What Is a Website Builder? [A Newbie-Friendly Guide]

Daniel Wabuge
Daniel Wabuge

Updated · Oct 16, 2022


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Want a cool site? You need a good builder!

But what is a website builder? 

Basically - intuitive toolkits that make web design fun. 

The best part? 

You get to save on time and money. The majority of these solutions offer beautiful templates for free. You can customize them further to suit your needs. No need to hire a developer!

Here’s what you need to know:

What Is a Website Builder? 

Builders designed to reduce the tiresome process of coding. They provide easy-to-use graphical interfaces and numerous features to make your work easier.

Blocks are the highlight of website building tools. You can use them to add text, pictures, videos, and so on. All you have to do is drag them into position for editing.

WYSIWYG support is another advantage of using web builders. It stands for “what you see is what you get.” That means your site will exactly appear the way you design it. A preview button is also available to help you confirm it. You can use it to have a final look before publishing your site.

But that’s not all.

Website builders offer advanced options for professional developers. You can use custom codes to achieve top-notch designs. For example, it includes CSS and HTML. 

Another thing worth appreciating - JavaScript. It helps add dynamic functions to make your pages interactive. You can use it to include a media player, calculator, and responsive tables.

These features are, however, a reserve for experts. Stick to the drag-and-drop function if you’re a beginner. The tool is more than adequate for creating outstanding websites stress-free.

But that’s hardly all.

Let’s elaborate on what is a website builder.

Types of Website Builder

Here are the different types of site builder tools: 

Offline Website Builder 

An offline website builder can be downloaded and doesn’t require the internet to run. It depends on your device’s storage to save your website. Keep in mind this might lead to resource limitations.

Once complete, you’ll need to upload it to your hosting provider. Some examples include Dreamweaver, RapidWeaver, and CoffeeCup Software.

A good offline web development tool: 

  • is suitable for professional designers
  • requires no internet connection
  • doesn’t depend on a web hosting service
  • allows you to transfer files

Offline website builders, however, have some serious downsides, limitations aside. They:

  • are fairly expensive
  • have a steep learning curve
  • require some technical skills
  • needs a hosting provider to publish online

So, is an online website builder the better choice?

Online Website Builder 

The service mostly comes as an add-on from hosting providers. Content management systems (CMSs) such as WordPress have it as well.

You’ll need an active internet connection to use it. That gives you the advantage of working on the go.

Online builders are also more user-friendly. Apart from that, it enjoys a large support base of designers. You can use pre-built templates from third-party forums for free. Examples include Elementor, Ucraft, Thrive Architect, and others.

To sum up the pros of online website builders:

  • Require no software downloads
  • Accessible from any location
  • Great for collaboration 
  • Some hosts offer it for free

Of course, they have some disadvantages as well:

  • Unsuitable for professional designers 
  • Require an internet connection
  • Limited SEO optimization options
  • Not suitable for large websites

So, how does a website builder work? I’ll cover that next. 

How Does a Website Builder Work?

Here’s how a web page builder software works:

Choosing Your Builder

First of all, choose the right tool. An offline website builder software is ideal for professionals. You get great design freedom. Those options often support the most popular coding languages.

On the other hand, online solutions are great for beginners. They come with handy tools for designing websites like a pro. 

Most hosts offer the drag-and-drop feature as a free add-on. You can access it from cheaper shared hosting providers. You should, however, consider going for VPS tiers on Windows or Linux. These offer more computing power for a lag-free experience.

Choose the Right Template

All website designer tools come with a handful of templates. You can, however, get a wider variety with offline builders. A good example is Thrive Suite that offers 270+ options for free. 

Of course, you can create one yourself. It’s what advanced users prefer.

Use the Editor

A good web page builder will allow customizations. You can add elements by using the content blocks. Widgets also help with that. 

The styling options will make your website shine. You can optimize theme colors, change fonts, add background images, etc. 

Preview Changes

Website builder programs have an option for previewing your designs. It helps check the way your site appears to visitors. You can preview for both PCs and mobile devices. It’s an easy way to see what needs improvement.


Once satisfied, you can publish your site. 

Pro tip: integrate Google Analytics. It will show you traffic volume, visitor location, keyword referrals, etc. The reports will help you optimize your marketing campaigns. 


Search engine optimization (SEO) is essential for enhancing your site’s visibility. It helps improve your ranking on the likes of Google, Bing, Yahoo, and others. Most website builder tools offer basic SEO options.

Even though that works, it’s still not enough. You’ll need to use advanced tools for better results. Try SEMrush, SEOClerks, and SEO PowerSuite. These have superb auditing features to boost your rankings.

What Should You Look For in a Good Website Builder?

We discussed what a website builder is.

Now let me teach you how to find a good one.

Ease of Use

But how can you know a tool is user-friendly, without paying for it?

Examine the features it offers first. Read some reviews. Some website builder and hosting services even offer free trials. A good example is Wix that has a 14-day trial period. You can take advantage of it to test the waters.


Most builders on the market are affordable. For example, Zyro’s pricing plans start from $1.89/month. You can use such a service to learn the ropes. 

Premium options will come in handy if you have a bigger budget. Squarespace is a great option. It offers a long list of features for building ecommerce websites. You’ll, however, need to spare at least $12/month to enjoy the service. 

Template Options 

Templates are what make professional website builder tools stand out. Ensure that you settle for a solution with a wide variety of options. It will give you endless possibilities for creating unique websites. You should also confirm that your choice supports third-party designs. You’ll take advantage of this to use themes from other marketplaces. 

Mobile Responsive 

Over 80% of internet users surf the Web via mobile phones. You don’t want to lose visitors because of a badly optimized website. You should, therefore, look for a solution that creates responsive pages.  

Customer Support

Sometimes things don’t work. And that’s okay. But you don’t want to get stuck with no help in sight. To avoid that, check the website building service level of support. You can easily find customer reviews from Trustpilot and others alike. Online forums also offer hundreds of user opinions. 

Wrap Up

So. What is a website builder?

A tool designed to help you create the site of your dreams. Forget about hiring a developer - you can do it all on your own!

Sounds great, right?

I suggest you choose a solution and start creating - the possibilities are endless!


How do website builders work?

Website designer tools are solutions for creating sites. They allow you to add elements on pages via a drag-and-drop editor. You can add images, text, videos, and more. Such solutions also help you optimize your site for mobile devices and SEO.

Should I use a website builder or not?

Website-building tools speed up the whole creation process. Thanks to their great features - pre-built templates, widgets, etc. - you’ll be able to create your own Internet corner in no time and without extra help.

What is site-building?

Site building is the process of creating websites. You can do this from scratch by writing code, if you know web programming languages. The most popular include HTML, CSS, and JavaScript.  But that’s the hard way.  You can do it fast by using drag-and-drop website builders. These come with incredible tools for fast-tracking the design process. All you need to do is drag elements into the editor.

How do I choose a website builder?

You should look for: 
  • Ease of use: Pick a builder that has beginner-friendly features. 
  • Price: Go for something that fits your budget.    
  • Template options: Settle a solution that offers a wide variety of pre-built templates.   
  • Mobile responsiveness: Ensure the application can design mobile-responsive pages.   
  • Customer support: Choose software that comes with round-the-clock customer support.
To find out what is a website builder and which are the best ones, see the article above.


Daniel Wabuge

Daniel Wabuge

Daniel is a curious thinker that loves everything about tech. If he spots something interesting, rest assured that he’ll reverse-engineer it. Apart from being an internet addict, he loves building web servers from scratch. Well, it’s not his profession per se. But it’s a passion he picked up after a series of unfortunate events involving terrible hosts. He’s the “hosting guy”.

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