Amazon is Closing All Physical Books, Pop Up, and 4-Star Stores
Updated · Mar 03, 2022
The shutdown of these stores, all based in the US and UK, wraps up many of Amazon’s experimental in-store experiences.
All 68 Stores Winding Down
Amazon is closing down 68 brick-and-mortar stores, the company announced on Wednesday. The store locations host Amazon Books, Amazon Pop Up, and Amazon 4-Star in the United States and the United Kingdom.
The decision by the online retail giant marks the end of an era. In 2015, Amazon launched its first physical bookstore in Seattle. Since then, the company has carried out several retail experiments, including its 4-Star store, which provides in-store shipping for products with high customer ratings.
From Seattle, Amazon’s physical store presence soon spread to other select locations - both stateside and across the Atlantic.
According to Reuters, Amazon plans to inform customers of the impending closures through in-store signage. The retailer intends to offer current employees severance packages or consider them for new roles.
With its physical stores, Amazon hoped to mirror its e-commerce success with aspirations of cornering the brick-and-mortar retail market.
But things have not entirely gone according to plans. Last quarter, Amazon’s physical stores generated only 3% of its total $137 billion in sales revenue.
While these closures reduce Amazon’s physical footprint, the company plans to keep its foot in the door by expanding its Amazon Fresh grocery stores and opening a new department store. Also, it announced Amazon Style last month, its first physical apparels store.
Daniel is an Economics grad who fell in love with tech. His love for books and reading pushed him into picking up the pen - and keyboard. Also a data analyst, he's taking that leap into data science and machine learning. When not writing or studying, chances are that you'll catch him watching football or face-deep in an epic fantasy novel.
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