Facebook Shutting Down Live Shopping Feature to Focus on Reels

Dejan Cvetnarevic
Dejan Cvetnarevic

Updated · Aug 05, 2022

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Facebook is shutting down its live shopping feature on October 1st.

Saying Goodbye to Live Shopping

The social media network also said users will still be able to broadcast events via Facebook Live, but they will not be able to create product lists or tag products.

Meta, the parent company, said consumer behaviors are shifting towards short-term video. That is why the company will now focus more on the Reels feature on Facebook and Instagram.

While live shopping is going away on Facebook, it will remain available on Instagram. The feature was first rolled out in Thailand in 2018.

Other companies are scaling down their live shopping plans, as TikTok recently dropped the idea to expand its Shop feature to the US and additional parts of Europe. TikTok Shop first became available in Asia before arriving in the UK last year.

More Short-Form Content

Both Facebook and Instagram will increase their dedication to short-form video features. Facebook has even looked into the possibility of making its algorithm similar to the one that TikTok uses. This does not come as a surprise, with over 1 billion videos being viewed each day on the latter.

Instagram has also pushed heavily on short-form content, with all videos on the now being Reels. Last year, the platform also introduced the Remix for Reels feature.

The emphasis on Reels has raised concerns among some of over one billion Instagram users who have come to know the app as a way to share photos and stay in touch with their friends. Instagram CEO Adam Mosseri first told users the platform would become video-centric, but the platform walked back some of its changes after a lot of negative responses.

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Dejan Cvetnarevic

Dejan Cvetnarevic

Dejan is a techie at heart who always dreamed of turning his fascination with gaming into a career. He finds working for TechJury a perfect opportunity to express his views of all kinds of different software. Being an avid reader, particularly of fantasy and sci-fi, Dejan pursued a degree in English Language and Literature. When not at his computer, he’s watching sports or playing tabletop games.

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