Building a successful business involves more than just bringing in new customers; it also involves retaining existing ones. Consumers are loyal to companies that continue to provide value, customized experiences, and genuine interaction.
Knowing what attracts returning customers is crucial in expanding your company and maintaining your competitive edge. The following customer loyalty statistics provide insightful information about evolving consumer behavior, loyalty program trends, and what it takes to create long-lasting brand loyalty in a highly competitive marketplace.
Below are crucial customer loyalty statistics you need to know in 2025.
Editor’s Choice:
- Customers spend 43% more on brands they are loyal to.
- 89% of customers say they will remain loyal to a brand if it shares similar values.
- 54% of customers will consider leaving you if they need more engagement.
- The chances of selling to a new customer are between 5% and 20%, while the chances increase to 60-70% for existing customers.
- If a brand offers prizes to loyalty program participants, 75% of consumers will favor it.
- 93% of your customers would return for another purchase with your brand if their previous experiences were good.
Mind-Blowing Customer Loyalty Stats
Customer loyalty is an essential aspect of a business. Without loyal customers, a company will barely survive.
| 💡Did You Know? Loyal customers are likelier to buy and avail themselves of high-margin products and services. |
Below are statistics on customer loyalty showing how important these factors are in a business.
General Statistics on Customer Loyalty
Rewards given to loyal consumers benefit businesses by helping them retain more customers.
The following statistics about customer loyalty show its effect across various industries, programs, and markets.
1. Loyal customers spend 43% more on brands than non-loyal ones. (repeat purchases)
(Zippia)
Customers spend more on products they are loyal to despite the availability of reliable alternatives. Moreover, 43% of customers do not mind paying extra because they already trust the brand’s product or service.
By doing that, customers are assured they will have the best customer experience, as they have proven before.
2. 93% of customers with excellent brand experience are likelier to repurchase. (repurchase)
(Hubspot)
This data demonstrates how brands differentiate themselves in such a large market by providing exceptional customer service.
Building relationships with customers through trustworthy customer service leads to increased customer loyalty. Consumers have several options, so businesses should take action to win them over to their brand.
Here’s how powerful customer experience can be:
3. 77% of customers have stayed loyal to a specific brand for at least 10 years. (retention)
(In Moment)
Nearly 80 % of loyal consumers have been with a brand for at least ten years, demonstrating that people trust brands for a long time due to their consistency.
Customers stay loyal to a specific brand for various reasons. Outstanding customer service, high-quality goods and services, and constant favorable experiences are common ways to increase customer loyalty.
4. 55.3% of consumers will remain loyal to your brand if they love your product.(retention)
(Yotpo)
Further data shows that 51% of consumers abandon a brand due to poor product quality, while approximately 23.5% leave because of subpar customer service.
Customers are more likely to return and recommend the company to others when they have a positive, consistent experience, which builds loyalty and trust.
5. According to 37% of consumers, it takes at least 5 purchases before they consider themselves loyal. (repurchase)
(Yotpo)
Most consumers don’t become loyal on their first purchase of the product. Almost 40% of customers must be back at least five more times before they consider themselves loyal customers.
When they become loyal customers, they will do the following:
- Spend more
- Refer your brand to others
- Join your brand’s loyalty programs, even without having to convince them
Maintaining a high client retention rate might be challenging, but the effort is worthwhile.
Customer Loyalty Program Statistics
Each business has implemented customer loyalty programs as a marketing strategy. This approach encourages customers to make additional purchases in exchange for bigger discounts.
They also come with an incentive or reward, leading to the following positive results:
- Improving customer retention
- Boosting business revenue
- Increasing customer satisfaction
- Collecting customer data for personalized targeting
Here are some statistics on customer loyalty programs that you should know:
6. 75% of consumers will favor a brand with a loyalty program.
(PR News Wire)
Since over 70% of customers prefer brands with loyalty programs, you should let them know that you provide one.
Acquiring sufficient customer data is an excellent way to achieve this, as it enables you to send them personalized messages.
That way, you successfully strengthen customers’ emotional connection with your brand.
| ✅ Pro Tip Aside from the rewards that come with loyalty programs, consumers want to feel important, and these loyalty programs make them think that the brand gives them special treatment. Try, for example, sending personalized birthday messages to customers in your loyalty programs each year, coupled with some discounts or freebies. |
7. Implementing customer feedback systems will incite brand loyalty in 77% of customers.
(Forbes)
The above data further prove the importance of acknowledging and responding to customer feedback.
Ultimately, the more you recognize their input, the stronger their loyalty will grow.
8. 46.4% of your loyalty program customers expect you to grant them early access to sales.
(Yotpo)
As loyal consumers, they anticipate being the first to learn about and have priority on any sales the brand is holding. This will give them the impression that you value them more than non-members of the loyalty program.
According to statistics on customer loyalty programs for improving sales, other perks that loyal customers expect include the following:
- Discounts
- Coupon codes
- Personalized messages
- One-on-one conversations
- Early access to new products
9. Customers engaged in a brand’s loyalty program will spend 12% to 18% more annually.
(LinkedIn)
Customers are willing to spend more for a brand that they are loyal to. In addition, a brand with a loyalty program sees customers that spend up to nearly 20% more annually.
Additionally, using gaming mechanics in customer loyalty programs ensures high client engagement. That ultimately leads to more revenue and customer retention.
10. US membership increased from 3.8 billion to 16.6 billion in 2022.
(PYMNTS, Statista)
Loyalty programs in the US have become a norm due to the high competition rate among retail brands.
The most popular loyalty programs in the US are the following:
- Groceries
- Drugstore
- Automotive
- Airline sectors
- Dining and apparel
- Consumer electronics
If your business is not offering rewards to customers, you will most likely miss out on improving your revenue.
11. 59.5% of consumers are likely to become members of their favorite brand’s loyalty programs.
(Yotpo)
Everyone wants to save, even if it’s just a little. That’s why most customers join loyalty programs primarily to receive savings and discounts.
However, fondness also plays a part in customer loyalty. Statistics show that over half of customers will join a business’s loyalty program because it’s their favorite brand.
Customer Loyalty Industry Statistics
The following are some customer loyalty industry statistics to show you some leading brands with loyal customers worldwide.
12. Starbucks’ rewards program was still at the top in 2022.
(Antavo, The Motley Fool)
The latest customer loyalty statistics crown the giant coffeehouse’s rewards program as the most successful, which boasts about 25 million active members.
In a recent survey, most participants voted for Starbucks’s loyalty program to grow significantly in the next three years. Other companies with notable rewards programs were:
- Sephora
- Amazon
- Nike
- PC Optimum
This data proves that developing a closer connection with customers will positively affect loyalty and persuade them to stay with them rather than go to a competitor.
13. Most industries’ average customer retention rate is below 20%.
(Hubspot)
Industries such as e-commerce have an average retention rate of 38%. Meanwhile, the media and finance industry has an average of 25%.
Others, like the SaaS and apps/software industries, have an average of 35% and 20%, respectively.
Then again, the primary cause of client churn is poor customer service. When your customers feel they are not valuable to you, they’ll switch brands automatically.
14. Amazon leads the way as the number one brand in terms of loyalty in the US.
(Marketing Charts)
Some features that earned the brand its position are:
- Refund policy
- Quality products
- Loyalty programs
Ultimately, customers’ commitment to Amazon is primarily motivated by a convenient and satisfying purchasing experience and trust.
15. iPhone users have the highest percentage of loyal customers in the smartphone industry.
(Sell Cell, Statista)
According to Apple customer loyalty statistics, over 90.5% of Apple mobile customers plan to stay loyal to the brand.
Here are a few reasons iPhone users are loyal to Apple:
- Simplicity
- Smooth refund policy
- Unique customer experience
- Excellent customer support (both online and offline)
There’s more to that. Apple considers consumer input while making decisions about newer products, which helps promote the company’s new line of devices.
That said, it’s obvious that Apple’s whole marketing is tied to customer satisfaction, and their clients love it.
Customer Retention Statistics
Many companies focus more on customer acquisition, while some focus on customer retention.
The statistics below will shed light on the importance of customer retention.
16. 80% of businesses utilize email marketing for customer retention.
(Bizibl)
This data emphasizes the importance of personalization in customer retention strategy. Moreover, it reveals that email marketing has been the go-to guy for personalized campaigns over the years.
| 💡 Did You Know? Other data sets show that email marketing offers the highest ROI compared to other content marketing channels, averaging $40 for every $1 spent. That’s because you can smartly tailor email marketing campaigns that will both engage and help you increase customer loyalty over time. |
17. 62.1% of companies claimed their loyalty programs engaged their clients during the pandemic.
(Antavo)
Familiarizing yourself with the most recent customer loyalty stats is crucial when researching ways to grow your business.
During the pandemic, 62.1% of brands shared that their loyalty programs kept their clients engaged with their brand even more than they already did before.
Over 60%, however, have yet to make any new developments during the same period but were left to reap the benefits their programs were already bringing.
When researched and appropriately executed, loyalty programs retain existing customers, bring in new ones, and increase the company’s benefits and growth.
Wrap Up
According to the statistics above, customer loyalty is non-negotiable during adverse competition. Moreover, you will benefit significantly by incorporating excellent customer service and loyalty programs into your clients’ experience.
There has never been a better opportunity for your company to start boosting consumer loyalty than today.
FAQs
What is business customer loyalty?
Customer loyalty refers to a customer’s propensity to do business with you again. This is due to consumer happiness, which outweighs availability, pricing, and other factors influencing purchasing decisions.
What is the importance of customer loyalty on profitability?
Customer loyalty boosts profitability by encouraging repeat business, lowering a company’s running expenses, establishing a reasonable price premium, and generating referrals.
Why is customer loyalty important to a business?
Loyal consumers will spread the news about your business. Whether positive or negative feedback, it helps a company make a name on the market.
Sources:
- PR Newswire
- Hubspot
- EveryoneSocial
- Yotpo
- Yotpo
- KPMG
- Survicate
- ZenDesk
- Accenture
- ScienceDirect
- Yotpo
- CNN
- SurveySparrow
- Growave
- Statista
- Bizibl
- Antavo
Jacquelyn Bulao, specializing in HR and networking, was a TechJury team member from June 2020 to October 2022. As the bridge between contributors and the website, Jacquelyn plays a vital role in ensuring smooth communication and collaboration. With her quick learning abilities, she delved into optimizing business processes for the TechJury team, streamlining operations, and enhancing efficiency.