Why Choose a Dynamic QR Code Creator Over a Static QR Code Creator?

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Maria Prakkat
Written by
Maria Prakkat

Updated · Dec 05, 2023

Maria Prakkat
B2B SaaS Content Writer & Editor | Joined July 2023 | Twitter LinkedIn
Maria Prakkat

An avid reader, and writer, Maria is a Content Marketer at Uniqode and an ardent knowledge-seeker of... | See full bio

Edited by
Lorde Kate Defensor


Lorde Kate Defensor
Joined May 2023
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You see them everywhere - on billboards, product packaging, and restaurant menus. QR Codes have now become the norm in marketing for brands and businesses. 

They efficiently connect our physical world to the vast expanse of the internet. However, you might not know that QR Codes can be static and dynamic. If you are simply scanning a QR Code, this information may not be immediately useful to you. 

However, this valuable insight can undoubtedly benefit you if you are a business, individual, or marketer incorporating QR Codes into your marketing campaigns and other activities.

In this article, understand the differences between static and dynamic QR Code generators and why dynamic QR Codes outshine static ones, especially in a business setting. 

Key Takeaways: 

  • QR Codes are widely used in marketing and can be static or dynamic.
  • Dynamic QR Codes can be updated after printing, offering real-time tracking and analytics.
  • Static QR Codes have fixed information and are suitable for permanent details.
  • Dynamic QR Code generators provide customization, real-time analytics, and flexibility.
  • The choice between static and dynamic depends on needs: static for simplicity, flexibility, and tracking.

What is a QR Code?

QR Codes, or Quick Response codes, are two-dimensional barcodes that store information in a compact, scannable format. While a traditional barcode can only hold a numerical value, a QR Code can store a URL, text, contact information, and Wi-Fi password. 

There are two types of QR Codes:

  • Static QR Codes contain fixed information that cannot be changed once generated.
  • Dynamic QR Codes are flexible and can be updated or modified even after being printed, providing real-time tracking and analytics.

Choosing between a static and dynamic QR Code creator can change things significantly regarding flexibility, tracking, and security. 

You would need a reliable QR Code generator to create any type of QR Code. While some QR-code platforms only provide one, other solutions offer both. 

Pro-tip! 💡

Choose static QR codes for fixed content that won't change often, such as your website URL or contact information. Opt for dynamic QR codes when you need flexibility to update the linked content, such as promotions, inventory, or event details. 

Static QR Code Generators

Static QR Code generators let you create QR Codes that contain fixed information. Once generated, the encoded data cannot be changed or edited. These are also probably the most well-known type of QR Codes as they are suitable for content that doesn't require frequent updates, such as website URLs, contact information, or simple text messages. 

They are also quick and straightforward to generate, but the downside is that any changes to the information would require creating a new QR Code. 

Most static QR Code generators are free to use, which makes this type of solution all the more attractive. A few of the most popular free QR Code generators include Canva and QRCode Monkey. They offer only static QR Codes and a fairly easy-to-use interface.

When should you use a static QR Code generator? They're ideal when directing customers to a certain website or sharing permanent details like address or contact details. They offer an easy user experience, making them a solid match for these uses.

Fun Fact!

The concept of QR codes (Quick Response codes) was first created in 1994 by a Japanese company called Denso Wave, a subsidiary of the Toyota Group. These codes were initially developed for tracking automotive parts during manufacturing processes, showcasing their origins in the automotive industry.

Dynamic QR Code Generators

Now, let’s shift focus to dynamic QR Code generators. These types of QR Codes are the ones that create QR Codes with changeable information. Think of them like digital billboards you can update anytime.

Dynamic QR Code generators have some awesome features. One of these is the ability to edit a QR Code's information even after it's been printed and shared. You can update the details, change the URL, or switch the action without making a new code. 

They also come with intuitive customization, meaning you can add your brand logo and customize the colors and the pattern to make it look unique.

There are static QR Code generators that offer customizations (Canva and QR Code Monkey let you add colors to your QR Codes) but are always limited to colors and generic logos. 

When are dynamic QR Code generators the right pick? They're ideal when you need unique-looking QR Codes with tracking capabilities and the flexibility to update them. They help run marketing campaigns, host events, or share content that changes regularly. 

Fun Fact!

Dynamic QR codes can be a lifesaver for marketing campaigns! They allow you to adapt and update the information they point to without changing the physical code. 

Static QR Code Generators vs. Dynamic QR Code Generators

Several factors come into play when comparing static and dynamic QR Code creators.

Static QR Code creators are more straightforward, but they lack dynamic QR Code creators' flexibility and tracking capabilities.

Dynamic QR Code creators offer advanced features such as real-time analytics, updating the encoded information, and integrating with other digital platforms.

Let’s quickly examine how both these QR code generators differ.


Dynamic QR Code Generator

Static QR Code Generator


Yes, the content linked to the QR Code can be edited or updated even after the QR Code has been printed and distributed.

No, the content embedded in the QR Code is fixed and cannot be changed once the QR Code is generated.


Yes, they offer advanced customizations, which include logos, brand colors, customizable forms, and templates.

Yes, static QR Code generators offer customizations, too, but they are usually limited to changing the colors and pattern of the QR Codes.

Tracking and Analytics

Yes, dynamic QR Code generators often provide real-time tracking and analytics, allowing you to monitor how often, when, and where the QR Codes are being scanned.

No, static QR Codes do not provide tracking or analytics.


Due to the advanced features they offer, dynamic QR Code generators come with a cost, often in the form of a subscription fee.

Static QR Code generators are usually free to use as they offer basic functionality.


High, dynamic QR Codes are ideal for situations where the content linked to the QR Code needs to be updated or changed regularly.

Low, static QR Codes are best for permanent information that does not require updates.

Internet Requirement

Since the information is stored online, an internet connection is required to access the content linked to the QR Code.

No, the information is encoded directly in the QR Code so your scanners can see it. However, you’ll still need the internet to access the QR links to any website.

Use Cases

Marketing campaigns, event tickets, personalized content, frequent content updates.

Directing to a specific URL, providing permanent information, and business cards.

Should You Choose a Dynamic QR Code Creator?

Choosing between static and dynamic QR Code creators ultimately depends on your specific needs and goals. If you're looking for a simple, cost-free solution and don't need to change the encoded information or track scans, then a static QR Code creator like Canva might work.

However, if you need a more flexible solution that allows you to update the information from time to time, track scans, and integrate with other digital platforms, a dynamic QR Code creator is the way to go.

For instance, the dynamic QR Code generator by Uniqode offers a range of advanced features for its dynamic QR Codes:

  • Customize the QR Code with your brand logo and colors, and choose from premium frames and patterns.
  • Retarget scanners using Meta Pixel and Google Adwords
  • Heatmap representation of your QR Code scans to track them by time and location.
  • Email reports on the performance of your QR Codes.
  • Manage and identify QR Codes with labels.

Uniqode provides a level of flexibility and insight that static-only QR Code creators simply can't match. The platform also lets you create static QR Codes for free, making it perfect for brands and businesses looking to create both QR Codes for their marketing campaigns. 

You also get bulk QR Code generation and QR Code API features with Uniqode, which applies to static and dynamic QR Codes. This is not a feature easily found on other static QR Code creators. 

Pro tip!

When deciding between static and dynamic QR codes, consider your long-term needs. If you share evergreen content like a company website or contact details, use a static QR code for its simplicity and permanence. However, if your content will change, such as special offers, event details, or inventory updates, opt for dynamic QR codes.

Embrace the Future with Dynamic QR Code Creators

The world is moving fast, and businesses need tools that offer flexibility, adaptability, and detailed insights to make business decisions. 

Dynamic QR Code creators embody these qualities, providing a solution that meets today's demands and anticipates tomorrow's needs.

The limitations of static QR Code creators can be a bottleneck for businesses. On the other hand, dynamic QR Code generators offer a robust and versatile solution.


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