Amazon to Open its First In-Person Apparel Store
Updated · Feb 21, 2022
The retail giant announced on Thursday that it will launch its first physical clothing store later this year.
The Amazon Style
Amazon is taking another step into the real world as it announced its first brick-and-mortar store. Having previously tried physical stores for books and groceries, this will be the first time it will sell apparel IRL.
Dubbed the Amazon Style, the new store will be based in a Los Angeles, California suburb. It will sell both men’s and women’s clothes, shoes, and accessories. The store will accommodate a wide variety of customers, while showcasing a range of emerging and established designers.
Simoina Vasen, managing director, promised a top-of-the-line experience to buyers.
“Amazon Style offers a seamless and elevated shopping experience,” she said in a blog post. “Using the Amazon Shopping app, customers simply scan an item’s QR code to see sizes, colors, overall customer ratings, and additional product details. With the tap of a button, shoppers can add the item to a fitting room or, if they don’t need to try it on, send it directly to the pickup counter.”
The first Amazon Style store will take up a 30,000-square-foot space in Glendale, California. It will be neighbors with competitors Nordstrom, J. Crew, and others.
Amazon has since cemented its position as the undisputed e-commerce king. Nearly 197 million people visit the site every month. With this move to expand physical retail holdings, it may be seeking to corner IRL shopping as well.
Simoina Vasen did not provide any details regarding the actual date the store will open its doors.
Daniel is an Economics grad who fell in love with tech. His love for books and reading pushed him into picking up the pen - and keyboard. Also a data analyst, he's taking that leap into data science and machine learning. When not writing or studying, chances are that you'll catch him watching football or face-deep in an epic fantasy novel.
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