What Is Keyword Research? [All You Need To Know]

Deyan Georgiev
Deyan Georgiev

Updated · Jun 03, 2022


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To find keywords for SEO, you must perform a lot of research.

And I do mean a lot.

If you’re a beginner, you might find this terrifying. Or boring. Or both. 

You’ve come to the right place. Allow me to be your Yoda in the vast galaxy of keyword research.

Let’s start with the basics - what is keyword research?

What Is Keyword Research

To increase your SEO rating, you must find good keywords for SEO.  Sounds simple, right?

Not so fast.

With millions of possibilities, how do you find the right ones? The words have to be related to the topic you discuss. They must also be the most common ones someone would put in a search engine when looking for more information.

So, you have to do your research. There are a few things you need to take into account:

Elements of Keyword Research

You won’t take over the galaxy without a plan. So, when doing your research, you have to pay attention to:


Authority is a measure of the trustworthiness of a website on a certain topic

If people looking for specific information visit your site and stay there for prolonged time, you increase your authority. It gets even bettre, if they share your articles.

Having higher authority means that your site will be displayed before others with similar content. Even though it is not directly related to our topic, it is good to implement authority as a key element of your keyword research strategy.


Volume refers to the average number of searches a word receives. It could be measured in days, weeks, months, or even years. This allows you to follow the development of trends and their current popularity.

There are tools online how certain keywords fare on a monthly scale. Using words with low search numbers may help you increase your authority on a niche topic. On the other hand, using words with a high number of average searches will increase the chances of people finding your site.


Relevance is another important element of your keyword research strategy

It’s all about how much meaning a word carries. The closer the words you use are to the topic discussed, the higher the relevance. 

Choosing ones with high relevance helps you build up authority, as it makes it that much easier for people to find sites related to their interests.

Keyword Research Process

Even though the entire process and the workings behind it are rather complex, it is possible to summarize it in a few useful steps. 

Here’s how to do keyword research:

  • Brainstorm – Describe your topic in 1-2 sentences. Use this as a basis to discover the most important keywords related to the topic.
  • Choose a Keyword Research Tool – An SEO keyword tool will be of great help in choosing the right words. A single online search will reveal a countless number of tools. Some of which are even free or have a free trial. 
  • Build Keyword Lists – Once you have found your keywords it is good to keep them in a list. To increase your productivity you may order them by highest relevance or most searches. This helps with visualizing the way future topics may be discussed.
  • Set Goals and Deadlines – Clear goals help you stay on the right path and track your progress. Having a good idea of what you want to achieve will help you pick the best keywords.
    Deadlines keep you regularly updating your site, and if search engines love something, it is consistency.
  • Invest Time in Learning – Learning keyword research practices will lead to learning valuable lessons. There are books, online seminars, educational videos, and all sorts of other media which can help you improve your workflow. You will be surprised just how much you can improve by spending 20 minutes a day reading an article on the topic.

Keyword Research Best Practices

In order to remain relevant, you must constantly evolve. Here is a list of practices that will help you remain successful in your online work:

Analyze the Competition

Keeping an eye on the competition is a good way to improve your SEO and keyword research skills. 

Take note of the words which the biggest outlets use. Check how often they use them and how much space they leave between the keywords. 

This practice can also help you evaluate your own site, by comparing its layout and functions to what competitors have to offer.

Target Low Competition Keywords

If a topic has already been covered by the big outlets in the field, is it worth investing time and effort into it? 

A good keyword strategy is to target those with a lower volume.

Try to fill niches of missing knowledge, instead of entering direct competition with sites that already have established authority in the field.

In case you decide to create content based on topics that have already received wide coverage, try to implement keywords that are not present in similar articles.

Quality vs Quantity

This is the eternal content-creator struggle. In a perfect world, people will be able to offer both equally. 

Having more content increases your online visibility. Casting a wide net increases your chances of having more visitors. On the other hand, fewer articles of higher quality will increase your authority on the matter

Choose which one of the two is more important to you and work towards that goal.

Diversify Your Keywords

Using the same words multiple times in a sentence makes the text irritating for human readers. 

If you do the same with keywords, search engine algorithms will ignore the text. And you don’t want that.

Stay Informed

SEO keyword research is no walk in the park.

New keywords are constantly introduced. It’s best to be among the first to implement them. 

To simplify: constant diligence!

Best Keyword Research Tools

There is no deficit of available keyword research tools that you can put to use. Here are some of the best.


Semrush is known as the “Swiss Army Knife of SEO”. It offers keyword research which allows you to see keywords’ current traction on Google. You may expect domain analysis, competitor analysis, and content optimization among other features. 


When it comes to keyword analysis, it is difficult to ignore this piece of software. SERPed has a collection of over forty tools, which will help you achieve success in your goals. It offers keyword research, domain research, rank tracking tool, and a myriad of other helpful tools. 

SE Ranking

SE Ranking is a cloud-based service that helps users rank better on search engines. It offers backlink analysis, competitive analysis, and website audit among other functions. The free trial is also generous.

Long Tail Pro

Long Tail Pro is the backbone of keyword marketing. The tool is geared toward niche sites, but it’s also useful for online stores, blogs, and personal and business websites. It takes into account page authority, domain strength, and the page title when determining how hard it will be to outrank the competition. 

Wrap Up

To build a successful platform, you must invest a lot of time in research. 

The right keywords may bring higher traffic toward you, increase your authority, and help you significantly increase your site’s ad revenue. Keeping up with the latest topics and using all of the best analysis tools gives you a great advantage over your competitors, and leads to greater success.

So, young padawan, are you ready to become a keyword Jedi?


What are targeted keywords?

Targeted keywords are words and phrases which directly correlate to a topic. Implementing those means that your site will be more easily recognizable to search engines. That is why it is good to invest some time in SEO keyword research.


Where do you use keywords?

You implement keywords in your site’s articles, blog posts, or other forms of written content. When search engine bots scour your site, they will compare the contents to the user’s query. The closer the relationship between the two, the higher you rank on the results page.

But there are steps to take before implementing words and phrases. For example, you need to learn what keyword research is.

What is the best keyword research tool?

Semrush, SERPed, SE Ranking, and Long Tail Pro come to mind immediately.

Truth is, the best tool is the one that best serves your needs and is most easily integrated into your workflow. Try a few different options and sooner or later you will find your perfect fit.


Deyan Georgiev

Deyan Georgiev

Deyan has been fascinated by technology his whole life. From the first Tetris game all the way to Falcon Heavy. Working for TechJury is like a dream come true, combining both his passions – writing and technology. In his free time (which is pretty scarce, thanks to his three kids), Deyan enjoys traveling and exploring new places. Always with a few chargers and a couple of gadgets in the backpack. He makes mean dizzying Island Paradise cocktails too.

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