25 Curious Yelp Statistics To Show How Big It Is in 2022

Simona Yaramova
Simona Yaramova

Updated · Sep 09, 2022

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You’re looking for your next favorite restaurant, bar, or hairdresser salon? Where do you go?

Yelp, of course! The platform provides reliable information about all kinds of businesses and services based on user-written reviews.

The two former PayPal employees, Russel Simmons and Jeremy Stoppelman established Yelp in 2004. But is it still relevant today?

In this article, we’ve gathered all the essential and exciting Yelp statistics you need!

Let’s answer all the burning questions:

Must-Know Yelp Stats and Facts for 2022

  • Home & Local services are the #1 reviewed business on Yelp.
  • The platform has 33 million mobile app and 57 million mobile web users monthly.
  • With 244 million reviews worldwide, it helps millions of consumers see which places are available in their area and how each has performed for their clients.
  • Yelp has more than 178 million visits every month across its platforms.
  • 63.6% of consumers will likely check Google reviews before visiting a location. 45.18% will first turn to Yelp.
  • 82% of the people who visit Yelp do that with the intention of purchasing.
  • Yelp takes 1st place in its niche in the US.

Key Yelp Statistics for 2022

From details about its current user base to important data about its system, this is where you’ll find curious facts about the platform. Let’s start with the basics:

1. Yelp boasts 33 million monthly mobile app visitors.

(Source: Yelp-Press)

You can access the platform through:

  • A mobile browser
  • A desktop browser
  • Android app
  • iOS app

Apparently, 33 million people choose to do so through their mobile app. Thus, contributing to the overall 178 million monthly visits through all platforms.

Now that you know how just many monthly active app users Yelp possesses, it’s time to move on to another pressing subject:

2. The #1 reviewed business category on Yelp is…

(Source: Yelp-Press)

Home and Local services.

The platform has a massive range, meaning you can leave a review for practically any kind of business you can imagine. Still, Home and Local services lead the categories with 19%. Next on the list are Restaurants with 17%, followed by Shopping with 16%.

3. Over 135 million people visit Yelp each month.

(Source: Statista)

The platform might be almost 20 years old, but it’s still trendy, filling an important niche. Nowadays, more than 135 million customers use its services every month.

4. You can find over 244 million global reviews on Yelp.

(Source: Yelp-Press)

Let’s see what the latest Yelp stat sheet tells us:

As of 2022, you have over 244 million reviews to scroll through while looking for your next favorite place.

5. How many people visit Yelp on their mobile phones each month?

(Source: Statista)

People’s favorite way of accessing Yelp is, you guessed it, through a mobile phone. No surprise there, as we’re always in a rush, always looking for the next best thing…

Okay, but do you know just how many monthly users the platform can crow about? More than 90 million! 56 million customers choose to use their mobile web browser, 46 million most frequently use their desktop browser, while 33 million prefer the app.

6. 97% of Yelp users visit the platform to make a purchase.

(Source: Blog.Yelp)

So 97% of all visitors declare the platform reliable. They open it to check if something is worth spending their money on.

Time for the next portion of useful Yelp fast facts:

7. 45.18% of people prefer to check reviews on Yelp.

(Source: ReviewTrackers)

So, 63.6% of users will first check in with Google reviews (through Google Maps and Search) before deciding what service to use. However, Yelp isn’t that far behind—over 45% of customers favor the platform as their source of where to eat, shop, or who to trust.

Not that big of a difference with the tech behemoth. Apparently, the efforts of Yelp’s team are not in vain.

8. Yelp is the top website in its niche in the US.

(Source: SimilarWeb)

The platform indubiously ranks first in its niche in America. But who follows? The top three is completed by WhitePages and YellowPages.

Yelp Demographic

You can find a review for almost anything on the platform. You can also find almost anything worth knowing about it here. So, what group of people makes up the majority of its users? Let’s see:

9. Women use Yelp more than men.

(Source: Earthweb)

So women are bigger fans of Yelp than men. According to the latest data, 53% of its user base is made up of women, while the remaining 47% are male. Even though the difference is slight, the female part of the population still takes the leading position.

10. The majority of Yelpers are aged 35–54.

(Source: Earthweb)

The Yelp consumer fact sheet once again is a valuable source of info:

Apparently, US users are split almost evenly into age categories.

  • People aged 34–54 take first place with 36%.
  • 33% of the platform’s users are 55 years old or more.
  • 30% are aged between 18 and 34 years.

11. People with $100,000+ income are the primary Yelp demographic.

(Source: Earthweb)

Over half of all users have a larger income than $100,000. The remaining half is split almost equally, with 24% earning between $60,000 and $90,000 and 22% bringing home $59,000 or less.

12. More than half of Yelp visitors have gone to college.

(Source: SearchEngineJournal)

Apparently, the majority of its users are educated. Stats report that 64% of them went to college, while 18% hadn’t. Additionally, 18% only went to graduate school.

13. Yelp is available in 35 countries.

(Source: SearchEngineJournal)

Although most of its user base is from the US, people from all over the world use the platform. What’s more, they can choose between 42 languages and a variety of features.

14. More than 90% of its users come from the US.

(Source: SimilarWeb)

Once again, Yelp’s consumer fact sheet comes to our aid when in need of valuable info…

This time it’s only to confirm something we know or suspect: Yelp is available and being used worldwide, but almost its entire audience is US-based. No surprise there, right?

Yelp App Stats

The app might be the least preferred way to access the platform, but still, there are some exciting facts about it. Let’s hear them:

15. People who use the app generate more activity.

(Source: PRNewsWire)

Did you know that? Consumers who visit the app go through 10 times more pages than those who use the desktop version. Fascinating, right?

Keep reading for the next piece of amusing Yelp info:

16. People prefer to publish reviews through a mobile phone.

(Source: WordStream)

Well, that’s a nice change of pace… though, it’s still quite logical—you’ve just visited this restaurant/beauty salon/gym/auto repair shop/even landmarks, etc., and want to share your experience, be it good or bad.

So it’s no surprise to report that 60% of reviews and photos came from smartphones.

17. The app boasts more than 50 million downloads.

(Source: Google Play)

And that’s counting only Google Play Store downloads. The app has 516,000 reviews leading to an overall 4.8 stars rating.

18. Over 46 million users visit the desktop site every month.

(Source: Statista)

Although Yelp’s users prefer using the mobile web version, many still visit the good old-fashioned desktop site. By “many,” we mean millions… to be more precise, more than 46 million people!

Yelp Business Statistics

You’re still wondering how massive and influential Yelp’s platform is? Check out these stats to learn all you need to know about it:

19. The company’s Q2 2022 revenue amounted to $298 million.

(Source: Statista)

You’ll be even more impressed when you hear that this equals over a $25 million increase from the previous quarter. Yelp’s thriving!

20. “Home and Local Services” bring the highest advertising revenue.

(Source: Yelp-Press)

When it comes to business segments, the Yelp stat sheet is certain: “Home and Local Services” is crowned the winner, with 61% of the ad revenue in Q2 2022. Interestingly, restaurants claim the remaining 39%.

21. In Q2 2022, the company generated $8 million in net income.

(Source: Statista)

A serious increase, especially when we consider Yelp’s losses of around $900,000 in the previous quarter.

22. On average, 16% of all businesses boast five-star reviews.

(Source: Yelp-Press)

What about the others?

  • 38% have four stars
  • 26% must be content with three
  • 15% must work on their service quality, as they have two stars
  • 5% have received the lowest rating available—just one star

Yelp Fast Facts

Here comes the cherry on top:

Here come some interesting tidbits about the platform. Enjoy!

23. “Open now” is the most used filter in customers’ searches of all categories.

(Source: SearchEngineLand)

Let’s take for an example Yelp’s most famous category—Home and Local Services. “Open now” indeed tops the list. It’s followed by the “Request a quote” filter. People also want to know if companies accept credit card payments and whether they give out fast and informative responses.

24. In 2004, Jon B. wrote the first Yelp review.

(Source: Blog.Yelp)

The very first review appeared in October 2004. Jon B. gave their contribution by reviewing the Kabuki Springs & Spa in San Francisco.

25. Bottega Louie is the most reviewed business on Yelp.

(Source: Blog.Yelp)

The establishment boasts over 17,000 reviews. So there you have it—now you know what the most reviewed restaurant on Yelp is. But do you want to know what’s the top three? Second place goes to Phil’s BBQ (over 15,000 contributions), and the third is claimed by Founding Farmers, with almost the same number.

Wrap Up

Our collection of Yelp facts has come to an end. We hope these prove to you that the platform’s still relevant in 2022.

It’s the perfect place to check your options and get inspired by finding your next favorite business or place, all based on unbiased customer reviews.

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Simona Yaramova

Simona Yaramova

Simona’s desire to be a content writer came pretty randomly. But now, she’s dedicated to learning everything about technology and becoming the best at her job. Her favorite gadget is her iPhone, so she has all the know-how about it. She’s currently pursuing a Bachelor’s degree in English Philology. She is a dog person and dreams of having a Corgi (don’t we all?). She likes to cook, read books, and spend time with her family and friends.

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