Last Updated: July 28, 2020
Have you ever wondered just how many people use Tinder these days? And who those people are?
You’re not alone.
People often struggle to find Tinder statistics as the company rarely releases them of their own accord. Do they have something to hide, or do they feel that the results of using their app speak for themselves?
Let’s find out.
Fascinating Facts and Stats about Tinder
- 76.9% of Tinder users are male
- 30 billion matches have been made on Tinder
- There are more than 50 million Tinder profiles
- More than 1,700 Instagram photos feature the hashtag #tinderwedding
- 13.6% of Tinder matches can potentially end in marriage
- The average age of Tinder users is in the early-to-mid 20s
- 30% of Tinder users are married
- Most Tinder advertising campaigns are reported to cost upward of $5,000
Tinder Usage Statistics
We’re going to start these Tinder stats by looking at how many people use Tinder. We’ll also look at who those people are by demographics.
1. There are an estimated 50 million Tinder active users
It’s tough to determine how many people use Tinder, although it’s estimated that there’s a total of 50 million active Tinder profiles. The app has been downloaded more than 100 million times on Android’s Play Store alone. It also has over 787.2K ratings on the Apple Store.
2. More than 35% of all Tinder users are aged 18 – 24
The average age of Tinder users is definitely in the 20s, as people in the 18 – 24 bracket make up the most substantial part of the audience. People aged 25 – 35 make up the second-largest group of users, while people aged 65 – 75 amount to just 2% of Tinder users.
3. 76.9% of all US Tinder users are male
Wondering about the Tinder gender ratio? In the United States, Tinder is used by a whopping 76.9% of men, while only 23.1% of its users are women.
4. Tinder is available in 196 countries, with most users being US-based
(Source: Yahoo! Lifestyle)
The Tinder app is available for download in 196 countries. The five countries with the highest number of Tinder profiles are the US, UK, Brazil, Canada, and France.
Tinder Marriage Statistics
Tinder is largely regarded as a hookup app, rather than a dating app. But can using this app result in a happily ever after? Let’s see what these Tinder marriage statistics say about this theory.
5. 13.6% of online matches can end in marriage
This next statistic is not exclusive to Tinder. Still, given that Tinder is one of the best dating apps in 2020, it can give you a ballpark idea. As a whole, 13.6% of couples that met on a dating app are engaged or married.
6. 30% of Tinder users are married
(Source: Global Web Index)
Yep, you read that right. A 2015 study reported that 30% of Tinder users aren’t just in a relationship – they’re married! Of course, the company was quick to respond, saying only 1.7% of its users were married at that time. It has yet to back up this claim with data.
7. Tinder donated $100,000 to an LGBTQ couple’s dream wedding
To celebrate 2017’s Pride Month and encourage a spirit of inclusivity, Tinder held a contest that had a prize of $100,000, that was supposed to fund one lucky couple’s big day. The #TinderSuccessStory campaign winners Logan Peters and Ryan Holly met on the app in 2015.
8. Only 4.16% of millennial Tinder users use the app to find a serious relationship
Only 4.16% of millennial Tinder users are looking for love in the traditional sense of the world. The most popular reason for joining Tinder? 44.44% of millennials in this study joined the app for “confidence-boosting procrastination” purposes.
9. The hashtag #tinderwedding has been used more than 1,700 on Instagram
More than 1,700 Instagram photos feature the hashtag #tinderwedding. The photos are a combination of Tinder-themed weddings and tributes to soon-to-be-married couples that met on Tinder.
Tinder Growth Statistics
Tinder is successful, no doubt about that. But how much growth has the brand seen? These next Tinder statistics will answer this question.
10. Tinder is the number one top-grossing non-game mobile app
(Source: Tech Crunch)
Tinder booted Netflix off its spot as the top-grossing non-game mobile app. That came as no surprise, as Tinder managed to attract not only more users but more paying subscribers as well.
Speaking of paying subscribers:
11. Tinder had 5.2 million paying users
(Source: Match Group)
In the second quarter of 2019, 5.2 million users were using the paid Tinder plan. That’s a 1.5 million person increase from the previous year’s results.
12. Tinder’s gross revenue increased by 62% in a year
(Source: Sensor Tower)
In the period between February 2018 and February 2019, Tinder saw gross revenue growth of 62%. To put that into raw terms: that’s $267 million.
We’re starting to think we’re in the wrong industry.
13. In the past five years, Tinder’s combined annual revenue has grown 920%
(Source: Dating Site Reviews)
In the period between 2014 and 2019, Tinder’s growth was reported at this staggering number of 920% and has exceeded $2.2 billion.
14. Tinder’s revenue is predicted to grow by 25% in 2020
Tinder’s impressive growth statistics aren’t anything to scoff at and can’t be attributed to luck or fluke. Toptal predicts further Tinder growth of up to 25% for this year.
Tinder Advertising Statistics
Other than its paid Tinder option and a la carte purchases, the company has other sources of income. What are those, you might ask? They allow for Tinder ads, of course!
15. The first sponsored ad campaign to run on Tinder was #Whatever
(Source: Tech Crunch)
Tinder’s first sponsored ad campaign was Budweiser’s #Whatever USA campaign. The response was unprecedented, and the brand’s engagement levels rocketed.
16. NYC Puppy Rescue Project Tinder campaign resulted in 4,700 adopted puppies
(Source: Marketing Discussions)
A Tinder campaign, initiated by the Bartle Bogle Hegarty team, resulted in 4,700 adopted puppies. While the results are incredible, the cost of such а campaign can be high.
17. A Tinder advertising campaign can cost more than $5,000
(Source: Marketing Discussion)
Tinder is notoriously secretive about its inner workings. This is why the prices of its advertising services aren’t public. However, most advertising campaigns are reported to cost upward of $5,000.
18. More than 20% of Tinder users swipe right on brands
People love brands, and people love Tinder. Brands can create Tinder profiles as well.
Those brand profiles pop up on a user’s screen and statistically, 20% of users swipe right to receive promotional content from the brand. And although 93% of marketers still use Facebook to promote their brands, Tinder appears to be a great place for promotions.
19. Ads served through Tinder are 7 times better than banner ads
(Source: You Maximize)
Massive reach aside, why do so many marketers want to advertise on Tinder? According to Facebook, Tinder ads are 7 times better than banner ads, that’s why.
Tinder Explained – Facts and Features
The premise of Tinder sounds simple enough – create a profile and swipe right on the people you like & swipe left on the ones you don’t. But there’s a bunch of Tinder features that help improve results beyond this simple concept.
20. Tinder Gold decreases swipe time by 30%
(Source: CNN Business)
People spend A LOT of time swiping and so a reduced swipe time is desirable. The Gold plan displays all the users that have liked your profile. This way, you don’t need to spend extra time swiping if you don’t want to.
21. Older users pay $10 more per month for Tinder Plus
Tinder Plus allows users to surpass the like limit found in the free version, resulting in more matches. If you’re 28 or younger, you’ll pay $9.99 per month. If, however, you’re creeping closer to 30, the price jumps to $19.99 per month.
22. Conversations started by a Super Like are 70% longer than regular conversations
The Super Like feature results in conversations that are 70% longer. It also triples your chances of matching with someone. Free Tinder users get a sole Super Like per day, while Tinder Plus and Tinder Gold users get as many as five per day.
23. Tinder Lite is 25 times smaller than the regular app
Tinder Lite offers all the same features and functionality of the regular app. Nevertheless, it manages to fit everything in a 25 times smaller package. In addition to its smaller size, it also reduces data usage by 20% and is 25% faster.
Tinder Match Statistics
We hope you’re enjoying these Tinder stats so far. Now let’s get ready to dive into the world of Tinder match statistics.
24. 30 billion Tinder matches have been made to-date
Since its inception back in 2012, a staggering 30 billion matches have been made on the app.
25. 95% of Tinder matches meet within 2 to 7 days of matching
(Source: Business of Apps)
Dating app users tend to act quickly. Tinder states that 95% of its users meet up with their matches 2 to 7 days after matching on the app.
26. More than 26 million matches per day were made during one month in 2015
During April of 2015, more than 26 million matches per day were made on the app. These matches were the result of users swiping through approximately 1.6 billion Tinder profiles.
27. Monday between 6 pm and 9 pm is the most likely time you can get a match
(Source: Men’s Health)
The time of day that you use the app influences the likelihood of matching. Monday evening between 6 pm and 9 pm is the best time to swipe if you want to make more matches.
28. Only 7% of men message after matching
(Source: Cornell University)
Only 7% of men are likely to message after matching. However, out of that admittedly small percentage, 63% of men message their match almost instantly – within five minutes of matching.
Fun Facts about Tinder
Before we wrap up our FAQs, here are a few fun facts about Tinder.
29. 4% of all Tinder users are aged over 75
If you think only young people use Tinder, think again. A surprising 4% of Tinder users are older than 75 years of age and most of them are male. You go, gramps!
30. The company that owns Tinder claims more than 25% of the dating app market share
You probably know that The Match Group owns Tinder. But you probably didn’t know that it owns 45 other brands, including Match.com, OkCupid, PlentyOfFish, BlackPeopleMeet, and Meetic. So, Tinder’s competitors aren’t really competitors – more like sister companies.
31. 1 million Tinder dates take place each week
If you ever find yourself doubting whether Tinder actually works, let their impressive statistics about confirmed dates ease your mind. 1 million dates are arranged on Tinder weekly.
32. 1.6 billion swipes per day happen on Tinder
(Source: Business of Apps)
Tinder reports that its users make up to 1.6 billion swipes per day. On top of this, 56% of all users use the platform on a daily basis. What’s more, the majority of them check the app multiple times a day. Still, that’s to be expected considering that 58% of smartphone users can’t go even one hour without checking their phones.
That’s a lot of Tinder swiping, to say the least. We expect to see an increase in thumb strength and mobility over the next few years.
Statistics on the Trending Dating Apps in 2020
Still, as of June 2019, Tinder had the most downloads at 3.28 million. But Tinder competitors are catching up quickly and have had impressive runs of their own. Below are statistics on the best dating apps in 2020 and the industry as a whole.
33. Grindr was downloaded 2.54 million times
Members of the LGBTQ community are looking away from Tinder to meet their partners. Grindr was downloaded 2.54 million times in 2019.
34. Bumble saw 2.54 million new downloads
Bumble was downloaded 2.54 million times in 2019 and now has 55 million active users. Apparently, Tinder has some worthy competition.
35. Plenty Of Fish gets 55,000 new users a day
(Source: The Sun)
Plenty Of Fish remains one of the top dating escort website in 2019, with 55,000 new users a day. Still, just 3 million of its 100 million users are active every day.
36. There are more than 1,500 dating apps available for download
As dating apps become more popular, it starts to feel as if new ones pop up on a daily basis. In 2019, 1,500 dating apps became available for download.
It’s another matter which of those 1,500 apps will stand the test of time. Your guess is as good as ours.
(Source: Sensor Tower)
This is a record number, as there’ve never been so many dating apps that generate at least $1 million in user spending. Apparently, online dating apps did really well in 2019. Even more impressive, half of those 18 apps earned more than $5 million.
After reading these Tinder stats, you now have the answers about how many people use Tinder. You also know how they use it & why.
So tell us: will you be leaving Tinder behind in 2020, or is this an app you intend to keep?
There have been plenty of top dating apps and sites in 2019, but the most successful is PlentyOfFish. The dating site is used mainly in the US, Canada, UK, and Brazil by its 100 million registered users.
- Yahoo! Lifestyle
- Global Web Index
- Tech Crunch
- Match Group
- Sensor Tower
- Dating Sites Reviews
- Tech Crunch
- Marketing Discussion
- You Maximize
- CNN Business
- Business of Apps
- Men’s Health
- Cornell University
- The Sun
- Sensor Tower