Updated · Aug 15, 2022
Blizzard Aims To Bring BlizzCon Back in 2023
Updated · Jul 07, 2022
Speaking with the Los Angeles Times on July 6, Blizzard president Mike Ybarra announced plans to bring BlizzCon back in 2023.
Making a Comeback
Ybarra confirmed that the team had hired a new leader of BlizzCon, April McKee. While he did not specifically name her credentials in the interview, it is likely this is the same person who operated as the director of experiential marketing communications at Xbox.
The annual fan convention was put on hold due to widespread allegations of discrimination and sexual harassment. The company wanted time to reimagine the event and celebrate the community in a new way.
The 2021 event was supposed to be a blend of a major online show and a small in-person gathering before Blizzard shut the operation down. Ybarra mentioned that some of these ideas may carry over to 2023, especially if the pandemic continues.
The news of BlizzCon’s return comes as Microsoft is in the process of acquiring Blizzard Activision in a $68.7 billion deal.
Many big gaming events are returning after they were canceled due to COVID-19 in 2020 and 2021. Summer Games Done Quick took place June 26 through July 3, raising over $3 million for charity. E3 didn’t happen at all this year, but chances are it will also return in 2023.
Dejan is a techie at heart who always dreamed of turning his fascination with gaming into a career. He finds working for TechJury a perfect opportunity to express his views of all kinds of different software. Being an avid reader, particularly of fantasy and sci-fi, Dejan pursued a degree in English Language and Literature. When not at his computer, he’s watching sports or playing tabletop games.
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