TikTok sees around 34 million videos uploaded every single day. From dance trends and funny skits to fitness tips and product reviews, that’s the scale of creativity flooding the platform.
With over a billion active users and 83% of them posting content, TikTok has become one of the most active content hubs on the Internet. What started as a short-form video app is now a global stage for creators, brands, and everyday users alike.
In this article, we’ll break down what types of videos are being posted, explore how many videos are uploaded to TikTok daily, examine how upload habits vary across countries, and highlight the new trends shaping TikTok content in 2025.
Editor’s Choice
- With over 1.6 billion active users, 34 million videos are uploaded to TikTok every day.
- Short videos under 15 seconds get the most engagement.
- Over 52% of TikTok content is AI-generated.
- E-commerce is thriving on TikTok, with nearly 100% growth expected in 2025.
- The US, Indonesia, and Brazil lead daily TikTok uploads.
The Big Picture: How Many TikTok Videos Are Uploaded per Day?
TikTok users upload an estimated 34 million videos every day. This translates to around 16,000 videos per minute. The massive volume, which is even higher than YouTube’s daily uploads, only highlights TikTok’s role as a leading platform for user-generated content.
As of early 2025, TikTok boasts around 1.6 billion monthly active users globally. Notably, 83% of TikTok users have posted at least one video, showing the active participation of users in the platform.
To stay visible in TikTok’s algorithm, creators are advised to post 1–4 times per day. There’s no cap. TikTok allows unlimited uploads as long as the content follows the platform’s guidelines.
So, what kind of videos make up this massive wave of daily uploads? Let’s break down the genres and content types driving TikTok’s momentum.
What Types of Videos Are Uploaded?
With over 30 million videos hitting the feed daily, TikTok is more than just dance trends and lip-syncs. The platform has evolved into a content-free-for-all. It became a space where comedy, education, product demos, fitness routines, and even pet bloopers all compete for attention.
However, not all uploads are created equal. Certain genres consistently dominate the algorithm, rack up views, and spark new trends. Let’s take a closer look at the types of content creators that are flooding the platform in 2025.
1. Entertainment is the most popular content category, with 535 billion hashtag views.
(Statista)
Entertainment videos have consistently been the most famous content category on TikTok. Users can always find something to enjoy, from funny videos, challenges, skits, and trendy filters; the entertainment category has it.
| Pro Tip Aside from ensuring your content is entertaining, video quality matters in getting engagement on this platform. This is why it’s crucial to pick a good video editor for TikTok, like Movavi, to increase the chances of getting more views. Movavi is an excellent short-form video editor. It is user-friendly, supports multiple file formats, and has a wide range of effects and filters. Try this full-suite video editor when making your next viral TikTok video! |
2. #Kpop uploads jumped 91% in 2023.
(Weverse Magazine)
K-pop content is accelerating. In 2023 alone, the hashtag #KPOP saw a 91% increase in new uploads and a 67% spike in views compared to the previous year. From 33.5 million K-pop videos in 2019 to over 97 million by late 2021, TikTok has become the unofficial stage for K-pop fans worldwide.
What’s even more surprising is that over 92% of K-pop content is created outside South Korea, with creators from the US, Indonesia, and the Philippines leading the charge. That’s not just fan enthusiasm. It’s a full-blown movement powered by global creators.
3. #Dance hashtag hits 181 billion views on TikTok.
(Market.us Scoop)
Besides entertainment and K-pop, TikTok’s dance and fitness content dominates the platform. The #Dance hashtag has accumulated over 181 billion views, while the #Fitness hashtag has garnered more than 57 billion views. This reflects the platform’s significant role in promoting health and wellness content.
The rise of trends like the “Pink Pilates Princess” in 2024 has further propelled fitness content, blending aesthetics with wellness routines and influencing consumer behavior towards athleisure and self-care products.
Dance challenges remain a staple on TikTok. In 2024, the “I Love Your Daughter” dance trend went viral, amassing over 21 million views and being used in more than 130,000 posts.
@kallmekris
4. 60% of TikTok users actively find funny content.
(GWI, TikTok)
Comedy and pets are the lifeblood of TikTok. These are the most liked, loved, and shared short videos on TikTok. In 2025, 60% of TikTok users actively seek out funny content, making humor a dominant force on the app.
Pet content thrives right alongside comedy, because who doesn’t enjoy watching animals perform adorable and outrageous acts on camera? Some pets are even considered influencers. A standout example is Kody Antle’s tiger, a star in its own right with 27.7 million followers and over 380 million likes.
5. #LearnOnTikTok has over 858 billion views.
(Daily News Egypt)
Informative videos have always been popular among TikTok users. TikTok is not just an entertainment app, but also a platform for learning, as it offers a wide range of topics. The short-form videos are ideal for Gen Z, as they have a shorter attention span.
TikTok educational content fits into the micro-learning trend. Micro-learning is easily absorbed, with its bite-sized chunks of information. It is 17% more effective than conventional, longer courses, and Gen Z favors it a lot.
TikTok Trends in 2025
In 2025, TikTok creators are adapting to smarter algorithms, shifting content styles, and a user base that craves speed, authenticity, and value. From AI-enhanced storytelling to product-first posting strategies, the way people upload to TikTok has changed.
If you want to keep up or get ahead, these trends shape how content is created, shared, and seen this year.
6. Videos under 15 seconds are dominating engagement in 2025.
(Vidico)
In 2025, TikTok’s fastest-performing content is also its shortest. Videos under 15 seconds lead to completion rates, repeat views, and engagement. These ultra-short clips are perfect for the platform’s fast-scrolling audience, and even better for beating the algorithm.
It’s not just organic content. Marketers are following suit, with global short-form video ad spend projected to hit $100 billion in 2025. The format is proven to capture attention faster and hold it longer, especially when paired with quick hooks, bold captions, or trending sounds.
7. TikTok Shop eyes 100% growth in 2025.
(Jing Daily, TikTok)
TikTok Shop is shaking up e-commerce, with nearly 100% growth expected in 2025. Blending entertainment and shopping, the platform allows users to discover and buy products directly through viral videos and live streams.
In the UK alone, TikTok Shop saw a 131% jump in shoppers and a 180% revenue spike by the end of 2024. Globally, 6,000+ live shopping events happen daily, underscoring TikTok’s dominance in live commerce.
However, it’s more than just sales. Over half of users turn to TikTok for shopping ideas, and nearly 45% of purchases are sparked by creators, proving that influence is the new currency in retail. As brands double down on TikTok Shop, it’s no surprise that short-form ad spend is projected to hit $100 billion in 2025.
8. AI-generated videos now make up 52% of TikTok content.
(Zebracat)
In 2025, AI isn’t just part of the content game. It is the game. Over half of all videos on TikTok and Instagram Reels are now AI-generated, marking a bold new era of automated creativity dominating the scroll.
TikTok has embraced this trend by introducing tools like the Symphony suite, which assists creators in generating ad scripts, translating videos, and creating AI-generated avatars. Additionally, the platform’s AI Alive feature allows users to transform still photos into dynamic videos.
| Did You Know? To maintain transparency, TikTok has implemented automatic labeling of AI-generated content, helping users distinguish between human-made and AI-created videos.  |
9. Nearly 40% of Gen Z use TikTok as a search engine.
(Glimpse)
TikTok has evolved into a significant search engine, especially for Gen Z users. Recent data indicates that nearly 40% of Gen Z prefer using TikTok and Instagram over traditional search engines like Google for discovering information, like finding places to eat.
This shift has led creators and brands to focus on search-optimized content that targets intent-driven queries. By incorporating relevant keywords into captions, on-screen text, and spoken dialogue, content becomes more discoverable to users actively searching for specific topics.
10. Lo-Fi videos deliver 40% higher view rates than polished content.
(Impression Digital, Littlefield Agency)
In 2025, TikTok is all about real over refined. Lo-fi videos (raw, spontaneous, and relatable videos) are stealing the spotlight. It is racking up 40% more views and 30% more reach than polished content. Authenticity is driving serious engagement.
This shift is driven by a desire for genuine connections. Users are more likely to engage with content that feels real and unscripted. Brands embrace this trend by showing behind-the-scenes moments, customer testimonials, and day-in-the-life snippets.
TikTok Daily Posting Per Country
TikTok is more than just a global platform. It’s a local obsession in every region. From the US to Indonesia, daily uploads reveal how cultural habits and digital behaviors shape each nation’s TikTok obsession.
Some countries post for fun, others for fame, and many for business. Understanding where the most content comes from gives insight into how users worldwide are shaping the feed, one upload at a time.
11. As of April 2023, the US has 117 million users of TikTok.
(Statista)
The United States is TikTok’s content powerhouse. With 117 million users and a culture driven by trends, challenges, and creator monetization, it’s no surprise that the US produces a significant portion of TikTok’s daily uploads.
American creators span every niche imaginable: from finance hacks and skincare tutorials to fast food reviews and hyperlocal memes. Even small businesses have leaned into daily posting, turning TikTok into a marketing must-have.
Indonesia is not far behind, with almost 113 million users, and Brazil came in third with more than 91 million users.
12. TikTok influencers in Mexico upload 206 videos on average.
(HypeAuditor)
Like any other country, users enjoy user-generated content, giving influencers opportunities to market themselves. On average, TikTok influencers in Mexico have 206 videos uploaded to their feed.
The high demand for content explains why there is an increased number of videos influencers upload. Also, to establish their social media presence.
Conclusion
While many think TikTok is only for entertainment, it has expanded its reach and services. TikTok has added new features such as TikTok Live and Shop. Additionally, with the variety of content on the platform, users see TikTok for learning and marketing.
TikTok has been a source of viral and trendy challenges; with the correct content and strategy, videos created will reach a wider audience.
FAQs
How many videos can you upload on TikTok?
There are no limits to the videos users can upload as long as they follow the application’s terms of service.
How many hours are spent on TikTok daily?
TikTok users spend an average of 95 minutes on the app daily.
Which country uses TikTok the most?
As of April 2023, the US is the home of most TikTok users worldwide. The total number of TikTok users in the US is 116.5 million.
How fast is TikTok growing?
TikTok has grown over the years. In 2022, it had 1.4 billion monthly active users, and by the end of 2023, it is expected to reach 1.8 billion.
Sources
- Statista
- TikTok
- Inquirer.Net
- Glamour
- BackLinko
- Keywords Everywhere
- Business of Apps
- EmbedSocial
- WordStream
- Weverse Magazine
- Market.us Scoop
- Vogue Business
- GWI
- Daily News Egypt
- Vidico
- TikTok
- Jing Daily
- Zebracat
- Glimpse
- Littlefield Agency
- Impression Digital
Timeline Of The Article
By Raj Vardhman
Raj Vardhman is a tech expert and the Chief Tech Strategist at TechJury.net, where he leads the research-driven analysis and testing of various technology products and services. Raj has extensive tech industry experience and contributed to various software, cybersecurity, and artificial intelligence publications. With his insights and expertise in emerging technologies, Raj aims to help businesses and individuals make informed decisions regarding utilizing technology. When he's not working, he enjoys reading about the latest tech advancements and spending time with his family.