Apple Now Supports Unlisted Apps on App Store

Daniel Attoe
Daniel Attoe

Updated · Feb 02, 2022


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Apple’s new feature means app developers can now distribute unlisted apps to their users.

Apple has announced that App developers are free to distribute unlisted apps via its App Store. With this new development, apps can be restricted to “limited audiences.” But first, they would have to submit a request to Apple to have them distributed as such. 

“Unlisted apps don’t appear in any App Store categories, recommendations, charts, search results, or other listings,” states Apple’s documentation. 

Furthermore, users will only be able to gain access with a direct link through App Store, Apple Business Manager, and Apple School Manager.

Apple didn’t go into much detail concerning the eligibility of apps for the new feature. 

However, it suggested that the app is ideal for those not suitable for wider public use. Specially-created apps for restricted audiences, such as part-time employees, conference attendees, and business affiliates, may fit the bill. They can also be distributed to employee-owned devices not eligible for Apple School Manager or Apple Business Manager. 

Another thing to mention is that to qualify, the apps must be ready for final distribution - those in beta or pre-release won’t even be considered. This suggests that it isn’t meant to replace Apple’s Testflight.

This new feature will work in all regions supported by the App Store.


Daniel Attoe

Daniel Attoe

Daniel is an Economics grad who fell in love with tech. His love for books and reading pushed him into picking up the pen - and keyboard. Also a data analyst, he's taking that leap into data science and machine learning. When not writing or studying, chances are that you'll catch him watching football or face-deep in an epic fantasy novel.

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