13 Must-Know Video SEO Statistics for 2023

96% of digital marketers say video is integral to their marketing plan. They are fully aware of the effectiveness of these videos and their positive impact on their organization.

In 2022, 244.4 million people in the US watched digital videos. Videos may also aid in increasing the number of backlinks to your website, which will benefit SEO and raise its ranking.

If you want to know how quickly and widely video SEO is growing, these are the statistics you are looking for.

How Many Use Video for SEO?

90% of businesses worldwide consider video content a reliable and effective marketing tool. 

Also, over 54% of marketers believe video is the most valuable content for attaining social media marketing objectives.

This section will grab your attention if you're curious about recent video SEO statistics, including usage, demographics, and trends.

Video for SEO Usage Statistics

One of the most significant ways video content can boost your SEO is through Google's internal algorithm for generating search engine results pages. Google will rank your material in the search, prioritizing websites featuring videos.

Using a video marketing strategy, your organic traffic from search will feasibly increase by 157%. If you attract qualified leads with video and consider your sales funnel, you can acquire 66% more qualified leads. 

This section enumerates statistics of businesses that use video to boost their Google visibility and draw in more organic traffic.

1. Businesses that use video marketing saw an increase in traffic of 76%.

(Yans)

Including videos on your website enhances your chances of appearing on the first page of a Google search result, which increases click-through rates by 65% and lowers unsubscribe rates by 26%. Sites that use video have an average conversion rate of 4.8%, compared to 2.9% for those that do not.

Video content boosts rankings, allowing more people to visit and click on your link, improving your image, and increasing your business authenticity.

2. 91% of firms claimed that video marketing had increased their traffic. 

(Wyzowl, Vudoo)

Video companies receive 41% more search traffic than non-users. More video means more high-quality traffic - which you can direct to your pages and benefit your overall SEO in the long run.

As businesses continue to leverage social media platforms, 91% of customers rely on video content to decide whether to purchase. 

3. 90% of consumers claimed that product videos helped them decide.

(Campaign Monitor, SocialMediaToday)

According to Hyperfine Media, 64% of people are more likely to buy a product or service online after watching a video. They also tend to recall 95% of a message, whereas those who read it in text retain only 10%.

Videos help consumers learn more about your goods and also help them decide whether to buy them or not.

Among the preferred forms, 85% of marketers considered short-form videos the more effective format than long-form videos because they are 2.5 times more engaging for consumers. 

4. 93% of businesses have gained new customers using social media videos.

(SproutSocial)

Users of social media platforms understand that online videos play a significant role in their online experience.

In 2022, 66% of consumers believe short-form video will be the most engaging social media content, while 24% say they prefer long-form video. Aside from the fact that short videos are enjoyable and less boring to watch, they also have a greater retention rate. 

Video SEO Demographic Statistics

A global survey in 2020 revealed that there were over 3 billion internet users of any age streamed or downloaded a video using any device. 

Most of these viewers are young, which can be beneficial for companies when finding target audiences for video SEO content because 50% of Gen Z users use social media to purchase products and services. 

This section discusses demographic facts from credible sources to help you understand who prefers video marketing in general.

5. Almost 98% of young adults labeled themselves digital video viewers.

(Oberlo)

97.8% of US internet users aged 18 to 24 watched digital videos, followed by individuals aged 12 to 17 with 96.2%. The age group with the lowest digital video viewing is 65 and up. Only 63.8% of people ages 65 and up use the internet to watch videos.

The data shows that, although video content is more engaging and makes a brand seem more authentic, older audiences find it less appealing because they frequently adopt technology at lesser rates than the general population.

6. 91% of Instagram users watch videos weekly.

(SproutSocial)

In 2021, 43% of US social media users aged 18-34 viewed Instagram Live. This age group makes up most of the IG user population. This social media platform is gaining excellent traction with this demographic.

73% of businesses also report gaining new clients due to an Instagram story. Over 50% of companies produce an Instagram Story to deliver live, timely, and relevant content. 

Instagram, just like Facebook, is an excellent way to communicate with your target audiences through video marketing.

7. More than 14% of millennials spend time online.

(Statista)

14.9% of millennials aged 26 to 35 watched 10-20 hours of video weekly. People within that age bracket spend at least 5 hours or more on social media platforms per day. 

Video content can help you reach a millennial audience because many millennials use video streaming to stay up to date, watch unboxing videos, or enjoy a quick and entertaining clip. 

This is especially crucial if this age bracket is your target market. Using video marketing, you will likely hook and entice them to buy your products or services.

Video SEO Trends and Statistics

One of the factors that Google considers when determining search rankings is the number of incoming visitors. Adding videos can improve your search engine rankings. 

They are a significant type of content that appears on SERPs, knowledge panels, and featured snippets. Continue reading to understand better why more companies are using video content marketing. Review the most significant trends and facts on video SEO in this section.

8. 79% of internet users worldwide use YouTube.

(BloggersIdeas, Statista)

YouTube is the most popular video search engine globally. It accounted for 37% of all global mobile traffic in 2019. 

Every minute, more than 500 hours of video are uploaded to YouTube. This social media platform is one of the best places for customers to learn more about you and your products.

9. Facebook Watch has over 1.2 billion monthly users.

(SproutSocial)

Facebook Live videos are four times more likely to be watched by viewers than pre-recorded ones. Live video has a higher average engagement rate of 1.59% than pre-recorded video, with 0.92%. 

Additionally, it is reported that 45% of US social media users aged 18-34 viewed Facebook Live. 

Live feeds promote integrity since they show unedited content. Viewers will see them as more trustworthy, which could enhance your engagement and audience reach. 

Given the diversity of video content on Facebook, 1 out 5 is a live broadcast, which many users stream to watch live events, know new trends, and immerse themselves in online communities.  

Video SEO ROI Statistics

More than 60% of marketers believe using video in their marketing plan is crucial.

Publishing videos is one of the best techniques for increasing organic traffic to your website. This section will discuss video SEO ROI statistics to help you understand the real value video delivers. 

10. For 92% of video marketers, video generates a favorable return on investment.

(Hubspot)

87% of marketers believe that videos directly and favorably affect sales. Video is becoming a more popular marketing tool as more firms employ it in their marketing strategies.

96% of marketers say that videos have improved consumers' understanding of their goods or services, increasing their sales in the long run.

11. 74% of marketers believe video has a higher ROI than still photography.

(BloggingWizard)

Still, photography refers to any stationary visual material called "static imagery." Compared to text-only pages, video on the landing page enhances conversion by 86%. 

Short videos can contain product explanations that attract buyers, unlike text-only pages or still photos with limited information about specific products.

12. According to 68% of marketers, video offers a higher ROI than Google Ads. 

(BloggingWizard)

86% of video marketers claim that video has increased website traffic. 78% of video marketers believe that it has directly improved their sales.

Video content may deliver even higher returns on investment than paid advertising, as supported by a recent poll of 694 entrepreneurs and marketers. 

13. 26% of video marketers measure their video content's ROI through bottom-line sales figures.

(Wyzowl)

61% used metrics to calculate the return on investment for their videos, including audience involvement, which is indicated by actions like shares, likes, and comments.

On the other hand, 63% of video marketers claim that one indicator they use to gauge the ROI of their video content is the number of views. Brand awareness and PR are other metrics by which you can assess the effectiveness of your video content. 

Final Thought

Optimizing video content for search engines and social media platforms is a crucial marketing strategy that every marketer, brand, or business should incorporate into their plans. 

Video SEO does not only rank your video content higher but also generates organic traction, which is vital in maintaining long-term and meaningful relationships with your audiences.