Facebook to Allow Up to Five Profiles Under One Account

Facebook will let users have up to five profiles, Meta announced on Thursday.

Reigniting User Growth

As part of a test, certain Facebook members will get the chance to create up to four additional profiles with different identities. This way, users could have separate feeds for their friends, coworkers, hobbies, etc.

However, creating pages and engaging with Facebook Dating will still be limited to a member’s main account. Any rule violations on one profile will also affect the others.

The move comes as Meta is stepping up efforts to drive growth on Facebook. The world’s biggest social network has been stagnating for some time and is drawing less interest from the younger generation. Earlier this year, it even lost daily active users for the first time.

The social media giant previously offered this feature in a different fashion. Public figures, for example, were already able to manage multiple profiles. Now, Facebook wants to let its members create separate identities for interests such as travel, gaming, food, and similar.

In a statement, FB spokesperson Leonard Lam said that the new feature would help users “tailor their experience based on interests and relationships”.

Currently, the multi-profile feature is only available to some American users and those in a few other countries.