What Is SEO Writing? [All You Need To Know]

Teodora Dobrilova
Teodora Dobrilova

Updated · Oct 16, 2022


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What is SEO writing? And why is everyone talking about it?

Worry not, we have all the answers.

We’ll discuss what SEO is and how to write articles search engines will love. We also have prepared helpful SEO writing tips and recommended software.

Ready? Let's go!

What Is SEO?

Let’s start with the basics - what is SEO?

SEO stands for “search engine optimization.” The goal - increasing the quantity and quality of your online traffic.

But why is SEO important? 

93% of internet experiences begin the same way - with a search engine.

While advertising can generate a lot of traffic, the majority of it comes from organic searches. So, you need to rank higher on search engines. You do so by implementing keywords in your content.

What goes into writing for SEO? Let’s take a look.

What Is SEO Writing?

Search engines love engaging content. So, the first thing you need to focus on is quality copy.

But that's hardly enough.

You also need good keywords and key phrases. They will lead people to your content. 

Here's the full SEO for dummies guide:


Writing SEO content begins with a plan. You need to decide on a topic and set measurable goals. For example, are you trying to sell a product/service? 

You should also consider the keywords. What is your audience searching for?

There are many great tools on the market - Ahrefs, Semrush, and Long Tail Pro, to name a few - that can help you with that. 

Check the bounce rate and time on page stats to see if your strategy is working. Alternatively, you can also look at the click-through rate.


As we mentioned, quality copy is a must.

So, let's discuss how to write SEO content.

Knowing your audience is vital. You have to create content that is both interesting to readers and industry-relevant. You just need to find the sweet spot between the two. 

That might sound difficult, but trust us - practice makes perfect.

Optimizing Content

There is a reason it's called "search engine optimization."

You need to give search engines enough information to determine what your content is all about. That way, they can show your copy to your target audience.

At this stage you should:

  • Add relevant keywords naturally and strategically
  • Insert compelling images that match your content
  • Linking to other articles on your site or relevant external pages
  • Write catchy headlines and meta tags

But how is one to write catchy SEO content for their website?

We've got you covered.

SEO Writing Tips

Okay. You now know what is SEO writing. It's time we share our best tips with you.

Write With Your Audience in Mind

Here's our number one SEO article writing tip:

You create content for your audience, not for yourself.

Many brands only focus on ranking high on search engines but neglect their readers in the process. Unsurprisingly, it doesn't lead to anything good.

To gain more organic traffic, you need to create content that your audience wants to read. It means you need to understand the language of your audience.

No, don't open Urban Dictionary. Every industry has it's own tone and specific copy stucture. Be mindful of that.

Also, mind the length. Long paragraphs and long explanations lead to bored readers. Still, include all the relevant info - it's what the people came for, after all.

Use Keywords Where They Count

Let us introduce you to chemical X - keywords.

They are, after all, what sets SEO content writing apart from normal copywriting. It's how users find your posts. 

So, we have:

  • A main keyword or phrase - the one you want to rank for.
  • Latent Semantic Index (LSI) words - related to your keyword, they tell the search engine what your content is about.
  • Long-tail keywords - a string of words or phrases that users usually search for.

Be careful not to overdo it, though. If you place too many unnatural keywords in your copy, Google can flag your site, which decreases your chances of ranking high.

You want to use keywords where they count. This means adding them to your headlines, anchor text, page title, header tags, and meta tags also.

Your headlines should be catchy. Your meta description, too . Both show up on search engine results, so you want to make sure they spark curiousity.

Structure Your Articles

While your content may be compelling, it's not the only thing that matters.

How do you structure SEO-optimized content? 

That might be an SEO for dummies tip, but:

Create breaks in your writing, so your readers don't get blurry-eyed. Shorter paragraphs and bucket brigades are your friend.

Wait, wait, wait:

What is a bucket brigade?

"Wait, wait, wait:", for example. Or "That's not all:". Or "Now:". You get the drill.

And don't forget to add headlines and sub-topics!

Don't be afraid to include visuals, too. Did you know that posts with images get 94% more shares and views

Now you do.


(Guess what that was.)

You want your readers to spend as much time as possible on your website, right?

Enter interlinking.

Not only does it show your audience more of your content, but it also helps the Google crawlers index your website better. Plus, the more relevant pages link to an article, the more authority it will gain in the search engine’s eyes. 

But keep it relevant.

It’s also a good idea to link to relevant and reputable external sites with good Domain Authority scores. Great examples are Forbes, CNN, BBC, еtc. It builds trust with your readers and search engines. 

That's called backlinking. If another site shares your post, it can increase the authority of your web page. The more relevant sources point to your site, the higher it will rank on search engines.

In order for others to link to you too, you need a good strategy.

Create Shareable Content

So if backlinks are so important, how do you get them from other sites? 

All SEO for dummies articles feature the same tip - writing content that is original and shareable is the best way.

Sure, that helps. But consider this:

You can ask for backlinks. Also, you can list your site in relevant directories.  Focusing on relationship-building on forums and relevant social media groups is another good idea.

Sounds stressful?

It doesn't have to be.

Best SEO Writing Software

Great news - you don't have to do it all on your own. We have prepared a list with some great software, that can definitely make the whole journey easier.


Semrush is a fantastic SEO tool used by more than seven million customers. It's here to solve all your keyword-related issues. The software can show you the search volume, keyword difficulty, and options, so you always have the best phrase possible.

You can also track your ranking. This will show whether your strategy is working or needs some extra attention. On top of that, you can also use it to spy on your competition! 

The SEO Writing Assistant lets you analyze content in real-time. You can then simply make changes to make sure your articles are the best they can be.


Here's the thing. We all make mistakes.

That's why grammar checker tools are a must-have. 

Grammarly takes it to the next level, though. It doesn't only highlight issues, it checks for plagiarism. 

And trust us when we say - plagiarism can seriously hurt your rankings. Avoid it at all costs.

Grammarly rates your content based on readability, word count, and tone. It will also:

  • Allow you to set your writing tone to formal, informal, or neutral
  • Check content written in Australian, American, British, or Canadian English


SEOClerks is an online marketplace filled with people looking to buy, sell or trade SEO-related services. You can easily find freelance writers or people to help you with link building, design, social media services, and programming.

There are over 700,000 users, so you can be confident you’ll find the right fit. 

One of the main benefits of using SEOClerks is that it is free to join. It also shows you the levels of each person you connect with, so you know if they are beginners or experts. 

You can find affordable services for as low as a dollar. But if you’re after quality, then you may want to spend a bit more than that.

Article Forge

Writing is not your forte?

Article Forge is a content writing software that can generate articles in minutes, based on topic. It uses several deep learning models that ensure that the copy it creates is original and sounds natural.

This program is SEO inclined and is perfect for new/small bloggers who want to grow their website. If you are time-constrained or lack the budget to hire someone, this software will serve you excellently. 

Worry not, it still gives you a level of control. You can choose the main keyword, sub-keywords, and word count (between 50 and 750 words). It can also automatically enrich your articles with relevant links, images, and videos.

See? It's not that hard.

Wrap Up – What Is SEO Writing?

So, what is SEO writing?

To sum up - creating content with specific keywords, strategically chosen so that it can rank higher in search engine results. Best case scenario, you'll get a lot of organic traffic.

Just keep in mind that it will take time to see results. SEO is a long-term project, not an instant-gratification rendezvous.

Here's a simple task for you - scan this article for all the strategies mentioned in our little SEO for dummies guide above. How many did you find?


Teodora Dobrilova

Teodora Dobrilova

Teodora devoted her whole life to words – reading, writing and trying to be original on social media. She got certified in digital marketing but still feels she’s not cool enough to be an influencer. (We all disagree – she influences the team pretty well.) She finished a master’s degree focused in Literature, Publishing, Mass Media. Her hobbies include traveling, and reading. Teddy hopes that yoga will be the thing to finally teach her some patience and show her the path toward world domination. Maybe modern tech can also help her with that.

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