The Best 21 Lead Generation Software

by Teddy Mitova

Statistics reveal that for 61% of B2B marketers, finding high-quality leads is their biggest challenge.

Most marketers struggle to get any leads, let alone good ones. To top that off, 79% of marketing leads never pan out – mostly for lack of nurture.

This probably sounds familiar. So how can you break free from these statistics and rise above the competition?

Here you will find a list of the best 21 lead generation software in 2019. The better ones of the pack will let you effortlessly nurture your leads – and make money where you couldn’t before.

I selected and diligently tested an insane amount of them to present to you this Top 21 Lead Generation Software list.

Software Best For Link to Website
B2B, small to midsize businesses Visit Website
B2B and B2C; all business sizes Visit Website
solopreneurs and small businesses with less than 15 employees Visit Website
B2B, all businesses Visit Website
Small businesses Visit Website
B2B, midsize businesses Visit Website
B2B and B2C companies and online stores Visit Website
B2B sales and marketing teams Visit Website
small to midsize businesses Visit Website
e-commerce, large businesses Visit Website
B2B, all sizes and sectors of businesses Visit Website
B2B, entrepreneurs, midsize to large businesses Visit Website
B2B, SaaS, SMEs Visit Website
small to midsize businesses, web agencies Visit Website
B2B, small and medium businesses Visit Website
B2B, B2C, e-commerce, marketing agencies Visit Website
UX designers, user researchers, large businesses Visit Website
B2B, all businesses Visit Website
small to midsize businesses, solopreneurs Visit Website
B2B, small to midsize businesses and enterprises Visit Website
B2B, all sizes Visit Website

Here is the process that helped compose the flagship list in the industry:


  1. I read an enormous amount of lead generation software reviews and got to the heart of what users really need in such software.
  2. I noticed which ones appear most frequently.
  3. Then I checked out the websites of the most popular lead gen software.
  4. This helped me make a list of the top 40 best-performing products.
  5. Naturally, I compared prices and features, saw what each free and premium package includes, and so on, and so forth.
  6. Then I eliminated those that offered less than the rest.
  7. I proceeded to select the top 30 and got a free trial with each where possible.
  8. I identified the features of utmost importance to users.
  9. This narrowed down the list to the top 21.
  10. Then it was time to test their features and customer support.
  11. I also explored their tutorials and additional information.
  12. Next, I made a detailed list of features for each, comparing their benefits and shortcomings.
  13. Finally, it was time to sort them from best to worst. At certain points it was a really close call, the battle was fierce – and now the results are in.

Now let’s embark on our exciting journey, which will lead you to the best lead generation software. By the end of this review, you’ll know which platforms can really help you claim the extra profit you’ve been missing out on.

All lead generation software reviews follow a similar structure so that you can compare the products at a glance and discover those that fit your needs with ease.

Let’s find the best lead generation software!

1. Jumplead

Best for: B2B, small to midsize businesses


  • Excellent value for money
  • Clean user interface
  • Simple and very easy to use
  • Friendly and knowledgeable support
  • Useful insights about prospects


  • Limited flexibility
  • It can run slow if you have a large database
  • Monitoring traffic from SMEs and startups is not great

Overview: Jumplead is a cloud-based marketing automation software for SMBs. It focuses on lead management, email marketing, and creating landing pages – all for the purpose of collecting (and warming up) your new leads. It has managed to cut through the complexity of most other systems and deliver an elegant (and affordable!) solution.

Ease of use: It’s very easy to set up and use Jumplead – it’s a pleasure, actually. There is always an effective and reasonably quick support team available if you need it. The user interface is both simple and extremely detailed. Moreover, setting up automation and constructing a landing page is a breeze.

Features: Jumplead lets you create unlimited secure landing pages and conversion forms. This allows you to target as many sub-markets as you need, without ever having to wonder which page to delete because your quota ran out. That’s a non-issue with Jumplead.

You get email marketing, marketing automation, live chat, and lead messaging.

Jumplead’s features include visitor identification, a landing page builder, contact management, and marketing analytics.

There are 8 different plans. Upgrading to a higher-tier plan increases the number of monthly visitors, contacts, emails, and users you can manage. All plans also include priority support. Check them out.

Jumplead also offers marketing CRM to manage, track, segment, and market to your targeted leads.

Integrations: Zapier, WordPress, Google, Shopify, WooCommerce, Trello, and more.

Price: From $49

Free trial: Yes

Verdict: If you need some truly cost-effective and intuitive B2B lead generation software that is simple and most suitable to SMEs, Jumplead is the one.

2. HubSpot Marketing

Best for: B2B and B2C; all business sizes


  • Excellent customer support – always prompt to help with inquiries
  • Really easy to use overall
  • Regular improvements
  • Extensive courses and materials provided
  • A robust amount of features


  • Expensive, compared to other platforms
  • The lead configuration can be cumbersome
  • Limited customization

Overview: HubSpot Marketing software offers a variety of ways to attract more customers, convert more leads, and close more deals. It helps you create great content and attract prospects, as well as build and customize awesome landing pages. It also gives you excellent marketing automation features to help you satisfy prospects and current customers alike.

Ease of use: It is really easy to set up and use HubSpot overall. However, building a landing page might be frustrating at first. Fortunately, you get access to some great courses. HubSpot also has a clean design and a user-friendly interface. Finally, the cherry on top in terms of usability is that customer support is always there to help. Take advantage of your free trial because it is even more responsive and helpful then.

Features: The free lead generation software plan includes email marketing, forms, and contact management. It also provides:

  • contact insights and activity; 
  • Facebook, Google, Instagram, and LinkedIn ads for effective social media marketing;
  • live chat; 
  • traffic and conversion analytics.

If you want to upgrade the free marketing tools and add extra features, there is a professional Marketing Hub edition offering marketing automation, SEO tools, landing pages, social media tools, blog and content creation tools, analytics dashboard, and over 30 additional features.

Moreover, you can easily create Calls to Action, forms, pop-up forms, and a chatbot to attract customers.

Integrations: Gmail, Google Analytics, WordPress, Facebook, HubSpot CRM or a CRM of your own choice, and more.

Price: From $0

Free trial: Yes

Verdict: HubSpot is a well-maintained and intuitive software that can produce beautiful and high-converting content. What’s more, it offers excellent customer support and is suitable for all types and sizes of businesses. HubSpot is a good, solid choice regardless of your business’s size and niche.

3. LeadPages

Best for: solopreneurs and small businesses with less than 15 employees


  • Clean, fresh and beautiful design
  • Easy to set up and use even by beginners with no tech background
  • Reliable and constantly being innovated
  • Great variety of features and options
  • Knowledgeable support


  • Limited customization
  • Can get expensive as you upgrade
  • Limited support if you don’t want to pay more

Overview: Leadpages is an efficient landing page builder with more than 46,000 customers. Leadpages has compiled an arsenal of industry-specific, high-converting templates that are proven to give you the best bang for your buck. Of course, you can further customize them with an intuitive drag-and-drop builder. It is most suitable for small companies and startups. As usual, annual plans are cheaper than their month-to-month alternatives.

Ease of use: The drag-and-drop builder is intuitive and simple to use. There might be a bit of a learning curve for people who’ve never used one. Still, even they will find the builder a relatively smooth experience. However, if you need quick support, you’ll have to upgrade from the basic plan, which is a bit annoying.

Features: Depending on the plan you choose, you get unlimited landing pages, pop-ups, alert bars, traffic, and leads. A new feature is the free custom domain with an annual purchase.

Plans include free hosting, more than 200 landing page templates, and over 40 standard integrations. There is a Facebook and Instagram Ad builder too.

Apart from the weekly group coaching, you can get email support, both chat and email support, or priority phone tech support.

There is unlimited A/B split testing, email trigger links, opt-in text campaigns, and 1-on-1 quick start call.

Integrations: Google Analytics, Contactually, LionDesk, Zoho CRM, Salesforce, Shopify, and more.

Price: From $15

Free trial: Yes

Verdict: If you’re a solopreneur or you have a small business – Leadpages is a good fit. It will allow you to create high-converting landing pages and forms that you can further optimize through its A/B testing feature.

4. SoPro

Best for: B2B, all businesses


  • Very friendly and quick support
  • Reliable and efficient
  • Super easy to set up and use
  • Flexible and open to customer feedback
  • Constantly improving


  • Their pay per prospect policy might be a bit pricey
  • A few rough edges because it’s still in development
  • There is no free trial

Overview: Calling themselves “The Prospecting Guardians of the Universe”, SoPro experts help businesses identify and engage with qualified prospects. They target, research, and engage prospects on behalf of your sales team. This happens 1-on-1, so they can warm up the potential customer in the best way possible. SoPro takes the shape of a cloud-based SaaS.

Ease of use: SoPro offers live online training, as well as training in person. Support is available online and during business hours. It’s always a pleasure to work with them. There are also some useful videos on their website.

Features: On SoPro’s website, you can find some free tools such as a market map, an email awesomeness checker, a business email address finder, an email deliverability tester, an email verifier, and a campaign output forecaster.

 The main SoPro features include contact discovery, contact import/export, lead capture, lead nurturing, lead segmentation, lead scoring, prospecting tools, pipeline management, and visitor identification.

When you contact them, you can discuss what kind of plan you need exactly.

Integrations: HubSpot, Salesforce, Pipedrive, Zoho, and more.

Price: Per request

Free trial: No

Verdict: If you need quick results and want a product you can count on to continue evolving, SoPro hits the mark.

5. OptinMonster

Best for: Small businesses


  • Constant improvements
  • Outstanding support – quick and knowledgeable
  • Good value for money
  • Impressive technology and functionality
  • Great flexibility, especially when it comes to popups


  • Limited customization
  • Irritating user interface
  • The analytics don’t always work well

Overview: OptinMonster is the best lead generating software for marketing agencies, bloggers, e-commerce websites, and all kinds of small businesses. It helps you expand your email list, improve your website conversions, and lower cart abandonment. 700,000 websites use it, including Tripadvisor, Pinterest, McAfee, and Harvard University.

Ease of use: It might take you a little while to get used to the user interface and the popup builder. The support team offsets this – it is always knowledgeable and very quick to respond. Overall OptinMonster is easy to use, but at times you might get irritated while trying to figure it out – at least in the beginning.

Features: OptinMonster offers a drag-and-drop builder for easy creation of opt-in forms and multiple types of lead capture forms like lightbox popups, floating bars, slide-ins, and fullscreen takeovers.

The platform boasts an Exit Intent Technology, which detects visitor behavior and prompts them with a targeted campaign when they’re about to leave.

The OnSite Retargeting displays personalized messages to returning visitors to get the most out of every website visit. Similarly, the OnSite Follow Up Campaigns feature boosts visitor engagement and allows for highly-targeted lead generation.

The Page Level Targeting shows focused messages on specific pages or categories.

With the A/B Split Testing you can experiment with different designs, headlines, and content and find the ones that bring the best results.

Moreover, Conversion Analytics show you all the necessary stats (which opt-in forms perform the best, etc.) to help you improve for even better ROI.

Finally, you can quickly organize campaigns into sites and folders, duplicate forms, and import layouts.

Integrations: MailChimp, WordPress, Shopify, Weebly, Wix, HubSpot, and more.

Price: From $9

Free trial: No

Verdict: If you’re after awesome customer support and a great variety of lead capture forms, OptinMonster is an excellent choice for small businesses

6. Intercom

Best for: B2B, midsize businesses


  • Clean design and great UI/UX; very easy to use
  • Support is very friendly
  • Awesome knowledge base that is constantly evolving
  • Great variety of options and integrations
  • An awesome customizable chat widget – Intercom’s best feature that helps connect with customers


  • Support can be slow, especially when you get paired with a team member from a vastly different time zone
  • Expensive; prices change often
  • The pricing model is a bit complex
  • Reports are not too helpful

Overview: Intercom provides a complete growth platform for marketing, sales, and support. More than 30,000 companies use Intercom, including Atlassian, Shopify, New Relic, Combinator, and Sotheby’s. It supports Android and iOS on mobile, as well as Cloud, SaaS, and Web.

Ease of use: It is really easy to set up Intercom and import users into the software. The design is simple and makes the platform fun to use. There are also seminars, books, webinars, and live online training. Support is friendly but, unfortunately, a bit slow.

Features: Similarly to other software, Intercom offers a live chat for your website, where it can capture leads. It targets visitors automatically based on their behavior.

Moreover, you get reports on leads captured, response times, etc.

If you go for a higher plan, you get to A/B test messages to optimize performance. In addition, leads are automatically qualified when they start conversations. And you can assign conversations and have set permissions for who can create new messages.

The Premium plan includes all this and more: Custom bots help you engage and qualify leads, and schedule calls. There is a report on key revenue metrics, by team and each sales rep. You can use SLAs, chat limits, and advanced routing to accelerate response times.

What’s more, you can close bigger deals by creating tailored experiences for target accounts with ABM.

Check out their website for more.

Integrations: Slack, Google Analytics, Stripe, Google Calendar, Quick Links, Salesforce, and more.

Price: From $87

Free trial: Yes

Verdict: If you’re after software with a sleek design and intuitive interface and are OK with the price, you’ll definitely benefit from getting Intercom.

7. CallPage

Best for: B2B and B2C companies and online stores


  • Support is very helpful
  • Fast, efficient, and reliable
  • Great personalization
  • Great variety of features


  • Widget editing is a bit tricky
  • Pricey
  • Mobile app and the dashboard could be more user-friendly

Overview: CallPage helps you generate more business, as well as get insights from sales calls. Using CallPage boosts your performance through calls by having more revenue-generating conversations. Audi, PWC, Medicover, and InPost are some of the customers of CallPage. It offers a basic plan, which is free, and a professional, premium, and custom plans.

Ease of use: It offers live online training, webinars, and helpful documents. The software could be more intuitive, the dashboard simpler, and the mobile lead generation app more user-friendly. The widget editing might be a bit tricky for some. Other than that, the learning curve is not too steep.

Features: All plans include automatic callback in 28 seconds, which you can take advantage of right now if you visit their website.

Depending on the plan you choose, you get basic or advanced widget customization or full widget customization via CSS. The paid plans offer call recording, Thank You SMS for potential customers, personalization of SMS, voice messages, and sender ID.

Moreover, you have access to APIs and integrations, call queuing, and more.

Naturally, the more you pay, the more you get: the number of leads, call operators and domains increases, and you get longer call recording history.

Technical support is only by mail for basic customers while paying users receive both chat and mail support. If you go for a custom plan, you get a dedicated manager.

There is a great variety of features that is very clearly shown on the CallPage website.

Integrations: Google Analytics, Zapier, Pipedrive, HubSpot, Slack, Salesforce, and more.

Price: From $0

Free trial: Yes

Verdict: If you want to connect with leads and customers better and quicker, choose CallPage.

8. LeadFuze

Best for: B2B sales and marketing teams


  • Clean interface, easy to use, intuitive
  • Great informative videos
  • Great search and filter options
  • Lovely customer support – helpful, quick, and knowledgeable
  • Efficient and reliable


  • Email customization is limited
  • Limited list capacity
  • Some of the leads were outdated

Overview: Instead of spending ages, searching for the right business contacts, LeadFuze allows you to search for leads that are:

  • in specific roles and industries
  • ones that use certain software
  • big Adwords spenders
  • on the lookout for new people to hire

… and so on. 

Then it will unlock more data for you like verified emails, phone numbers, social profiles, and more.

Ease of use: The user interface is really clean and lovely to use. Support is awesome in any respect – they show they really care about their clients and patiently answer all your questions, no matter how silly they are. There is also a great learning center – live online training, webinars, and helpful documents. If needed, there is support online and during business hours.

Features: LeadFuze offers activity tracking, prospecting tools, lead capture, lead nurturing, lead segmentation, lead distribution, lead scoring, and campaign management.

You can do account-based selling, meaning you simply input or upload a list of companies or domains, select the role(s) you want to target, and LeadFuze will automatically pull in the right contacts.

Moreover, you can take advantage of AI and use FuzeBot to build your list for you.

Finally, you can simply get 25 free leads immediately.

Integrations: HubSpot, Salesforce, Pipedrive, Mailshake, Zapier, G Suite, and more.

Price: Per request

Free trial: Yes

Verdict: If you’re looking for really intuitive AI lead generation software with great features and excellent customer support, LeadFuze is the one.

9. Sumo

Best for: small to midsize businesses


  • A straightforward interface
  • Very easy installation and initial setup
  • Convenient dashboard
  • Great variety of tools
  • Reliable and efficient


  • Sumo branding present in the free version
  • Plans can be costly
  • Poor customer support – slow and with limited knowledge

Overview: Sumo powers more than 800,000 websites in over 30 countries. Among them are Airbnb and Entrepreneur. Sumo helps you reduce cart abandonment, grow your email list, increase order value, increase conversions, and generate more sales. It is Cloud, SaaS, and Web-based. Sumo offers a 30-day money-back guarantee.

Ease of use: The user interface is clean and easy to use. There is detailed and very well-organized help material you can use. There is also email and phone support. However, the latter is not too helpful usually.

Features: You can choose to pay monthly or annually – which, again, is cheaper. Sumo’s features include email marketing, promotions management, and templates.

It offers content analytics (integration with Google Analytics) and heat maps so you can monitor your website’s traffic and get a clear picture of what pages people visit, what they share, and how much time they spend on your website. You won’t have to spend too much time analyzing stats and trends that way.

There is also a free version that gives you email opt-in forms, fully customizable design, social media sharing, and visitor targeting so you can grow your list. When it comes to contacting your list, you get unlimited subscribers, 10,000 emails per month, welcome emails, email campaigns, and email integrations.

The e-commerce features you get are: connecting your store, discount codes, 1-on-1 onboarding, and more.

If you get the paid plan, you receive unlimited emails per month, A/B tests, advanced email integrations, e-commerce design templates, and advanced analytics. Moreover, you can remove the Sumo branding.

Integrations: HubSpot, Zapier, MailChimp, AWeber, Drip, GetResponse, Shopify, and more.

Price: From $0

Free trial: Yes

Verdict: If you’re looking for software offering all tools in one or one that has a free version, start with Sumo.

10. Wisepops

Best for: e-commerce, large businesses


  • Great design
  • Very easy to use
  • Great customization and a variety of templates
  • Reliable and efficient
  • Organized and clear dashboard


  • Can get pricey
  • You’re charged by page view and not by popup display, so you’ll get charged even if the popup isn’t triggered
  • The free trial could be longer

Overview: Wisepops, as the name suggests, is especially for building website popups, banners, and bars that people love. It works both on mobile and desktop. Some companies that use Wisepops are Vans, Aon, and Ocado.

Ease of use: Wisepops is effortless to use and navigate, and setup is quick and smooth. UI is also sleek. There are live online training and useful docs available too. Support is really helpful and nice.

Features: Again, you can choose between monthly and annual plans. With each of the 3 plans, you get more than 30 targeting options. However, only the 2 more expensive plans allow for geotargeting and campaign scheduling.

With the basic plan, you get email integrations and a Webhook feature, but the Zapier integration goes only with the upgraded plans.

When it comes to analytics, you have detailed campaign reporting with all, A/B testing with the two highest plans, and Google analytics integration only with the most expensive plan.

Go see the rest of the features on their website.

Integrations: WordPress, Shopify, Magento, Woocommerce, Squarespace, Bigcommerce, Wix, Joomla, and more.

Price: From $41

Free trial: Yes

Verdict: If your focus is on design and customization, Wisepops is for you.

11. UpLead

Best for: B2B, all sizes and sectors of businesses


  • Awesome customer service – friendly, patient, and helpful
  • Extremely easy to use
  • Up to date quality data
  • Efficient and reliable
  • Good value for money


  • The database size could be increased
  • There is no app
  • The search interface could be improved

Overview: UpLead is a B2B prospecting lead generation system providing quality contact data. It is suitable for businesses of all sizes. Among the companies that use UpLead are VMware, Google, T Mobile, Salesforce, Zendesk, Sage, IBM, Oracle, HubSpot, Amazon, Dropbox, Dell, and more.

Ease of use: Really easy to use. If you have any questions, you can always ask customer support – they are very patient and understanding, knowledgeable, and friendly.

Features: The main features are real-time email verification, worldwide contacts in more than 200 countries, over 50 search criteria, social profile links, and more.

There are 3 paid plans. The basic one includes 200 credits monthly. Additional credits cost $0.40. The Plus plan offers 1000 credits monthly, and the additional ones are $0.20 per credit. The Professional plan gives you 3000 credits monthly, and each next costs $0.10.

The first two plans are for a single user, while the biggest allows for unlimited users.

Otherwise, all plans include pretty much the same: 100% verified emails, unused credits rollover, data enhancement, competitor intelligence, technology tracking, email pattern intel, CRM integration, and no contract.

There is also the option to get an Enterprise plan, which starts at 5000 credits a year and is highly customizable. It includes the latter features plus an annual contract.

You can easily request a demo.

Integrations: HubSpot, Salesforce, Mailshake, API, Insightly, Zoho, Microsoft Dynamics 365, Pipedrive, and more.

Price: From $79

Free trial: Yes

Verdict: If you need intuitive email lead generation software with quality data and great customer support, UpLead is for you.

12. Autoklose

Best for: B2B, entrepreneurs, midsize to large businesses


  • Support is very friendly, quick, and helpful
  • Good value for money
  • Minimal, while functional UI
  • Not too steep of a learning curve
  • Constantly improving and adding new features


  • Can be expensive for small businesses and solopreneurs
  • UI can be a bit clunky
  • Visual people won’t like the builder
  • The dashboard can be confusing

Overview: Autoklose is built for entrepreneurs, sales, and marketing. It provides you with a huge database of verified B2B leads and helps you target the right prospects, engage them, and convert them into loyal customers by sending out tailored emails, fine-tuning your campaigns, and automating your sales process. Among its users are DHL, PayPal, Microsoft, IBM, and Hilton.

Ease of use: It offers training in person and live online, and there are useful webinars and documentation. The user interface and the dashboard can be a bit confusing but the learning curve is not too steep, and you can quickly get used to how things work. Support is always available if you need it, and the team is great – friendly and ready to help.

Features: With all plans, you get unlimited email tracking, email sequence templates, an option to send later, and detection of bounces to prevent clutter.

Moreover, you can import contacts from .CSV files and store an unlimited number of contacts. You get filters and smart lead scoring, and more.

In addition, you can send unlimited personalized emails, run automated email follow-ups indefinitely, record and attach a personal video, send emails as replies or as separate messages, and add attachments and multimedia. Naturally, you can do both drip and regular campaigns.

What’s more, you receive real-time reporting and downloadable personal reports.

When you upgrade to the Small Business plan, you’ll benefit from team management and reporting features, downloadable team reports, team templates and sharing, role-based permissions, centralized team billing, multiple teams management, and chat and email support.

With the Enterprise plan, you add Salesforce integration, an even more detailed reporting, and 24/7 support via chat, email, and phone. Coming soon are gamification and predictive analytics, and custom automation.

Sounds great, right?

Integrations: HubSpot, Pipedrive, MailChimp, Zoho, Google Calendar, Office365, Gmail, Zapier, and more.

Price: From $49.99

Free trial: Yes

Verdict: The best thing about Autoklose is it’s constantly evolving. The support is also lovely and efficient. If that’s important to you – go for Autoklose.

13. Growlabs

Best for: B2B, SaaS, SMEs


  • Efficient and reliable
  • Nice and simple intuitive interface
  • Excellent and rich database
  • Exceptional support – quick and helpful
  • Saves you a lot of time


  • Expensive
  • Uploading email templates takes a bit of time
  • Not very suitable for B2C

Overview: Growlabs combines targeted B2B data with powerful automation. Its main features are lead generation, automated engagement, and smart inbox filtering. Among the companies that trust it are Cisco, Instapage, Workable,, Square, Fuji Xerox, and more.

Ease of use: The interface is clean and easy to use. Even if you find some things a bit confusing at first, you’ll quickly get used to everything. There are live online training, webinars, and useful docs. Support is available online and 24/7 via a live rep. They are very helpful, knowledgeable, and responsive.

Features: Growlabs gives you access to advanced search filters, so you can target with precision. It helps you create a list of segmented leads and personalize your outreach.

Google Chrome extension called Prospector by Growlabs shows you useful and rich info right away whatever company’s website you open.

Moreover, Growlabs analyzes responses and ensures to give you only qualified leads.

The system takes care of automated emails and automatically triggers follow-ups.

You can learn more details on their website and book a demo.

Integrations: Gmail, Exchange, Office365, Outlook, Nutshell, Pipedrive, Insightly, and more.

Price: Per request

Free trial: No

Verdict: If your focus is on B2B and are ready to pay the price for quality automated lead generation software, Growlabs is certainly for you.

14. LeadsBridge

Best for: small to midsize businesses, web agencies


  • The team is responsive to suggestions
  • Support is very helpful
  • Reliable and efficient
  • Cost-effective
  • Affordable


  • Not a very clean design
  • Setup is a bit clunky
  • A little inflexible
  • Could be easier to use

Overview: LeadsBridge is an all-in-one lead generation platform bridging the gap between your marketing and advertising tools. It lets businesses gather more leads and close more deals. Some companies that use LeadsBridge are AppSumo, TalkTalk, Kia Motors, Mazda, Open Colleges, Citibank, Leetchi, and Save the Children. It works for all kinds of industries.

Ease of use: There is online support and even 24/7 support for higher plans. They respond quickly and are really helpful. LeadsBridge offers live online training, webinars, and useful docs too. LeadsBridge could be easier to use, as it is not very flexible and clear right now, but overall it’s good.

Features: You can choose whether to pay monthly or annually. Naturally, the latter option is cheaper. With all plans, you get disruptive forms, unlimited ad accounts, and email and chat support.

When you upgrade, you get a bigger number of bridges, leads limit, and audiences volume. With the Hero plan, you receive scheduled calls with support, more user accounts, email/SMS autoresponder, and white label (meaning no LeadsBridge branding on forms, etc.).

With the Guru plan, you get all this and more: enterprise integrations, offline conversions, smart views, and smart onboarding support.

Integrations: MailChimp, AWeber, Salesforce, Hubspot, PayPal, Pardot, and more.

Price: From $29

Free trial: Yes

Verdict: LeadsBridge is an affordable and reliable solution, especially for SMBs.

15. Albacross

Best for: B2B, small and medium businesses


  • Clean UI and UX
  • Data is accurate and of great quality
  • Excellent customer support – friendly, fast and efficient
  • Constantly improving and adding features
  • Reliable and efficient


  • Quite expensive
  • The ad editor has some flaws
  • Limited features
  • Limited customization

Overview: Albacross tells you exactly who is visiting your website and how to reach them. It gives you a full profile of each lead including data such as company size, revenue, industry, location, and contact details. Among the 43,000+ companies that use Albacross are BMW, Mercedes-Benz, Pirelli, Tele2, Klarna, Dustin, and KPMG.

Ease of use: Albacross is easy to use, although the user interface could do with a bit of fine-tuning. Training is available in person and live online. You also get webinars and some useful documents. Support is available online and 24/7 via a live rep. They show they really care for their customers. The team is responsive and tries to fix bugs quickly.

Features: All plans include identification of companies in real-time, unlimited users, contact details of decision-makers, and integrations.

With the premium plan, you get 500 company leads a month. With the business plan the lead count jumps to 1500.

Moreover, inside each plan, there are email reports, user segments, advanced filtering, CRM integrations, 90 days search history, and priority support and training.

There is also the option to get the enterprise plan, which offers a custom monthly company leads limit, a custom amount of domains, custom API integration, support for agencies, dedicated partner manager, and more. Basically, everything can be tailored to your needs.

Integrations: HubSpot, Salesforce, Pipedrive, Slack, Zoho, Base, and more – you can see all on their website.

Price: From $144

Free trial: Yes

Verdict: If you’re after software for SMBs and B2B lead generation tools that give you the data you need, this is it.

16. Novocall

Best for: B2B, B2C, e-commerce, marketing agencies


  • Great functionality
  • Super easy to use
  • Excellent customer service
  • Efficient and reliable
  • Smooth and clean


  • A limited number of integrations so far
  • Limited customization
  • Limited number of countries where call dialing is available

Overview: Novocall analyzes website visitor behavior and helps you immediately call back potential customers who have shown interest in your products or services. It converts on-the-fence visitors into inbound sales calls to a real sales agent, increasing calls, leads, and sales up to 70%. Among the companies that use Novocall are Re/Max, Validus, Supertripper, and EU Holidays. 

Ease of use: Configuration and actual usage are a piece of cake. You can easily navigate, customize, add more users, etc. There are live online training, webinars, and useful documents. The customer support team is highly supportive and knowledgeable and resolves most, if not all issues quickly.

Features: There are several plans you can choose from. As usual, with all of them, it is cheaper if you choose to get billed annually.

The Professional plan allows for up to 2 users and includes 40 successful calls, up to 2 call reps, 1 website, 30-day call history, 3 integrations, and local calls. You can add more calls for $1 each.

The Team plan allows up to 5 users and offers 150 successful calls, up to 5 call reps, up to 2 websites, 60-day call history, 5 integrations, free international calls, and Zapier and Webhooks integrations.

The Business plan allows for more than 5 users. It gives you 350 successful calls, up to 10 call reps, up to 3 websites, 180-day call history, all integrations, unlimited call recording, and call center integration (SIP).

The number of widgets you can use can be 2, 5, or 8, depending on the actual plan. The logo is always customizable, but only the higher plans get custom widget fields, customizable SMS, call and message export, and customizable Call Whisper.

Moreover, all plans get Google Analytics, Facebook Pixel, and WhatsApp integration, while only the bigger ones include Google Calendar, Slack, Zapier, and Webhooks integration.

Integrations: Google Calendar, Google Analytics, Google AdWords, Zapier, HubSpot, Slack, and more.

Price: From $39

Free trial: Yes

Verdict: If you need efficient and intuitive B2B and B2C lead generation software, try Novocall.

17. Qualaroo

Best for: UX designers, user researchers, large businesses


  • Great clean design
  • Advanced and efficient
  • Excellent customer service – friendly, caring, and knowledgeable
  • Fast and flexible
  • Easy to use


  • Expensive, especially for small businesses
  • Limited filtering of responses available
  • Limited customization

Overview: Qualaroo simplifies user research. It helps you understand your users and how they experience your products so that you can design products that people love. Marketing, product and UX experts from leading companies such as eBay, Shopify, Twilio, Lalamove, and Udemy use Qualaroo.

Ease of use: It is an overall easy to use software, but you might have to be patient and well organized when creating a survey, for example. The platform offers training in person and live online, webinars and useful documents. Support is available online and during business hours. Customer service is really informative and helpful.

Features: Qualaroo offers 3 plans. They all include unlimited Nudges and responses, an unlimited number of user seats, Google Analytics integration, and feedback campaign consultation.

In addition, all plans include engagement options such as in-product Nudge, Link Nudge, website overlay, lead gen form, NPS; survey customization such as branching and skip logic, visual customization, Nudge placement. Moreover, there is behavioral, URL, and technology audience targeting.

In addition, the Startup plan gives you up to 500k Nudge views and 1 domain, the Growth plan offers up to 1 million views and 3 domains, and the Turbo Growth plan provides up to 2 million views and 20 domains.

With the first plan, you get only logo and color customization, while with the other two you get complete control over the design.

The higher plans give you unlimited audience segmentation and advanced export capabilities.

However, only the biggest plan offers Sentiment Analysis by IBM Watson, Mobile Web Nudge, and in-app (for both iOS and Android).

One perk (or a disadvantage, depending on how you look at it) is there’s no difference in the price whether you’re billed monthly or annually.

Integrations: Zapier, Optimizely, Google Analytics, Slack, Salesforce, MailChimp, and more.

Price: From $199

Free trial: Yes

Verdict: If you need a great advanced survey and lead generation tool to understand customers and thus engage more leads, Qualaroo is the one.

18. AeroLeads

Best for: B2B, all businesses


  • Exceptional customer service – very prompt and polite
  • User-friendly, intuitive user interface
  • Accurate and efficient
  • Affordable
  • Clean simple design


  • You have to tick/untick leads manually in the list to separate them
  • There is lag time once in a while
  • Doesn’t support other languages

Overview: AeroLeads is a powerful prospect generation software. It finds verified email addresses and phone numbers of the decision-makers in companies of interest – to help you build email lead generation lists in real-time. Some of its clients are IBM, Domino’s, Gartner, Grubhub, and Tata.

Ease of use: It is easy to use, simple, and intuitive. There is training available in person and live online, webinars and other helpful documents. Support is available online and during business hours, 16/5. The team answers very quickly even by email, and is always friendly and helpful, even when the issues get challenging.

Features: There are several plans you can choose from.

The Take Off plan provides you with 500 records, the Climb pack gives you 1650, and the Cruise one – 6000 records. The Enterprise plan is tailored to your requirements.

These records include full name, email, company name, phone number, URL, and title of the prospects.

All plans include integrations and finding prospects from LinkedIn, Crunchbase, Angellist, Google,, and any other site. You can import data from and export to CSV.

The difference is that the basic plan allows for 1 user and only basic email support. The second plan enables 5 users and chat and email support. The other 2 offer the whole deal – unlimited users plus phone, chat, and email support.

Support is 16/5.

Integrations: Salesforce, Zoho CRM, MailChimp, HubSpot, Freshsales, Zapier, and more.

Price: From $49

Free trial: Yes

Verdict: If you need intuitive efficient real-time lead generation software with great customer support that is affordable too, AeroLeads is for you.

19. MaxTraffic

Best for: small to midsize businesses, solopreneurs


  • Affordable for anyone
  • Solid and efficient
  • Helpful customer support
  • Clean and intuitive
  • Great design


  • You can encounter some bugs, for example for multi-language websites
  • Limited customization
  • Limited payment options
  • Limited integrations

Overview: MaxTraffic is a Cloud-based marketing platform. It helps businesses manage on-site marketing with web push notifications, promotional overlays, exit intent, customer profiling, and analytics. Some companies that use it are Mitsubishi Motors, Tele2, JYSK, C Finance, and Madara.

Ease of use: Setup is a piece of cake. It’s overall very easy to use. The dashboard is straightforward. There are in-person and live online training, webinars, and useful documents. Support is available online and during business hours. They are nice and helpful.

Features: All plans include HTTP and HTTPS support, Resubscribe button, advanced analytics, and online support chat. You can also send unlimited messages.

The business plan adds API access, set delivery rate, custom branding, and premium support.

The free plan gives you up to 2000 subscribers.

There is also an agency plan that offers all features and more: white label solution, custom payment gateway, custom domain, unlimited users, and one-click signups.

You can see more of the features available and contact them to get a customized quote.

Integrations: Google Analytics, Google Tag Manager, and more.

Price: From $0

Free trial: Yes

Verdict: If you’re looking for efficient and super affordable software especially to get you started, MaxTraffic is for you.

20. Leadberry

Best for: B2B, small to midsize businesses and enterprises


  • Friendly and helpful customer support
  • Very easy and intuitive to use; great UI
  • Very affordable
  • Great custom filters
  • Great value for money


  • Adding team members is confusing
  • Limited filtering capabilities
  • The dashboard could be better

Overview: Leadberry is a web-based B2B lead generation software that converts website visitors to sales leads. It provides sales intelligence data about prospect companies, which is a mix of analytics data, contact data, business data, and social data.

Ease of use: The user interface is great, and navigation is easy. Very intuitive to use overall, although the dashboard could look better. There is customer support via chat, email, and phone. Support responds within 24 hours and works during business hours. The team is friendly and helpful. They offer live online training as well.

Features: All plans include unlimited leads, websites, and users. You can cancel at any time.

The Essential plan includes LinkedIn for social selling, accurate company, and people data, advanced lead filtering, customizable email alerts, premium email and chat support, 50 similar leads/search, and more.

The Pro plan gives you 100 similar leads/search and adds CRM integrations and the ability to export to CSV.

The Premium plan includes 150 similar leads/search, Zapier integration, and real-time alerts.

There is also an Ultimate plan that offers initial discovery calls, AI-based data enrichment, custom CRM integration, manual data cleaning, decision-maker pre-filtering, and premium support via chat, email, and phone.

You can see all the features on their website.

Integrations: Zapier, Zoho, Pipedrive, Insightly, Slack, Gmail, MailChimp, and more.

Price: From $24

Free trial: Yes

Verdict: If you need an affordable and easy solution, Leadberry is the one.

21. Lead Forensics

Best for: B2B, all sizes


  • Customizable price and features
  • Efficient and reliable
  • Really fluid interface
  • Flexible
  • Great insights and transparency


  • A limited number of direct IP searches per time period and you have to contact customer service to track these specific IP addresses
  • Limited filtering of information
  • Pricey
  • Their initial sales bombardment is annoying

Overview: Lead Forensics is a sales lead generation software that identifies sales leads from anonymous web traffic. It accesses important data like visitors’ email addresses, phone numbers, and so on. Pricing is customized per company. Companies that use Lead Forensics are Hotel Chocolat, Pinksheep, and Business Transition 360, among others.

Ease of use: The platform takes a bit of time to get used to, and it’s smooth sailing from there. There are live online training, webinars, and documents to check out in case you get stuck. Support is available online and during business hours. The team is helpful and engaged.

Features: Lead Forensics gives you all the data you need – business name, location, website, phone number, and names, positions, and email addresses of key decision-makers.

You also get deep visitor insight – what they searched for, how many times they visited, pages viewed and time spent, buyer consideration stage.

You can learn more on their website.

Integrations: Salesforce, Microsoft Dynamics CRM, Workbooks, Zoho, and more.

Price: Per request

Free trial: Yes

Verdict: If you’re looking for a flexible, customizable, and efficient email leads generator software, Lead Forensics is the one.

What LGS Is Good For

Leads are the lifeblood of every business.

Lead generation software puts finding leads on autopilot. It saves you time and effort and helps you monitor all leads, so that you never miss a chance to get and keep a new customer. What a relief! You’ll have your peace of mind even if you’re not constantly online.

Some programs integrate with your existing CRM system while others have their own lead generating tools. This makes some a better fit, depending on your current setup.

Lead generation software works for both B2B and B2C companies. That said, some systems are better suited for one of those. You will notice that in the reviews, if you haven’t already.

So how can this kind of software make your business process smoother and help your company or project live long and prosper?

Lead generation software can help you:

  • generate more leads
  • generate better quality leads
  • close the sale faster
  • manage leads better
  • eliminate busywork and increase accuracy

Lead generation software can attract more users to your website using strategies such as organic search engine optimization and paid search advertising. It allows you to target your ideal clients. That way, your leads are easier to close (and, generally, more likely to buy in the future as well).

Moreover, it will save you precious time by automating the process of generating, segmenting, and following up with leads. Thus, the entire sales process will accelerate. No more feeling like a snail in a race of antelopes! You’ll find yourself much more able to draw in and keep your clients – and actually have a sustainable business.

Once again, the focus is on time – it is crucial to follow up with leads at the right time and every lead generator knows it. For one person, it is difficult to keep track of all leads, especially as their number increases. Lead generation software can help you move mountains!

It can reduce lead management mistakes and remember every little detail for you. It can alert you when you get new leads, automate emails to leads, and remind you when it’s time to reach out to leads in person. Neat, huh?

In addition, the software safeguards all necessary contact info and updates it regularly whenever there are changes in addresses, jobs, phone numbers, and so on. You can easily leave this chore to your trusty lead gen software and feel calm and confident that everything is flowing smoothly.

That way, your team can spend more time selling instead of inputting data. It’s a win-win!

Now you know why it’s fundamental to get one yourself. Let’s see…

How to Choose an LGS

Decisions, decisions… Everything looks good, right? Still, some platforms are better than others.

You only have to answer these 10 strategic questions to understand exactly what you’re looking for in a lead generation software.

  1. What issues do you want this software to solve? What needs improvement right now? Maybe you’re getting too few leads and sales. Or, you waste a lot of time managing your website and still missing out on the hot leads. Finally, you may be the type to forget to follow up on leads.
  2. How much money can you afford to spend on that kind of software monthly or annually?
  3. Are there specific features you need it to have? Which ones are an absolute must for your kind of business? Do you want to receive reports, to transfer calls from a specific country, to offer live chat to leads, etc.?
  4. Which operating system and devices should this software support? – Do you want a mobile app? Do you want it to work on iOS, Android, or both?
  5. Do you need to integrate the lead generation software with your website and specific website forms, an e-commerce platform, accounting software, a web portal, or other applications?
  6. How important is the design for you?
  7. How important are customization options for you? Do you want to look more professional with personally created templates and logos?
  8. What are your requirements for customer support? Do you want to chat with them or talk on the phone? How quick do you actually need it to be?
  9. What size and kind of business should this software be ideal for? Is your business’s size S, M, or L? What industry is it?

Did you write your answers down?


Now skim over our list and pay close attention to the features, pros, and cons. Find what is most important specifically for you and your business. Compare the options that attract you the most and you’ll inevitably find a good fit.

If you do this, it will certainly pay off.


Lead generation software (LGS) will immediately improve your life – but only if you put yourself in a position to take advantage of the leads you’ll be getting. If you’re well prepared for the influx of new clients, using a lead gen software is always to your advantage.

Now that you know about these top LGS solutions, you’re a step closer to understanding your own needs and preferences. There are probably one or two of these that have caught your attention already. Sign up for a free trial and take one for a drive!

Ta-dah! Now you have all the knowledge you need to make the best decision for your business. Why wait any longer? Go get the software you know you want!

And may the odds be ever in your favor!

Don’t forget to check out the FAQ as well to learn even more useful tips to grow your business!


Q: Which are the best tools for lead generation?

A: This is a somewhat subjective question because the best tools are the ones that work best for you! This is why we’ve provided you with many reviews of the best overall lead generation software among which you can recognize the perfect match for you.

Q: How do you generate customer leads?

A: There are many ways to generate leads – you can cold call them, engage them on social media like Twitter and LinkedIn, increase your effort in marketing, and invest in new technology – such as one of these top lead generation software.

Q: How do you create a lead generation business?

A: First, choose an industry where businesses are actively looking for leads – for example, auto finance. 

Then choose a marketing strategy. The most popular paid marketing channels are Facebook, YouTube, and Google Adwords. Usually, Facebook is the cheapest way to generate leads.

The third step is to set up automation with the help of one of the best lead generation software you see on our list.

And finally, monetize leads.

Q: Can you make money with lead generation?

A: Yes. Generally, you earn money for every lead you generate for one of your client companies. No sale is required. It’s simple – for every qualified lead you send to the business, they will give you a finder’s fee.

Q: How much do lead generators make?

A: The average sales lead generator hourly pay is $16.60.

Q: How much does a lead cost?

A: Lead cost varies a lot from industry to industry. If you need to reach marketers, you should expect to spend an average of $35 per contact. However, in the healthcare sector, the average cost of leads is $65 per person. 

Meanwhile, the average cost per lead in the auto industry can vary greatly depending on the lead provider and the source. Most dealers pay between $50 and $500 for leads and still see a very low closing ratio.

Q: Where can I get free leads?

A: There are many ways to get free leads. For example, word-of-mouth, cold calling, public relations. You can also get them through email marketing and influencer marketing.

Q: How do you do online lead generation?

A: There are many ways to do online lead generation. For example, through search engine optimization, pay-per-click advertising, lead generation websites, online networking, webinars, industry research reports, online marketing videos, white paper or e-book, e-newsletter, and blogging.

Q: What is lead generation software?

A: Lead generation software is a type of software that automates the process of attracting leads online and collecting information about them so you can stay in touch.

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