Video consumption has taken a sharp turn toward mobile and digital platforms. Today, 91.8% of internet users watch videos online every week, making video the most consumed media type on the internet.
If you’re a marketing professional trying to determine whether video marketing holds the secret to achieving your objectives, you must know that over 90% of businesses use video marketing strategies.
The video consumption statistics ahead will show you just how powerful video has become and why it should be part of your next move.
Editor’s Choice
- With nearly 92% of internet users tuning in weekly and over 3 billion monthly viewers, video has taken over as the internet’s most-watched content.
- Mobile leads the way, with 75% of global video plays happening on phones.
- YouTube outpaces TV, with 500 hours uploaded per minute and $36.1 billion in 2024 ad revenue.
- Short-form video explodes, with YouTube Shorts hitting 70 billion daily views.
- 92% of marketers report good ROI from video marketing, and businesses using video see 49% faster revenue growth.
How Much Video Do People Watch Daily?
In 2024, the average global consumer spent 8.17 hours per day with media, which increased from 7.36 hours in 2019. This surge is driven mainly by the growing consumption of digital content, with video playing a significant role.
Specifically, US adults averaged 6 hours and 45 minutes per day watching video. Over half of this time is dedicated to digital video channels and formats.
Moreover, video consumption on mobile devices has seen the highest gain among digital channels, increasing by 16.7% in 2024. This trend underscores the shift towards on-the-go viewing, with smartphones becoming the primary medium for video consumption.
Video Consumption Market Share
Statista says over 3 billion people stream or watch videos online monthly. That’s nearly 40% of the global population. With faster internet speeds, cheaper mobile data, and video-friendly platforms like YouTube and TikTok leading the charge, video consumption is not just big. It’s dominating.
The stats below reveal just how massive the video ecosystem has become and why it’s showing no signs of slowing down.
1. In 1 minute, YouTube uploads more than a month of US TV content.
(Statista)
YouTube users upload over 500 hours of video every minute. That’s the equivalent of over 720,000 hours a day, which is more content than ABC, CBS, NBC, and FOX combined produce in an entire year.
For perspective, the big four US networks collectively air about 20,000 hours of content annually. YouTube beats that in less than 30 days. The sheer volume of user-generated content is reshaping the media landscape, and traditional television can’t keep up.
2. 91.8% of all internet users watch online videos weekly.
(Oberlo, DataReportal)
In this digital age, everyone creates and consumes various types of media. Among the most consumed media types are videos, with 91.8% of internet users worldwide watching digital videos weekly, from music and video tutorials to influencer videos to gaming.
Studies show that people enjoy watching videos because the human brain digests images about 60,000 times faster than words.
3. Over 2.52 billion people use YouTube as of April 2023.
(Data Reportal)
Based on that figure, the 2.52 billion people on YouTube make up 33.33% of all Internet users. That figure is unsurprising since YouTube is the most popular video-sharing site.
Moreover, up to 5 billion videos are being watched on YouTube daily, and YouTubers upload 500 hours of video every minute. People enjoy watching YouTube because it offers a variety of videos from around the world and is free of charge.
4. US residents spend an average of 3 hours and 2 minutes daily watching video content on mobile phones alone.
(Daily Mail)
In 2022, Americans spent 3 hours and 2 minutes watching digital video. The same year, they watched 3 hours and 7 minutes of television.
The time spent watching TV will decrease to 2 hours and 55 minutes, while digital video will increase to three hours and 2 minutes in 2023.
Nowadays, people are cutting their cords or canceling their cable television subscriptions. Most cord-cutters belong to the younger generation, who are more interested in the content of online videos than in what they watch on television.
| Learn More As mobile and digital video viewing continues to rise, traditional TV is seeing a decline. In fact, more Americans are cutting the cord and shifting entirely to online streaming platforms and video-sharing apps. Check out TechJury’s detailed analysis of cable TV subscriber trends to see how the industry’s numbers are changing and what it means for the future of traditional television. |
Video Marketing Statistics
People prefer watching videos from various social media platforms, creating perfect opportunities for brands to promote their products and services.
The statistics below will show you the most recent data on video marketing and will give you an insight into how companies use videos to their advantage.
5. Marketers who use video see a 49% faster increase in income.
(DASH)
If you’re a marketer using video advertisements, you’re at a huge advantage in terms of income. Marketers who use video see a 49% faster increase in revenue than those who don’t.
That’s because video ads have the most affordable cost-per-click compared to social media ads. With that, excluding video advertising as part of marketing would be a significant loss. So, more marketers use video in their marketing plans and strategies.
6. 89% of businesses now use video as a marketing tool.
(DASH, Wyzowl)
Nearly 90% of businesses have integrated video into their marketing strategies. According to Wyzowl’s 2025 report, 89% of companies leverage video to engage audiences, explain products, and drive conversions.
This widespread adoption is a response to consumer preferences. Viewers retain 95% of a message when watched on video, compared to just 10% when read in text. This effectiveness has made video an indispensable tool for marketers aiming to capture attention and convey information efficiently.
7. 92% of marketers say videos have a good ROI.
(Hubspot)
As more businesses adopt video, the returns they’re seeing are just as impressive. Video marketing stats for 2022 show that over 87% of marketers report getting a positive return on investment regarding video advertising. This percentage has increased to 90% as of 2023.
Due to the positive results, more marketers employ video advertisements across social media platforms. For instance, statistics also tell us that Facebook has the highest social media ROI, with 21% in 2021.
| Fun Fact Videos effectively educate viewers on how products and services will benefit them, enticing them to buy or try such merchandise. Based on further data, 72% of consumers prefer watching a video to learn more about a product. |
8. 93% of businesses report that posting branded video content on social media attracts new customers.
(Oberlo)
This stat tells us that almost all businesses that post video content to their social media pages will acquire at least one new customer.
With that, the equation becomes:
| Social media + video = the world’s most powerful marketing tools |
Social Media Video Statistics
There’s a significant connection between social media and video, attributed to the 4.8 billion daily active users on social media. Using such channels in your marketing strategies can increase your company’s brand awareness and audience engagement.
Here are more social media video stats you’ll be impressed to know about.
9. Over 500 million users watch Facebook videos each day.
(99 Firms)
According to Meta, there are 3 million advertisers on Facebook. One of the most significant benefits of Facebook marketing is that it enables businesses to target clients based on their preferences and demographic information.
Promoting on Facebook using videos is a must since 500 million individuals on Facebook watch online videos daily.
| Did You Know? Facebook boasts nearly 3 billion active users worldwide. Each day, over 500 million users engage with videos on Facebook, highlighting the platform’s vast reach and the significance of video content. Moreover, the average Facebook user spends around 33 minutes per day on the platform, stressing the opportunity for brands to capture audience attention through compelling video content. |
10. 87% of Instagram users take action after viewing a video ad.
(Social Pilot)
90% of Instagram users follow at least one business on the platform. Ideally, these business accounts post at least 3 times a week. When they post a video ad, 87% of Instagram users who see it take further action.
In comparison, 62% of people insist that seeing a brand on Instagram Story increases their interest. Meanwhile, this is what the rest of the people do when they see a brand’s Instagram story:
The only downside is getting ignored. Therefore, brands have nothing to lose. So, it’s no surprise that companies spend $5 to $10 billion on influencer marketing.
11. 92% of TikTok users take inspired action after watching video content on the platform.
(Hootsuite)
TikTok business statistics show that about 92% of users were inspired to take action after watching a TikTok video, such as:
- Participating in a challenge
- Visiting the brand’s website
- Purchasing an advertised product or service
| Pro Tip Since the statistics show that TikTok advertising is effective for any size of enterprise, you might consider getting in the game as well. Here’s a Techjury article that reveals whether TikTok ads are worth it and their pros and cons. |
12. Pinterest videos drive higher purchase intent.
(Pinterest)
Besides being a platform for inspiration, Pinterest is also a powerful driver of purchase decisions. According to Pinterest’s insights, users are nearly twice as likely to take shopping-related actions after engaging with video content on the platform than on other social media platforms.
This heightened engagement is further supported by findings from Kantar, which reveal that video campaigns on Pinterest achieve an average viewable reach of 82%, indicating that a significant majority of targeted users see and engage with video ads.
| Did You Know? Pinterest is used by 59% of users to research purchases. 1 out of 2 Pinners who see a promoted Pin purchase something. |
Video Consumption Revenue Statistics
Video consumption and revenue are linked in ways marketers have yet to understand fully. But one thing’s for sure: It’s a billion-dollar industry.
These are the video consumption revenue statistics that marketers need to know.
13. The streaming software market worldwide will grow at a CAGR of 12.1% between 2022 and 2028.
(Digital Journal)
Forecasters reveal that the video streaming market will register a CAGR of around 12.1% between 2022 and 2028. As a result, it will be worth $932.29 billion by the end of 2028. Demand for streaming services like Hulu, Netflix, and Disney+ is increasing due to their convenience in providing entertainment.
On the other hand, this affects traditional television viewership. According to consumers, traditional TV is too expensive compared to streaming services. With that, more and more people are interested in buying accounts from streaming platforms and enjoying a great movie treat or binge-watch at home.
14. YouTube ad revenue soars to $36.1 billion in 2024.
(Intelpoint, Business of Apps)
YouTube generated $36.1 billion in ad revenue in 2024, a 14.6% increase from the $32 billion reported in 2023.
The platform set a new record in Q4 2024, bringing in $10.47 billion. It is the first quarter ever to hit above the $10 billion mark, and a 13.8% year-over-year gain. Growth continued into Q1 2025, with ad revenue rising to $8.9 billion, up 29.6% from the same period in 2023.
YouTube accounted for 10.3% of Alphabet’s total revenue in 2024, contributing significantly to the company’s $350.02 billion in annual earnings.
15. YouTube pays creators 55% of ad revenue.
(Stack Influence, Google Help)
YouTube’s revenue-sharing model is designed to reward creators for their content. For long-form videos, creators receive 55% of the net ad revenue, while YouTube retains 45%. This split applies to ads displayed on the Watch Page of their content.
In contrast, the revenue share for Shorts content is reversed: creators earn 45% of the allocated ad revenue, with YouTube keeping 55%. This adjustment accounts for additional costs, such as music licensing fees associated with Shorts.
| Did You Know? Between 2020 and 2022, YouTube disbursed over $50 billion to creators, artists, and media companies through its Partner Program. The massive payout shows YouTube’s commitment to supporting its creator community and highlights its role in fostering the creator economy. |
16. YouTube Shorts surpass 70 billion daily views.
(SendShort)
YouTube Shorts have rapidly become a dominant force in short-form video content. As of October 2023, the platform recorded over 70 billion daily views, a significant increase from 30 billion in June 2021 to 50 billion in February 2022.
The exponential growth displays the platform’s massive reach and the shifting viewer preferences towards easily consumable content. TikTok also continues to thrive, with around 34 million videos uploaded to the platform per day.
Mobile Video Consumption Statistics
How many people prefer to watch videos on mobile? How do mobile video watchers behave? Does smartphone usage have an impact on web video marketing?
You’ve got the questions, and the answers are in the following few mobile video consumption statistics.
17. Mobile devices account for 75% of global video views.
(Exploding Topics, Vidico)
According to recent studies, 75% of all video views worldwide occur on mobile devices, highlighting a significant shift towards mobile-first consumption. This trend is further emphasized by the fact that over 63% of global website traffic now comes from mobile devices.
18. 92% of mobile video viewers share content across platforms.
(Crisp)
According to 2021 statistics, 92% of people who use their mobile phones to watch videos also share the clips with other users. When they do, they share them across several platforms. This statistic shows us how one viewer can be influential and draw a larger audience.
Moreover, mobile devices account for 60.66% of website traffic, while PCs and tablets make up 39.34%. Mobile users come out on top when it comes to watching videos online.
19. 42.7% of mobile video viewers use ad-blocking software.
(Earth Web)
Based on 2023 data, 42.7% of people use ad-blocking software when watching a video using their mobile phone. That figure can be split and identified based on age group, and it’s led by 35% of people aged 35 to 54 who use ad-blocking software.
Some people use ad-blockers to stop advertisements because they are inundated with irritating, obnoxious commercials, and blocking these ads is their only option.
20. 86% of marketing professionals use video as a marketing tool.
(Oberlo)
Unlike static and traditional marketing techniques, marketers find video marketing more engaging and raise client awareness of their goods and services. Statistics reflect these positive results.
92% of video marketers admit they’ve gotten a good ROI from video marketing, generating 66% more qualified leads per year. Video marketing statistics show that about 66% of consumers find short-form videos the most engaging content on social media.
Video Popularity Stats and Facts
By now, it’s clear that video is not just another content format. It is THE format. Whether it’s a 15-second TikTok or a 30-minute deep dive on YouTube, people cannot get enough. Why? Because video speaks faster, clearer, and louder than text ever could.
In this section, we’ll break down just how popular video has become and why skipping video in your strategy is like showing up to a streaming war with a paper brochure.
21. 96% of people choose a video to learn about a product or service.
(The Social Shepherd)
As mentioned earlier, a human’s brain can comprehend images 60,000 times more quickly than text or images. Videos can convey essential information in less than a minute, which is why most people refer to them as a source of information regarding a product or service.
22. Global video consumption averages 17 hours weekly in 2023.
(Zebracat)
In 2023, the average person spent approximately 17 hours per week watching online videos, equating to about 145 minutes daily. This marks a decrease from the 19 hours per week reported in 2022, indicating a slight shift in viewing habits. Despite this decline, the demand for video content remains robust.
Short-form videos continue to captivate audiences, with platforms like TikTok and Instagram Reels driving significant engagement. Educational and tutorial videos remain popular, reflecting the medium’s versatility in entertainment and learning contexts.
23. 91% of people want more videos from brands.
(Wyzowl)
Video is becoming more popular, and its existing users are hungry for more. A whopping 91% of people want brands to produce more videos, and 36% of users want educational videos.
Although human brains may prefer videos, consumers, on the other hand, consciously prefer them because they are more motivating, amusing, and educational.
Wrap-Up
People spend hours watching videos from their favorite social media platforms. The content creators, in turn, have plenty of ways to monetize that attention. In one way or another, video has changed the landscape for businesses and consumers alike.
Think about watching many uploaded videos every day for free! Of course, video consumption is exploding! Now you have the stats to prove it.
FAQs
Which type of video has the most views?
Music videos have always been the most viewed content on YouTube. It’s the only platform where all new music videos are first released.
What are the statistics for video views?
As of 2023, users watch an average of 17 hours of online video weekly, a decrease from 19 hours in 2022.
What country has the highest level of video viewing online?
As of January 2023, India had the largest YouTube audience, with about 467 million users. The United States followed, with about 246 million YouTube viewers. Brazil came in third, with 142 million users.
What is YouTube monetization?
YouTube monetization is the ability of creators to derive income from their videos. You must have at least 1,000 subscribers and over 4,000 watch hours on your channel in the last 12 months to be eligible for YouTube’s monetization program.
Sources
- Statista
- ScreenPal
- Oberlo
- Data Reportal
- Daily Mail
- DASH
- Hubspot
- Oberlo
- Social Pilot
- Hootsuite
- Hootsuite
- Digital Journal
- Use Sign House
- Yahoo Finance
- Global Media Insight
- The Social Shepherd
- Crisp.co
- Earth Web
- Invideo
- Wyzowl
- Target Internet
- Wordstream
- Statista
- Forbes
- Virtuets
- Statista
- Social Media Today
- Impact BnD
- Manofmany
- The Brand Gym
- Social Media Today
- YouTube
- Digital Media Solutions
- eMarketer
- Statista
- Data Reportal
- 99 Firms
- Advanced Television
- Statista
- Stack Influence
- Google Help
- SendShort
- Exploding Topics
- Vidico
- Zebracat
- Intelpoint
- Business of Apps
- Visual Capitalist
Sources
Timeline Of The Article
-> V1 – User Suggested Edits: 11-06-2020
-> V2 – Yearly Overhaul: 10-01-2021
-> V3 – User Suggested Edits: 07-06-2021
-> V5 – Expert Evaluation Edits: 14-02-2022
Muninder Adavelli is a core team member and Digital Growth Strategist at Techjury. With a strong background in marketing and a deep understanding of technology's role in digital marketing, he brings immense value to the TechJury team.