YouTube Statistics You Will Need in 2022

Christo Petrov
Christo Petrov

Updated · Apr 26, 2022


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The 21st century has brought us numerous conveniences, with video streaming being one of the favorites among the global population. TV viewers across the globe rejoiced when services such as YouTube and Netflix became available.

YouTube also brought a purpose and jobs to millions of people, as it introduced its Partnership program. All of those who wished to showcase their hobbies, skills, or simply share their experiences and thoughts with the internet, and maybe even make some money out of it are now able to do so, using just a camera and a few clicks.

Compelling YouTube Statistics

  • At the start of 2021, Youtube had more than 2.3 billion monthly active users.
  • 75% of millennials prefer watching YouTube to watching television
  • 500 hours of video are uploaded on YouTube every minute
  • 1 billion hours of YouTube videos are watched daily
  • YouTube is localized in more than 100 countries.
  • 62% of YouTube users are men.
  • 70% of viewers use YouTube to help solve a problem

YouTube stats listed below serve a purpose to help us better grasp what a struggle it was to get YouTube to where it is now, what it takes to maintain it, and just how big of an audience this platform has.

General YouTube Facts and Stats

Google bought YouTube in 2006. Ever since then the video sharing website has been the dominant player in its niche.

1. YouTube was purchased by Google for $1.65B in October 2006.

(Source: NY Times)

The facts list couldn’t start without mentioning Google’s purchase of the company. On 9 October 2006, Google announced its acquisition of YouTube for $1.65 billion. It was also announced that YouTube is to remain an independent company, in order not to harm its brand and community.

2. The first YouTube video is called "Me at the Zoo".

(Source: YouTube)

Uploaded on 23 April 2005, the first video ever on YouTube is called Me at the Zoo. It’s a video of a person standing in front of an elephant enclosure at a zoo and talking about their big trunks and how cool they are. In 2021 the video has more than 167 million views.

3. As of 2020, there are three million paying YouTube TV subscribers.

(Source: Fierce Video, Cable TV)

Launched in 2017, YouTube TV is a commercial service that streams more than 100 live TV networks, such as ESPN, FOX, CNN, ABC, and more. It has more than 3,000,000 users who pay $64.99 per month to subscribe to it.

4. YouTube is localized in more than 100 countries and can be accessed in 80 different languages.

(Source: YouTube)

In order to accommodate its global audience, YouTube is available in more than 100 countries. It also supports 80 different languages.

5. The annual cost of running and maintaining YouTube is $6.35B.

(Source: MerchDope)

YouTube money stats show that the company spends around $6.35 billion per year on maintaining and running their infrastructure. Luckily, they have Google’s billions to work with, and the company itself is making more than enough to make a profit.

6. In 2020, Google generated $19.77B in revenue from YouTube.

(Source: Statista)

In 2020 the video platform's annual ad revenues amounted to 19.77 billion U.S. dollars. That’s up from 15.15 billion U.S. dollars in the previous year.

7. YouTube generates 10.9% of Google’s ad sales revenue.

(Source: Statista)

The $19.77 billion that Google earns from YouTube accounts for 10.9% of the company’s yearly ad revenue. 

8. Sequoia Capital invested $11.5M into YouTube in November 2005.

(Source: The New York Times)

YouTube statistics and data from the early years list several important investors, the most notable of which is Sequoia Capital.

Sequoia Capital is a famous name in the tech world, as the company has investments in giants such as AirBnB, Apple, Atari, Cisco, EA, Dropbox, Tumblr, Reddit, and hundreds of others. The company also put $11.5 million into YouTube early, less than a year after the video network was founded.

9. The youngest YouTube star is 6-year-old Eva Diana Kidisyuk.

(Source: YouTube)

Six-year-old Eva Diana Kidisyuk has a YouTube channel called Kids Diana Show. This Ukrainian YouTuber shared videos of her playtime with her brother Roma. It is the most popular channel in Ukraine with more than 76 million subscribers. As of March 2021, the it has received more than 53 billion views.

10. The number of channels earning six figures per year on YouTube is up 40% year over year.

(Source: YouTube)

Every year, the number of channels who earn more than $100,000 increases by 50%. This milestone is regarded by YouTubers as the point in which they can turn video making into a full-time job and quit their boring jobs they’ve kept just to stay afloat.

11. In 2020, Ryan Kaju, from Ryan’s World, was the world’s highest-paid ($29.5M) YouTube star.

(Source: Forbes)

With more than 12.2 billion views in 2020, nine-year-old Ryan Kaju raked in $29.5 million dollars. Following him are Mr. Beast (Jimmy Donaldson) with $24 million, and Dude Perfect with $23 million.

12. YouTube’s top celebrity is Felix Arvid Ulf Kjellberg, known as PewDiePie, with over 109M subscribers.

(Source: Business Insider, YouTube)

PewDiePie, the famous Swedish YouTuber, firmly held on to the title as the owner of the channel with most subscribers for years. However, after a long and tense battle with Indian record company T-Series, he finally was overcome.

YouTube User Info and Stats

People from all over the world recognize YouTube as their video sharing platform of choice.

13. 78% of Hispanic people, 76% of black people and 71% of white people in USA use YouTube.

(Source: Pew Research Center)

YouTube demographics research shows that white users are the minority on the platform. 71% of white people use YouTube, while the video network is used by 76% of African-Americans from the US, as well as 78% of people with Hispanic roots.

14. 84% of people making over $75K a year use YouTube.

(Source: Pew Research Center)

Upper-middle-class Americans seem to be infatuated with YouTube, as 84% of those who make over $75,000 per year use the platform regularly.

15. 74% of people with some college experience use YouTube.

(Source: Pew Research Center)

74% of those who graduated from college, or have made an attempt to attend college and dropped out, use YouTube on a regular basis and are considered active users.

16. 94% of American 18-24-year-olds use YouTube.

(Source: Pew Research Center)

Recent data shows that 94% of college-aged Americans, between the ages of 18 and 24, use YouTube regularly. YouTube has the highest reach among young adults in America. Facebook comes in second with the ability to reach 81% of the same age group.

17. YouTube gets 2.3 billion logged-in user visits every month.

(Source: YouTube)

As of Q1 2021, YouTube has an average of 2.3 billion registered viewers accessing the platform every month. The average increased from 1.8 billion in 2018.

18. 72% of US men use YouTube.

(Source: Statista)

YouTube user demographic statistics show that the majority of US males is part of this platform’s audience. The percentage is the same for women.

This is surprising, given that in most other social platform stats, women are the dominating force.

19. 35+ and 55+ age groups are the fastest-growing YouTube demographics.

(Source: Media Kix)

Users over the age of 35, and even 55, are the fastest-growing YouTube user demographics. There are more than 60 million users between the ages of 35 and 54 on YouTube and nearly 40 million users over the age of 55.

20. As of Q3 2020, 62% of YouTube users access the platform daily.

(Source: Statista)

Out of all YouTube users, 62% use the platform every day. That number shoots up even further when we look at weekly use, which is 92%. And 98% say they use it monthly.

21. 85% of US teen boys (ages 13-17) use YouTube daily.

(Source: Marketing Charts)

According to a recent survey, 85% of male teenagers from the US, who are still underage, watch YouTube videos at least once a day. The survey included 790 US teens of both genders, between the ages of 13 and 17.

22. 70% of US teen girls aged 13-17 use YouTube daily.

(Source: Marketing Charts)

The same YouTube metrics also acknowledge the fact that 70% of female teenagers in the US watch YouTube videos on a daily basis.

23. 85% of online US teens use YouTube.

(Source: Statista)

85% of teenagers in the US use YouTube, making it the most popular social media app for this group. The same survey, that had a task to examine the use of social networks among teens, found that Facebook was used by 51% of US teens.

Instagram takes the second place, with 72% using the app, and Snapchat follows with 69%.

24. Males are primarily watching soccer or strategy games on YouTube.

(Source: Omnicore)

94% of males on YouTube use the platform mainly for the purpose of following soccer, while just a smidge fewer users have strategy games as their videos of choice. The next top five categories for men on YouTube are Xbox, basketball, shooter games, massive multiplayer games, and virtual games.

25. Females are primarily watching beauty videos on YouTube.

(Source: Omnicore)

YouTube statistics and data show that females are also enforcing gender stereotypes on YouTube, with 89% of them following the makeup and cosmetics category, making it the most popular category among this demographic. Skin and nail care follow with 85% of females following the videos in this area, then come weight loss, East Asian music, pop music, and dogs.

26. 90% of YouTube users come from outside of the US.

(Source: Global Media Insight)

Out of the two billion unique users, only 197 million are from the US. That’s only 10%! With 90% of the users coming from outside the States, YouTube can be rightfully called a global network.

27. 93% of millennials go to YouTube to learn how to do something.

(Source: Think with Google)

YouTube stats sometimes paint a different picture of the platform users:

That YouTube is not just a place to kill time, but also a platform that can teach us lots, is best shown by the fact that 93% of millennials use it in order to discover how to do something. From the simplest tasks such as folding pants the right way to helping you build your own home, YouTube has it all when it comes to learning new skills.

28. 96% of US internet users aged 18-24 use YouTube.

(Source: Statista)

As of the third quarter of 2020, 77% of US internet users between the age of 18 and 25 accessed YouTube. The percentage is the same for those between 26 and 35.

When looking at the next group up (36-45), 73% use YouTube. The number declines for people aged 46-55, but only slightly. 70% of this group uses the app.

What’s most surprising about YouTube demographics - 67% of the people over the age of 56, who use the internet, are also watching videos on YouTube. 

29. 86% of millennial dads turn to YouTube for guidance on parenting topics.

(Source: Think with Google)

Millennial parents, especially dads, tend to use YouTube as a helpful guide to parenting. 86% of them have chosen to put parts of their child’s upbringing into the hands of YouTubers willing to share inside tips about parenting.

30. 91% of smartphone users turn to their smartphone for ideas while doing a given task.

(Source: Think with Google)

91% of Android and iOS users who want to try doing something they haven’t done before will use their devices to search for ideas and clues on YouTube. There’s a chance someone has made a video on any problem that can possibly occur while performing a task, with over 50 million people putting out content.

31. 67% of millennials agree that they can find a YouTube video on anything they want to learn.

(Source: Think with Google)

YouTube video statistics indicate that most of the audience consider the network’s video database basically infinite:

The majority of millennials, or 67% of them, agree that YouTube can offer a video for any new skill they wish to learn. Those interesting in programming can find numerous sources, as well as those who want to learn how to knit. All in all, 75% of millennials prefer watching YouTube to watching television.

32. Gen X watches more than 1.5B YouTube videos every day.

(Source: Think with Google)

Generation X, or those born between the 1960’s and 1980’s, are well ahead of millennials in YouTube video consumption. This generation watches more than 1.5 billion videos on the platform, day in and day out.

33. 70% of those aged 35-54 watch YouTube to learn how to do something.

(Source: Think with Google)

Three-quarters of YouTube users between the ages of 35 and 54 access the video streaming platform at least once in a month.

34. 75% of adults turn to YouTube for nostalgia rather than tutorials or current events.

(Source: Disruptive Advertising)

According to recently published YouTube user statistics, 75% of adults don’t use YouTube in order to keep up with current events or discover new content, but they rather use it for nostalgic reasons and reminiscing about the days past.

35. 70% of viewers use YouTube to help solve a problem.

(Source: Think with Google)

Google has released the information that 70% of YouTube users use the platform in order to sort out a problem related to their work, school, or hobbies.

36. 86% of viewers regularly use YouTube to learn new things.

(Source: Think with Google)

The majority of YouTube users are not using the platform strictly for killing time. 86% of them, according to Google’s data, use YouTube to try and learn new skills and things.

37. 65% of viewers turn to YouTube to help fix something in their home or car.

(Source: Think with Google)

Google also claims that 65% of YouTube audience would rather watch a video that explains how to fix things around their house or their car and do it themselves than pay someone to fix it for them.

38. 18% of US adults get news on YouTube.

(Source: Pew Research Center)

In recent years, we have slowly started to drift away from the traditional sources of news such as newspapers and TV. Most of us would rather pick the internet, and we find it a more convenient way to stay informed.

YouTube usage statistics are saying that close to a fifth of adults from the US use YouTube as their main source of local and global news.

39. 48% of online video viewers name YouTube as their top video site.

(Source: AdWords)

48% of Internet users who consume video content on multiple platforms say that YouTube is their favorite one. Some like it for the interface, others for the ability to avoid ads using Adblock, and some enjoy YouTube due to the limitless array of video topics it offers.

YouTube Video Stats

You won't believe the numbers: 3.25 billion videos are viewed on YouTube each month.

40. 500 hours of video are uploaded on YouTube in 60 seconds.

(Source: Smart Insights)

During a single minute, 500 hours of video are uploaded to YouTube. The same time frame also sees 3.8 million Google searches, 450,000 Tweets, and 150,000 emails sent.

41. 1B hours of videos are watched on YouTube daily.

(Source: YouTube)

According to official YouTube stats, users view 1 billion hours of videos on the platform, every single day. 3.25 billion videos are viewed each month.

42. An average mobile viewing session lasts 40 minutes.

(Source: Omnicore)

Mobile users usually spend 40 minutes per viewing session on YouTube. The network holds the top numbers in user engagement and average time spent on the website, gaining a 50% increase in average viewing time from last year.

43. 75M YouTube users are actively creating content.

(Source: YouTube)

There are 75 million YouTubers who have decided to start creating content and put videos out regularly. Sadly, not many of them can get through a threshold of 1,000 subscribers and 4,000 hours of watch time. Until they do, they can’t join the YouTube partnership program and start earning money.

44. The top 4 content categories watched by YouTube users are comedy, music, entertainment/pop culture, and how-to.

(Source: Think with Google)

YouTube viewers mostly watch comedy, music, pop culture, and how-to categories. The specific categories popular with each gender have already been discussed, but globally these 4 content categories are the most watched ones on YouTube.

45. YouTube's top video is “Despacito” with over 7.2B views.

(Source: YouTube)

The song we’ve all grown to hate, Despacito, by Luis Fonsi and Daddy Yankee, is the most viewed video in the history of YouTube. The music video currently has 7.2 billion views, and the more humble estimates say that it made the copyright holder over $40 million.

46. Searches of “how-to” videos on YouTube are growing 70% year on year.

(Source: Think with Google)

YouTube view statistics tell us which categories of videos are on the rise:

How-to videos seem to be the type of content that most YouTubers have decided to make, as users search for more and more of them. The number of this type of videos has been growing at a rapid, yet steady pace of 70% per year.

47. More than 100M hours of how-to content have been watched in North America in 2015.

(Source: Think with Google)

Canadians and Americans watched over 100 million hours of how to videos in 2015. If we take the info from the previous stat that the growth of how to video searches increases by 70% every year, we can conclude that North America viewed 310 million hours of how to videos in 2018. It’d be interesting to see the YouTube subscriber stats to determine how many people were actually involved in watching that much video!

48. 720p HD support was added in November 2008.

(Source: CNET)

The users of YouTube were only given the option to watch low definition videos on the platform for the first 3 years of its existence. This helped reduce the amount of server storage needed to accommodate the videos, as SD videos take far less space than HD ones.

However, in 2008, YouTube decided to implement the 720p HD option, or what we nowadays refer as HD ready.

49. It was announced in 2010 that 1080p videos, as well as the 4K format are coming to YouTube.

(Source: YouTube)

Just two years after implementing the 720p feature, YouTube announced that even higher definitions are coming to the platform. The announcement of full-HD, or 1080p videos, as well as the 4K variety, was met with joy and support from the users.

50. Support for 8K resolution was added in June 2015.

(Source: Mashable)

What made some of the channels more serious about their video creation stand out from the average crowd was the implementation of the 8K resolution that YouTube conducted in June of 2015.

Those willing to invest in better filming gear have been able to show their work in more pixels than ever, to the minority of users who have displays able to reproduce the resolution.

51. Support for HDR was added in November 2016.

(Source: YouTube)

A year after introducing the 8K resolution, YouTube decided to enable the content creators to upload High-dynamic-range imaging to the website. This resolution being added to the list really showed who is serious about their YouTube career. We could see YouTube creators using RED cameras, designed for filming movies, worth more than 100,000 dollars.

YouTube Advertising Statistics

Who needs TV commercials when you can advertise on YouTube for a fraction of the price?

52. 9% of small businesses are on YouTube.

(Source: Oberlo)

It is estimated that 9% of small businesses from the US use YouTube for advertisement purposes. Whether it’s just running ads or having their own channels where they post videos regularly, over 2 million small businesses from the US have decided to invest in YouTube marketing.

53. The first video to hit one million views was a Nike advertisement featuring Ronaldinho.

(Source: YouTube)

Published in 2005, Nike’s ad featuring the soccer superstar Ronaldinho was the first-ever YouTube video to hit the one million view mark. While the original video isn’t live anymore, you can still watch a re-upload on the site.

54. Approximately 20% of the people who start watching a video will leave after the first 10 seconds.

(Source: Blogkens, Omnicore)

YouTube analytics show that a fifth of YouTube users will quit a video just 10 seconds into watching it, while the other 80% usually decide to stay longer. Not many users manage to watch through an entire video, especially if it’s longer than 10 minutes.

55. 85% of digital video viewers are YouTube viewers.

(Source: eMarketer)

YouTube still hasn’t started to show signs of aging as some other social networks have. Facebook has been slowly losing its users, and the ones that stay on the platform are less active than ever before. YouTube is somehow managing to still stay at the top of the game, with 85% of online digital video consumption originating from this website.

56. YouTube generated $19.77B revenue in 2020.

(Source: Statista)

In 2020, YouTube started making serious bank, earning almost 20 billion dollars in revenue during the year. That’s quite a large increase from its 15.14 billion dollars the year before.

57. YouTube earns up to $0.05 per view.

(Source: Business of Apps)

YouTube statistics note that, depending on the age of its users and their view rate, YouTube earns up to 0.05 dollars per video view.

Users aged between 18 and 24 have a view rate of 27%, and they bring in 0.042 dollars to YouTube per view.

Those between the ages of 25 and 34 have a slightly higher view rate or 27.1%. They also earn a bit more money for YouTube; 0.046 dollars per view.

YouTube viewers aged 35 to 44 are increasing the view rate number slightly, with an average of 27.3%. They make YouTube 0.046 dollars per view.

The age group consisting of those older than 45 and aged 54 or younger have a cost per view of 0.05 dollars, and a view rate of 28.8%.

YouTube users over the age of 55 have a view rate of 30%, and they provide YouTube with 0.049 dollars per view.

58. India is YouTube’s largest market.

(Source: Global Media Insight)

India is Youtube’s largest market, with more than 225 million users. The US follows with 197 million users, and in third place, we find Brazil with 83 million users. Japan and Russia both have close to 60 million active users on the platform.

59. In 2020, ads generated 470+ million views and 1.3+ million likes.

(Source: YouTube)

The leading ads are:

They have collectively gathered more than 470 million views and 1.3 million likes on YouTube in 2020.

(Source: CNET)

YouTube has algorithms employed that suggest new videos from channels that the users aren’t necessarily subscribed to, based on the users’ preferences and watch history.

YouTube trends imply that the users find the platform’s video suggestion algorithms effective, as 70% of the time an average user spends on YouTube is spent watching the videos in their recommended category.

61. As of 2018, YouTube paid out more than $3B to rights holders who made claims through Content ID.

(Source: Google, Tubefilter)

Using Google’s advanced algorithms, YouTube is able to scan the uploaded database of already uploaded videos in order to find any potential copyright infringements. Once an infringement is discovered, a Content ID claim is submitted, and the rights holder can decide whether the video should be taken down or not.

YouTube paid more than three billion dollars in damages to those who made claims using this feature.

62. In 2020, 87% of video marketers use YouTube.

(Source: eMarketer)

Video marketing is growing rapidly, with 86% of businesses using video to promote their services or products. This has increased a lot since 2016, when it was only 61%. Out of all of those who use video marketing, 87% used YouTube, which is up from 85% in 2019.

63. YouTube accounts for 27.1% of digital ad spending share by US senior marketers.

(Source: eMarketer)

More than a fifth of all digital marketing spending by senior marketers from the US goes to YouTube, according to this year’s YouTube growth statistics. This stat shows just how valuable and effective experienced advertisers find running ads on this platform.

64. 95% of YouTube ads are audible.

(Source: Think with Google)

Those advertising on YouTube mostly choose to air ads that contain sound, and just 5% of advertisers choose to run ads that are strictly visual.

65. 93% of YouTube ads are viewable.

(Source: Think with Google)

When we think about ads we mostly imagine the full-featured varieties; including sound, video, and motion. However, some advertisers find that ads containing only some, or just one, of these elements are more effective. This is the reason why 7% of advertisers on YouTube decided to take the video feature out of their ads and market their products or services only using audio.

This type of advertising reaches a minority of users who prefer ads with no images, yet it is still considered effective, mostly due to the significantly lower production cost.

66. 62% of ad time on YouTube mobile receives the viewer’s attention.

(Source: Ipsos)

When it comes to advertising on traditional TV channels, YouTube statistics find that 47% of advertising time receives the attention of those watching. On YouTube mobile, that number climbs to 62%, showing the dominance of internet marketing once again.

67. 79% of US marketers are confident they can create YouTube videos that lead to purchases.

(Source: eMarketer)

Nearly 80% of those running ads on YouTube are confident in their ability to create engaging ad content that can lead to users buying their products or services.

68. 68% of YouTube users watched YouTube to help make a purchase decision.

(Source: Think with Google)

YouTube has become an invaluable tool in helping us make shopping decisions. The platform has enabled us to see first-hand experiences with products we’re considering to purchase and decide whether they’re the right fit for us. That’s one of the more staggering YouTube facts.

For this reason, 68% of YouTube users search the network to scrutinize the products and services they want to buy.

69. 81% of marketers are confident they can create engagement with YouTube videos.

(Source: eMarketer)

81% of businesses advertising on YouTube are positive they can create YouTube video ads that users will engage with. In the end, it doesn’t matter how many people enjoy the ad, but how many click on it and buy the goods advertised.

70. The number of advertisers running video ads on YouTube is up more than 40% year over year.

(Source: Forbes)

YouTube usage statistics among marketers show that the number of businesses who decide to use YouTube for marketing has been increasing by more than 40% yearly, ever since the company was founded.

71. The average spend per advertiser is up over 60% year on year for YouTube top 100 advertisers.

(Source: Personal Brand Creation in the Digital Age)

Top 100 YouTube advertisers have been increasing their spending on the platform by 60% for the last few years, showing that even larger businesses find YouTube to be a valuable item in their marketing strategy. Everyone wants to be popular on YouTube!

72. On mobile alone, in an average week, YouTube reaches more adults 18+ during prime time than any cable network does.

(Source: Think with Google)

YouTube mobile is, during an average week, able to reach more people over the age of 18 than traditional TV is able to do during prime-time.

73. More than 70% of all YouTube videos are watched on mobile devices.

(Source: Business Insider)

YouTube stats are in favor of mobile devices over a desktop. Mobile accounts for over 70% of all views that the platform receives. YouTube is just another example of our preference for the convenience that smartphones offer over traditional desktop PCs.


Christo Petrov

Christo Petrov

Christo knows very well how tech has revolutionized the way we live, communicate, and create value. TechJury is his way to help users find detailed, unbiased information about all aspects of technology, the glorious opportunities it presents, the threats it poses, and the ways to stay safe in the modern world.

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