Kantar)

worldwide television subscription revenue

Television still coped with modern changes. In 2020, the worldwide television subscription revenue was $184 billion. This data indicates that vast numbers of people still rely on their entertainment from television.

These are some data from television subscription revenue:

2. Samsung has the highest market share in the television industry, with a 30.9% share.

(TV Market Share)

In 2019, Sony had a market share of 9.4%, and LG Electronics followed closely with 16.3%. However, a renowned South Korean manufacturer, Samsung Electronics, dominated the television industry with an impressive 30.9% market share worldwide. 

This result indicates that Samsung is the preferred choice for many people, thanks to its products' excellent quality and features. 

3. Smart TV accounts for 75% of the $259.2 billion global market size in 2021.

(Grand View Research)

🎉 Fun Fact:

A modern home setup includes a smart entertainment hub. Smart TVs, akin to computers or smartphones, offer various apps. Vizio, a trendy brand, stands out in this market. Here’s a guide for adding apps to your Vizio Smart TV:

Smart tv has become popular due to its additional features for entertainment. That is also why Smart tv has reached the top for the largest revenue share of TV types. It has 75% of the $259.2 billion in the global market size in 2021. Next to it are the:

Television Ownership Demographic Statistics

It is interesting to know television owners' demographics. According to Pew Research Center, adults aged 60+ and up are likelier to buy and watch television. While younger people are less likely to purchase a television. 

Here are some significant numbers you should look at:

4. Adults aged 65 and above are the people who mainly use TV via cable or satellite in the US, with 81%.


In 2021, Statista reported that 81 percent of the US population received TV via satellite or cable. Seniors aged 65 primarily relied on these services, while adults between 18 to 29 years old had the lowest share. 

Notably, 48% of Americans still pay for cable TV today, demonstrating a significant number of cable subscribers in the country.

These numbers show that TV played a big part in the generation that first used this. 

5. 55% of United States adults declared they cannot give up their television. 


United States adults declared they cannot give up their television

Half of the US population still believes that they need television in their lives. Over 50% of Americans said they could only live easily using TVs. 

Even though most of them already own cell phones, tablets, and other gadgets. 

6. There is an estimated 95.8% TV ownership statistics in the US 


The US had the highest television ownership in 2017, with an estimated 95.8%. The statistics show that each household owns at least one television in them. It also means that TV is one of the most used tools for entertainment and transmission. 

Television Usage Statistics

Television has become a part of the world's daily lives since its invention. People from all over spend hours watching television. Even children can watch thousands of commercials in a year because of many advertisements flash on television.

These are some of the data on television usage statistics:

7. People in the US are the top TV lovers in the world.


There is an estimated 274 minutes or equivalent to four and half hours of TV watching time in the US Next to the US is Poland, and Japan is the top three countries. 

The US leads the world in the most time spent watching television. This number of minutes also shows how Americans love television because they have the most purchase recorded. 

8. People spend up to 3 hours and 12 minutes daily watching television, including in public places.


In estimation, people consume 3 hours and 12 minutes watching TV daily. These numbers include public places such as offices, coffee shops, salons, etc. It means that people can watch television everywhere even if they do not plan to because you find it in most places.

💡Did You Know? 

In 2022, Americans watched 7 hours of TV. This year, TV time will be 2 hours and 55 minutes, while digital video will be 3 hours and 2 minutes. Younger generations are more interested in online videos than traditional TV shows.

 9. Children watch about 40,000 TV commercials every year.

(American Psychological Association)

Children watch about 40,000 TV commercials every year

Children also watch television almost every day in their lives, and television has been one of the most entertaining things for them. 

The numbers express how children spend many hours watching television like adults and the growing number of TV consumerism as one of the preferred modes of medium for commercials.

Changes are indeed the only constant thing. Along with other gadgets, television has become flexible since its discovery in 1926. Many brands tried to do market research to know what trends would fit their products. 

✅ Pro Tip:

TVs have become more advanced due to technology. The next generation will bring even more changes. Don't miss this captivating clip that reveals the exciting future of TV:

This is how television coped with the industry trends in the world:

10. 80.8% of households in the US had at least one Smart TV in 2021. 


An estimated 80.8 % of homes in the US had at least one Smart TV. These statistics show the growing popularity of Smart TV in this country. The number is a testament to how the majority of homes now can access the latest technology. 

Aside from this, these results are essential factors to consider when discussing Smart TV sales. Companies can rely on this to make a more potent product. 

11. Americans spend $37 monthly for three paid streaming services subscriptions. 


Television streaming and subscription is now the current trend in this industry. Three years ago, there was a massive jump in paid streaming services in the US. Most Americans only paid Netflix back then. After three years, they spend $37 monthly for three paid streaming services.  

These statistics indicate that paid streaming services revenue could gradually grow and merge with the television industry. 

12. The records show $134.9 billion in worldwide sales revenue from Smart TVs.


Originally known as Internet TV, the Smart TV is an innovation that lets people access additional features with the Internet. This invention gives you the benefit of having a computer and TV simultaneously. Users can watch videos and movies from different websites, play games online, and browse their social media accounts. 

This is why records show 134.9 billion USD in sales revenue worldwide from Smart TVs. Other statistics about Smart TV are:

  • Samsung still led the most significant sales revenue for Smart TVs in 2020. 
  • In the US, 55% of video streaming uses Smart TVs.
  • From 2021 to 2026, Smart TV has already projected a 10.44% annual growth rate in the market. 
  • By 2026, the global tv market share can reach up to $231.44 billion 
  • In 2018, Smart TV had just $157 billion in sales. By 2024, it can earn up to $278 billion. 

Final Thoughts

One thing is for sure: television will still survive modern times in the following years. It has been competed by other invented gadgets but remains managed in modern times. 

In the last years, many factors influenced television. That includes technological advancements, economic conditions, and other consumer preferences changes. 

The world indeed witnessed how the television market became dynamic and highly competitive. Nowadays, television is still making its way toward technological changes and advancements.

☝️ Remember:

"Television is an invention that permits you to be entertained in your living room by people you wouldn't have in your home."

– David Frost

Indeed, TV brings entertaining people, even those you wouldn't meet, into your living room. It connects us to the world, offering entertainment and insights into unfamiliar lives.


Which brand sells the most T.V.s?

Due to its industry-leading innovation and product expertise, Samsung has sold $224.76 billion already. This revenue made them the top brand for when television producers. 

Who are the most prominent T.V. manufacturers in the world by global market share?

Since Samsung has the most significant number of television sets sold, it is unsurprising that this brand is also the world's biggest in market share. Next to it are LG and Sony. 

How big is the television market?

In 2021, there will be $259.16 billion US in the global television market size. According to the data, from 2022 to 2028, there was a compound annual growth rate (CAGR) of 10.0% in the television market growth. 

Which place in the world contributes the largest to the T.V. market share?

A total of 39.8% television market share was from Asia Pacific in 2021. This number started with the high demand for Smart TVs. After the pandemic, the statistics have almost doubled, especially for third-world or developing countries. 

What country produces the most television sets?

There are three countries recorded that make the most television in the world. At the top is China, which has an estimated 400 million TV sets sold over the years. 

Next to it are the US and Japan.

This technology is indeed continuing to strive for access even in modern times.


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