Coinbase QR Code Super Bowl Ad Crashed Its App

Daniel Attoe
Daniel Attoe

Updated · Feb 14, 2022

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Sunday’s Super Bowl saw many cryptocurrency-related ads, but Coinbase’s ad was so popular, it crashed the app for some users. 

No Copy, but “Brilliant”

Coinbase debuted a commercial during the Super Bowl this year that left most of the spectators momentarily spell-bound. What’s more, the exchange’s crypto app crashed only moments after it screened the ad.

The minimalist ad comprised of a QR code that bounced against the sides of a blank, black frame, changing colors each time it ricocheted. It was reminiscent of the classic bouncing DVD logo screensaver. 

Once scanned by viewers, the QR code redirected them to a promotional page on the exchange’s official website. There, first-time users got a limited-time offer of $15 worth of Bitcoin and a chance to win $3 million in prizes. The riveting Super Bowl commercial lasted for sixty seconds, before the company’s logo replaced the QR code on the screen. 

Coinbase followed up the commercial with posts on social networking sites, promoting the offer.

The ad received an overwhelmingly positive reaction from social media. Billionaire entrepreneur Mark Cuban called it “brilliant” on Twitter, and many other users shared that sentiment.

The 2022 Super Bowl LVI had an estimated viewing audience of 117 million people. According to reports, the app crashed temporarily, as many new customers attempted to register to receive the free credit.

Based in San Francisco, California, Coinbase is the biggest cryptocurrency exchange in the United States by volume, according to CoinMarketCap. The centralized exchange supports trading of over 100 cryptocurrencies, and that figure is always rising. 

Coinbase apparently spent up to $14 million for its Super Bowl ad.

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Daniel Attoe

Daniel Attoe

Daniel is an Economics grad who fell in love with tech. His love for books and reading pushed him into picking up the pen - and keyboard. Also a data analyst, he's taking that leap into data science and machine learning. When not writing or studying, chances are that you'll catch him watching football or face-deep in an epic fantasy novel.

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