Bandai Namco and Sega Eyeing Blockchain Gaming

Dejan Cvetnarevic
Dejan Cvetnarevic

Updated · Sep 19, 2022


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The Japanese gaming giants appear to be positioning for mainstream blockchain game adoption.

More Blockchain Games Arriving

Speaking to Cointelegraph at the 2022 Tokyo Games Show, Ryo Matsubara, Representative Director of Oasys, confirmed the company has partnered up with some big names like Bandai Namco and Sega. He said they are not only jumping on the crypto bandwagon but also have a long-term vision for play-to-earn (P2E) gaming.

According to the information he shared, these companies are not looking to integrate blockchain tech with their current franchises but rather develop new games.

Matsubara added that since this new gaming model has emerged recently, it needs some more time to mature. Once that happens, large companies will be more interested in introducing the concept to their existing titles.

“When the model is fixed, becomes sustainable and successful, then strong [popular] IP will be added,” Matsubara said.

According to him, the biggest problem with blockchain gaming is that games are too dependent on the in-game token price. As a result, there is a lot more demand for “speculation” than the actual gameplay.

Luke Sillay, from Animoca Brands subsidiary Blowfish Studios, who was also at the event, said that people want games that are fun to play rather than a hustle for getting tokens.

Recently, a new free-to-play NFT game called Blankos Block Party by Mythical Games was added to the Epic Games store.


Dejan Cvetnarevic

Dejan Cvetnarevic

Dejan is a techie at heart who always dreamed of turning his fascination with gaming into a career. He finds working for TechJury a perfect opportunity to express his views of all kinds of different software. Being an avid reader, particularly of fantasy and sci-fi, Dejan pursued a degree in English Language and Literature. When not at his computer, he’s watching sports or playing tabletop games.

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