Updated · May 30, 2023
Updated · Feb 27, 2023
How would you describe a great user experience?
Maybe this would help:
Imagine yourself entering the National Gallery in London, but you have only 15 minutes.
What do you do?
Piece of cake!
Ask where the Van Gogh paintings are, find the Sunflowers, and drop your anchor.
There is 100% chance you’ll have a truly amazing experience!
It’s the same with websites - the best experience wins your time!
The less time you have, the better it should be.
No one wants to waste time on bad design.
And user experience stats paint a similar picture.
It goes like this:
We open websites all the time, but how often do we find a Sunflower to spend our time with?
Is it a universal experience or does it vary from person to person?
Well, it’s both.
There is one thing everybody wants: a great user experience! And there are certain tried-and-true techniques that can deliver such experience - as we’ll soon find out.
Now, let’s dip our toes into the water to check the temperature first.
Having seen the numbers, let’s ask the big question:
Web design is as challenging today as it has ever been. Design plays a big part in winning your customers’ satisfaction after every visit. Their positive experience will give you all the credit you deserve for your hard work.
Statistics are there to help you!
Interactive design is invaluable to hook the visitor and give them a satisfying experience. And it has an unexpected ace up its sleeve - Artificial Intelligence. AI is quickly taking the UX world by storm as it allows for customization beyond what we imagined possible.
Still… it’s not yet time for us to discuss AI. We’ll get back to that, I promise.
Alright, so who stands behind all the hard work of creating outstanding design nowadays?
Today UX designers are the unnamed stars of the show!
They make all the magic happen for us, the users. They cover everything - from design and usability - to the branding and integrating of the product.
UX designers today need to be savvy with both UX and UI design. The latest trends are pointing in that direction, anyway.
AND we know one thing for sure:
Everyone hates bad design…
That's why you should choose the best website builder, create an engaging logo, and create an outstanding design.
What is the formula? Is there a universal rule of thumb when it comes to user experience?
(And there’s the perennial question: Does my competitor offer a better user experience? Thanks for the nightmares!)
There is no single definition of good or bad user experience. With that said, UX design generally aims at pleasure, efficiency, and fun.
What are the important elements of user experience?
That’s right. Juggling with all this is a tall order, but it’s worth it.
Companies conduct usability tests all the time. Dedication and knowing your stats - that's all you need to improve a website’s user experience.
Now, what does effective UX design look like?
To paraphrase a wise man - “by its fruits you shall know it”. Let’s have a good look at what those fruits might be:
User experience statistics and trends in website design may surprise you!
Offer your clients the best. They deserve it!
(You deserve it too!)
Let’s dive in:
So what has changed for UX in the new year?
Let's look at vital user experience stats for 2022.
The evolution of internet-enabled handsets has made it more convenient for people to surf the Web from anywhere, anytime. That means people can virtually window shop and make payments for products or services at the click of a button.
As of the end of 2021, over 60% of US search traffic came from mobile devices. What’s more, according to 2022 UX stats, the numbers have increased by about 1.4% compared to 2020’s Q4 data.
Therefore, it's essential to ensure that your website is accessible equally well by mobile phones and desktop devices.
(Source: Digital Intelligence Briefing)
Clients like to make comparisons before making a purchase decision. Three-quarters of customers will not come back to your site if you haven't optimized for mobile.
Are you pressed for cash?
Website testing is expensive, perhaps the main reason most businesses avoid doing it. User experience statistics for 2022 show that just five users are enough to find 85% of your site's issues.
(Source: Think with Google)
In a survey, Google found that the median time it takes for a landing page to load is 7 seconds. The company got the results after sampling 11 million global web pages using a 4G connection.
(Source: Think with Google)
According to user experience statistics, the possibility of a website bounce rate surpasses 100% if pages don't load within a second. Although the bounce rate doesn't directly affect ranking, a high percentage signifies a severe problem with your site. If your clients are leaving before they can look around, that will translate to little or no conversions.
Photoshop takes the most significant share when it comes to website design software. According to UI stats, the tool is a favorite among designers and is ahead of its competitors at 88%. Illustrator follows at 76.9%, Sketch third at 75%, and InDesign came fourth at 23.1%.
Virtual Reality (VR) immerses users into life-like experiences that are visually appealing, thus improving on UX. The industry is growing rapidly and will increase by $9.8 billion by 2022.
Now that you know the latest user experience trends, let’s check out some other numbers you need to know.
Let’s get the cat out of the bag, shall we?
Web user statistics will tell us all the secrets to a memorable user experience.
As I am sure you know, your website represents the face of your company.
The thing is, we need to turn that to your advantage!
The first step in predicting your customers’ expectations is to know their needs and desires.
And here we go:
UX design is obviously user-oriented. The client is always right, no argument there. We all go from website to website without thinking twice – if we don’t like something.
The websites of eBay, Coca-Cola, IKEA (tell me where to stop) have set the bar so high!
When you visit amazon.com, the chance of leaving after 2 seconds borders on the impossible.
Why is that?
Once the website loads, our brain recognizes that is has found a Sunflower: images, sleek design, excellent mobile-friendly version, easy to use – the list goes on.
It just feels so natural to start adding items to the cart. They lure you in and then you just keep coming back for more.
(You are thinking about Amazon again, aren’t you? Yes, their UX design layout is amazing! And everything is super organized, you just have to love it…)
And there you have it: that’s what all users want!
According to first impression statistics:
Now that sends a negative message to users. Not many people will have faith in your company if it hasn’t invested in a mobile-friendly version. In fact, websites that are not optimized for mobile are generally considered bad UX websites.
You probably know this already, but:
51% of all internet traffic is now mobile. Well… our only option is to optimize!
Responsive design is one of the essentials. Mobile web traffic is on the rise, and in the years to come there are going to be more and more smartphone users.
Yes, guys, mobile is your friend!
Optimizing for mobile is easy, as well as affordable. Oh, and it has a ridiculous ROI.
Think about mobile gaming for a moment. Gamers of all ages want a superb user experience and designers are doing everything they can to make that happen.
One word: Fortnite. Its desktop and mobile versions are almost identical. Boom!
We can finally have almost the same experience on mobile, and we can take it with us everywhere we go. That’s the beauty of mobile these days.
Yes, mobile is a superpower nowadays. And that’s why:
Of those, 18 billion will be IoT-related.
The vast network of smart objects continues to expand further. Actually:
PC, laptop, tablet, smartphone… Jeez, what else?
How about fitness trackers, smartwatches, AI smart speakers, internet-enabled TV sets, and consoles…
In comparison, the 2018 average number was 8.2.
(Source: Think with Google)
Nowadays people feel there is a close connection between a company’s prestige and the mobile experience it provides. Accept it, optimize for mobile and move on.
There are other things that grab our attention as users too. Like the issue of personal data:
Who wants that?
Asking too many questions also means you’re asking visitors to give you more of their time. Visitors don’t have all day.
Users nowadays need more information before making a decision. Whether a company deserves their attention or not depends on what they know about it.
Make your mission statement as clear as possible and users will trust you.
Add an “About Us” page and you will be fine.
This further proves no one has time for a bad user experience these days…
Most people will refuse to wait patiently for a website to load. They will also not care to endure the poor mobile experience and may flat out avoid websites with an old-looking design.
UX trends 2023 put the emphasis on usability engineering.
We covered the basics and we saw the bottom of the sea with all its beauty and just a couple of plastic bottles.
Let’s move on:
There is this simple truth:
The more attractive the website, the more audience it will attract. The more optimized your website design, the more users will want to come back to it.
And if a carrot isn’t enough for you, here’s the stick:
The negative ROI of bad user experience is real!
(Source: Design Resources)
A poor website experience may affect your ROI negatively. And there are so many things to consider indeed: mobile optimization, sleek design, engaging texts…
Jeez, even the color pallet of your website counts…
But speed is one of the most important, no argument there.
Did you know:
Well, that’s a red light for every website.
By providing a bad user experience you are actually helping your competitors – and we can’t have that, can we?
(Source: Design Resources)
Websites with bad UX suffer the consequences.
Everyone has a list in their head for positive and negative user experiences. It’s there, trust me. And if you don’t cater to your audience’s list, well… they’ll just find a competitor who will.
You can tell the good from the bad almost immediately:
(Source: Design Resources)
And that’s the way it should be.
We judge from appearances all the time and we do it unconsciously. It’s in our nature. In website design, good looks mean great reputation and high ROI.
User experience statistics for 2022 show that a great UX design can actually lead to more sales!
To secure your customers’ brand loyalty, you have to ensure that your UI and UX designs are top-notch.
If ever you were looking for a sign to step up your UX design layout, this is it!
Now that we have embraced the importance of user experience stats and we can move on.
According to mobile web browsing statistics:
It is possible to measure the return on investment of user experience. The business value of design is undeniable.
Speaking of increased income:
Sounds like the type of investment that is a no-brainer. And indeed:
The message is loud and clear – invest in refining your website’s user experience.
The link between UX and profit is not always obvious or easily quantifiable. But one thing is for certain:
It pays to know your target audience!
Let’s move on to some of the latest trends and developments:
Have you ever talked to yourself, or to your pet?
Nowadays there are plenty of AI devices that can actually offer an answer whenever you need one!
(Give your cat a break. It deserves a little quiet time…)
In the business world of today, a lot of companies aim to design an intuitive user experience through AI tech.
AI is assisting businesses all around the world. And that’s just the beginning.
Its use has expanded globally to people of all ages and occupations ever since HomeKit became a thing.
Today our interaction with technology comes naturally. We can simply say what’s on our minds.
Smart home devices are great, but can we use them in the office?
Can voice-first technologies help us improve user experience?
Well, they call them the voice of the future for a reason.
They are impressive, and also highly practical.
Did you know:
(Source: Search Engine Land)
Arguably, there are moments when we do need voice recognition. While driving, for example.
It starts slowly, and without knowing it, you’re using voice commands all the time.
That’s the mark of good design—it eliminates friction spots. AI changes the rules of what’s possible in modern UX design—and it shows.
We didn’t bat an eye when touchscreens started replacing the PC mouse a few years ago. We won’t notice it either when suddenly we no longer need a keyboard to interact with the tech around us.
So simple and elegant.
We are all about being in control these days. We all know it. And voice commands are giving us as much control as we need. Though honestly: it feels good when it comes to the impact of user experience!
Let’s have a look at the latest advancements in that area:
Since its initial release in November 2014, Alexa has been a game-changer. As one of the most popular voice assistants, it’s available worldwide and now in eight languages!
Alexa can give you information on the news or the weather and play music or audiobooks for you. But most of all, she can process voice commands and cater to your whims as far as her programming allows.
Which devices support Alexa:
This AI grows in popularity daily, making users more and more pleased. UX stats for 2022 tell us that Alexa devices have crossed the 100,000 mark. Do you know what else reached this milestone? Its skills! (According to Statista, it had about 130 skills in 2016.)
Arguably, some of them are more efficient than others. For example, you can make Alexa count down the remaining days until your favorite TV show’s next season is released.
Yes, but what does that have to do with user experience stats?
More than you’d think.
Alexa can improve your website performance. What’s more, it also:
Alexa for Business can revolutionize your office environment and improve the productivity of your employees.
Next time you need a hand with all this, just visit Amazon. You’ll thank us later.
OK, what else?
(Quote of the day: Siri asked if she could join Alexa for brunch.)
Siri is just awesome, isn’t she? (We all anthropomorphize our gadgets… They talk to us, why shouldn’t we?)
Siri is Apple’s innovation that dates back to 2011. Back then, it instantly became super popular among iPhone users.
Most people use Siri to send and read messages, make calls, search the web, and open apps.
But did you know that Siri can help your small business?
Yup, you can organize your whole process, from calls and emails. The smart speaker can help you multitask with ease, and boost the productivity of every office.
Now, many people struggle to get used to using Siri frequently, but after a while, you get used to it.
If you actually get accustomed to using Siri, it will open the doors to a completely new working experience. With that new superpower in your hands, you can be even more effective in making your customers happy.
With Alexa and Siri, office work is not the same anymore.
People can’t resist AI. It’s just awesome!
This could be why smart speakers and IoT connected devices have settled for good in our lives.
And like every other thing, this has its pros and cons.
The important thing to remember is that those devices can help, but they also track your habits. So you’re not only paying in cash for the device… you’re also kind of paying with your personal information. Only time will tell if we’re doing the right thing by letting these AI assistants into our lives.
Now, before we finish, let’s have a look at some entertaining facts, shall we?
There is one with a lot of potential:
(Source: Design Resources)
Translation: people generally avoid banner ads.
But I see a real opportunity here, guys:
Just click on a banner ad and you will most likely go to Mount Everest… (They say Nepal is the ultimate family-friendly destination, great for snowboarding…)
The name of the company is still unknown…
Regardless, they made $300 million by simply adding a Continue button to their website. It allows users to make purchases without creating an account.
Nowadays, good UX examples are easy to find. Let’s have a look at some of the websites with an impeccable reputation.
People need websites that are simple to use and navigate. Smooth design and a great mobile experience are a must! And that’s the secret of making your products accessible and desirable.
Check out some of the leading UI/ UX agencies and their customers:
Now we know!
Since Alexa became an AI celebrity, users have been complaining about something no one expected a robot to start doing. (Or did we?)
Like laughing. Randomly. (In the dead of night, when you are alone at home… you hear a burst of laughter… you know how the story goes.)
The gadget became notorious after the “laughter” thing. People were scared to have it in their homes. And the story spread like wildfire…
Creepiness aside, developers are working on fixing the bug. So if you wanted to have an AI laugh at you at a random moment while working or relaxing at home – sorry, you are late.
But you will be able to trust your device again. That’s good news!
Whether yours is an app, website, or tool, you need to invest in a good UX design to provide your customers with the best possible experience. Every business is looking for a good ROI, and UX is one of the integral factors to help you get back every penny that you’ve invested.
Therefore, this is one area that you can’t afford to ignore.
If you’re looking to make improvements for your website visitors’ experience, your efforts will pay off in the long run. The better experience you offer your customers, the easier it will be for you to convert. Also, this is the easiest way and to have a loyal customer base that will be with you long-term.
Here’s how your UX can affect your business:
Over 70% of shoppers will quickly abandon carts if UX is terrible.
That’s lost business right there, considering that the potential had already expressed interest in your products. Ouch! That must hurt!
Users don’t think twice about terminating the purchase process if they encounter a poor UX.
Aim to give your clients frictionless UX, if you want them to buy from you. There’s no point in having top-notch products or services, but your website ends up minimizing the chances of you getting sales.
Try the following pointers to minimize the occurrence of the problem:
According to UX stats, 74% of clients are likely to come back to your site if they had a pleasant experience while surfing using their phones. As a business owner, you always have to think ahead for longterm sustainability.
Therefore, now is the best time to start appealing to your clients so as to keep them coming for more. Remember, the higher the number of repeat customers, the higher the returns.
Of course, shoppers will recommend others to you if they had a pleasant time navigating through your site. If your UX is good, your website is likely to get more backlinks, which is one of the ranking factors.
The more links there are linking back to your site, the easier it will be for Google to notice you and place you one page one. The higher your business appears in search results, the more chances of more clients stumbling upon it, which means more sales.
What is your call to action?
Whatever you need your website visitors to do, good user experience can multiply your chances of success.
Just like in a brick and mortar store, clients are likely to make purchases from establishments where they feel valued. A polite greeting, helpful and courteous staff the list goes on.
On a website, your UX is what will appeal or put off a client. Remember that there are too many websites offering the same goods and services as you. Therefore, you should always give customers a reason to choose you. Otherwise, clients will go to your competitors, at the click of a button.
Now you know that in the world of today businesses are design-driven.
Frictionless UX design is the goal!
Aim at creating a Sunflower, and use the latest trends and web design statistics for 2018 and 2019 as a guide.
Let’s quickly review the most important UX statistics:
Impeccable user experience is what everyone wants.
Nowadays automation means better quality for everyone. AI will lead us into a future where we will rarely need a keyboard to communicate with the tech around us.
Finally, loading speed and responsive design. Every investment in that direction will pay up!
Now you will have all the answers and hopefully, a couple of inspired ideas!
User experience stats have never been more exciting.
We have a lot to look forward to!
Have fun everyone, see you soon!
Darina is a proud Ravenclaw and a fan of Stephen King. She enjoys being a part of an awesome team of tech writers who are having a ball writing techie articles. She also loves board games and a pint of lager. Currently, she is finishing her second master’s degree, at Vrije University, Brussels (Linguistics and Literature!) while headbanging on quality progressive metal…and banging her head with the intricacies of progressive technologies like AI and deep learning.
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