As of April 2025, Android continues to lead the global mobile operating system market with a commanding 72.23% share, significantly outpacing iOS, which holds 27.39% . The platform boasts over 3.3 billion active users worldwide, solidifying its position as the most widely used mobile OS.
Android’s widespread adoption is attributed to its affordability, user-friendly interface, and extensive device compatibility offered by manufacturers like Samsung, Xiaomi, and Vivo.
The latest statistics below delve into the factors contributing to Android’s sustained dominance and its impact on the global smartphone landscape.
Editor’s Choice
- 72.23% global mobile OS market share held by Android.
- 95.21% Android market share in India, maintaining dominance.
- Android 14 is the most used version globally, with a 33.49% share.
- Android 13 follows with 16.94%, and Android 12 at 12.11%.
- 1.8 million apps currently available on the Google Play Store, down from 3.4 million in early 2024 due to quality control measures.
- Samsung holds a 22.88% share in the global smartphone market.
- Xiaomi has increased its global market share to 11.17%.
- Android maintains a 45% market share in North America.
- Android users are 29% more likely to conserve money compared to other mobile OS users.
How Much of the OS Market Share Does Android Have?
Android holds the world’s largest OS market, with a share of 70.8% in Q2 of 2023. This number is a slight decline from the previous year’s 71.75%. Nevertheless, Android still dominates the market.
This OS dominates mainly because of its intuitive features. Consumers love Android features, such as longer battery life, more customization tools, bigger screens, and cheaper prices. This OS makes smartphones easier and straightforward to use.
In the next section, the statistics on Android market share by country reveal more context for why most smartphone users worldwide prefer Android.
| 🎉Fun Fact The number of smartphone users worldwide keeps on growing. In 2021, there was an estimated 3.8 billion smartphone users. |
Android Market Share by Country
There are 144.01 million Android smartphone users in the US in 2023, which increased by 10.61 million from 2022. Although Android is less popular than iOS in the country, it offers various options, like screen sizes, processors, device features, and price range.
Despite an increase in Android smartphone numbers, iOS still dominates the US market share with 57.39% in Q2 of 2022. US consumers are less price-sensitive than other countries, which make Apple the perfect choice due to better build quality and top-tier security.
The following section shows Android’s market share in different countries worldwide.
| 🎉Fun Fact Instagram is the most downloaded app in the Google Play store globally, with 2.3 billion monthly active users. The app has generated 70 million downloads from Android users as of June 2023. |
1. The US’s market share of Android increased by 1.70% in 2023.
(Bankmycell)
Android is still the second-largest OS market in the US, with a share of 41.27%, compared to iOS’s market share of 58.34%. Although Android is in second place, its US market share grew by 1.70% from 2022. The mobile OS offers many choices, including customizable features, giving users a personal touch.
2. In Europe, 65% of mobile OS is Android as of 2022.
(Statista)
Android has been Europe’s number 1 mobile OS, overtaking iOS in 2013. In 2022, the OS takes 65% of the mobile operating system in Europe. Android offers more applications than iOS, which has limited application capabilities. This feature made Android more popular within the region.
3. 77.85% of smartphones in China are Android.
(Statista)
Even though China banned all Google services, Android remains the most significant OS in the country. As of June 2023, it is the dominant mobile OS in China, with 77.85% of Smartphones being Android-based. The 5G war between the US and China caused China to ban US-based company Google.
4. The mobile OS market in India is 95.21% Android.
(Statcounter, Statista, Worldometer)
Worldometer stated that over 1.431 billion people populate India. Of this number, 659 million smartphone users prefer Android over iOS. Android held a market share of 95.21% of the mobile operating system in the country as of 2023.
In India, more people have less disposable income despite the vast population. Android phones are significantly cheaper and offer a wide array of features, which is why they dominate the market in India.
5. Brazil’s smartphone population is 78% Android-based.
(Statista, Bain & Company)
Brazil is 5th largest smartphone market next to Indonesia, with 143.3 million smartphone users. In 2023, Android holds over 78% of Brazil’s mobile OS market.
The democratization of internet access, lower production price of Android phones, and convenience is what Brazilians look for on Android devices. All these features contribute to the large market share of this OS in the country.
6. Android holds 86.8% of the mobile OS market in Indonesia.
(Statista, Statista)
Indonesia is one of the sought-after markets globally for e-commerce. With 233.5 million smartphones, 86.8% of the devices are Android-based phones. The growth of Android devices in the country stems from the rise of the e-commerce market. Most consumers and businesses use Android phones to shop and do transactions.
| 👍Helpful Article: Mobile commerce, or m-commerce, is becoming popular for both convenience and accessibility. Around 1 billion people use mobile phones for marketing, banking, and business ventures. |
7. In 2023, over 60% of Smartphones in Australia run on Android.
(Androidcure, Telsyte)
The popularity of Android in Australia is due to several factors, like versatility, ease of use, and affordability. Google Suite of Apps integrates Android into their system, and its services are a few reasons Android is gaining popularity among Australians.
The release of Samsung’s new foldable phones skyrocketed the Android market as Australians flocked to get the latest tech.
8. In Africa, Android holds 80.88% of the mobile OS market.
(Statista, Tech Economy)
In Africa, over half of smartphones are Android as of April 2023. With less disposable income, Android is chosen by many Africans as it is inexpensive, easier to use, versatile, and due to regional preferences.
Android Market Share by Version
Since its release in 2013, Google has made 22 versions of its mobile OS. The latest version is Android 14, which offers new features like a photo picker and notification flashes. However, this version is still in development, and Google will release it at the end of 2023.
While the full version of Android 14 is unavailable, the beta version is now available for Android users to test its features. While Android 14 is still in the work, here are some statistics on the Android market share by version.
| 💡Did You Know? Android 1.5 (Cupcake) is the first version to receive a name based on a dessert. Until Android 9 (Pie), Google used dessert-based names for all Android versions. Google then announced that they would use numbers in the succeeding version, starting in Android 10. |
9. 30.29% of Android devices run on Android 13.
(GSM Arena, Android Developers, Android Police)
The latest full version of Android 13 runs 30.29% of Android devices worldwide as of July 2023. It offers new features like Bluetooth LE Audio, which can broadcast high-fidelity audio with less battery consumption. Other notable features this version offers are:
- MIDI 2.0 support
- Spatial audio
- Emergency sharing through Google Assistant
- Newer wallpaper tools
- Smart home controls
- Improved haptics and charging
- Better and safer pin entry
10. As of January 2023, Android 12 holds 25% of the global market share.
(Statista, Android)
Android 12 holds approximately 25% market share globally for all Android devices as of January 2023. Android 12 offers new features like Wi-Fi sharing and a new color scheme for theme and customization. Other features this version provides are:
- Different user interface
- New privacy features
- Dynamic color and better contract in wallpapers
- Improved customization tools
- Smoother UI and improved accessibility tools
11. Ranking third, 23% of all Android devices globally run on Android 11.
(Statista, Business Insider)
As of Q1 of 2023, Android 11 operates 23% of all Android devices worldwide. Android 11 added the screen recording feature so users can record their screens without using a third-party app. Other new features this version offers are:
- Dynamic media controls
- Better power button menu
- Recall notifications cleared by the user
- Pin favored apps on a shared page
- Improved conversation tools
12. As of July 2023, Android 10 runs 9.27% of global Android devices.
(Statcounter)
Android 10 still operates 9.27% of all Android devices worldwide as of July 2023. Although outdated, Android offers features that started in version 10. Some features, such as Dark themes, use true black to help your device conserve battery life.
Android vs. iOS Market Share Worldwide
Android continues to dominate the global market even though it experienced a decline in market shares of 1.20% from 2022 to 2023. iOS, in second place, experienced an increase of 1.15 % in market share from 2022 to 2023.
Despite the low shares in 2022 and 2023, Android dominates the global market because of its open-source status, where the software license is free and redistribution is allowed. An open-source quality helps third-party developers make free apps, making Android cheaper.
Learn more about the Android vs. iOS global market share statistics in the next section.
13. iOS has 1.6 million apps available, while Android has 3.55 million apps.
(Statista)
Google Play has around 3.55 million available apps for Android devices, while iOS has 1.6 million apps in the Apple store. Developing apps for Android is more accessible because of its open-source software, allowing developers to create apps easier.
14. Android users are 29% more likely to conserve money.
(Ansonalex)
Android smartphone users are more likely to save money than iOS users. Affordability is one of the reasons consumers choose Android. Most have limited incomes, so they buy Android phones to save money.
15. Android allocated 15 GB of storage in Google Drive.
(Google, Apple)
Devices running on Android OS have more cloud storage space than iOS devices. Here’s their allocations:
- iOS devices: 5 GB of iCloud storage
- Android devices: 15 GB of Google Drive
Google Drive is also available for iOS and MAC, while iCloud is unavailable for Android. Both operating systems offer payable upgrades for users needing increased storage drives.
| 📝 Learn More: Cloud Storage uses networks of remote servers stored on an online server called “cloud.” The cloud is accessible to manage and store data on a public or personal computer. |
Android Market Share Trends
In 2022, Google Play generated a revenue of $42.3 billion, a decline of 11.69% from 2021. The fall is due to reduced spending and the decreasing trend in Google Plays app downloads.
The iOS app store generated $86.8 billion in 2022 from its apps and games. Apple Store has generated more revenue than Google Play due to its popularity in high-income countries such as Japan and the US, which spend more on apps and in-app purchases.
Market share tends to go up and down depending on many factors. Here are some examples of global trends regarding Android market share.
16. Android accounts for 45% of mobile OS in North America.
(Statista)
In June 2023, Android ran 45% of the mobile OS market in North America. iOS leads in North America with 54% of the market. iPhones are mainly acquired through a service provider and paid monthly in North America, making it easier to grab an iPhone compared to other countries worldwide.
17. TikTok is the most downloaded app for Android, with 879.2 million downloads in 2022.
(Finbold)
The social media app Tiktok is one of the most downloaded Android apps, with over 879.2 million downloads in 2022, earning a cumulative $5.5 million in in-app purchases. It became popular pre and post-pandemic because of its creative platform and how fast people can make their content go viral.
18. Samsung sold 64 million Android phones in 2022.
(Yahoo! Finance)
In 2022, Samsung sold the most Android phones, with 64 million units sold worldwide. Samsung has the best build quality among the Android phone manufacturers, especially in their top-of-the-line sector.
19. As per Android phone manufacturer, Xiaomi holds 14.1% of the market share.
(Financial Times)
Xiaomi, an electronics company based in China, ranks second with 14.1% of the market share in all Android phone manufacturers. The company is relatively young, making its prices lower than established brands. Still, its flagship phones offer the same quality and features as its competitors.
The Bottom Line
Android takes most of the market share in countries with limited incomes, however, it offers the best features in quality at affordable prices compared to iPhones. Android smartphones’ user-friendliness and affordable prices ensure its dominance in the global market in the coming years.
Furthermore, iOS color schemes are always standard, and customization is impossible. On the other hand, different mobile manufacturers use Android in their smartphones. Thus, consumers have a variety of colors, designs, and features to choose from.
FAQs
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How much profit has Google made through Android?
Android generated an estimated revenue of $31 billion, with a profit of $22 billion since 2013.
-
When was Android released?
Android’s first public release was on September 23, 2008. However, developers released the beta version on November 5, 2007.
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What will be the version of Android for the year 2023?
Developers plan to release Android 14 in Q3 of 2023. Google released a beta version of Android 14, but the full version has no announced release date.
Sources
Timeline Of The Article
-> V2 – Yearly Overhaul: 11-01-2020
-> V3 – User Suggested Edits: 13-06-2020
-> V6 – User Suggested Edits: 11-06-2021
-> V8 – Expert Evaluation Edits: 08-02-2022
By Nick G.
Driven by his experience as a hosting support staff for two years in Sofia, Nick tested and evaluated various hosting service providers and published his results on WebTribunal.net (a website he co-founded in 2019) to help personal bloggers make informed decisions while choosing a host for their blogs. Besides that, he is also very keen on observing tech trends and how technology evolves with time. Given his hosting experience, he contributed as an expert evaluator for most hosting-related content published here on Techjury.